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All Journal MIMBAR : Jurnal Penelitian Sosial Dan Politik JMB : Jurnal Manajemen dan Bisnis Creative Research Management Journal Bisnis Net : Jurnal Ekonomi dan Bisnis Journal of Economics and Business Letters Journal of Trends Economics and Accounting Research Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Manajemen dan Kewirausahaan
Markoni Markoni
Manajemen, Universitas Prof. Dr. Hazairin, SH, Bengkulu, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Journal of Trends Economics and Accounting Research

 1 
Analisis Analisis Strategi Pemasaran Dalam Meningkatkan Daya Saing Perusahaan Romi Saputra; Markoni Aswan; Muhammad Noor Armi
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.698

Abstract

The rapid development of business has led to sharp competition among companies. Therefore it is necessary to make efforts to improve quality to produce products that are in demand and in accordance with the wishes of consumers. This study aims to determine the marketing strategies used by companies to increase competitiveness and the constraints faced by companies in increasing competitiveness. This research is a descriptive research with qualitative methods. Sources of data in this research consist of primary data obtained through observations and interviews with related company owners, and secondary data obtained through literature related to research. The sample used in this study amounted to 35 respondents. The results showed that the marketing strategy analysis of PT. Kinarya Selaras Solusi to increase company competitiveness through the 4P marketing mix: Product, price, promotion, place has provided a lot of strength and knowledge to take advantage of existing opportunities, with the formulation of an analysis of strengths, weaknesses, opportunities and threats so that it can be formulated that the right strategy for the company is a low-cost strategy, so that it can be implemented with product policies, pricing policies, promotion policies by marketing products through advertising such as TV or radio, sales promotions with direct sales going wide, promotional publicity events using banners , and place policies. So that it can produce feedback that can be mutually accepted and given by both consumers and PT. Kinarya Selaras Solutions that influence one another.
Pengaruh Pengaruh Soft Skill dan Hard Skill terhadap Prestasi Kerja Puspa Ratih; Markoni Aswan; Janusi Waliamin
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.727

Abstract

The development of a company where the individual can do the work in accordance with the directions made so as not to harm the company. This study aims to determine how much influence Soft Skills and Hard Skills have on Work Performance at Pt Putra Sebakas Abadi. The variables of this study are Soft skills and Hard skills. The method used in this research is distributing questionnaires. This research is a qualitative approach research. Sources of data in this study consisted of primary data and secondary data obtained through observation and distribution of questionnaires to the respondents. The population of this study were all employees of PT Putra Sebakas Abadi, the respondents in this study were 45 samples using the saturated sample method. The analytical tool used in this study uses SPSS 22. The data analysis method used is multiple linear regression analysis. The results showed that (1) soft skills did not significantly influence work performance at Pt Putra Sebakas Abadi, (2) hard skills had a significant effect on work performance at Pt Putra Sebakas Abadi. (3) Soft skills and Hard skills simultaneously influence work performance at PT Putra Sebakas Abadi. So as to produce feedback that can be mutually accepted and given to the company so that the company benefits, it influences each other.
Co-Authors Atika Anggreani Bayu Putra Ananda Dimas Dimas Fauzan Fauzan Hartini Hartini Idham Lakoni Janusi Waliamin Lestari Daswan Muhammad Noor Armi Nata Satria Uly Puspa Ratih Puspita, Veny Reza Francisco Romi Saputra Syofian Tri Desi Lestari