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All Journal Trikonomika: Jurnal Ekonomi Majalah Ilmiah UNIKOM PINISI Discretion Review INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Efektif Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Neo Journal of economy and social humanities Best Journal of Administration and Management Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Siyasah : Jurnal Hukum Tata Negara Jurnal Media Akademik (JMA) Jurnal Penelitian dan Pengkajian Ilmiah Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Jurnal Pendidikan Indonesia (Ju-Pendi) Journal Arbitrase : Economy, Management and Accounting
Dewi Indriani Jusuf
International Women University, Bandung, Jawa Barat, Indonesia
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Utilizing Corporate Social Responsibility to Strengthen Brand Equity Dewi Indriani Jusuf
Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i4.148

Abstract

This research aims to analyze and evaluate the role of using Corporate Social Responsibility (CSR) in strengthening a company's brand equity. Utilizing CSR has become a major focus for companies that want to improve their brand image in the eyes of consumers and society. This research uses qualitative analysis methods with descriptive methods. The research results show that effective implementation of the Corporate Social Responsibility (CSR) program provides significant benefits in strengthening a company's brand equity. Active participation in CSR activities not only improves a company's reputation in the eyes of consumers, but also differentiates the brand from competitors, builds close relationships with consumers, and increases customer loyalty. In addition, engagement in CSR also helps companies manage reputational risks related to social and environmental issues, while ensuring compliance with relevant CSR regulations and standards. Thus, CSR has an important role in establishing a strong and responsible brand image, which ultimately supports a company's long-term growth and sustainability in a competitive market.
UTILIZATION OF SOCIAL MEDIA AS A HOTEL MARKETING TOOL IN BANDUNG CITY Dewi Indriani Jusuf
Jurnal Multidisiplin Sahombu Vol. 3 No. 02 (2023): Jurnal Multidisiplin Sahombu
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The city of Bandung is known as one of the popular tourist destinations in Indonesia, with a number of varied hotels competing in the hospitality industry. Social media has become an important platform in marketing strategies in various sectors, including the hospitality industry. This research aims to explore and analyze the use of social media as an effective marketing tool for hotels located in the city of Bandung. This research uses a qualitative approach with descriptive methods. The research results show that the use of social media as an effective marketing strategy has become an important key for the hotel industry in developing and maintaining their brand presence amidst increasingly fierce competition. By leveraging social media, hospitality brands can leverage a variety of tools, including targeted advertising, reputation management, and high-quality content, to capture customer attention, increase engagement, and drive increased bookings and sales. In optimizing the use of social media, it is important for hospitality brands to ensure that interactions with customers remain responsive, positive and informative, as well as ensure that the user journey from social media to the booking platform runs smoothly. Thus, social media is not only a powerful marketing tool, but also an important tool in building strong relationships between hospitality brands and their customers, generating extraordinary experiences and creating unforgettable impressions for users.
The Influence of Service Quality and Ease of Use on Customer Satisfaction Using the Shopee Pay Digital Wallet Dewi Indriani Jusuf
Journal of Economics and Business (JECOMBI) Vol. 4 No. 01 (2023): Journal of Economics and Business (JECOMBI) : September 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v4i01.72

Abstract

With the development of digital technology and the shift in consumer preferences towards cashless transactions, it is important to understand the factors that influence customer satisfaction with digital payment platforms. This research aims to explore the influence of service quality and ease of use on customer satisfaction in using the Shopee Pay digital wallet. This research method uses a quantitative approach by collecting data from 96 respondents who are active users of the Shopee Pay Digital Wallet in Jatinangor District, Sumedang Regency using a questionnaire distributed via Google Form. The research results show that service quality and ease of use partially influence customer satisfaction for Shopee Pay Digital Wallet users. Simultaneously, service quality and ease of use influence customer satisfaction with Shopee Pay Digital Wallet users by 57.2%.
Digital Marketing Strategies for SMEs Based on Local Wisdom in Indonesia Rubedo, Hendar; Jusuf, Dewi Indriani; Hanna, Amida; FR, Agung Pramudya
PINISI Discretion Review Volume 7, Issue 2, March 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i2.66000

Abstract

The rapid digital transformation in the business world has created both opportunities and challenges for small and medium-sized enterprises (SMEs) in Indonesia. Given the importance of local wisdom in Indonesian culture, this study explores how digital marketing strategies can integrate cultural values. The research addresses the gap in understanding how local wisdom can enhance competitiveness in the global market, highlighting the need for innovative marketing approaches that merge tradition with modern business demands. The objective of this study is to identify effective digital marketing strategies that incorporate local wisdom to improve the performance and sustainability of SMEs in Indonesia. The study adopts a mixed-method approach, combining qualitative and quantitative data from surveys and interviews with SME owners across the retail, handicraft, and hospitality sectors. Thematic analysis and statistical tools were used to interpret the data, collected from july to december 2023. Findings reveal that SMEs integrating local wisdom in their digital marketing enjoy higher consumer engagement and brand loyalty. Key elements such as traditional values, local language, and cultural symbols significantly enhance digital campaigns. Additionally, storytelling rooted in local traditions fosters emotional connections with consumers, promoting repeat business and referrals, thereby contributing to long-term growth..
Effective Digital Marketing Strategy to increase Online Sales Jusuf, Dewi Indriani
Jurnal Pendidikan Indonesia Vol. 1 No. 01 (2022): Jurnal Pendidikan Indonesia (Ju-Pendi), Desember 2022
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/ju-pendi.v1i01.295

