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All Journal JIKA: Jurnal Ilmu Keuangan dan Perbankan Journal of Information System, Applied, Management, Accounting and Research eCo-Buss Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Teknologi dan Bisnis Jurnal Nasional Manajemen Pemasaran dan SDM Ekonam : Ekonomi, Akuntansi dan Manajemen Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmiah Mahasiswa (JIMAWA) Journal of Accounting and Finance Management (JAFM) Inaba of Community Services Journal
Astrin Kusumawardani
Universitas Indonesia Membangun
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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THE ASSISTANCE IN DETERMINING BUSINESS LOCATIONS FOR SMES Iqbal Alamsyah, Muhammad; Tirto Sakti, Anggono Raras; Kusumawardani, Astrin
Inaba of Community Services Journal Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.28

Abstract

Small and medium-sized companies face many problems, one of which is intense competition in a dynamic environment. In 2019 the servant has completed research and compiled a location feasibility study that can be implemented by MSMEs, through market potential analysis and financial projections using a modified GE-Matrix mapping. The target partner for this community service is a coffee shop in Bandung which was founded in 2017, namely Holly Chopper Gallery and Coffee located in the Buah Batu area in Bandung City. The implementation method that will be carried out is to provide assistance with target partners and assist MSMEs in mapping out alternative locations to be chosen by entrepreneurs. Determining the right business location decision will have an impact on business sustainability, so the choice of location needs to be considered carefully. The output in the implementation of this community service is to increase the knowledge and skills of partners in determining the location of the business. In addition, community service is strived to be published in accredited national journals. In addition, other community service outputs are teaching materials for students, which can be studied and implemented in other MSMEs.
Pengaruh Rasio Keuangan terhadap Harga Saham PT Unilever Indonesia Tbk pada Tahun 2010-2023 Nababan, Pangihutan Saroha; Herlina, Listri; Kusumawardani, Astrin; Nugroho, Ilham Winar
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1938

Abstract

PT Unilever Indonesia Tbk has recently faced challenges with declining stock prices. The company's performance, as gauged by financial ratios such as CR, DER, and NPM, significantly influences stock prices, as investors tend to favor companies with strong financial ratios. This study, which aims to determine the impact of corporate responsibility, dividend payout ratio, and net profit margin on the share price of PT Unilever Indonesia Tbk from 2010 to 2023, employs a robust quantitative approach and descriptive verification techniques. The research uses secondary data from annual financial reports and a selective sampling strategy. The analysis includes the evaluation of the coefficient of determination, regression analysis, correlation analysis, hypothesis testing, and descriptive statistics, both individually and collectively. The findings suggest that the subsequent variables have a statistically significant influence on stock prices: There was no statistically significant effect for Corporate Responsibility; there was a large effect for Debt to Equity Ratio; there was a significant effect for Net Profit Margin; and there was a statistically significant effect for the sum of the effects of CR, DER, and NPM.
Pengaruh Pemahaman Akuntansi, Sistem Informasi Akuntansi, Dan Sistem Pengendalian Internal Terhadap Kualitas Laporan Keuangan (Studi Pada UMKM Bidang Kuliner di Kota Bandung) Pratama, Egy; Kusumawardani, Astrin; Herlina, Listri
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1708

Abstract

This research combines various previous research instruments with the aim of obtaining the best results in determining the influence of understanding accounting, accounting information systems and internal control systems on the quality of study financial reports on MSME in the culinary sector in the city of Bandung. Quantitative techniques with descriptive and verification approaches are used to determine the relationship between three independent variables and one dependent variable. The data for this research was separated into two categories: primary data from respondent questionnaires and secondary data from books, papers and other relevant literature. The Slovin formula is used to determine the minimum sample size from a limited population, as well as to avoid sampling errors that may occur. In this case, the sample was selected using a purposive sampling strategy and non-probability sampling techniques. The number of MSME in the culinary sector in 2002 was 335 and in 2023 it was 557 in the city of Bandung, using a purposive sampling strategy and non-probability sampling method. These entrepreneurs have met the criteria for implementing the MSME Accounting Information System (AIS) which is considered representative of the entire population. The research results show that understanding accounting, accounting information systems, and internal control systems greatly influence the quality of financial reports. Therefore, efforts to increase the implementation of SIA for MSME should be concentrated on increasing understanding of accounting and internal control of MSME entrepreneurs regarding the quality of financial reports, especially for MSMEs in the culinary sector.
Strategi Pengembangan Bisnis Pada Supplier Cat Musta Paint di Arjasari Bandung Delianti, Mirna; Herlina, Listri; Kusumawardani, Astrin
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2537

