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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Promosi Pendidikan Ekonomi Jurnal Dimensi Pendidikan dan Pembelajaran Journal of Islamic Economic Laws International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) BENING RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ekobis: Jurnal Ilmu Manajemen dan Akuntansi PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship JIPkM
Sudarwati Sudarwati
Universitas Islam Batik Surakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Keputusan Pembelian Ditinjau dari Store Atmosphere, Variasi Produk, dan Fasilitas Kedai Kopi Cold ‘N Brew Wahidin Surakarta Arthamevia Farah Damayanti; Sudarwati Sudarwati; Istiqomah Istiqomah
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (726.834 KB) | DOI: 10.47467/reslaj.v5i3.2052

Abstract

This study aims to determine the effect of store atmosphere variables, product variations, and facilities on purchasing decisions at Kedai Kopi Cold 'N Brew Wahidin Surakarta. This type of research uses a quantitative descriptive approach, data collection techniques using observation, questionnaires, and literature studies. The research sample used accidental sampling technique as many as 100 respondents with an infinite population. The research method uses multiple linear regression with data analysis techniques using validity test, reliability test, multicollinearity test, heteroscedasticity test, multiple linear regression hypothesis testing, f test, t test and determination test. With SPSS analysis tool version 25. The results in this study indicate that the Store Atmosphere, Product Variations, and Facilities have a simultaneous effect on Purchase Decisions and the Store Atmosphere, Product Variations, and Facilities have a positive and significant effect on Purchase Decisions, respectively. Keywords: Purchase Decision, StoreOAtmosphere, ProductOVariation, and Facilities
Keputusan Pembelian Online Pengguna Shopee Ditinjau Dari Celebrity Endors, Brand Trust, dan Online Customer Review: Della Nurningtyas Romadhona; Sudarwati Sudarwati; Fithri Setya Marwati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (723.155 KB) | DOI: 10.47467/reslaj.v5i3.2054

Abstract

Theipurpose ofithisistudyiwas to determine how theiinfluence oficelebrity endorsers, branditrust, and onlineicustomer reviews variables onithe online purchasingidecisions of Shopee users iniSurakarta. This study uses quantitative researchimethods, withipurposive samplingias a samplingitechnique. Observation, questionnaire, and literature study are data collection techniques. The populationiin thisistudy areiall Shopeeiusersiin the Surakarta area whoseinumber cannot be known, withia sampleiof 100irespondents. Theiresearchimethod uses multipleilineariregressioniwith dataianalysis techniquesiusing validityitest, reliabilityitest, multicollinearityitest, heteroscedasticity test, multiple lineariregressionihypothesisitesting, F test, titest, and determinationitest with SPSSiversioni25 analysis tool.Theiresults inithis studyiindicate that the Celebrity Endorsers, Brand Trust, andiOnline CustomeriReview variables haveia simultaneous effection Shopee online purchasingidecisions in Surakarta and the Celebrity Endorsers, Brand Trust, andi Online Customer Review variables each haveia positiveiand significant influenceion purchasingidecisions online Shopee in Surakarta. Keywords: Purchase Decision, Celebrity Endors, Brand Trust, Online Customer Review
ANALISIS RASIO KEUANGAN PERUSAHAAN FOOD AND BEVERAGE SELAMA PANDEMI COVID-19 DAN PASCA PANDEMI COVID-19 YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2020-2023 Nurul Rahmawati; Sudarwati Sudarwati; Rochmi Widayanti
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 14 No 1 (2026): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v14i1.12053

Abstract

Perusahaan food and beverage di Indonesia mengalami dinamika pertumbuhan dari 2018 sampai 2024, dengan penurunan signifikan pada 2020 akibat pandemi. Namun, sektor ini mulai menunjukkan pemulihan pada 2021, didukung oleh inovasi bisnis, kebijakan pemerintah, dan peningkatan konsumsi domestik. Pertumbuhan berlanjut pada 2022 dan 2023, sementara proyeksi 2024 memperkirakan peningkatan PDB menjadi Rp 3.200 triliun (6%) berkat membaiknya daya beli, ekspansi industri, dan digitalisasi. Hal ini menunjukkan ketahanan industri tersebut sebagai bagian penting dari perekonomian nasional. Penelitian tujuannya mengevaluasi kinerja keuangan perusahaan food and beverage terdaftar di BEI sepanjang dan pasca pandemi tahun 2020-2023. Analisis yang dilaksanakan memanfaatkan rasio keuangan, mencakup likuiditas, solvabilitas, profitabilitas, serta aktivitas, dengan pendekatan penelitian kuantitatif deskriptif. Populasi penelitian ialah perusahaan food and beverage di BEI tahun 2020-2023, dengan teknik purposive sampling yang menghasilkan 31 sampel perusahaan. Pengujian normalitas Kolmogorov-Smirnov menunjukkan data tidak terdistribusi normal, jadi analisis data memanfaatkan pengujian Wilcoxon Signed Rank Test. Hasil melihatkan tidak ada perbedaan signifikan dalam kinerja keuangan pada perusahaan food and beverage selama dan pasca pandemi covid-19 (2020-2023). Current Ratio tetap stabil, mencerminkan likuiditas yang terjaga, sementara Return on Assets menggambarkan efisiensi perusahaan mengarut asset dalam mendapatkan laba. Debt to Equity Ratio tidak mengalami perubahan signifikan, menandakan struktur permodalan yang stabil, dan Total Asset Turnover tetap menunjukkan efisiensi operasional yang konsisten. Hasil ini mengindikasikan bahwa perusahaan food and beverage mampu beradaptasi terhadap dampak pandemi tanpa mengalami perubahan signifikan dalam kinerja keuangannya.
Co-Authors Aji Mirza Amirul Haque Arthamevia Farah Damayanti Astari Astari Ayu Ayu Burhanuddin Ahmad Yani Burhanudin Ahmad Yani Cantika Diyah Ayu Puspitasari Della Nurningtyas Romadhona Eny Kustiyah Evi Nurhayati Fithri Setya Marwati Fitri Ita Muniroh Istiatin Istiatin Istiqomah Istiqomah Jefpri Jefpri Joko Joko Kasih Sulasmi Lela Novita Anggraini Mareta Mareta Mukhib Mukhib Nada Nada Nining Martiningsih Nurul Rahmawati Rochmi Widayanti Silviana Silviana Sitti Mukarromah Sujoko Sujoko Supaawi Pawenang Syarif Syarif Wahyu Wahyu