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Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota surabaya Hermanto, Yustinus Budi; Tresyanto, Citra Anggraini
Jurnal Komunikasi Profesional Vol 5 No 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Abstract The diversity of tourism objects owned by the city of Surabaya makes the city of Surabaya as one of the cities in Indonesia that is worthy to be visited with tourist destinations of various ages ranging from children to adult visitors. The diversity of tourism objects owned include Nature Tourism, Educational Tourism, Religious Tourism, and City Tourism. The existence of tourist attractions in the city of Surabaya must be published to the public with the main goal of attracting visitors to come for tours. To be able to publish it, media facilities are needed to support the marketing communication process. This study focuses on the strategy of selecting media as a marketing communication to introduce Surabaya City tourism objects. This research is qualitative with descriptive design. This study aims that the selection of communication media is carried out in appropriate stages so that the aim is to introduce the tourism object of Suarabaya City to the whole community and be able to attract visitors to travel.

Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota surabaya Hermanto, Yustinus Budi; Tresyanto, Citra Anggraini
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Abstract The diversity of tourism objects owned by the city of Surabaya makes the city of Surabaya as one of the cities in Indonesia that is worthy to be visited with tourist destinations of various ages ranging from children to adult visitors. The diversity of tourism objects owned include Nature Tourism, Educational Tourism, Religious Tourism, and City Tourism. The existence of tourist attractions in the city of Surabaya must be published to the public with the main goal of attracting visitors to come for tours. To be able to publish it, media facilities are needed to support the marketing communication process. This study focuses on the strategy of selecting media as a marketing communication to introduce Surabaya City tourism objects. This research is qualitative with descriptive design. This study aims that the selection of communication media is carried out in appropriate stages so that the aim is to introduce the tourism object of Suarabaya City to the whole community and be able to attract visitors to travel.

STRATEGI BRANDING UNTUK PENGEMBANGAN UKUM SALAD BUAH DAN PUKIS DI DESA SURATAN GANG DIPO KOTA MOJOKERTO Citra Anggraini Tresyanto; Melina Gabrila Winata
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 3, No 2 (2021): BUDIMAS : VOL. 03 NO. 02, 2021
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v3i2.2497

Kegiatan pengabdian masyarakat yang dilakukan ini adalah untuk memberikan pendampingan dan membantu menjelaskan langkah yang harus dilakukan oleh para UKM dalam membangun strategi branding pelaku UKM. Metode pelaksanaan yang digunakan memakai metode diskusi dan tutorial. metode pendampingan ini bertujuan untuk mengembangkan usaha para pelaku UKM dan melalui tutorial dan diskusi yang diberikan dapat diharapkan kedepannya lebih banyak pelaku UKM yang menyedari penting Strategi Branding dalam pengembangan usaha mereka. Diharpakan setelah dilakukan program pengabdian ini,para pelaku UKM memiliki pengetahuan dan wawasan yang luas dan berani untuk terus berinovasi,menambah kreativitas demi meningkatkan taraf hidup agar menjadi lebih baik. . Kata Kunci : Strategi Branding,UKM, Salad Buah dan Pukis,mengembangkan usaha

Strategy of Tourist Events Museum De Javasche Bank Surabaya Citra Anggraini Tresyanto; Deograsias Joseph
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2411

Surabaya is one of the cities in Indonesia which has quite a lot of museum rows with various types of museums. One type of scientific museum is the De Javasche Bank Museum. The collection of historical objects and the historical value of the building is very interesting in fact unable to attract visitors to come and learn. De Javasche Bank Museum is also one of the museums in Surabaya whose existence is not widely known by the public. It is necessary for an integrated marketing communication strategy to solve this problem. One of the integrated marketing communication tools from Sales Promotion is Event Marketing. This research uses qualitative research methods with a descriptive analysis approach. Data collection techniques in this research are field studies and literature studies. Primary data in this study is data that is directly obtained from museum managers, visitors, and the community through observations and interviews, while secondary data comes from literature.