Abstract

This study aims to develop effective business strategies for Musta Paint, a paint retail business in Bandung, to address declining sales and enhance competitiveness in the digital era. Using a qualitative research approach, this study employs SWOT analysis and Quantitative Strategic Planning Matrix (QSPM) to evaluate internal and external factors influencing the business. Data were collected from Musta Paint’s operational records and observations of market dynamics, focusing on key variables such as marketing strategies, customer engagement, and competitive positioning. The analysis reveals that Musta Paint’s dependency on traditional word-of-mouth marketing limits its market reach, especially in attracting younger, digitally active consumers. Results from the QSPM indicate that optimizing digital marketing and increasing presence on online platforms are the top-priority strategies, scoring highest in potential impact. Additional strategies include product innovation, seasonal promotions, and customer loyalty programs. The findings suggest that these strategies can enhance market reach, stabilize sales, and improve the company’s competitive edge. This research offers actionable insights for Musta Paint and similar SMEs navigating the challenges of the digital marketplace
Strategi Pengembangan Usaha Pada Toko Ikan Tenggiri Eman Carman Dengan Pendekatan Business Model Canvas dan Analisis SWOT Firdaus, Muhammad Fajar; Herlina, Listri; Kusumawardani, Astrin
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2538

Abstract

This study explores the business development strategy for Toko Ikan Tenggiri Eman Carman using the Business Model Canvas (BMC) framework and SWOT analysis. Traditional operations in the mackerel fish market face challenges such as fluctuating sales and dependency on fixed customer bases and suppliers. These issues result in financial instability and limited market reach. Applying the BMC framework analyzes nine essential components, including customer segments, key partnerships, value propositions, and cost structures. The SWOT analysis identifies internal strengths, weaknesses, and external opportunities and threats, providing a strategic roadmap for business development. This study highlights the need for digital transformation, such as utilizing social media and e-commerce platforms, to diversify sales channels and reduce reliance on traditional markets. Additionally, strategic partnerships with suppliers can stabilize costs and ensure product availability. Implementing these strategies aims to enhance business resilience, expand market access, and secure long-term sustainability. The practical implications of this research provide insights for small-scale business owners, particularly those relying on traditional markets, on how to adapt technology and digital marketing strategies to strengthen their position in an increasingly competitive market. By adopting these strategic steps, Toko Ikan Tenggiri Eman Carman can increase its competitiveness and achieve sustainable growth
Pergantian Auditor, Independensi Auditor, Dan Kompetensi Auditor Terhadap Kualitas Audit Pada Kantor Akuntan Publik Wilayah Kota Bandung Effendi, Yusup; Kusumawardani, Astrin; Herlina, Listri
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1736

Abstract

This study aims to analyze the effect of auditor rotation, auditor independence, and auditor competence on audit quality at public accounting firms in the Bandung City area. The study used quantitative methods with data collection techniques through questionnaires. The research sample consisted of 37 auditors who worked at public accounting firms in Bandung City. The data were analyzed using multiple linear regression analysis with the help of SPSS. The results showed that: (1) Auditor rotation has a significant effect on Audit Quality with a significance value of 0.022 <0.05; (2) Auditor independence has a significant effect on Audit Quality with a significance value of 0.000 <0.05; and (3) Auditor competence has a significant effect on Audit Quality with a significance value of 0.000 <0.05. The R Square value of 0.933 indicates that 93.3% of the variation in Audit Quality can be explained by the three independent variables. This study provides practical implications for public accounting firms in improving audit quality through the implementation of auditor rotation policies, strengthening independence, and developing auditor competence.
Pengaruh Kualitas Produk, Brand Image Dan Brand Ambassador Terhadap Keputusan Pembelian Kosmetik Madame Gie Pada Mahasiswa Di Kota Bandung Putri, Ariel Anggistia; Herlina, Listri; Kusumawardani, Astrin
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 2 (2025): JISAMAR (March-May 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i2.1772

