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All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Expose: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Petra International journal of Business Studies (IJBS) YUME : Journal of Management Prologia MEDIALOG: Jurnal Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Source: Jurnal Ilmu Komunikasi Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Enrichment : Journal of Management Jurnal Ilmiah Wahana Pendidikan juremi: jurnal riset ekonomi Journal Media Public Relations Jurnal Studi Ilmu Politik Innovative: Journal Of Social Science Research Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi VISA: Journal of Vision and Ideas Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Zon Vanel
Universitas Kristen Satya Wacana
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Public Relations Partai Keadilan Sejahtera (PKS) untuk Meningkatkan Partisipasi Politik Perempuan: Studi Kasus Partai Keadilan Sejahtera (PKS) Kabupaten Semarang: Ilmu Komunikasi Musafa, Jessira; Vanel, Zon
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.4904

Abstract

Some groups, particularly those rooted in conservative Islamic interpretations, argue that Islam does not recognize gender equality in political practice. However, the Prosperous Justice Party (PKS), as an Islamic-oriented party, holds a different view. The issue in this research is the lack of awareness and knowledge about women's roles in politics. Many women may not fully understand the importance of their involvement in politics or know how to participate effectively. To address this, PKS needs to launch an educational campaign aimed at increasing understanding of women's political rights and ways to participate. This research aims to identify and outline the Public Relations strategies employed by the Prosperous Justice Party in Semarang Regency to enhance women's participation and create an inclusive society. The research uses a qualitative method. Data collection techniques in this study include interviews, observations, and documentation. Data analysis techniques consist of data reduction, data presentation, and conclusion drawing. Data validity reflects how accurate and precise the data obtained from research subjects are compared to the data revealed by the researcher. The research findings show that the public relations strategies implemented by PKS in Semarang Regency—namely strategy of publicity, strategy of persuasion, strategy of argumentation, and strategy of image—are effective in increasing women's political participation. PKS has successfully carried out effective educational campaigns through seminars, workshops, and social media to raise awareness and knowledge among women about their political roles, positively impacting increased participation. PKS has addressed the issue of limited information reach by utilizing various communication channels, including local and digital media, and establishing partnerships with community leaders, thereby broadening the dissemination and accessibility of information regarding political opportunities for women. These strategies significantly enhanced women's political engagement in Semarang Regency.
Strategi Komunikasi Pemasaran TATV Untuk Meningkatkan Jumlah Pengiklan Christian, Mikael Kevin Hodie; Vanel, Zon
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.2667

Abstract

The television industry places itself in business competition to obtain commercial benefits for the company’s sustainability. The reduced number of television viewers has an impact on declining advertising revenue. To meet sales targets, companies must carry out various appropriate strategies to attract advertisers to buy the company’s products, namely through advertising. TATV has implemented various strategies but has not been able to increase significantly. This study aims to find out and describe how the marketing communication strategy is carried out by TATV to increase the number of advertisers. This research uses descriptive qualitative research with the case study method. Data collection techniques used are interviews, observation, and documentation. The results of this study indicate that the five marketing mixes, such as advertising, sales promotion, public relations, personal selling, and direct marketing, ara important to increase TATV sales. Of the 5 most frequently used marketing activities, personal selling is face to face selling or face to face with clients and online via WhatsApp and email. This is because it makes it easier for clients to be able to provide immediate feedback and frequent dealing or buying occurs.
Strategi Promosi Dinas Pariwisata Kabupaten Semarang untuk Meningkatkan Wisatawan Candi Gedong Songo Setiawan, Marcelus Bima; Vanel, Zon
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.2669

Abstract

Indonesia is a country that has great tourism potential. The emergence of the covid-19 pandemic has had a negative impact on the potential of Indonesian tourism. The pandemic has made the tourism sector in various regions slumped, one of which is in Semarang Regency, Central Java Province. Gedong Songo Temple is a leading tourist attraction in Semarang Regency experiencing a decrease in tourist visits due to the pandemic. So tourist visits have not increased significantly. Based on these problems, it is interesting to examine how the promotion strategy of the Semarang Regency Tourism Office increases tourist visits at Gedong Songo Temple.. This research uses the case study research method. This research is included in the type of qualitative descriptive research. The data collection techniques used are interviews, observations, and documentation. The results showed that the Semarang Regency Tourism Office carried out five promotional mix strategies, namely advertising, personal sales, sales promotion, public relations, and direct sales to increase tourist visits at Gedong Songo Temple. In general, the promotion strategy of the Semarang Regency Tourism Office is good enough to help increase tourist visits at Gedong Songo Temple.
Kegiatan Komunikasi Pemasaran Dalam Meningkatkan Brand Awareness di Kota Semarang Vitadila, Angelina Loren; Vanel, Zon
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3411

