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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Investasi Enrichment : Journal of Management Jurnal Kewarganegaraan KREATIF: Jurnal Pengabdian Masyarakat Nusantara JURNAL AKUNTANSI DAN BISNIS Jurnal Visi Manajemen (JVM) Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) Jurnal Riset dan Inovasi Manajemen
Dwi Harini
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muhadi Setiabudi Brebes
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS PELAYANAN PUBLIK DAN RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH DI BANK PERKREDITAN RAKYAT MUHADI SETIA BUDI (BPR MSB) KABUPATEN BREBES Slamet Bambang Riono; Dwi Harini; Muhammad Syaifulloh; Suci Nur Utami
Jurnal Investasi Vol. 6 No. 2 (2020): Jurnal Investasi Nopember 2020
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v6i2.89

Abstract

Loyalitas nasabah merupakan tujuan setiap penyedia jasa (service provider). Loyalitas nasabah di Bank Perkreditan Rakyat Muhadi Setia Budi (BPR MSB) Brebes tidak hanya tentang loyalitas merek tetapi juga proses pembelian berulang. Untuk membentuk loyalitas, tidak sekadar atas dasar perilaku saja, sebab berarti tidak akan ada perbedaan jarak true loyalty dan spurious loyalty. Loyalitas nasabah hanya bisa diperoleh, jika nasabah merasa sangat puas, tanpa keluhan (complain). Penyelesaian keluh kesah nasabah akan berkaitan erat dengan pemulihan jasa (service recovery), sedangkan perilaku diam dari nasabah yang tidak atau kurang puas erat kaitan dengan studi tentang noncomplainers. Kualitas pelayanan publik merupakan suatu kondisi nasabah merasa aman dalam setiap transaksi dilakukan, bentuk pelayanan yang bermutu, sikap perhatian dan responsif kepada nasabah. BPR MSB perlu mengarahkan bisnis dan basis strateginya dengan konsep customer focused, agar mempertahankan nasabah, menjadi sebuah prioritas, karena lebih sulit dibandingkan mendapatkan nasabah baru. Relationship marketing dapat diartikan bahwa loyalitas nasabah harus dibangun dengan upaya keras agar semakin customized. Hubungan (partnership) yang kuat dengan pelanggan akan dapat menciptakan tingkat kepuasan. Jika kepuasan dirasakan terus menerus dalam jangka waktu yang lama, maka akan menciptakan loyalitas nasabah. Pada akhirnya akan meningkatkan hubungan yang baik antara bank dan nasabah. Hal ini merupakan salah satu cara pihak BPR MSB menjalin hubungan baik agar nasabah tetap loyal terhadap jasa-jasa pelayanan. Tujuan penelitian ini untuk menganalisis pengaruh kualitas pelayanan terhadap loyalitas nasabah; pengaruh relationship marketing terhadap loyalitas nasabah; pengaruh kualitas pelayanan dan relationship marketing secara bersama-sama terhadap loyalitas nasabah. Hasil penelitian menunjukkan nilai thitung variebel relationship marketing (X2) sebesar 0.465 > dari nilai thitung variabel pelayanan publik (X1) sebesar 0.358, maka dapat dikatakan bahwa variebel relationship marketing (X2) memiliki pengaruh yang lebih dominan terhadap loyalitas nasabah (Y) dalam menggunakan jasa di BPR MSB. Nilai R Square sebesar 0.674, mengandung arti bahwa variavel pelayanan publik (X1) dan relationship marketing (X2) secara bersama-sama mempunyai pengaruh terhadap loyalitas nasabah (Y) sebesar 67.40%, sedangkan sisanya (100% – 67.40% = 32.60% dipengaruhi oleh variabel lain di luar persamaan regresi atau variable yang tidak diteliti. Penelitian ini menggunakan jenis penelitian explanatory research dengan pendekatan kuantitatif. Tujuannya untuk menguji suatu teori atau hipotesis guna memperkuat atau bahkan menolak teori atau hipotesis hasil penelitian yang sudah ada. Instrumen yang digunakan dalam pengumpulan data adalah dengan kuesioner dan diolah dengan bantuan program SPSS
Pengaruh Kualitas Pelayanan, Harga, dan Kualitas Produk terhadap Kepuasan Pelanggan pada Pengguna Skincare MS Glow di Store Rofa Losari Brebes Putri Novia Sari; Dumadi Dumadi; Dwi Harini
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.45 KB) | DOI: 10.31316/jk.v6i2.4017

