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All Journal Cakrawala: Jurnal Litbang Kebijakan Jurnal Ilmu Komunikasi dan Sosial Politik Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Rini Ganefwati
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Economics, Econometrics & Finance Environmental Science Library & Information Science Social Sciences

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STRATEGI KOMUNIKASI PENERTIBAN BANGUNAN LIAR DI SEPANJANG STREN KALI DALAM MENCIPTAKAN LINGKUNGAN KOTA SURABAYA YANG BERSIH DAN NYAMAN Rini Ganefwati
CAKRAWALA Vol 3, No 2: Juni 2009
Publisher : Badan Penelitian dan Pengembangan Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3082.194 KB) | DOI: 10.32781/cakrawala.v3i2.104

Abstract

Bangunan liar di sepanjang stren kali selalu menjadi problem dalam penataan kota termasuk Surabaya. Peraturan Menteri hingga Peraturan Gubernur tidak mampu mengurangi kepadatan pemukiman bangunan liar di sepanjang stren Kali Surabaya. Hasil penelitian menunjukkan ada lima aspek komunikasi yang berpengaruh trhadap sukses tidaknya penataan yang dilakukan. Perlu adanya strategi komunikasi yang terpadu dari instansi pemerinytah yang terkait dalam menangani persoalan pemukiman di stren kali kota Surabaya. Juga diharapkan konsistensi pemerintah dalam menyusun program kerja dan juga pelaksanaannya.
Strategi Komunikasi Pemasaran Whiz Prime Hotel Surabaya Dalam Upaya Meningkatkan Okupansi Sasha Meydi Cerilda; Rini Ganefwati; Muhammad Fadeli
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 11 No 1 (2024): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v11i1.1155

Abstract

This research describes the marketing communication strategy of Whiz Prime Hotel Surabaya in an effort to increase occupancy amidst tight competition in the hotel business. By using a marketing mix or marketing mix which consists of 4Ps, namely product, price, place, promotion. The aim of this research is to explore the marketing communication strategy carried out by Whiz Prime Hotel Surabaya in an effort to increase occupancy. And to find out what plans are used to carry out marketing communications strategies. This research uses a qualitative descriptive method by conducting observation and interview techniques. The results of this research prove that several efforts made by Whiz Prime Hotel Surabaya in implementing marketing communication strategies are good enough to increase occupancy.
Penerapan Customer Relations Melalui Akun @Smvapeindonesiagroup Pada Sm Vape Store Indonesia Dalam Mempertahankan Loyalitas Pelanggan Aliffian Dewantara Wibowo; Rini Ganefwati; Julyanto Ekantoro
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 11 No 2 (2024): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v11i02.1217

Abstract

Vapor technology emerged and invaded the conventional smoking lifestyle, especially among young people. The high level of competition in the retail vape sales business triggers business actors to make various innovations in order to maintain their business. This study examines the application of customer relations strategies through the @smvapeindonesiagroup account at SM Vape Store Indonesia to maintain customer loyalty. The purpose of this study is to determine the costumer relations strategy through the @smvapeindonesiagroup account at SM Vape Store Indonesia to maintain customer loyalty. This research uses descriptive qualitative methods, data collection techniques using observation, interviews, and documentation methods. The primary data source in this research is Ady Yudha Kurniawan as Person In-charge (PIC) of SM Vape Store Indonesia. The results of this study indicate that the customer relations strategy through the @smvapeindonesiagroup account at SM Vape Store Indonesia to maintain customer loyalty has been carried out optimally, by utilizing the IDIC method, the method is identify, differentiate, interact, and customize which makes SM Vape Store Indonesia have many loyal customers.
Sosialisasi Humas Kanwil BPN Jatim Dalam Program PTSL Untuk Meningkatkan Kesadaran Masyarakat Thania Maharani Putri Dewi; Rini Ganefwati; Tira Fitriawardhani
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 11 No 2 (2024): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v11i02.1219

Abstract

The low level of registration and certification of land plots is one of the problems that must be addressed by Public Relations of the BPN East Java Regional Office in the PTSL program. In various regions there is a need for land and the need to improve the level of national welfare, economic and social justice. Many people don't know that this program exists. Therefore, outreach activities that provide services to people who may not have access to these services must be socialized with a variety of different strategies to increase awareness of the surrounding community. The important role of public relations is to always carry out outreach and be responsible for influencing the perception of public awareness regarding land certificate registration. The method used is descriptive qualitative, namely a data collection method using in-depth interviews. Based on the results of this research, it can be concluded that the public relations outreach used by the East Java BPN Regional Office in the PTSL program is by using social media, websites, mass media and assisted by the local Regional Office (Kanwil) to socialize in the PTSL program which is used to increase public awareness. The obstacle experienced by the BPN East Java Regional Office public relations is that there are still many people who do not understand the importance of having a land certificate, the PPh and BPHTB tax budget that must be paid. The low effectiveness of socialization means that public relations requires human resources (HR) to maximize the socialization going according to plan
Strategi Marketing Public Relations PT Ciputra Golf Surabaya Dalam Upaya Meningkatkan Loyalitas Pelanggan Zahra Lea Almaira Scarletta; Rini Ganefwati; Delmarich Bilga Ayu Permatasa
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2830

