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All Journal JURNAL LENTERA BISNIS Majalah Ilmiah Warta Dharmawangsa Buletin Abdi Masyarakat (BAM) ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) JURNAL ABDIMAS PLJ MANAGER: Journal of Management and Administration Science
Eko Sugiyanto
Politeknik LP3I Jakarta
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH PROMOSI, PENILAIAN PRODUK DAN LAYANAN COD TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen E-Commerce Shopee Di Cikarang Barat) Husein Tuasikal; Eko Sugiyanto; Irwan Faedy
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1045

Abstract

This study aims to determine the effect of promotion, product assessment, and COD services individually (partially) and simultaneously on purchasing decisions for e- commerce Shopee consumers in Danau Indah Village, West Cikarang sub-district. The sample in this research is 110 respondents. The technique used is purposive sampling, non-probability sampling. The data collection technique uses a questionnaire that has been tested for validation and reliability. The analysis technique used is multiple linear regression analysis. The results of this study indicate that: (1) Promotion has a positive and significant effect on purchasing decisions for e- commerce Shopee consumers in Danau Indah Village, West Cikarang District, as evidenced by the Promotion variable (X1) having a coefficient (β1) = 0.254 > 0 t count 2.636 > t table 1982 and significant (0.010) < 0.05. (2) Product assessment has a positive and significant effect on purchasing decisions for Shopee e-commerce consumers in Danau Indah Village, West Cikarang District, as evidenced by the product evaluation variable (X2) having a coefficient (β2) = 0.783 > 0 t count 9.224 > t table 1.982 and significant (0.000) < 0.05. (3) COD services have a positive and significant effect on purchasing decisions for Shopee e-commerce consumers in Danau Indah Village, West Cikarang District, as evidenced by the COD service variable (X3) having a coefficient (β3) = 0.250 > 0 t count 2.157 > t table 1.982 and significant (0.033) < 0.05. (4) Promotion, Product Assessment, and COD services have a positive and significant effect on purchasing decisions for e-commerce Shopee consumers in Danau Indah Village, West Cikarang District, as evidenced by the variable F count value 63.560 > F table 2.69 and the significance is 0.000
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA TOKO SX SEPATAN (Studi Pada Konsumen Toko Offline Di Kabupaten Tangerang) Eko Sugiyanto; Aditirangga; Unsi Fitriyah; Jessica Timmiane Abigail
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1175

Abstract

This research aims to determine the influence of service quality, price and customer satisfaction partially or simultaneously. The sample for this research was 100 respondents where they were visitors to the XS Sepatan store. The technique used is total sampling. The data collection technique uses a questionnaire whose validation and reliability have been tested. The analysis technique used is multiple linear regression analysis. The results of this research show that: (1) Service Quality has a positive and significant influence on Customer Satisfaction as evidenced by the Service Quality variable (X1) having a calculated t value of 3.742 > t table 1.984 with a significance level of 0.000 < 0.05. (2) Price is positive but has no influence on Customer Satisfaction as evidenced by the Price variable (X2) having a calculated t value of 1.169 < 1.984 with a significance level of 0.245 > 0.05. (3) Customer Satisfaction has a positive and significant influence. This can be proven from the calculated f value of 11, 187 > f table 3.09 with a significant value of 0.000 < 0.05. The results of the analysis are expected to provide useful information for business people in improving service quality, product pricing and customer satisfaction regarding proper business management.
PENGARUH JOB PORTAL DAN PERSEPSI PENCARI KERJA TERHADAP MINAT MELAMAR PEKERJAAN DI KOTA TANGERANG Eko Sugiyanto; Nur Haris Ependi; Siti Nurmita Hojaindaroh
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1412

