Garuda - Garba Rujukan Digital

PERCEIVE QUALITY POSITIF MEMPERKUAT BRAND EQUITY DAN BERDAMPAK PADA LOYALITAS MAHASISWA POLITEKNIK LP3I JAKARTA Herawati Tardan; Euis Winarti
JURNAL LENTERA BISNIS Vol 10, No 2 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i2.451

Riset ini bertujuan untuk melihat pengaruh Brand Awareness, Brand Perceive Quality dan Brand Association dari Brand Equity di Politeknik LP3I Jakarta yang berdampak pada Loyalitas Mahasiswa. Objek Riset dilakukan terhadap mahasiswa semester I, III dan V di kampus Politeknik LP3I Jakarta di Wilayah Jakarta Timur. Cara pemilihan sampel dilakukan secara cluster random sampling dan purposived sampling, dengan analisis model SEM (Structural Equation Model). Hasil Riset menunjukkan bahwa model pengaruh Brand Awareness, Perceive Quality,dan dan Brand Association terhadap Brand Equity dan Dampaknya pada Loyalitas Mahasiswa dapat diterima dengan baik, dan berhasil membuktikan bahwa Perceive Quality positif tertinggi berpengaruh terhadap Brand Equity dan berdampak pada Loyalitas mahasiswaKata kunci: Brand Perceived Quality, Brand Awareness, Brand Equity, Loyalitas Mahasiswa

ANALISIS PELAKSANAAN MOTIVASI 10 MENIT TERHADAP MINAT BELAJAR MAHASISWA PROGRAM STUDI ADMINISTRASI BISNIS DI POLITEKNIK LP3I JAKARTA KAMPUS KRAMAT Euis Winarti
JURNAL LENTERA BISNIS Vol 7, No 1 (2018): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v7i1.212

ABSTRACT This research is intended to analyze the implementation of 10 minutes motivation to influence the interest of the students of Business Administration Program Polytechnic LP3I Jakarta. The research population is all students of Academic Year Academic Year study program 2017/2018 which amounted to 105 people, and sampling technique used is purposive sampling with a sample of 40 students. From the result of the research, it is found that 10 min (X) has a significant influence on student learning interest (Y) where the correlation coefficient is 0.376 or equal to 37.6% (strong enough). Keywords: motivation, interest in student learning

Analisis Faktor-Faktor Yang Mempengaruhi Daya Saing Usaha Mikro Kecil Dan Menengah (UMKM) Di Perkampungan Industri Kecil (PIK) Pulogadung Jakarta Timur Euis Winarti; D Purnomo; Jaenudin Akhmad
JURNAL LENTERA BISNIS Vol 8, No 2 (2019): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v8i2.319

In pushing the economy in the capital city of Jakarta is inseparable from the problem, one of the biggest problems of the people of the capital city in the economic field is the difficulty of empowering the people's economy, and the other side is the high unemployment in the capital. Efforts to overcome the problem of unemployment in the capital city is to provide their own employment. Provision of employment opportunities can be done by opening up Small and Medium Enterprises (SMEs). Small and Medium Enterprises play an important role in absorbing labor, contributing foreign exchange, and alleviating poverty. This is done because on the one hand it can create new entrepreneurs and on the other hand is the empowerment of small businesses into medium-sized businesses. The rapid growth of MSMEs in PIK Pulogadung Jakarta fosters competitiveness among MSMEs to maintain their business. The undeniable reality that Small and Medium Enterprises is the most strategic national economic sector and concerns the lives of many people, so that it becomes the backbone of the national economy. Lack of capital, low professionalism of managing human resources, limited capital and market access, and the lack of government role in supporting the competitiveness of SMEs are problems that must be sought for solutions for SMEs. The method used is multiple linear regression analysis to determine the effect of the dependent variable on independent variables. The research proves that simultaneously the independent variables (Capital, Human Resources, Product Marketing and Government Support) have a significant positive effect on the independent variables (Competitiveness). Keywords: Competitiveness, Small and Medium Enterprises, HR, Capital, Marketing, Government Support.