Abstract

MG Setos Hotel Semarang is facing a variety of obstacles to survive in the midst of the new normal conditions induced by the COVID-19 epidemic. Travel constraints, health concerns, and social isolation have all contributed to a considerable drop in overnight visitors. This has the potential to damage the hotel's revenue and financial stability. Hotels must maintain a high level of service and visitor experience despite current constraints. A hotel's reputation can benefit from providing good service throughout the new normal. As a result, it is critical for the management of MG Setos Hotel Semarang to plan ahead of time and innovate in order to address the challenges that have arisen. The purpose of this study is to determine how MGSetos Hotel Semarang can boost brand recognition by using the Integrated Marketing Communication (IMC) approach. This study employs qualitative research methods such as interviews, observations, and documentation to acquire data. The triangulation of sources, procedures, and time ensures the veracity of the data employed. According to the research findings, MGSetos Hotel Semarang has created an integrated marketing communication plan to improve brand awareness, however its implementation has been subpar. Using this method can raise hotel brand awareness in the community even if it is not presently at the forefront of people's minds. This study has substantial practical implications for hospitality firms operating in unpredictable times.
Integrated Marketing Communications Lignum Coffee Dalam Upaya Meningkatkan Penjualan Pitaloka, Filia Aurel; Vanel, Zon
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.2636

Abstract

The presence of the COVID-19 pandemic has created negative impact in all existing business lines. The micro small and medium enterprises sector has been the sector that has been hit the hardest by the pandemic. This has an impact on the income of small bussinessess which shrink so that they cannot afford operational costs and bankrupt. In line with current conditions, Lignum Coffee has also experienced a decline in sales turnover amid the pandemic. Based on this background, this study aims to find out and describe how Lignum Coffee’s integrated marketing communication strategy is in an effort to increase sales. This research uses eight marketing communication with mix models, namely advertising, sales promotion, events and experiences, public relations, direct marketing, interactive marketing, word of mouth, and personal selling. This research was conducted through a qualitative method with a descriptive research type. Data Collection techniques were carried out by observation, guided interviews, and documentation. The result show that Lignum Coffee can implement six marketing communication mixes: advertising, sales promotion, event and experiences, public relations, direct marketing, and word of mouth. The most effective use of advertising is through social media, sales promotion, public relations, and word of mouth to increase sales turnover.
STRATEGI MARKETING PUBLIC RELATIONS SABANDINA KOFFIE UNTUK MEMBANGUN BRAND RECOGNITION Sentosa, Iwan; Vanel, Zon
Journal Media Public Relations Vol. 4 No. 2 (2024): Journal Media Public Relations (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v4i2.1866

Abstract

Strategi marketing public relations merupakan salah satu instrument penting dalam menjalankan sebuah bisnis di era yang sudah serba Digital. Sabandina Koffie menyadari akan betapa pentingnya peran tersebut untuk dapat membangun sebuah brand recognition di masyarakat. Tujuan dari penelitian ini adalah mengetahui dan mendeskripsikan strategi marketing public relations Sabandina Koffie untuk membangun brand recognition. Penelitian ini menggunakan metode penelitian Kualitatif deskriptif. Sumber data pada penelitian ini diperoleh dari hasil wawancara, observasi, dan dokumentasi. Data yang terkumpul, dianalisis dengan menggunakan metode analisis kualitatif yang terdiri dari reduksi data, penyajian data, dan penarikan kesimpulan. Kemudian untuk validasi data di penelitian ini menggunakan triangulasi. Triangulasi yang digunakan adalah triangulasi sumber. Hasil dari penelitian ini menunjukan bahwa Sabandina Koffie menggunakan strategi push marketing, pull marketing dan Pass marketing Strategi pull dilakukan dengan memanfaatkan periklanan, diskon penjualan, untuk menarik calon customer yang penasaran dan ingin tau tentang Sabandina Koffie, serta video pemasaran yang kekinian agar pesan yang ingin disampaikan lebih lengkap. Kemudian pada strategi push marketing dilakukan dengan point of sales yang tertuju pada signature product dari Sabandina Koffie yaitu Kopi Legit sebagai produk unggulan dari Sabandina Koffie, sedangkan pass marketing dilakukan dengan bekerja sama dengan House Of Cuts dengan cara menukar celana bekas yang bisa menjadi potongan harga dan berlaku di Sabandina Koffie. Namun dari ketiga strategi di atas, yang memiliki peran cukup tinggi dalam membangun brand recognition dari Sabandina Koffie yakni, strategi pull marketing dan push marketing.
Co-Authors Anastasya Christabella Laowo Asti Ferani Linata Budhi Kristanto Christian, Mikael Kevin Hodie Dewi, Gracelia Audriana Dewi, Luh Putu Angelina Purnama Dina Rosa Juni Wulandari Fadhilah, Saskia Nurul Fredy, Tiffany Frenda G.M Tomasila George Nicholas Huwae Gracelia Audriana Dewi Katrina Katrin Kuncoro, Wijaya Ibnu Lina Sinatra Wijaya Luturmas, Natan Maharani, Diva Danita Maharani, Vania Zana Milke, Milke Musafa, Jessira Pitaloka, Filia Aurel Purwoko, Agus Riandy Pratama Ambarita Rumagit, Gabriela Pingkan Santosa, Marcelino Sanusi, Marchelino Sentosa, Iwan Setiawan, Marcelus Bima Silalahi, Gabriella Wahyu Natasha Silvia Widya Kusumaningtyas Vitadila, Angelina Loren Wardani, Maharani Pamudya Yemima Ika Puspitania Yvonne Eka Soetristiyono