Abstract

The purpose of this research is to carry out an analysis and determine the magnitude of the influence of the Job Portal variable and the job seeker's perception variable on the interest variable in applying for a job in Tangerang City. Technological developments are increasingly advanced and growing rapidly, making it easier for job seekers to search for work online by utilizing Job Portals such as JobStreet. In the research that has been carried out, using quantitative methods to test hypotheses through multiple linear regression analysis is carried out in order to know and understand the magnitude of the influence of the independent variables, namely the Job Portal and perceptions of job seekers, on the dependent variable, namely interest in applying for jobs. The data collection process used a questionnaire via Google Form and distributed online to 96 respondents in Jatiuwung District, Tangerang City. From previous research, the research results explain that there is or is a significant and positive influence from the Job Portal variable and the job seeker's perception variable on the interest variable in applying for a job. The regression coefficient for Job Portal is -0.70, indicating that there is a negative influence on the Interest in Applying for a Job variable, while for the job seeker perception variable it is 1.214, indicating that it has a positive influence. Meanwhile, the results of the F Test indicate that the combination of these two variables simultaneously or as a whole influences the variable interest in applying for a job with a calculated F value of 544.749 and a significant level of 0.000. Based on the variables that have been studied, the R Square value is 0.920, indicating that there is 92% variation in interest in applying for jobs. Meanwhile, the remaining 8 percent of the variations are influenced by other components and are not explained or discussed in this research.
Akselerasi Kinerja UMKM Desa Karyamekar, Kabupaten Garut Melalui Digitalisasi Manajemen SDM Ria Estiana; Niantoro Niantoro; Akhwanul Akmal; Jaenudin Akhmad; Eko Sugiyanto
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2026): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/yftr1435

Abstract

This community service research aims to address the managerial inefficiencies and vulnerability of Micro, Small, and Medium Enterprises (MSMEs) in Karyamekar Village, Garut, through the strengthening of Human Resources (HR) performance using Information Technology (IT). The main underlying problem is the conventional and manual HR management system, which leads to time-consuming administration and a lack of performance data transparency. The method employed was a Participatory Approach combined with Hands-on Technical Guidance involving 20 MSME owners. The technological intervention focused on utilizing simple mobile attendance applications and Google Sheets for digitalizing employee databases, matching the digital literacy capacity of the partners. The results show a significant 45% increase in theoretical HR management knowledge (post-test) and a high technology adoption rate of 85%. The conclusion indicates that digitalization in rural MSMEs relies less on expensive technology and more on knowledge transfer and the owners' willingness to adapt. This activity contributes to improving the professionalism of MSME human resource management through data-driven management practices, enhanced administrative efficiency, and strengthened transparency and internal trust, thereby supporting business sustainability and creating opportunities for program replication in rural MSMEs with similar characteristics. The main suggestion is the necessity for the Garut Local Government to provide stable digital infrastructure and support subsidized simple HRIS programs to ensure program sustainability.
PENGARUH WORK-LIFE BALANCE TERHADAP KINERJA KARYAWAN DI PD XYZ TANGERANG Fitri Indah Suci Ramadhan; Eko Sugiyanto; Dadang Surya Kencana
MANAGER: Journal of Management and Administration Science Vol. 5 No. 1 (2026): MANAGER: Journal of Management and Administration Science, Agustus 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v5i1.1775

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh work-life balance terhadap kinerja karyawan di PD XYZ Tangerang secara parsial. Pendekatan penelitian yang diterapkan adalah kuantitatif asosiatif eksplanatori. Dengan menggunakan kuesioner, observasi, dan dokumentasi, data primer dikumpulkan dari total 36 karyawan yang menjadi responden. Teknik penarikan sampel yang digunakan yaitu sampling jenuh (total sampling), sedangkan instrumen penelitian diukur memakai skala Likert. Teknik analisis data dilakukan melalui uji regresi linear sederhana dengan pengolahan menggunakan program SPSS versi 27. Berdasarkan hasil analisis data, dapat disimpulkan bahwa work-life balance memiliki pengaruh yang positif dan signifikan terhadap kinerja karyawan di PD XYZ. Selain itu, besarnya kontribusi pengaruh dari variabel work-life balance ini adalah sebesar 35,0% terhadap kinerja karyawan.
PENGARUH WORK-STUDY BALANCE TERHADAP PRODUKTIVITAS KERJA (MAHASISWA BEKERJA SAMBIL KULIAH) DI POLITEKNIK LP3I JAKARTA KAMPUS CIMONE Rizky Amelia; Eko Sugiyanto; Dadang Surya Kencana
MANAGER: Journal of Management and Administration Science Vol. 5 No. 1 (2026): MANAGER: Journal of Management and Administration Science, Agustus 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v5i1.1783

