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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Ekonomi Bisnis JURNAL PERTANIAN PRESISI (JOURNAL OF PRECISION AGRICULTURE) MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer Jurnal Ilmiah Teknik Industri Journal of Social Science Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Profisiensi : Jurnal Program Studi Teknik Industri Journal of Social Science
Budi Hermana
Universitas Gunadarma
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Transportation Other

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Social Media Engagement and Student’s Intention in Indonesian Higher Education Using Unified Theory of Acceptance and Use of Technology Matrissya Hermita; Budi Hermana; Suryadi Harmanto; Adang Suhendra; Munawir Pasaribu
MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer Vol. 22 No. 3 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/matrik.v22i3.3019

Abstract

Understanding the motivations behind the use of social media in higher education is crucial for assessing its potential benefits and challenges. However, examining the contribution of social media on collaborative learning within the context of Indonesian universities holds significance due to the country’s growing digital landscape and increasing adoption of social media platforms. This research aimed to analyze proposed collaborative learning models involving social media use among Indonesian University students. The proposed models are constructed based on the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). The quantitative method used was analyzing primary data from 143 private university students in Indonesia. Data were collected using a 5-point Likert scale self-reported questionnaire of Internet Anxiety, Habit, and Performance Expectancy and Behavior Intention as well as Social Media Engagement to mediate collaborative learning. The result of this study was that Social Media Engagement and Behavior Intention significantly influence Performance Expectancy and Habit. There was also a significant influence of Internet Anxiety on behavioral intention. Thus, Collaborative Learning is significantly influenced by Social Media Engagement. These results provided insight into developing effective strategies for integrating social media into higher education.
Co-Authors Abdillah Eko Purnomo Adang Suhendra Ana Dwi Pertiwi Anita Sugianto Ashur Harmadi Citra Ayu Wardhani Henny Medyawati Japari Antony Matrissya Hermita Matrissya Hermita Munawir Pasaribu Nurjannah Nurjannah Nurlintang Putri Ayuning Rizal Qurrotul A’yun Sudaryanto Sudaryanto Suryadi Harmanto Ummu Kalsum