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All Journal Forum Manajemen International Journal of Economics, Business and Innovation Research SENEMA
Ni Nyoman Menuh
STIMI Handayani Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PEMASARAN DIGITAL BERBASIS INFLUENCER, PENGARUHNYA TERHADAP MOTIVASI KUNJUNGAN WISATAWAN DOMESTIK KE DESTINASI WISATA DI NUSA PENIDA Ni Nyoman Menuh; Ni Made Nia Kristyarini
Forum Manajemen STIMI Handayani Denpasar Vol 18 No 1 (2020): Jurnal STIMI Vol. 18 No. 1 - 2020
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Influencer is one of the factor in the success of digital marketing through social media in Indonesia. It happens because of the high number of people who use social media and their tendency to be influenced by influencers. There is many managers who use this strategy to attract domestic tourists and Nusa Penida is one of the tourist destinations that are often uploaded by influencers. This study aims to determine and analyze the effect of influencer-based digital marketing on the domestic touristmotivation to travel to the tourist destinations in Nusa Penida. The type of data is quantitative with primary data sources. Data is collected by filling out the questionnaires, then being analyzed using quantitative descriptive analysis, includes validity test, reliability test, classic assumption test, simple linear regression test, correlation test, coefficient of determination test and hypothesis test (t-test). The results indicatethere is a significant impact on the tourist motivation to travel to the tourist destinations in Nusa Penida after the existence of influencer-based digital marketing.
PENGARUH RESERVASI MELALUI ONLINE TRAVEL AGENT DAN OFFLINE TRAVEL AGENT TERHADAP TINGKAT HUNIAN KAMAR Ni Made Suniarti; Ni Nyoman Menuh
Forum Manajemen STIMI Handayani Denpasar Vol 17 No 1 (2019): Jurnal STIMI Vol. 17 No. 1 - 2019
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Room bookings can be done through online travel agents or offli ne travel agents where these both agents can offer attractive offers both in terms of price and benefits obtained by the customer. The purpose of this research is to knowing the effect of reservations through online travel agents and offline travel agents on the level of room occupancy. The results of this research indicate that based on the results of the F-test there is a significant and significant effect between reservation through online travel agent and offline travel agent to the level of room occupancy. Based on the partial calculation between the variables X1 and Y there is a significant and significant influence between reservations through online travel agents on the level of room occupancy. The variables X2 and Y have a significant and significant influence between reservations through offline travel agents partially on the level of room occupancy.
PENGARUH KINERJA FRONT OFFICE TERHADAP KEPUASAN TAMU DI VINILA VILLA NUSA DUA Ni Nyoman Menuh; I Gede Wisnu Herikesha
Forum Manajemen STIMI Handayani Denpasar Vol 18 No 2 (2020): Jurnal STIMI Vol. 18 No. 2 - 2020
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

With the management of professional human resource management, it is hoped that employees can perform well in serving guests in order to create satisfaction from these guests. Besides not missing the rules set by management. However, the purpose of this study was to analyze the effect of employee performance, especially in the Front Office towards the satisfaction of guests staying at Vinila Villa Nusa Dua. The type of data used in this study is qualitative data and quantitative data, with data sources namely premier data. The method of data collection is done by distributing questionnaires in the form of guest comments to respondents, namely guests who stay overnight, while the data analysis techniques used are: classical assumption test, simple linear regression and hypothesis testing. The results showed that the Front Office Performance significantly affected the satisfaction of guests staying at Vinila Villa Nusa Dua
Pengaruh budaya organisasi dan komitmen organisasi terhadap kinerja karyawan instalasi rawat inap medik rsup sanglah denpasar Ni Nyoman Menuh; Ni Kadek Saraswastini
Forum Manajemen Vol 21 No 1 (2023): Jurnal Forum Manajemen
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v21i1.517

