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All Journal Jurnal Kewarganegaraan Salwatuna: Jurnal Pengabdian Kepada Masyarakat COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Visi Manajemen (JVM) Journal of Economic and Management (JECMA) Innovative: Journal Of Social Science Research Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Hendri Sucipto
Fakultas Ekonomi Dan Bisnis, Universitas Muhadi Setiabudi
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas Produk dan Harga terhadap Loyalitas Konsumen : (Studi Kasus pada Seafood Zonatri 68) Hendri Sucipto
Jurnal Visi Manajemen Vol. 10 No. 2 (2024): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v10i2.529

Abstract

The purpose this research is to examine the effect of product quality and price on consumer loyalalty in Seafood Zonatri 68. The method for this research is the quantitative method, to collect data by distributing questionnaires to consumers using the google form. The population of this study were 220 consumers and the samples were taken using slovin fotmula, so the sample was 70 consumers. The sampling technique was through purposive sampling method and data analysis tools using SPSS. The result of this study stated the product quality variable (X1) had a significant influence on the consumer loyalty variable (Y) with a value of 0,003<0,05 and t count 3,072>t table 1,998; the price variable (X2) has no significant effect on the consumer loyalty variable (Y) with avalue of 0,108>0,05 and t count 1,631<1,998; simultaneously the variable product qulity (X1) and price (X2) have a significant effect on the consumer loyalty variable(Y) with a value 0,000<0,05 and F count 7,693> Ftable 3,13.
Pelatihan Branding Equity untuk Membangun Brand Image pada Pelaku UMKM di Desa Ciawi dalam Meningkatkan Daya Jual: Branding Equity Training to Build Brand Image for MSME Actors in Ciawi Village in Increasing Selling Power Deva Ariyani; Slamet Bambang Riono; Hendri Sucipto
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 2 No. 3 (2022): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v2i3.493

Abstract

The development of MSMEs is currently influential in increasing people's income, facilitating and accelerating the process of improving the economy. MSME actors in Ciawi village are still done manually by taking orders offline. This is done because they still have little energy and limitations to market these products, and lack of mastery of information and communication technology-based marketing strategies. This community service aims to provide the community with the importance of brand strength of a product brand (brand equity) of SMEs, and how to introduce the brand so that it is known to all levels of society. Most of the GENERAL actors in Ciawi village have not used good and attractive packaging, do not know a place where they can become legal entrepreneurs and develop better through MSME groups in the Brebes Regency area. Furthermore, the team formulated problem analysis and solutions related to problems in the field by providing branding equity training which was attended by 20 participants. In addition, training on making packaging that is more attractive, to support buying interest and selling power. Marketing strategy introduced by utilizing the use of social media to support business development activities.
Pemberdayaan UMKM Angkringan Milenial melalui Legalitas Usaha di Desa Cikuya, Kecamatan Banjarharjo, Kabupaten Brebes Adik Candra; Hendri Sucipto; Dwi Harini; Nasiruddin Nasiruddin; Roni Roni; Alim Mutaqin
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 2 No. 2 (2022): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v2i2.688

Abstract

Micro, Small and Medium Enterprises (MSMEs) are a form of small business whose existence plays a very important role in empowering the community to have independence in the economic field. MSMEs that are used as partners in this community service activity are people who are members of industrial houses in Cikuya Village, Brebes Regency. The purpose of this service is to describe the empowerment process through MSMEs and to describe the factors that encourage and hinder community empowerment in the legality of business in micro, small and medium enterprises. By having business legality, business actors are expected to be able to compete in the free market era. The method used in this service activity is carried out in the form of counseling, training and assistance in managing business legality. Data collection techniques used through interviews, observations, and documentation. The results of this service show that the community empowerment process runs gradually, namely preparation, assessment, implementation, evaluation and termination. The driving factor for community empowerment is the government's support in the form of training programs and resource persons, and the high motivation of the community to make good use of local potential. Meanwhile, the inhibiting factor is science and insight into online marketing techniques that have not been widely developed and lack assistance from related parties in managing business legaility
Co-Authors Adik Candra Akbar Nuur PDW Alim Mutaqin Amelia Sholeha Angga Saddam S Deva Ariyani Dwi Harini Eki Rizdiyanti Fatikhatun Faoziyah Fitri Novita Sari Ikhwan, Syariefful Khalid Iskandar Laeli Istifana M. Badrun Zaman M. Rizqi maulana Melia Febiyanti Muhammad Syaifulloh Nasiruddin, Nasiruddin NUR AISYAH Riono, Slamet Bambang Roby Setiadi Roni Roni Syarifful Ikhwan Yuni Indayani Zaman, Mohamad Badrun