Abstract

This study aims to examine the influence of product quality, brand image, and brand ambassadors on consumer purchasing decisions for Madame Gie products in Bandung City. A quantitative research method with descriptive and verification approaches is employed. The sampling technique used is probability sampling, where respondents are selected randomly from accessible customers. Data are analyzed using path analysis to determine the relationships among the studied variables. The findings indicate that product quality, brand image, and brand ambassadors each have a significant and positive effect on consumer purchasing decisions. Among these factors, brand image exerts the strongest influence on customer perceptions, while product quality and brand ambassadors play crucial roles in enhancing consumer purchase intention. Therefore, companies should reinforce their brand image, enhance product quality, and strategically select brand ambassadors to foster customer loyaltyThis study aims to examine the influence of product quality, brand image, and brand ambassadors on consumer purchasing decisions for Madame Gie products in Bandung City. The analysis is conducted both partially (individually) and simultaneously (collectively). A quantitative research method with descriptive and verification approaches is employed. The sampling technique used is probability sampling, where respondents are selected randomly from accessible customers. Data are analyzed using path analysis to determine the relationships among the studied variables. The findings indicate that product quality, brand image, and brand ambassadors each have a significant and positive effect on consumer purchasing decisions. Among these factors, brand image exerts the strongest influence on customer perceptions, while product quality and brand ambassadors play crucial roles in enhancing consumer purchase intention. Therefore, companies should reinforce their brand image, enhance product quality, and strategically select brand ambassadors to foster customer loyalty.
Faktor-Faktor Yang Mempengaruhi Profitabilitas Pada Perusahaan Manufaktur Di Indonesia (Studi Kasus Pada Perusahaan PT Krakatau Steel Tbk 2014-2024) Saputra, M. Tegar; Herlina, Listri; Kusumawardani, Astrin
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 2 (2025): JISAMAR (March-May 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i2.1903

Abstract

Return on Assets (ROA) merupakan salah satu indikator untuk mengukur efektivitas manajemen dalam memanfaatkan aset perusahaan untuk menghasilkan laba. PT Krakatau Steel Tbk, nilai ROA selama periode 2014–2024 cenderung berfluktuasi menurun dan berada di bawah standar ideal sebesar 5,98%, yang mengindikasikan lemahnya efisiensi manajerial dalam pengelolaan aset. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi profitabilitas perusahaan manufaktur di Indonesia, dengan studi kasus pada PT Krakatau Steel Tbk. Pendekatan kuantitatif dengan desain deskriptif dan verifikatif digunakan untuk menguji pengaruh antar variable . Data yang digunakan bersifat sekunder, diperoleh dari laporan keuangan tahunan perusahaan selama periode 2014-2024 yang dipilih melalui teknik purposive sampling. Analisis data dilakukan melalui uji deskriptif, regresi berganda, korelasi, koefisien determinasi, serta pengujian hipotesis secara parsial dan simultan. Hasil penelitian menunjukkan bahwa Current Ratio dan Debt to Asset Ratio serta Debt to Equity Ratio berpengaruh signifikan terhadap ROA
Pengaruh NIM, NPL, dan CAR Terhadap ROA Pada Perusahaan Perbankan Yang Terdaftar di BEI Periode Tahun 2021-2024 Silpiani, Sinta; Kusumawardani, Astrin
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2713