Abstract

The purpose of this study was to determine and analyze the influence of organizational culture and organizational commitment on employee performance at the Inpatient Medical Installation at Sanglah Hospital Denpasar. The types of data used in this study are qualitative data and quantitative data, with data sources namely primary data and secondary data. Methods of data collection is done by distributing questionnaires to respondents. The results showed that organizational culture had a positive and significant effect on employee performance, organizational commitment had a positive and significant effect on employee performance, organizational culture and organizational commitment simultaneously had a positive and significant effect on employee performance at the inpatient medical installation at Sanglah Hospital Denpasar.
Analisis Implementasi Kearsipan pada Kantor Desa Peguyangan Kangin Marsya Pahlevy; Ni Nyoman Menuh; Ida Bagus Ngurah Wimpascima
Forum Manajemen Vol 21 No 2 (2023): Jurnal Forum Manajemen
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v21i2.531

Abstract

The Peguyangan Kangin Village Office is one of the agencies that manages the operational activities of the village government. Administrative activities of the village office require archive management. The research objective was to find out how the analysis of the implementation of filings at the Peguyangan Kangin Village Office. Data collection techniques include: interviews with heads and staff of administrative and general affairs. Observation by making direct observations in the field to find out the actual conditions regarding the archives at the Peguyangan Kangin Village Office. The data analysis technique used is descriptive qualitative. The results of the research are that the creation of archives has been carried out well. Archives are stored in a special shelf so that they are easy to find, no special standards are applied. The obstacle is the lack of storage space in the village archive warehouse. The advice that can be given is to destroy archives for archives that have not been used for 5-6 years so that old archives do not accumulate in the village archive warehouse. For the destruction of archives, confirmation should be made at the Denpasar City Archives and Libraries Service regarding the archive destruction policy. The village office should digitize in managing archives so that archives stored can be easily searched.
PENGARUH RESERVASI MELALUI ONLINE TRAVEL AGENT DAN OFFLINE TRAVEL AGENT TERHADAP TINGKAT HUNIAN KAMAR Ni Made Suniarti; Ni Nyoman Menuh
Forum Manajemen Vol 17 No 1 (2019): Jurnal STIMI Vol. 17 No. 1 - 2019
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v17i1.322

Abstract

Room bookings can be done through online travel agents or offli ne travel agents where these both agents can offer attractive offers both in terms of price and benefits obtained by the customer. The purpose of this research is to knowing the effect of reservations through online travel agents and offline travel agents on the level of room occupancy. The results of this research indicate that based on the results of the F-test there is a significant and significant effect between reservation through online travel agent and offline travel agent to the level of room occupancy. Based on the partial calculation between the variables X1 and Y there is a significant and significant influence between reservations through online travel agents on the level of room occupancy. The variables X2 and Y have a significant and significant influence between reservations through offline travel agents partially on the level of room occupancy.
PEMASARAN DIGITAL BERBASIS INFLUENCER, PENGARUHNYA TERHADAP MOTIVASI KUNJUNGAN WISATAWAN DOMESTIK KE DESTINASI WISATA DI NUSA PENIDA Ni Nyoman Menuh; Ni Made Nia Kristyarini
Forum Manajemen Vol 18 No 1 (2020): Jurnal STIMI Vol. 18 No. 1 - 2020
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v18i1.387

Abstract

Influencer is one of the factor in the success of digital marketing through social media in Indonesia. It happens because of the high number of people who use social media and their tendency to be influenced by influencers. There is many managers who use this strategy to attract domestic tourists and Nusa Penida is one of the tourist destinations that are often uploaded by influencers. This study aims to determine and analyze the effect of influencer-based digital marketing on the domestic touristmotivation to travel to the tourist destinations in Nusa Penida. The type of data is quantitative with primary data sources. Data is collected by filling out the questionnaires, then being analyzed using quantitative descriptive analysis, includes validity test, reliability test, classic assumption test, simple linear regression test, correlation test, coefficient of determination test and hypothesis test (t-test). The results indicatethere is a significant impact on the tourist motivation to travel to the tourist destinations in Nusa Penida after the existence of influencer-based digital marketing.
PENGARUH KINERJA FRONT OFFICE TERHADAP KEPUASAN TAMU DI VINILA VILLA NUSA DUA Ni Nyoman Menuh; I Gede Wisnu Herikesha
Forum Manajemen Vol 18 No 2 (2020): Jurnal STIMI Vol. 18 No. 2 - 2020
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v18i2.407

