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All Journal Jurnal Manajemen Keuangan Syariah ICONS
Nurlia Fusfita
UIN Sulthan Thaha Saifuddin Jambi
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : ICONS

 1 
PENGARUH LITERASI KEUANGAN SYARIAH, PERILAKU KEUANGAN DAN AKTIVITAS MEDIA SOSIAL TERHADAP MINAT INVESTASI GENERASI Z DI KOTA JAMBI Najla Syifa Syauqiah Azell; Nurlia Fusfita
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5805

Abstract

The increasing interest of young people in investment especially driven by financial technology and social media serves as the main motivation for this research. Generation Z is selected due to their productive age and strong connection with digital platforms, including access to financial and investment information. This research uses a quantitative approach with multiple linear regression analysis. The population in this study is Generation Z in Jambi City aged 20–28 years, with a sample of 140 respondents selected using purposive sampling. Data was collected through a Google Form-based questionnaire and analyzed using SPSS version 26. The results show that, partially, Islamic Financial Literacy and Financial Behavior have no significant effect on Investment Interest. Meanwhile, Social Media Activity has a positive and significant influence. Simultaneously, all three variables significantly affect Investment Interest among Generation Z in Jambi City, with a coefficient of determination (R²) of 42.9%. This indicates that the combination of these variables explains a substantial portion of the variation in respondents’ investment interest.
ANALISIS STRATEGI PEMASARAN DIGITAL PADA UMKM KULINER DITINJAU DARI PRINSIP SYARIAH DIKECAMATAN RAWAS ULU Nadia Anggeraini; Nurlia Fusfita; Eri Nofriza
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5813

Abstract

MSMEs (Micro, Small, and Medium Enterprises) play an important role in the development and economic growth of Indonesia. This role is not only felt in developing countries but also in developed ones. One of the marketing strategies that can be implemented to grow businesses is through digital marketing strategies. The purpose of this study is to examine how digital marketing strategies are applied by MSMEs from the perspective of sharia principles. This research is a descriptive qualitative study, using observation and interview techniques, with 10 informants interviewed. The results show that the digital marketing strategies used by MSME actors in Rawas Ulu District involve the use of social media platforms such as Facebook, Instagram, and WhatsApp. Other digital marketing strategies such as SEO, content marketing, marketing automation, PPC, advertising, and affiliate marketing have not been optimally utilized. MSME actors face limitations in knowledge, access, and capital, as these types of marketing often require paid services. By using social media marketing, MSMEs feel helped in promoting their businesses without incurring significant costs. The implementation of digital marketing strategies clearly facilitates consumer access and provides significant benefits for MSME entrepreneurs.
Co-Authors A.Tarmizi Abdul Rahman Sidik Eri Nofriza Hoirul Tamimi Munsarida Munsarida Nadia Anggeraini Najla Syifa Syauqiah Azell Titin Agustin Nengsih