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Journal : Forum Manajemen

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ANALISIS EFEKTIVITAS PROGRAM TRAINING HEARTIST DAN KOMUNIKASI VERBAL TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA NOVOTEL BALI NUSA DUA BADUNG BALI) Anak Agung Ayu Mirah Kencanawati; I Komang Mahayana Putra; Ni Wayan Sukartini; I Made Sarjana
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

The Research aims to analyze the effectiveness of the Heartist Training Program and Verbal communication towards employee performance at Novotel Bali Nusa Dua. Using the simple random sampling technique through the formula Slovin got respondents as many as 72 employees of Novotel Bali Nusa Dua. The analytical techniques used are descriptive statistical analyses. Based on the results of this study is that the minimum value of a variable training program heartist (X1) is 26 and a maximum value of 37, with an average value of 31.95 and a standard deviation of 2.89. The communication variable (X2) has a minimum value of 15 and a maximum value of 23, with an average value of 19.62 and a standard deviation of 2.23. The employee (Y) performance variable has a minimum value of 25 and a maximum value of 33, with an average value of 29.26 and a standard deviation of 2.52. This suggests that training and verbal communication programs are important factors in improving employee performance. The effectiveness of both factors became an effort in the company.
ANALISIS KEPUASAN PELANGGAN DAN PERANCANGAN STRATEGI PROMOSI DALAM UPAYA MENINGKATKAN VOLUME SERVICE KENDARAAN PADA AUTO2000 TABANAN Anak Agung Ayu Mirah Kencanawati; Lily Marheni; I Made Sarjana; I Gusti Ngurah Agung Maha Putra Udayana
Forum Manajemen STIMI Handayani Denpasar Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

This research was conducted at Auto2000 Tabanan which is one of the official Toyota dealers in Bali. The problem faced today is the volume of vehicle service has decreased by 25%. Customer satisfaction is indicated to be one of the causes of the decline in vehicle service volume. The purpose of this study was to determine the level of customer satisfaction and to plan a company's promotional strategy. Based on these problems, service quality (servqual) and SWOT are the methods used to solve the problem. The servqual method is used to measure customer satisfaction, while SWOT is used to formulate a promotional strategy that will be applied by the company with a quantitative descriptive approach. The results obtained with the servqual method is the gap between reality and expectations of the five dimensions of customer satisfaction. The five dimensions of customer satisfaction are negative, which means the company has not been able to meet customer expectations. Overall the company is only able to meet 86% of its customers' expectations. From the SWOT analysis, there are 13 promotional strategies that can be applied by the company to increase the volume of vehicle service
ANALISIS EFEKTIVITAS PROGRAM TRAINING HEARTIST DAN KOMUNIKASI VERBAL TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA NOVOTEL BALI NUSA DUA BADUNG BALI) Anak Agung Ayu Mirah Kencanawati; I Komang Mahayana Putra; Ni Wayan Sukartini; I Made Sarjana
Forum Manajemen Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i2.429

Abstract

The Research aims to analyze the effectiveness of the Heartist Training Program and Verbal communication towards employee performance at Novotel Bali Nusa Dua. Using the simple random sampling technique through the formula Slovin got respondents as many as 72 employees of Novotel Bali Nusa Dua. The analytical techniques used are descriptive statistical analyses. Based on the results of this study is that the minimum value of a variable training program heartist (X1) is 26 and a maximum value of 37, with an average value of 31.95 and a standard deviation of 2.89. The communication variable (X2) has a minimum value of 15 and a maximum value of 23, with an average value of 19.62 and a standard deviation of 2.23. The employee (Y) performance variable has a minimum value of 25 and a maximum value of 33, with an average value of 29.26 and a standard deviation of 2.52. This suggests that training and verbal communication programs are important factors in improving employee performance. The effectiveness of both factors became an effort in the company.
ANALISIS KEPUASAN PELANGGAN DAN PERANCANGAN STRATEGI PROMOSI DALAM UPAYA MENINGKATKAN VOLUME SERVICE KENDARAAN PADA AUTO2000 TABANAN Anak Agung Ayu Mirah Kencanawati; Lily Marheni; I Made Sarjana; I Gusti Ngurah Agung Maha Putra Udayana
Forum Manajemen Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v20i2.475

Abstract

This research was conducted at Auto2000 Tabanan which is one of the official Toyota dealers in Bali. The problem faced today is the volume of vehicle service has decreased by 25%. Customer satisfaction is indicated to be one of the causes of the decline in vehicle service volume. The purpose of this study was to determine the level of customer satisfaction and to plan a company's promotional strategy. Based on these problems, service quality (servqual) and SWOT are the methods used to solve the problem. The servqual method is used to measure customer satisfaction, while SWOT is used to formulate a promotional strategy that will be applied by the company with a quantitative descriptive approach. The results obtained with the servqual method is the gap between reality and expectations of the five dimensions of customer satisfaction. The five dimensions of customer satisfaction are negative, which means the company has not been able to meet customer expectations. Overall the company is only able to meet 86% of its customers' expectations. From the SWOT analysis, there are 13 promotional strategies that can be applied by the company to increase the volume of vehicle service
Co-Authors AA Ayu Mirah Kencanawati Anak Agung Ayu Mirah Kencanawati I Gede Made Subagiana I Gusti Ngurah Agung Maha Putra Udayana I Ketut Pasek I Komang Mahayana Putra I Made Bagiada Kasiani Kasiani Lily Marheni Made Dana Saputra Ni Luh Made Wijayati Ni Nyoman Aryaningsih Ni Wayan Sukartini Nyoman Omy Trisna Dewi Putra Yudistira, Cokorda Gede Sagung Mas Suryaniadhi Saputra, Upayana Wiguna Eka