Abstract

AbstrakPerkembangan bisnis di indonesia menjadi peluang besar bagi para investor khususnya dalam bidang kecantikan. Salah satu produk kecantikan yang sedang populer saat ini yaitu produk skincare MS Glow yang berdiri sejak tahun 2013 hingga sekarang. Salah satu faktor keberhasilan sebuah perusahaan yaitu tercapainya suatu kepuasan pelanggan, seperti kualitas pelayanan, harga dan kualitas produk yang mempengaruhinya sebagai pemenuhan kebutuhan pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, harga, dan kualitas produk secara parsial serta simultan  terhadap  kepuasan pelanggan pada pengguna skincare MS Glow di Store Rofa Losari Brebes. Jenis penelitian ini adalah  penelitian kuantitatif yang dilakukan melalui survey dengan cara membagikan kuesioner pada responden baik secara langsung maupun melalui online dengan menggunakan google form. Populasi penelitian ini yaitu pelanggan Store Rofa dengan jumlah sampel 103 responden. Teknik sampel yang digunakan adalah teknik simple random sampling. Analisis data yang digunakan meliputi, uji validitas dan uji realibilitas, uji asumsi klasik, analisis regresi linear berganda, uji t dan uji f serta uji koefisien determinasi dengan menggunakan SPSS versi 22. Hasil penelitian menunjukan bahwa: 1) kualitas pelayanan memiliki arah positif dan signifikan terhadap kepuasan pelanggan dengan kontribusi pengaruh sebesar 17,5%. 2) harga memiliki arah positif  akan tetapi tidak signifikan terhadap kepuasan pelanggan dengan kontribusi pengaruh sebesar 8,6%. 3) kualitas produk memiliki arah positif dan signifikan terhadap kepuasan pelanggan dengan kontribusi pengaruh sebesar 34,2%. 4) kualitas pelayanan, harga, dan kualitas produk secara simultan memiliki arah positif dan signifikan terhadap kepuasan pelanggan, variabel independen secara simultan mempengaruhi kepuasan pelanggan  dengan kontribusi pengaruh sebesar 56,4%.Kata Kunci: Kualitas Pelayanan, Harga, Kualitas Produk, Kepuasan Pelanggan AbstractThe development of business in Indonesia is a great opportunity for investors, especially in the beauty sector. One of the beauty products that are currently popular is the MS Glow skincare product which was founded in 2013 until now. One of the success factors of a company is the achievement of customer satisfaction, such as service quality, price and product quality that affect it as a fulfillment of customer needs. This study aims to analyze the effect of service quality, price, and product quality partially and simultaneously on customer satisfaction for MS Glow skincare users at the Rofa Losari Brebes Store.This type of research is quantitative research conducted through surveys by distributing questionnaires to respondents either directly or online using the google form. The population of this study is Rofa Store customers with a total sample of 103 respondents. The sampling technique used is simple random sampling technique. The data analysis used includes validity and reliability tests, classical assumption tests, multiple linear regression analysis, t and f tests and the coefficient of determination test using SPSS version 22. The results showed that: 1) the quality of service has a positive and significant direction on customer satisfaction with a contribution of 17.5% influence. 2) the price has a positive direction but is not significant to customer satisfaction with an influence contribution of 8.6%. 3) product quality has a positive and significant direction on customer satisfaction with an influence contribution of 34.2%. 4) service quality, price, and product quality simultaneously have a positive and significant direction on customer satisfaction, the independent variables simultaneously affect customer satisfaction with the contribution of 56.4% influence.Keywords: Service Quality, Price, Product Quality, Customer Satisfaction.
ANALISI FAKTOR YANG MEMPENGARUHI PENDAPATAN UMKM PADA MASA PANDEMI COVID-19 (STUDI KASUS PADA UMKM KLUBAN DI BANJARATMA) Warpuah; Dwi Harini; Slamet Bambang Riono
Jurnal Akuntansi dan Bisnis Vol 2 No 1 (2022): Mei 2022 : Jurnal Akuntansi dan Bisnis
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.883 KB) | DOI: 10.51903/jiab.v2i1.154