Strategi Pemasaran Untuk Menarik Minat Masyarakat Pada Menu Tradisional Semanggi - Surabaya Citra Anggraini Tresyanto
BIP's JURNAL BISNIS PERSPEKTIF Vol 8 No 2 (2016): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Modern menu capable of easily sliding the existence of traditional menus first existing in the community. It also makes the young generation does not recognize traditional menus available. One example is the typical menu is a menu Semanggi Surabaya. People are starting trouble finding the menu, and existence without innovation has blurred its presence in the community, especially the younger generation. It is unfortunate if this clover menu should disappear from the heritage of traditional culinary riches. But there must also be the right strategy for the menu clover to stay alive in the community. Lovelock and Wright (2002: 13-15) developed the marketing mix (marketing mix) into integrated service management by using an approach 8P (elements Product, Place, cyberspace, and time, and education Promotion, Price and other user outlays, Process, Productivity and quality, People, Physical evidence). The 8P approach is certainly able to assess and establish new strategies appropriate for the development of clover menu. With modernization and government intervention products that facilitate the sellers, the presence of clover menu will continue to exist in society.

Experiential Marketing Wisata Taman Kota Surabaya Citra Anggraini Tresyanto; Bruno Hami
BIP's JURNAL BISNIS PERSPEKTIF Vol 9 No 1 (2017): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The public need big cities nowadays are very complex. No exception to the needs of the people of Surabaya. One of the new needs of urban society is traveled. Traveled synonymous with waste of money. Not at this time, traveled enough to spend time with visiting the city park. Surabaya has a lot of city parks that can be utilized by the community. A total of 27 active city park owned by Surabaya. But unfortunately some of them, can be utilized by the community. Apart from that, the city park form a new lifestyle and needs in the community that traveled in a city park. Travelling in the city park provides an exciting experience. An interesting experience can be formed through a component in experiential marketing, namely sense, feel, think, act and relate that will describe a new experience as a result of a particular stimulus. Through experiential marketing also, the city government can find out what people felt after visiting the city and what is needed by the community. Proved that the city parks are built and design well, according to the needs and expectations of the community. This is clearly evident from the many community activities in the city park on the weekends.

PENDAMPINGAN MANAJEMEN PASAR WISATA PADA PEDESAAN LERENG GUNUNG ARJUNA JAWA TIMUR: PENDAMPINGAN MANAJEMEN PASAR WISATA PADA PEDESAAN LERENG GUNUNG ARJUNA JAWA TIMUR Vincentia Setyawati; Citra Anggraini Tresyanto
Adi Widya : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2022): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v6i2.6709

Pengabdian masyarakat dilakukan di lereng gunung Arjuna, Prigen, tepatnya di Kedai Hutan Cempaka yang dikelola oleh Yayasan Cempaka. Fasilitas yang dikelola Yayasan Cempaka antara lain: Kedai Hutan Cempaka, Cempaka Camping Ground dan Wisata Alam, Cempaka Farm (Kandang ayam petelur). Pengabdian ini dilaksanakan dengan tujuan melakukan pengabdian dalam hal manajemen pasar wisata yang ada pada pedesaan. Beberapa tahap yang dilakukan mulai dari analisis sosial, Focus Group Discussion – FGD, Pembentukan Program, Pelaksanaan Program, dan Evaluasi Program. Kegiatan ini dilakukan dari bulan Agustus sampai dengan November 2021 dengan partisipasi pengelola Yayasan Cempaka, perwakilan masyarakat desa, perwakilan pemuda pedesaan. Keberadaan Pasar Wisata dapat menjadi salah satu langkah awal pembangunan desa dengan mengutamakan produk asli dari masyarakat. Saat kami melakukan pendampingan terdapat juga toko yang menjual hasil produk yang dibuat oleh penduduk pedesaan seperti hasil karya dari kayu, printing, dan masih banyak lagi, ada pula kopi hasil alam yang telah dijadikan bubuk serta makanan ringan olahan yang dikemas cukup menarik. Dengan adanya toko dan fasilitas-fasilitas yang telah dikelola Yayasan Cempaka, maka diharpkan pengelolan dan masyarakat sekitar dapat memanfaatkan untuk memajukan ekonomi dan kehidupan masyarakat sekitar.

Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota surabaya Yustinus Budi Hermanto; Citra Anggraini Tresyanto
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Abstract The diversity of tourism objects owned by the city of Surabaya makes the city of Surabaya as one of the cities in Indonesia that is worthy to be visited with tourist destinations of various ages ranging from children to adult visitors. The diversity of tourism objects owned include Nature Tourism, Educational Tourism, Religious Tourism, and City Tourism. The existence of tourist attractions in the city of Surabaya must be published to the public with the main goal of attracting visitors to come for tours. To be able to publish it, media facilities are needed to support the marketing communication process. This study focuses on the strategy of selecting media as a marketing communication to introduce Surabaya City tourism objects. This research is qualitative with descriptive design. This study aims that the selection of communication media is carried out in appropriate stages so that the aim is to introduce the tourism object of Suarabaya City to the whole community and be able to attract visitors to travel.

PENGGUNAAN MEDIA SOSIAL DAN MARKETPLACE DALAM PENGEMBANGAN USAHA MIE AYAM BAKAR 99, SEMOLOWARU, SURABAYA Stephanie Astrid Ayu; Citra Anggraini Tresyanto; V. Devina Setyawati; Maria Evangeline Serena Ayu
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.545

Wiith the development of technology and information, media promotion that can be used to expand market share is also growing. Digital marketing is currently also increasingly becoming an attractive platform to be used as a means of promotion. Social media and the marketplace are no longer difficult things to learn in order to be used more optimally to promote SME products. However, due to limited knowledge, assistance from intellectuals is needed to provide education and information about the development of information technology and technology, in particular promotional media through social media and marketplaces. This community service was carried out within (five) 5 months, with the main objective of helping business partners who own Warung Mie Ayam Bakar 99 to promote their products through social media and provide assistance in creating marketplace accounts to expand market share. The end result of this assistance is the promotion of business partners using social media, business partners joining the marketplace, namely shopee food and grab food to make it easier for consumers to make purchases

PENGEMBANGAN PENGEMASAN PRODUK DAN STRATEGI PEMASARAN CATERING MBAK YUL KELURAHAN WONOKUSUMO Citra Anggraini Tresyanto; Vincentia Ratna Inggawati
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2023): BUDIMAS : VOL. 5, NO.1, 2023
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i1.5300

UKM merupakan roda penggerak ekonomi pada masyarakat dengan ekonomi terbatas. Bidang usaha UKM yang paling banyak ditemui adalah bidang kuliner atau catering makanan. Dari beragam kalangan dapat menjalankan bidang bisnis tersebut. Produk yang dapat ditawarkan pun sangat beragam, dapat pula disesuaikan dengan kemampuan masing-masing orang. Salah satu UKM dalam skala industry rumahan yang bergerak pada bidang catering makanan adalah Catering Mbak Yul. Terletak di Jalan Bulak Rukem 5/14 Surabaya, Kelurahan Wonokusomo. Keberadaannya menarik perhatian warga sekitar, karena menu makanan yang ditawarkan merupakan masakan sederhana rumahan namun tetap banyak peminat. Namun yang menjadi persoalan adalah tidak adanya pemahaman tentang pengemasan produk yang baik, tidak dimilikinya brand name atau merek dan kegiatan pemasaran yang tersistematis. Hal ini menjadi permasalahan umum bagi Catering Mbak Yul untuk dapat berkembang. Akibat dari permasalahn tersebut adalah sulitnya meraih pelanggan baru. Rencana kegiatan dirancang agar dapat menjawab dan menemukan solusi untuk permasalahan tersebut. Pendampingan pelaksanaan hingga evaluasi dilakukan dengan terlebih dahulu melakukan analisis situasi untuk benar-benar memahami kondisi dan potensi yang dimiliki Catering Mbak Yul. Target luaran dari kegiatan pengabdian masyarakat ini adalah peningkatan pengetahuan mitra akan pengemasan yang baik dan menarik, rencana strategis pemasaran serta rencana bisnis berkelanjutan

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