Article Per Year (5 Year)
p-Index From 2020 - 2025
2.9
P-Index
This Author published in this journals
All Journal Ziswaf : Jurnal Zakat dan Wakaf Wahana Islamika: Jurnal Studi Keislaman PEDAGOGIK : JURNAL PENDIDIKAN Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat IMPROVEMENT: Jurnal Ilmiah untuk peningkatan mutu manajemen pendidikan Unnes Journal of Mathematics Education Research Edu Cendikia: Jurnal Ilmiah Kependidikan Khidmatan Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Labatila: Jurnal Ilmu Ekonomi Islam Kreatifitas: Jurnal Ilmiah Pendidikan Islam Cons-Iedu: Islamic Guidance and Counseling Journal Jurnal Pepadu Wahana Islamika: Jurnal Studi Keislaman Journal of Elementary Education Research and Practice
Milna Wafirah
STAI Syubbanul Wathon
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Elementary Education Research and Practice

 1 
Evaluating Educational Marketing Strategies Using the CIPP Model: A Case Study of Student Enrollment Decline in an Islamic Primary School Tukhibul Iman, Wahyu; Muna, Nailatul; Wafirah, Milna
Journal of Elementary Education Research and Practice Vol. 1 No. 3 (2025): Journal of Elementary Education Research and Practice (JEERP)
Publisher : Yayasan Centre for Studying and Milieu Development of Indonesia (CESMiD)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70376/wfw3rp10

Abstract

Student enrollment sustainability has become a critical challenge for many Islamic primary schools amid increasing competition among educational institutions. This study aims to evaluate the management of educational marketing strategies in attracting new students at MI Ma’arif Ngampeldento Salaman, Central Java, Indonesia. A qualitative case study approach was employed using the CIPP (Context, Input, Process, Product) evaluation model. Data were collected through in-depth interviews with the school principal, teachers, committee members, and parents, supported by observations and document analysis. The findings indicate that, contextually, the madrasah has strong socio-religious potential within the Nahdliyin community, yet this advantage has not been translated into effective public visibility. From the input perspective, limited infrastructure, financial constraints, and the absence of a dedicated marketing team hinder strategic implementation. Process evaluation reveals that promotional activities remain conventional, sporadic, and lack systematic digital engagement. Product evaluation shows that while the madrasah offers strong Islamic character-based flagship programs and affordable tuition, these strengths have not been strategically branded or communicated to the wider community. The study concludes that improving institutional competitiveness requires an integrated educational marketing management approach that emphasizes digital-based promotion, strengthening of physical facilities, and strategic branding of flagship programs. These findings contribute to a contextual understanding of educational marketing management in Islamic primary schools facing enrollment decline.
Co-Authors Achmad Labib Ahmad Bayu Aqmilannaja, Annisa Ulya Asih, Tri Sri Noor Budiyarsih Budiyarsih Fadhilatul Febriyanti, Nur Falakhunnisa Fiki Fitriyah Hasyim HS, Ahmad Fuad Hasyim, Ahmad Fuad Heni Pujiastuti Laili Syarifah Miskiya, Zakiyyatul Muhamad Sholikhun Muhammad Sulthon Muhammad Sulthon Muna, Nailatul Najiyah, Nabila Lailatun Nuriya Galuh Candra Purwanto, Purwanto Qurotul Aini Rosowulan, Titis S Siswanto Samaniyah, Safngatul Ngasris Siti Khoiriyah Soraya, Zulfatus Titik Zuliyanti Tukhibul Iman, Wahyu Yeny Fitriyani Yusuf, Ahmad Ardi Zuliyanti, Titik