Abstract

Tujuan penelitian ini yaitu untuk mengetahui apakah Work-Study Balance berpengaruh signifikan secara parsial terhadap produktivitas kerja mahasiswa (yang bekerja sambil kuliah) di Politeknik LP3I Jakarta Kampus Cimone dengan total sampel 60 responden. Jenis penelitian ini menggunakan pendekatan kuantitatif dengan sumber pengumpulan data primer melalui kuesioner terstruktur yang disebarkan kepada responden yang memenuhi kriteria inklusi. Teknik pengumpulan sampel menggunakan metode Non-Probability Sampling dengan jenis Sampling Jenuh (Sensus). Pengukuran variabel pada penelitian ini menggunakan skala Likert 5 tingkatan. Metode analisis yang digunakan adalah regresi linear sederhana yang diolah menggunakan Software SPSS versi 25. Hasil penelitian ini menjelaskan bahwa Work-Study Balance berpengaruh positif dan signifikan secara parsial terhadap produktivitas kerja mahasiswa di Politeknik LP3I Jakarta Kampus Cimone. Adapun persentase kontribusi pengaruhnya (R Square) yaitu sebesar 35,1%, sedangkan sisanya sebesar 64,9% dipengaruhi oleh faktor-faktor pendukung lainnya di luar permodelan riset ini.
PENGARUH BEBAN KERJA TERHADAP TURNOVER INTENTION DI PT ABC TANGERANG Syamsiah; Eko Sugiyanto; Dadang Surya Kencana
MANAGER: Journal of Management and Administration Science Vol. 5 No. 1 (2026): MANAGER: Journal of Management and Administration Science, Agustus 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v5i1.1784

Abstract

Tingginya angka perputaran karyawan menjadi tantangan krusial bagi stabilitas operasional industri manufaktur. Penelitian ini bertujuan untuk menguji dan membuktikan secara empiris pengaruh beban kerja terhadap turnover intention pada karyawan PT ABC Tangerang. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain korelasional. Pengumpulan data dilakukan melalui metode kuesioner yang disebarkan kepada 49 karyawan sebagai sampel penelitian. Teknik analisis data yang diterapkan adalah analisis regresi linear sederhana yang dioperasikan melalui program IBM SPSS versi 25, setelah model dinyatakan lolos dari seluruh rangkaian uji asumsi klasik (normalitas, heteroskedastisitas, dan linearitas). Hasil analisis regresi menunjukkan bahwa beban kerja memiliki pengaruh positif dan signifikan secara parsial terhadap turnover intention karyawan (t hitung = 9,232; Sig.= 0,000 < 0,05). Selanjutnya, hasil pengujian koefisien determinasi R2 mengonfirmasi bahwa variansi turnover intention dapat dijelaskan oleh variabel beban kerja sebesar 64,5%, sedangkan 35,5% sisanya dikendalikan oleh faktor-faktor lain di luar model penelitian ini. Secara praktis, temuan ini mengindikasikan bahwa eskalasi beban kerja yang melebihi kapasitas riil karyawan bertindak sebagai katalisator utama yang memicu tingginya intensitas untuk mengundurkan diri. Oleh karena itu, manajemen perusahaan direkomendasikan untuk melakukan restrukturisasi pembagian tugas secara proporsional dan merumuskan target kerja yang lebih realistis guna memitigasi potensi stres kerja sekaligus menekan laju turnover karyawan.
Co-Authors Aditirangga Aji Sukma Pengestu Akhwanul Akhmal Bambang Wahyudi Wicaksono D Purnomo Dadang Surya Kencana Dudi Haryadi Edi Wahyu Wibowo Edi Wahyu Wibowo Ermanuri Ermanuri Evalina Darlin Featy Octaviany Fitri Indah Suci Ramadhan Himawan Pramulanto Husein Tuasikal Iis Kartini Irwan Faedy Jaenudin Akhmad Janaka Janaka Jessica Timmiane Abigail Niantoro Niantoro Nur Haris Ependi Nurul Giswi Karomah prihandono prihandono Ria Estiana Rizky Amelia Saun Supriaman Siti Nurmita Hojaindaroh Supadi Bambang Sutrisno Syamsiah Titim Nurlia Umi Hanik Makmuroh Unsi Fitriyah Yoeliastuti Yoeliastuti