ANTARA KUALITAS PELAYANAN JASA EKSPEDISI DENGAN LOYALITAS KONSUMEN Euis Winarti; Tiffany Primadiana
JURNAL LENTERA BISNIS Vol 5, No 2 (2016): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v5i2.36

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan jasa ekspedisi terhadap loyalitas konsumen PT. NCS Jakarta Barat. Penelitian ini menggunakan metode survei dengan pendekatan kuantitatif yang bersikap deskriptif yaitu menggambarkan dan menjelaskan variabel independen yaitu kualitas pelayanan jasa ekspedisi sejauh mana pengaruh terhadap variabel dependen yaitu loyalitas konsumen, dengan populasi selama satu hari sebanyak 60 orang, maka teknik sampling yang diambil menggunakan teknik sampel jenuh. Hasil penelitian menemukan bahwa hasil yang diperoleh Ho = diterima dan H1 = ditolak atau bisa diartikan tidak terdapat pengaruh antara variabel X yaitu kualitas pelayanan jasa ekspedisi terhadap variabel Y loyalitas konsumen. Hal ini menunjukan bahwa kualitas pelayanan jasa ekspedisi tidak berpengaruh terhadap kepuasan konsumen PT. NCS Jakarta Barat.Kata kunci : Kualitas Pelayanan, Loyalitas, Kepuasan Konsumen

HUBUNGAN KUALITAS PELAYANAN DENGAN REKOMENDASI MAHASISWA Euis Winarti
JURNAL LENTERA BISNIS Vol 1, No 1 (2012): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v1i1.139

The Relationship between Service Quality with the Student's Recommendation.The benefit of this research is expected, to become the guidance for the managerial, mainly in upgrading the service quality in term of upgrading the student's recommendation.The purpose of this research is to examine the hypothesis of relationship between Service Quality with Student's Recommendation. In drawing the sample used "Pusposive Sampling" technique, in data analysis is used a statistic descriptive and in hypothesis correlation technique.The result of all research variables (service quality, and student's recommendation) shows average (good enough) by the student. All the hypothesis are accepted because the P Value < 0.05, it means that Ho is unaccepted and HA is accepted: So that there is strong relationship between service quality with the student's recommendation. All the hypothesis in its variable has relationship which is stated in coefficient correlation (r). Marked r all positive (+) which means leads to one-way relationship between service quality with student's recommendation. The service quality variable has the strong relationship with student's recommendation

Personal Branding Pada Pesantren Al Bunayya Purwakarta Euis Winarti; Featy Octaviany; Darmawan Darmawan; Iman Sulaeman; Eddy Wahyu Wibowo
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 1 No 2 (2022): Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v1i2.17

Personal branding adalah sebuah proses membentuk, menarik dan memelihara persepsi masyarakat berkaitan dengan aspek-aspek yang dimiliki seseorang seperti keahlian, prestasi, kepribadian atau nilai-nilai yang dibangun secara sengaja maupun tidak sengaja dengan tujuan menampilkan citra positif sehingga dapat berlanjut kepada kepercayaan dan loyalitas yang dapat digunakan sebagai alat pemasaran. Beberapa manfaat personal branding yaitu meningkatkan kredibilitas, menunjukkan kemampuan, menambah koneksi, meningkatkan daya jual, dan membedakan dengan competitor. Karakteristik personal branding yaitu mempunyai ciri khas, relevan dan konsisten. Cara membangun personal branding yaitu identifikasi tujuan personal branding, riset mengenai personal branding, konten, konsisten, focus pada niche dan investasi pada personal brand. Pada dasarnya membangun personal branding memang tidak bisa dalam waktu instan, butuh proses yang konsisten jika anda ingin dilihat orang sebagai seseorang sesuai dengan ekspektasi anda. Akan tetapi, tidak ada yang sulit apabila anda mau berusaha dan menerapkan sesuai dengan pelatihan yang telah diberikan. Keyword : Personal Branding, manfaat, karakteristik, membangun citra.