Abstract

This study discusses the marketing strategy of public relations in increasing customer loyalty. Customers are the heart of the company so that customer loyalty is needed by the company, one of which is by implementing the right marketing strategy and adjusted to the company's target market. The purpose of this study is to systematically determine how the Marketing Strategy of Public Relations in Increasing Customer Loyalty of PT. Ciputra Golf. The method used in this study uses a qualitative method with a descriptive method analysis approach, the researcher conducted interviews with key informants, namely Public Relations of PT Ciputra Golf and Supporting informants such as Company Management, Field Guides and customers. From the results of the study, it can be concluded that the marketing strategy carried out by Public Relations of PT Ciputra Golf uses three strategies consisting of Pull, namely an attractive strategy through social media, customers will understand what promos and events are at Ciputra Golf. Push, namely a strategy that encourages through social media and also two-way communication between employees and customers, so customer loyalty will be successfully achieved by PT. Ciputra Golf. Pass strategy, namely a strategy that influences by using social media content and taglines that attract customers to come back to enjoy the services provided by PT Ciputra Golf.
Analisis Wacana Kritis Pada Konten Youtube Dolewak "Bahaya Judi Slot" Rudi Hartono, Aurelia Lintang Pramesti Hartono; Rini Ganefwati; Delmarich Bilga Ayu Permatasa
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3157

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana wacana tentang adanya bahayanya judi slot yang dirancang dan disampaikan dalam konten YouTube yang diunggah oleh akun YouTube Dolewak menggunakan pendekatan analisis wacana kritis (AWK) Teun A. Van Dijk. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data berupa transkripsi dialog dan visual dalam video tersebut, serta membagi isi konten menjadi beberapa adegan. Sehingga, analisis ini difokuskan pada beberapa elemen dimensi seperti dimensi teks, dimensi kognisi sosial, serta dimensi konteks sosial untuk mengungkap makna tersembunyi, ideologi, serta strategi komunikasi yang digunakan pembuat konten dalam membentuk persepsi audiens terhadap dampak negatif yang disebabkan dari kecanduan judi slot. Hasil penelitian menunjukkan bahwa konten akun Youtube Dolewak menampilkan wacana negatif yang menekankan adanya resiko sosial, ekonomi, dan bahaya psikologis dari judi slot, serta menggunakan berbagai teknik retoris untuk memperkuat pesan peringatan. Selain itu, ditemukan adanya upaya pembingkaian isu judi slot sebagai ancaman serius yang perlu diwaspadai oleh masyarakat luas. Penelitian ini diharapkan dapat memberikan kontribusi dalam memahami peran media sosial, khususnya YouTube, dalam membentuk opini publik melalui wacana kritis serta memberikan wawasan bagi pengembangan literatur studi komunikasi digital dan media sosial di Indonesia.
Strategi Komunikasi Internal PT Berca Kawan Sejati Surabaya Dalam Upaya Peningkatan Motivasi Kerja Akibat Isu PHK Karyawan Hanif, Naufal Noor; Rini Ganefwati; Delmarrich Bilga Ayu Permatasari
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 1 (2025): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i01.1560

Abstract

The purpose of this study was to see how PT Berca Kawan Sejati (BKS) Surabaya uses internal communication strategies to improve employee work motivation in response to the problem of layoffs (PHK) that emerged in the company environment. For this study, we conducted in-depth interviews with managers, team leaders, and employees of PT BKS Surabaya branch. The results showed that the company uses three main types of internal communication: downward (from superiors to subordinates), upward (from superiors to subordinates), and parallel (from subordinates to subordinates). One of these communication strategies is to use verbal and nonverbal communication, both formal and informal, and convey work motivation through briefings, internal meetings, and social interactions outside of working hours. However, PT BKS has demonstrated an internal communication strategy that is able to reduce concerns caused by the problem of layoffs and rekindle employees' desire to work. Keywords : Internal Communication, Work Motivation, Layoff (PHK), HR Management, Communication Strategy
STRATEGI HUMAS DP3APPKB SURABAYA DALAM UPAYA MENINGKATKAN KESADARAN HIDUP SEHAT REMAJA Tiara Saktiwi, Denisa Putri; Rini Ganefwati; Delmarrich Bilga Ayu Permatasari
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 2 (2025): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i2.1635

Abstract

The high number of physical and mental health disorders among Surabaya teenagers requires an appropriate communication strategy from government institutions, especially in building awareness of the importance of healthy living. This study examines the public relations strategy implemented by the Surabaya City Women's Empowerment, Child Protection, Population Control, and Family Planning Agency (DP3APPKB) in an effort to increase awareness of healthy living among teenagers. The research approach used was qualitative descriptive with a case study method. Data were collected through in-depth interviews, field observations, and documentation, then analyzed using the four-stage public relations strategy model from Cutlip, Center, and Broom, namely: research, planning, implementation, and evaluation. The results of the study showed that the DP3APPKB public relations strategy included the use of social media, community-based educational campaigns, active involvement of GenRe Ambassadors as agents of change, and a participatory interpersonal approach. This strategy succeeded in increasing adolescent participation in promotive and preventive activities related to physical and mental health. These findings reinforce the importance of the role of government public relations in shaping healthy adolescent behavior through adaptive and innovative public communication.
Co-Authors Aliffian Dewantara Wibowo Delmarich Bilga Ayu Permatasa Delmarrich Bilga Ayu Permatasari Hanif, Naufal Noor Julyanto Ekantoro Muhammad Fadeli Rudi Hartono, Aurelia Lintang Pramesti Hartono Sasha Meydi Cerilda Thania Maharani Putri Dewi Tiara Saktiwi, Denisa Putri Tira Fitriawardhani Zahra Lea Almaira Scarletta