Abstract

With the increasing popularity of online shopping, it is important for companies to adopt the right digital marketing strategies to maintain and increase their market share. This research aims to analyze and identify effective digital marketing strategies to increase sales in the online business environment. This research uses a qualitative approach with descriptive methods. The research results show that implementing a combination of effective digital marketing strategies, including SEO, content marketing, social media marketing, persuasive copywriting, personalized email marketing, and paid advertising, can significantly increase brand awareness, consumer engagement, and ultimately increase conversion rates. and online sales. By deeply understanding consumer preferences and behavior, companies can optimize their marketing strategies to achieve more effective and measurable results, and strengthen their position in an increasingly competitive and digitally dynamic market.
The Influence of Brand Image and Price on Purchasing Decisions at the Ampera Restaurant in Bandung Dewi Indriani Jusuf
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 2 No. 02 (2024): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI), Mei 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jeami.v2i02.304

Abstract

Rumah Makan Ampera Bandung, known for its traditional food and Sundanese dining experience, has become a top destination for local and international tourists. In order to increase understanding of the factors that influence consumer purchasing decisions, this research aims to analyze the influence of brand image and price on purchasing decisions at Rumah Makan Ampera Bandung. This research method uses a quantitative approach with data collection techniques through questionnaires to a sample of consumers who visit the Ampera Restaurant in Bandung. The collected data was analyzed using the regression method to test the relationship between brand image, price and purchasing decisions. Based on partial correlation analysis, brand image and price have a positive and significant effect on purchasing decisions at the Ampera Bandung restaurant. Based on simultaneous analysis of brand image and price, it has a positive and significant effect on purchasing decisions at Ampera Bandung restaurants.
Buzz Marketing: Effective Strategy for Increasing Sales in the Digital Era Dewi Indriani Jusuf
Jurnal Sosial Sains dan Komunikasi Vol. 2 No. 1 (2023): Jurnal Sosial Sains dan Komunikasi (Ju-SoSak), December 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/ju-sosak.v2i1.303

Abstract

The digital era has changed the marketing landscape dramatically, forcing companies to adapt to changing consumer trends and preferences. Buzz Marketing has been recognized as one of the powerful approaches to harness the power of social networks and virality of content on digital platforms. This research aims to investigate the effectiveness of the Buzz Marketing strategy in increasing sales in the digital era. Qualitative approach with descriptive methods. The research results show that implementing a buzz marketing strategy, through viral content, influencer campaigns, user interaction, interactive promotions, and user-generated marketing, can significantly improve a company's sales performance in the digital era. By harnessing the potential of buzz marketing, companies can expand their brand reach, build deeper engagement with consumers, and strengthen their brand image online. In conclusion, the use of innovative and adaptive marketing strategies, supported by the strong influence of buzz marketing, has proven to be the key to achieving marketing success amidst increasingly fierce competition in the ever-growing digital market.
The Role of the Instagram Application in Increasing Brand Awareness in Companies Jusuf, Dewi Indriani
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 1 No. 01 (2022): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), Oktober 202
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v1i01.294

Abstract

This research aims to explore the role played by the social media platform Instagram in increasing brand awareness for companies. With the increasing use of social media as a marketing and communication tool, Instagram has become one of the main platforms used by companies to expand their audience reach and increase their brand awareness. This research uses a qualitative approach with descriptive methods. The research results show that using Instagram effectively can increase brand awareness and expand marketing reach for companies. By leveraging features such as engaging visual content, use of relevant hashtags, paid advertising options, and collaboration with influencers, companies can strengthen their brand identity, increase user engagement, and expand brand influence among a wider audience. Thus, Instagram has proven to be an effective and important tool for companies in expanding their marketing reach, building closer relationships with consumers, and increasing brand awareness in the ever-evolving digital era.
Latest Digital Marketing Strategies: Increasing Relevance and Engagement with Customers Jusuf, Dewi Indriani
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 1 No. 01 (2022): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI), November 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jeami.v1i01.293

Abstract

This research aims to analyze the latest digital marketing strategies that can increase relevance and interaction between companies and customers. In an era of continuously developing technology, it is important for companies to adapt relevant and effective marketing strategies to maintain their competitiveness in an increasingly competitive market. Through a qualitative descriptive approach, this research analyzes the latest trends in digital marketing, focusing on aspects of content relevance and customer interaction. The research results show that there is an urgent need for companies to adopt more personalized and relevant digital marketing strategies, with a focus on using content tailored to consumer preferences and behavior. This research also identifies several key factors that influence interactions between companies and customers via digital platforms. Based on these results, it is recommended that companies consider a marketing approach that focuses on adequate user experience and ongoing interaction with customers.
Peranan Gaya Kepemimpinan Wanita dalam Upaya Meningkatkan Kinerja Pemasaran Jusuf, Dewi Indriani; Narimawati, Umi; Sarwono, Jonathan
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 7 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i7.1565

Abstract

This study aims to determine the role of women's leadership styles in improving marketing performance. In this study, the researcher uses meta-analysis and secondary data collection methods related to leadership theory. The findings of this research are: First, the leadership styles generally used by women leaders are 1) transformational leadership; 2) participative leadership or democratic leadership; and 3) visionary leadership. Second, the leadership styles used by women leaders contribute to improving  marketing performance through their efforts to empower employees to support their leadership while leading the business organization they run and by using leadership models that they consider appropriate and effective for leading and running their business activities.
Co-Authors Alfiqri, Khadafi Dadang Munandar Denok Sunarsi Elli Ruslina Erna Pujihartanti Evie Sophia FR, Agung Pramudya Hanna, Amida Hendar Rubedo Indra Rathana Irna Triana Jasmani Jasmani Jonathan Sarwono Khadafi Sari, Anna Gardina Sheila Kurnia Putri Umi Narimawati Wentri Merdiani