Abstract

The impact of the Covid-19 pandemic has affected many various fields, including the people's economy. The affected economic sectors include Micro, Small and Medium Enterprises (MSMEs), both culinary and handicraft businesses and. Their income is declining. This is due to the decline in people's purchasing power. Various efforts were made to deal with the possible business risks faced. However, MSME actors are still faced with various problems, both technical and nontechnical. This condition is a challenge in order to prepare for capital expenditures and the flow of the impact of the pandemic. Various strategies are carried out in order to keep the business running. If the Covid-19 pandemic continues, it is not impossible that some business actors will be able to go out of business to close their businesses. This prediction certainly threatens the Indonesian national economy. This study aims to find out what factors affect the income of MSMEs during the Covid-19 pandemic. The population in this study was 30 members of the Club MSME actors in Banjaratma Village. This research. The results of the factor analysis stated that in this study, 10 factors were found that influenced the decline in MSME income during the Covid-19 pandemic in Banjartma Village. These factors are: social distancing factors, PSBB factors, raw material factors, sales factors, technology factors, fund assistance factors, influencer factors, banking factors, consumption factors, and structural policy factors
PENGARUH TINGKAT SUKU BUNGA DAN JANGKA WAKTU TERHADAP KREDIT MACET (STUDI KASUS PADA KOPERASI SYARIAH MASYARAKAT KERTASINDUYASA, JATIBARANG, BREBES) Solikha Puji Astuti; Dwi Harini; Slamet Bambang Riono
Jurnal Akuntansi dan Bisnis Vol 2 No 2 (2022): Oktober 2022 : Jurnal Akuntansi dan Bisnis
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.917 KB) | DOI: 10.51903/jiab.v2i2.157

Abstract

The purpose of this study is to determine the effect of interest rates and timeframes on bad debts. This research was conducted at the Sharia Cooperative of the Kertasinduyasa Society, Brebes with a population of 50 respondents. The data collection method in this study was carried out by distributing questionnaires to respondents who had bad debts in the cooperative. The data analysis used is an instrument test which includes validity test and reliability test, classical assumption test which includes normality test, multicollinearity test, and heteroskedasticity test, hypothesis test which includes t test and f test and determination test. From the results of the test conducted, it was concluded that there was a significant influence of the interest rate variable on the bad loan variable with a significance value of 0.007 < 0.05, while the time period variable had no significant effect on the bad credit variable with a significance value of 0.872 > 0.05.
Pemberdayaan UMKM Angkringan Milenial melalui Legalitas Usaha di Desa Cikuya, Kecamatan Banjarharjo, Kabupaten Brebes Adik Candra; Hendri Sucipto; Dwi Harini; Nasiruddin Nasiruddin; Roni Roni; Alim Mutaqin
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 2 No. 2 (2022): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v2i2.688

Abstract

Micro, Small and Medium Enterprises (MSMEs) are a form of small business whose existence plays a very important role in empowering the community to have independence in the economic field. MSMEs that are used as partners in this community service activity are people who are members of industrial houses in Cikuya Village, Brebes Regency. The purpose of this service is to describe the empowerment process through MSMEs and to describe the factors that encourage and hinder community empowerment in the legality of business in micro, small and medium enterprises. By having business legality, business actors are expected to be able to compete in the free market era. The method used in this service activity is carried out in the form of counseling, training and assistance in managing business legality. Data collection techniques used through interviews, observations, and documentation. The results of this service show that the community empowerment process runs gradually, namely preparation, assessment, implementation, evaluation and termination. The driving factor for community empowerment is the government's support in the form of training programs and resource persons, and the high motivation of the community to make good use of local potential. Meanwhile, the inhibiting factor is science and insight into online marketing techniques that have not been widely developed and lack assistance from related parties in managing business legaility
Strategi Marketing Mix Dalam Meningkatkan Volume Penjualan Menggunakan Analisis Swot Olahan Bawang Merah Pada PT. Sinergi Brebes Inovatif Putri Ulfa; Syariefful Ikhwan; Dwi Harini
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 2 (2022): DESEMBER: Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i2.870

