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Widya Pangestika
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Journal : Sammajiva: Jurnal Penelitian Bisnis dan Manajemen

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Pengaruh Brand Image, Kualitas produk, serta Label Halal terhadap Keputusan Pembelian skincare korea “Some by Mi” pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara Widya Pangestika; Yenni Samri Julianti Nasution; Rahmat Daim Harahap
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.204

Abstract

This study aims to determine the effect of halal label, brand image and quality on purchasing decisions of Skincare some by mi cosmetics on students of faculty economic University Islamic state . The sampling technique used the Slovin formula so that a sample of 92 people was obtained. This research uses quantitative method. The results showed. 1. The halal label variable partially had a positive and significant effect on purchasing decisions, 2. The brand image variable partially has a significant effect on purchasing decisions. 3. The quality of product variable partially has a significant effect on purchasing decisions. Halal label, brand image and price contributed 86.0% influence to purchasing decisions while the remaining 14.0% was explained by other factors not included in this study.
Co-Authors AA Sudharmawan, AA Abrian, Satriya Alfiati Silfi Andayani, Tri Rahayu Arif Baswantara Arpan Nasri Siregar Arumsari, Kusuma David Indra Widianto Deden Yusman Maulid Dwiyana, Amalia Noer Endah Yuniarti, Endah Eneng Wulan Rahmawati Herawati, Vipi Herry, Herry Hutabarat, Zulhasbi Ida Ayu Putu Sri Widnyani Imsar, Imsar Iskandar, Amri Karim, Sholekha Nur Muhammad, Taufik Nusaibah - Nusaibah Nusaibah Nusaibah Putra, Ronald Septiawan Putri Salen, Sholekha Nur Karim Rahmat Daim Harahap Rhamadani , Thia Jenika Sa'diyah, Jihan Halimatus Siregar, Arpan Nasri Sivana, Siska Syaban, Rafli Taufeni Taufik Utami, Kamilia Dwi Widianto, David Indra Yenni Samri Julianti Nasution