Abstract

With the management of professional human resource management, it is hoped that employees can perform well in serving guests in order to create satisfaction from these guests. Besides not missing the rules set by management. However, the purpose of this study was to analyze the effect of employee performance, especially in the Front Office towards the satisfaction of guests staying at Vinila Villa Nusa Dua. The type of data used in this study is qualitative data and quantitative data, with data sources namely premier data. The method of data collection is done by distributing questionnaires in the form of guest comments to respondents, namely guests who stay overnight, while the data analysis techniques used are: classical assumption test, simple linear regression and hypothesis testing. The results showed that the Front Office Performance significantly affected the satisfaction of guests staying at Vinila Villa Nusa Dua
Analysis Of Factors Affecting Tourist Visits At Dolok Oan Dili Beach, Timor Leste Apolinario Valentim Dos Santos; Ida Ayu Komang Juniasih; Ida Bagus Radendra Suastama; Ida Ayu Trisna Wijayanthi; Ni Nyoman Menuh
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Abstract

Dolok Oan Beach is a very beautiful beach and is one of the tourist attractions in downtown Dili. The research objective was to analyze the factors that influence tourist visits to Dolok Oan Dili Beach, Timor Leste. The research was carried out purposively (purposive sampling) at the Dolok Oan Beach tourist attraction in Dili, Timor Leste. The sampling method is accidental sampling, namely sampling based on sheer coincidence, which is taken as many as 100 people. The data series technique used is the questionnaire approach. The outcomes of the observe shows that: a) The profits thing has a high quality and large have an effect on at the number of vacationer visits. this means that elevated attention to income will lead to an growth in the number of traveller visits, b) tour expenses have a terrible and extensive effect at the variety of tourist visits. this means that expanded attention to tour prices will result in a lower inside the number of traveller visits, c) tour time has a negative and tremendous impact on the wide variety of traveller visits. which means that improved interest to tour time will lead to a lower within the wide variety of tourist visits, d) centers have a high quality and full-size influence at the range of traveler visits. because of this accelerated attention to centers will cause an increase in the range of visitor visits, and e) earnings, travel fees, travel time and centers concurrently have a giant effect on the range of vacationer visits.
PELAKSANAAN PENGGUNAAN QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) DAN PENINGKATAN PEMASARAN PRODUK UMKM ANILA SILVER Ni Putu Cempaka Dharmadewi Atmaja; Ni Nyoman Menuh; Ni Wayan Swari Pradnyani Pinatih
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 2 No 1 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Dengan munculnya berbagai teknologi baru, banyak perusahaan dan pebisnis terinovasi untuk membuat model bisnis yang menarik dengan layanan yang menarik pula. Banyaknya kompetitor menjadi pertimbangan bagi para pengusaha untuk masuk dalam persaingan yang sangat ketat. Perkembangan teknologi ini juga memberikan dampak pada sistem pembayaran dalam sebuah usah yang memberikan kemudahan bagi para penggunanya untuk mengakses berbagai layanan keuangan, begitu pula dalam bidang pemasaran produk. Dengan adanya marketplace, kini para pemilik usaha dapat memasarkan produknya lebih luas lagi salah satunya melalui aplikasi shopee. Namun, pada UMKM Anila Silver, adanya perkembangan teknologi ini belum sepenuhnya dilakukan dengan baik. Hal ini dilihat dari belum tersedianya sistem pembayaran berbasis QR yang dapat mempermudah dalam sistem pembayaran. Begitu pula dalam pemasaran produk, UMKM Anila belum memasarkan produknya melalui market place sehingga jangkauan pasarnya belum terlalu luas.
Co-Authors Apolinario Valentim Dos Santos I Gede Wisnu Herikesha Ida Bagus Ngurah Wimpascima Ida Bagus Radendra Suastama Juniasih, Ida Ayu Komang Luh Prayascita Putri Dayani Made Ayu Putri Cahyani Marsya Pahlevy Ni Kadek Saraswastini Ni Made Nia Kristyarini Ni Made Suniarti Ni Putu Cempaka Dharmadewi Atmaja Ni Wayan Swari Pradnyani Pinatih WIjayanthi, Ida Ayu Trisna