Abstract

This study aims to find out how to apply the marketing mix strategy and to find out the strengths, weaknesses, opportunities and threats in implementing the marketing mix strategy at PT. Innovative Brebes Synergy. Another goal is also to find out how the strategy at PT. Brebes Innovative Synergy in dealing with competitors with other companies that have the same product. This study used descriptive qualitative method. Data collection techniques using interview and documentation techniques. Data analysis using SWOT analysis. The place and its location at PT. The synergy of Innovative Brebes with the speakers, namely the General Manager and the Quality Control division. The results showed that the application of the marketing mix strategy at PT. The synergy of Innovative Brebes in the SWOT matrix is ​​in quadrant I. The strengths of the 4P marketing mix are: product, price, while the weaknesses are: promotion and price. The threat is promotion and place. The strategy in dealing with competitors with other companies that have the same product creates a strong brand image and maintains product quality to be able to differentiate the product from other products.
Faktor-Faktor Yang Mempengaruhi Motivasi Wanita Dalam Berwirausaha Di Desa Wanatawang Kecamatan Songgom Umroh Atun; Gian Fitralisma; Nur Aisyah; Dwi Harini
Journal of Economics and Management (JECMA) Vol. 2 No. 2 (2020): Agustus
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.851 KB) | DOI: 10.46772/jecma.v1i01.224

Abstract

Penelitian ini dilakukan untuk mengetahui faktor-faktor yang mempengaruhi wanita dalam berwirausaha di desa Wanatawang Kecamatan Songgom yaitu faktor kemandirian (x1), faktormodal (x2), faktor keluarga (x3), faktor pendidikan (x4) dan variabel Y yaitu motivasi wanita berwirausaha. Metode penelitian yang digunakan adalah metode survey dengan pendekatan kuantitatif. Populasi dalam penelitian ini dilakukan terhadap pedagang sebanyak 40. Uji hipotesis menggunakan product moment, uji koefisien determinasi dan uji reliabilitas alpha. Teknik pengumpulan data dilakukan dengan menggunakan angket pernyataan-pernyataan mengenai faktor– faktor yang mempengaruhi motivasi wanita rumah tangga dalam berwirausaha di desa Wanatawang Kecamatan Songgom. Pengujian hipotesis menggunakan analisis regresi linear berganda melalui (ujiF) dan (ujit) dengan maksud untuk mengetahui pengaruh variabel independent terhadap variabel dependent pada tingkat kepercayaan 95% (α=0,05). Hasil penelitian menunjukkan bahwa Variabel Variabel kemandirian, modal, keluarga, dan pendidikan secara simultan berpengaruh positif dan signifikan terhadap faktor-faktor yang mempengaruhi wanita berwirausaha di desa Wanatawang, Kecamatan Songgom, Kabupaten Brebes
Pengaruh Gaya Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PT. Daehan Global Dumadi Dumadi; Ayu Ainunnisa; Nur Khojin; Dwi Harini
Journal of Economics and Management (JECMA) Vol. 2 No. 2 (2020): Agustus
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.338 KB) | DOI: 10.46772/jecma.v1i01.227

