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All Journal Jurnal Manajemen Bisnis Krisnadwipayana Maker: Jurnal Manajemen International Journal of Business Studies Journal of Social Science Studi Ilmu Manajemen dan Organisasi International Journal of Social Service and Research Action Research Literate (ARL) Journal of Social Science PANDITA: Interdisciplinary Journal of Public Affairs International Journal of Contemporary Sciences (IJCS) Advance Sustainable Science, Engineering and Technology (ASSET) Deliberatif
Amanda Setiorini
Universitas Krisnadwipayana
Religion Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Action Research Literate (ARL)

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Promotion, Price and Service Quality for Consumers to Making Purchase Decisions Saleh, Mohamad Zein; Setiorini, Amanda
Action Research Literate Vol. 7 No. 10 (2023): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v7i10.195

Abstract

This literature study of promotions, prices and service quality for consumers in making purchasing decisions was carried out scientifically within the scope of marketing management to develop a research hypothesis whether there is an influence of price on purchasing decisions, an influence of promotions on purchasing decisions and an influence of service quality on purchasing decisions. The method used in this research is a qualitative method through literature review. The results of this study are that promotions can influence consumers to make purchasing decisions, prices influence consumers to make purchasing decisions and service quality can influence consumers to make purchasing decisions.
Co-Authors Agatha, Priscilla Alex Iskandar Munaf Alfina Ramawati Annas, Mohammad Dety Nurfadilah Dwi Anggraeni Fajar Cahyo Utomo Glen Irwinto Laluyan Ignasius, Steven Imam Wibowo Kartika Dwi Astuti Kartini Dwi Ambarwati Kharis, Xavier Kojongian, Alvin Karmel Krestiawan, Ari Dina M. Zein Saleh Munaf, Alex Iskandar Novel Supriyanti Nurfadilah, Dety Oktaviani, Erika Prihanto, J. Johny Natu Putri, Dhea Nihachi Rd. Tuty Sariwulan Retya Syafa Suwandi Saleh, Mohamad Zein Saparuddin Mukhtar Utomo , Fajar Cahyo Viona Rezkiani Wiwik Rachmarwi Yolanda Dwi Sagita