SW-Blend: Student worksheets for blended learning based on case-based learning model Euis Winarti; Noerlina Anggraeni; Rika Sa'diyah; Lufty Hari Susanto; Ilmi Zajuli Ichsan; Sri Nurafifah
Research and Development in Education (RaDEn) Vol. 4 No. 1 (2024): July
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/raden.v4i1.32622

Blended learning is learning that is a mixture of online and offline in class that must improve with innovation. Blended learning can be implemented using various learning tools that are integrated with learning models, one of which is the case-based learning model. This research aims to develop student worksheets for blended learning (SW-Blend) based on the case-based learning model. The method used in this research is research and development (R&D) with an approach using the ADDIE development stages. The implementation of this research will be in future research. The results of this research are that according to the results of the initial analysis, 90% of respondents have used a learning management system, 38.57% have not used problem-based student worksheets, and 42.57% still rarely use case-based learning. The validation results of the SW-Blend that have been developed are categorized as very valid so they are suitable for use in learning. Learning using blended learning is very important to be implemented using learning tools, in this case, SW-Blend based on case-based learning to improve students' critical thinking skills.

PENGARUH PRODUCT DEVELOPMENT TERHADAP PROSES PRODUKSI DI PT. GRAFITECINDO CIPTA PRIMA CIKARANG Euis Winarti; Himawan Pramulianto; Yanti Wulandari
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1031

Penelitin ini bertujuan untuk menganalisis bagaimana pengaruh product development terhadap proses produksi di PT. Grafitecindo Cipta Prima. Perusahaan memaksimalkan dan memfasilitasi product development agar design yang dibuat menarik perhatian konsumen. Namun telatnya pengiriman sampel, alat, dan tinta menjadi kendala pada saat proses produksi. Jenis penelitian ini bersifat kuantitatif dengan mengambil data sekunder melalui data yang disediakan perusahaan, item sampel dan item produksi dengan data time series yaitu tahun 2019-2021. Teknik pengambilan sampel dengan observasi lapangan dan studi dokumentasi. Model analisis yang digunakan adalah model regresi linear sederhana dengan menggunakan koefisien korelasi (r), koefisien determinasi (r2), dan uji t, dimana sebelumnya telah dilakukan pengujian asumsi klasik dan analisis deskriptif. Perhitungannya menggunakan Software Statistical Product and Service Solutions (SPSS) versi 20. Berdasarkan hasil analisis dan pengujian hipotesis. Secara parsial (uji t), variabel product development berpengaruh positif dan signifikan terhadap proses produksi di PT. Grafitecindo Cipta Prima, ditunjukan dengan nilai t hitung > t tabel yaitu 9,875 > 2,441 dengan nilai signifikan < taraf signifikan α (0,05) yaitu sebesar 0,000 < 0,05. Sedangkan nilai koefisien determinasi sebesar 0,741 yang artinya adalah Proses Produksi di PT.Grafitecindo Cipta Prima sebesar 74,1 % dipengaruhi oleh Product Development, serta sisanya sebesar 26,9 % dijelaskan oleh variabel lain diluar penelitian ini. Kata kunci: Product Developmenty, Proses Produksi, Konsumen

PENGARUH VARIASI PRODUK DAN BRAND AWARENESS TERHADAP MINAT BELI (STUDI KASUS DI MY ROTI) Euis Winarti; Dadang Surya Kencana; Ade Rani
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1416

This study aims to analyze how product variation and brand awareness affect purchasing interest at My Roti Cikarang, or at PT. Yamazaki Indonesia. The company has innovated by offering a variety of bread products, but data shows that there is instability in production planning, delays or cessation of production due to lack of interest in the product has an impact on customer satisfaction and potential loss of revenue, and low brand visibility is an obstacle to purchasing interest. This type of research is quantitative by taking primary data through observation, questionnaires, and interviews, and secondary data through data provided by the company, sample items and production items with time series data, namely 2022-2023. The sampling technique is with field observation and documentation studies. The analysis model used is a multiple linear regression model. Based on the results of the analysis and hypothesis testing, product variation has a positive effect on purchasing interest in the My Roti brand of 0.070 or 7%, but product variation does not have a significant effect, because the t-count value is 0.842 <t table 1.996 and sig. 0.403> α 0.05. Brand awareness has a positive influence on the purchase interest of the My Roti brand by 0.932 or 93.2%, and its influence is significant, because the t-value is 12,810> t-table 1,996 and sig. 0.001 <α 0.05. Product variation and brand awareness have a positive influence on the purchase interest of the My Roti brand by 330,754 and the influence given is significant on purchase interest. Because the F-value is 330,754> F-table 3.13 and sig. 0.001 <α 0.05.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search