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan dan motivasi kerja terhadap kinerja karyawan PT.Daehan-Global-Brebes.Data diperoleh dari penyebaran kuesioner kepada karyawan PT.Daehan Global di departemen cutting berjumlah 40 orang. Teknik analisis data yang digunakan dalam penelitian ini yaitu uji asumsi klasik. Analisis data menggunakan regresi linier berganda untuk memperoleh gambaran menyeluruh mengenai hubungan antara variabel. Hasil penelitian menunjukkan bahwa gaya kepemimpinan tidak berpengaruh terhadap kinerja karyawan dan motivasi kerja berpengaruh positif signifikan terhadap kinerja karyawan PT.Daehan Global. Berdasarkan analisis data persamaan regresi linier di peroleh sebagai berikut Y = 18.859 - 0,047X1 + 0,390X2. Pengujian Hipotesis menggunakan Uji t bahwa variabel gaya kepemimpinan tidak berpengaruh terhadap kinerja karyawan dan variabel motivasi kerja berpengaruh positif terhadap kinerja karyawan.Hasil penelitian secara simultan dengan menggunakan uji F,menunjukan bahwa dua variabel bebas ada yang tidak berpengaruh signifikan terhadap kinerja karyawan. Nilai R Square sebesar 0,203 yang dapat di artikan bahwa variabel gaya kepemimpinan (X1) dan motivasi kerja (X2) terhadap kinerja karyawan (Y) sebesar 20,3% sedangkan sisanya 70,7% di pengaruhi oleh variabel
Pengaruh Gaya Kepemimpinan, Motivasi, Disiplin Kerja, Budaya Organisasi dan Stres Kerja terhadap Kinerja Karyawan PD BKK Brebes Lutfianah Ulfa; Syariefful Ikhwan; Andi Yulianto; Dwi Harini; Gian Fitralisma
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of the study was to determine the strength of leadership style, motivaation, discipline, organizational culture, and work stress on the performance of employees of PD BKK (District Credit Bank) Brebes. The population used is PD BKK Brebes employees spread across several branches. Sampling using cluster sampling technique (regional sampling) with a total sample of 52 from 7 office branches. The method of data collection uses questionnaires, interviews and documentation. Data were analyzed using validity tests, reability tests with Alpha Cronbach, multiple linear regression tests with partial test hypothesis testing (t test), simultaneous tests (F test). The results of the analysis in this study showed that simultaneously or together all variables affect employee performance with a calculated F of 33,064 > F of table 2.40 with a probability of 0.000 < of 0.05. For the partial test, the leadership style variable had a positive and significant effect on performance with a calculated value of 2,802 > t table 2.01. The motivation variable had a positive and significant effect on performance with a calculated t value of 2,398 > t table 2,012, the discipline variable had a positive and significant effect on performance with a calculated t value of 3,292 > t table 2,012. The organizational culture variable had a positive and significant effect on employee performance of the calculated t value of 2,554 > t table 2,012. The variable work stress had a negative and insignificant effect on employee performance of the calculated t value of -1,673 < t table 2.012. The conclusion of this study shows that all free variables, namely leadership style, motivation, discipline and organizational culture have a positive effect on employee performance partially and work stress variables do not affect employee performance partially, but all free variables simultaneously affect employee performance.
Studi Kausal Budaya Organisasi, Komitmen Organisasi dan Motivasi Kerja terhadap Kinerja Karyawan Nihayatul Fadlilah; Mukson; Slamet Bambang Riono; Dwi Harini; Andi Yulianto
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to know and analyse, causal studies of organizational culture, organizational commitment and work motivation towards employee performance. Using quantitative approach method with survey. Data was taken through the technique of sample random sampling (simple randomized technique) of the population number of 3500 employees and sampled 10% of the population is 98 employees. Data collection using questionnaires while data analysis is done using multiple regression analysis. And data processing using SPSS. The results show that there is no cultural influence on the organization's performance, there is a influence of organisational commitment to employee performance and there is no influence of work motivation to employee performance. Simultaneously means the organizational culture, and the motivation of work has no effect while the organizational commitment significantly affects the employee's performance
Co-Authors Adik Candra Akbar Nuur Purnama Darma Wahana Alim Mutaqin Amalia Siti Aisyah Amelia Sholeha Andi Yulianto Anggi Ayu Saputra Asih Setyaningsih Ayu Ainunnisa Dumadi Dumadi Evatul Djannah Fadli Ahmad Hamzah Gian Fitralisma Hendri Sucipto Hendri Sucipto Ikhwan, Syariefful Indah Dewi Mulyani Kristiana, Ari Lutfianah Ulfa Maftukhin Maftukhin Muhammad Badrun Zaman Muhammad Kuntoro Muhammad Syaifulloh Mukson Nasiruddin, Nasiruddin Nihayatul Fadlilah Nur Afrida Nur Aisyah Nur Khojin Nur Khojin Putri Novia Sari Putri Ulfa Riono, Slamet Bambang Roni Roni Solikha Puji Astuti Suci Nur Utami TITI RAHMAWATI Umroh Atun Warpuah