Abstract

Penelitian ini memiliki tujuan untuk mengevaluasi dampak NIM, NPL, dan CAR terhadap ROA dari bank yang tercatat di Bursa Efek Indonesia (BEI) selama rentang waktu 2021 hingga 2024. Dengan memanfaatkan data sekunder yang diperoleh dari laporan tahunan yang dapat diakses di situs resmi IDX, analisis kuantitatif dan bukti pendukung dapat diterapkan dalam studi ini. Strategi pengambilan sampel yang khusus diterapkan agar data yang diperoleh akurat dan mencakup semua aspek yang relevan. Data dianalisis menggunakan statistik deskriptif, uji linearitas, deteksi outlier multivariat, uji normalitas, analisis normalitas residual tambahan, serta analisis multikolinearitas, heteroskedastisitas, autokorelasi, regresi linier berganda, uji t (parsial) dan uji f (simultan) yang akan digunakan untuk menguji hipotesis yang telah dirumuskan. Hasil penelitian menunjukkan bahwa NIM memiliki pengaruh yang signifikan terhadap ROA. Di sisi lain, NPL dan CAR tidak memberikan dampak yang signifikan, pengaruhnya tergolong biasa saja. Namun jika dilihat secara keseluruhan, variabel ketiga diantaranya NIM, NPL, dan CAR secara bersama - sama menunjukkan pengaruh yang besar terhadap ROA pada bank yang diteliti dari tahun 2021 hingga 2024.
Pengaruh Kualitas Produk, Brand Image, dan Online Customer Review terhadap Kepuasan Pelanggan Gen Z E Commerce Tiktok Shop Brand Glad2glow Pasa’pangan, Vebi Susanti; Herlina, Listri; Kusumawardani, Astrin
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i3.51722

Abstract

Perkembangan pesat perdagangan elektronik, khususnya melalui platform social commerce seperti TikTok Shop, membawa tantangan baru dalam menjaga kepuasan pelanggan. Meskipun fitur yang tersedia tergolong inovatif, kepuasan konsumen tetap menjadi faktor kunci dalam membangun loyalitas dan kelangsungan bisnis, khususnya di kalangan Generasi Z. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, citra merek, dan ulasan online terhadap kepuasan konsumen TikTok Shop, dengan studi kasus pada brand Glad2Glow. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan kausal asosiatif. Pengumpulan data dilakukan melalui purposive sampling terhadap 100 responden dari generasi Z yang pernah membeli produk Glad2Glow melalui TikTok Shop. Analisis data melibatkan uji validitas, reliabilitas, asumsi klasik, serta regresi linier berganda dengan bantuan perangkat lunak SPSS 26. Hasil analisis menunjukkan bahwa ketiga variabel, baik secara individu maupun bersama-sama, Berpengaruh positif dan signifikan terhadap kepuasan konsumen. Nilai Adjusted R² sebesar 67,9% mengindikasikan bahwa variabel kualitas produk, citra merek, dan ulasan pelanggan secara kolektif mampu menjelaskan sebagian besar variasi kepuasan pelanggan. Temuan ini menegaskan pentingnya tampilan produk yang menarik, hubungan emosional dengan merek, serta ulasan pelanggan yang terpercaya dalam membentuk persepsi dan kepuasan  konsumen. Penelitian ini memberikan implikasi strategis bagi brand lokal dalam mengoptimalkan elemen pemasaran digital untuk meningkatkan loyalitas konsumen gen Z.
Co-Authors Ana Hadiana Ana Hadiana, Ana Awaluddin Nurramdhani Ayu Sofiat, Nunung Dedi Gumilar Delianti, Mirna Dyah Purnamasari Effendi, Yusup Egy Pratama, Egy Firdaus, Muhammad Fajar Ita Kumaratih Kumaratih, Ita Listri Herlina Mohamad Arfiman yosep Muhammad Ihsan Muchta Muhammad Iqbal Alamsyah Nababan, Pangihutan Saroha Nandan Limakrisna Nugroho, Ilham Winar Nunung Ayu Sofiati (Efi) Pasa’pangan, Vebi Susanti Putri, Ariel Anggistia Risa Fauziah Saputra, M. Tegar Silpiani, Sinta Tirto Sakti, Anggono Raras Tjipto Sajekti Wiara Sanchia Grafita Ryana Devi Yoyo Sudaryo