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PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA PENGGUNA SMARTPHONE IPHONE DI PT TELETAMA ARTHA MANDIRI) Ni Nyoman Suarniki; Penta Lestarini Budiati; Rizki Amalia Afriana
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 15 No 2 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.2 September 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v15i2.401

Abstract

The purpose of this study was to determine the effect of brand awareness and perceived quality on iPhone purchasing decisions. The type of research is quantitative research, the research population is all mobile phone users, the sample is determined by 100 respondents with a simple random sample technique, data collection using google form. And quantitative descriptive data analysis method, with the help of SPSS for windows. The results of this study indicate that the average total value of both male and female consumers regarding the level of Brand Awareness and Perceived Quality is high. Brand Awareness and Perceived Quality simultaneously affect purchasing decisions. While partially shows that Brand Awareness has an effect on purchasing decisions, Perceived Quality has no effect on purchasing decisions.
PENGARUH DISIPLIN KERJA DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN BAGIAN OPERASIONAL PADA PT PERMATA BARITO SHIPYARD & ENGINEERING Penta Lestarini Budiati; Dewi Setiawati; Ribut Eko Prasetyo
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 16 No 1 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 16. No.1 Maret 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v16i1.426

Abstract

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Co-Authors - Mohdari - Renny Alfrida Luter Dewi Setiawati Eka Syafitri Eko Prabowo Hayati, Diana J.M. Verawaty Sitorus Masrifani - Ni Nyoman Suarniki Rakhmi Ridhawati Ribut Eko Prasetyo rika sylvia Rizki Amalia Afriana Rizky Aminullah Rory Handriano Syifa Aulia Talita Akhiria