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All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan Resona : Jurnal Ilmiah Pengabdian Masyarakat Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ecosystem Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Agribis
Arman Arman
Universitas Muhammadiyah Parepare
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Pengembangan Usaha Pembuatan Tempe Berbasis Agribisnis UD. Murni Jaya Kabupaten Pinrang (Studi Kasus UD. Murni Jaya Kab. Pinrang) aulia muliadi; Nurhaedah Nurhaeda; Arman Arman
Jurnal Agribis Vol 12 No 1 (2024): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v12i1.2157

Abstract

This research aims to determine the strategy for developing an agribusiness-based tempe making business in Pinrang Regency. It will be held from December to January 2022 in Benteng Sawitto Village, Paleteang District, Pinrang Regency. This research is a case study research with the research subject namely UD's tempe making business. Murni Jaya district. Pinrang. The research method used is descriptive qualitative using strength, weakness, opportunity and thread (SWOT) analysis. The research results show that the tempe making business is in an aggressive position so that it can choose a strategy by maximizing strengths and taking advantage of opportunities. In simple terms, cell quadrant I shows that the position of tempe making has grown well but does not rule out the possibility of further development. The recommended strategy for developing a tempe making business is to improve product quality so that it can reach a wide market outside the region, improve the production process with sufficient labor so that it can continue to meet the increasing demand for tempeh, increase extensive marketing outside the region so that this product can be widely known. origin of the product's region so that this product becomes superior in its own region but the price of the product remains affordable.
Co-Authors A. Siti Nurul Izzati ainun muthmainnah Andi Nuddin aulia muliadi Dahlia Purnama Dina Aprianty Azis Edi Kamil Fitriani Fitriani Harsani Harsani I.D. Novieta Indra Wardana Irmayani Irmayani Irmayani Irmayani Irninthya Nanda Pratami Irwan Irwan Idrus Ladung, Fajar Masnur Masnur Muh. Amir Muhammad Nurul Fikri Nur Ilmi Nurhaedah Nurhaeda Nurhapsa Rasbawati, Rasbawati Selvi Marcellia Tiara Saputri Yadi Arodhiskara, Yadi Yusriadi Yusriadi