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All Journal Journal of Economic, Bussines and Accounting (COSTING) Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Student Research
Firman Syah Noor
UIN Sulthan Thaha Saifuddin Jambi
Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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Pengaruh Kepemimpinan Transformasional dan Budaya Organisasi Terhadap Motivasi Serta Dampaknya Terhadap Kinerja Pegawai Pengadilan Negeri Jambi Firman Syah Noor
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12, No 1 (2021): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v12i1.218

Abstract

This study aims to determine and analyze the description of transformational leadership, organizational culture, motivation and performance, and the relationship between the four variables at the Jambi District Court employees. This study uses descriptive and verificative research methods that aim to describe research variables systematically and in accordance with the facts investigated, as well as knowing the relationship between variables through testing hypotheses. The study sample used as many as 74 employees of the Jambi District Court, The results of the descriptive analysis show that the overall level of transformational leadership quality and organizational culture in the Jambi District Court are at a good level of quality. While for work motivation and employee performance are at a high level of quality. The results of hypothesis testing through path analysis prove that transformational leadership and organizational culture both partially and simultaneously have a significant effect on work motivation and employee performance. For the indirect effects of transformational leadership and organizational culture on employee performance through work motivation, it shows that the application of transformational leadership and good organizational culture can increase employee motivation at a higher level, which indirectly has an impact on improving employee performance. However, on the other hand work motivation partially does not affect employee performance.
Strategi Promosi Dalam Meningkatkan Penjualan Motor Bekas Pada Showroom Sultan Motor Jambi Kasma; Ahmad Syahrizal; Firman Syah Noor
Journal of Student Research Vol 1 No 4 (2023): Juli: Journal of Student Research
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i4.1545

Abstract

Dalam penelitian ini menggunakan metode penelitian kualitatif. Adapun jenis dan sumber data yang dibutuhkan yaitu data primer dan data sekunder. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara dan dokumentasi, sedangkan metode analisis data meliputi pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa dalam kegiatan promosi yang digunakan oleh Showroom Sultan Motor ada periklanan, promosi penjualan, penjualan personal dan hubungan masyarakat. Dari 9 informan yang telah di wawancarai, dimana Sultan Motor dalam mempromosikan produknya hanya terfokus pada media sosial saja dan ada beberapa konsumen yang kesulitan dalam melakukan pembelian kredit Motor karena terkendala syarat yang tidak memenuhi kriteria. Adapun kendala pada Showroom Sultan Motor Jambi: kondisi pasar, kondisi dan kemampuan penjual, modal, kondisi organisasi perusahaan. Adapun solusi yang dilakukan memberikan kepuasan kepada konsumen dan menanggapi dengan cepat setiap keinginan calon pembeli, memberikan solusi kepada konsumen jika tidak dapat melakukan pengkreditan karena beberapa hal yang tidak memungkinkan konsumen untuk melakukan kredit, dengan menawarkan system pembayaran yang lainnya, menambah pelanggan baru, sehingga tidak terfokus pada media sosial saja. Jika semua karyawan melakukan promosi maka peluang peningakatan penjualan juga bisa tercapai
The Evolution of Branding: Navigating the New Landscape of Consumer Trust Firman Syah Noor; Yongky Ade Prahasta; Hermanto Hermanto
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11727

Abstract

This research investigates the relationships between Brand Experience, Brand Communication Consistency, Brand Image, and Consumer Trust at PT. Indofood Jambi. Utilizing a quantitative approach with a sample of 100 consumers and employing SmartPLS for data analysis, the study examines how these variables interact to influence consumer trust. The findings reveal that Brand Experience significantly affects Brand Image, which in turn has a substantial impact on Consumer Trust. Brand Communication Consistency also plays a critical role, enhancing Consumer Trust through its positive effect on Brand Image. The results emphasize the importance of delivering exceptional brand experiences and maintaining consistent communication to build a strong Brand Image and foster Consumer Trust. These insights provide actionable recommendations for PT. Indofood Jambi to enhance customer loyalty and secure a competitive edge in the regional market.
Co-Authors Ahmad Syahrizal Hermanto Hermanto Kasma Yongky Ade Prahasta