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PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN HARGA TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA SIGIT KOMPUTER SITUBONDO Nona Ina; Mohammad Yahya Arief; Minullah Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.6944

Abstract

In this rapidly evolving era, everyone competes to open businesses, from culinary to electronics businesses. Sigit Komputer is one such business in Situbondo that specializes in electronics. Sigit Komputer handles various computer and laptop complaints, including hardware and software repairs. This study aims to analyze the effect of service quality, promotion, and price on consumer loyalty, with consumer satisfaction as an intervening variable at Sigit Komputer Situbondo. The sample size was 90 Sigit Komputer respondents in Situbondo. The sampling technique was simple random sampling. This study’s data analysis and hypothesis testing used the Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the Direct Hypothesis Test using the Smart PLS 3.0 application indicate that service quality has a significant positive effect on customer satisfaction, promotion has a positive but insignificant effect on customer satisfaction, price has a significant positive effect on customer satisfaction, service quality has a significant negative effect on customer loyalty, promotion has a positive but insignificant effect on customer loyalty, price has a significant positive effect on customer loyalty, customer satisfaction has a positive but insignificant effect on customer loyalty, service quality has a positive but insignificant effect on customer loyalty through customer satisfaction, promotion has a positive but insignificant effect on customer loyalty through customer satisfaction, and price has a significant positive effect on customer loyalty through customer satisfaction.
PENGARUH KEWAJIBAN MODAL MINIMUM, FINANCING TO DEPOSIT RATIO, CASH RATIO, TERHADAP PROFITABILITAS DENGAN NON PERFORMING LOAN SEBAGAI VARIABEL INTERVENING PADA BANK UMUM 2020-2023 Febri Ariyantiningsih; Randika Fandiyanto; Minullah Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7328

Abstract

This study aims to analyze the effect of Capital Adequacy Ratio (CAR), Financing to Deposit Ratio (FDR), and Cash Ratio on Profitability with Non-Performing Loan (NPL) as an intervening variable in commercial banks listed on the Indonesia Stock Exchange (IDX) for the period 2020–2023. The study uses a quantitative approach with secondary data from the annual financial reports of 12 sample banks selected using purposive sampling techniques. The data were analyzed using Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The results of the study indicate that: (1) CAR does not have a significant effect on NPL; (2) FDR does not have a significant effect on NPL; (3) Cash Ratio has a positive and significant effect on NPL; (4) CAR does not have a significant effect on Profitability; (5) FDR does not significantly affect Profitability; (6) Cash Ratio does not significantly affect Profitability; (7) NPL does not significantly affect Profitability; and (8), (9), and (10) NPL is not proven to mediate the relationship between CAR, FDR, and Cash Ratio on Profitability. Based on these findings, it can be concluded that of the three independent variables, only the Cash Ratio significantly affects NPL, but none of the variables have a significant effect on Profitability, either directly or indirectly through NPL mediation. The implications of this study emphasize the importance of prudent liquidity management and operational efficiency for banks, as well as the need for further research by adding other variables and expanding the scope of the study period..
PENGARUH WORK-LIFE BALANCE, STRES KERJA, DAN BEBAN KERJA TERHADAP TURNOVER INTENTION MELALUI BURNOUT SEBAGAI VARIABEL INTERVENING PADA KARYAWAN GEN Z DESA BATTAL Ilmiya Ilmiya; Minullah Minullah; Ediyanto Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 3 (2026): MARET 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i3.8811

Abstract

This study aims to analyze the influence of Work-Life Balance, Job Stress, and Workload on Turnover Intention through Burnout as an intervening variable among Generation Z employees in Battal Village. This research employed a quantitative method with a non-probability sampling technique using purposive sampling. The total sample in this study consisted of 85 respondents. Data were collected through the distribution of questionnaires to respondents who met the research criteria. The data analysis technique used was PLS-SEM (Partial Least Squares Structural Equation Modeling) with the assistance of SmartPLS 3.0 software. The results of the study indicate that Work-Life Balance has a negative but insignificant effect on Burnout. Job Stress has a positive and significant effect on Burnout, while Workload has a positive but insignificant effect on Burnout. Regarding the Turnover Intention variable, Work-Life Balance shows a negative but insignificant effect. In addition, Job Stress and Workload also have positive but insignificant effects on Turnover Intention. Meanwhile, Burnout is proven to have a positive and significant effect on Turnover Intention. Furthermore, the results reveal that Burnout is unable to mediate the influence of Work-Life Balance and Workload on Turnover Intention because the indirect effects generated are insignificant. However, Burnout is able to positively and significantly mediate the influence of Job Stress on Turnover Intention.
PENGARUH LINGKUNGAN KERJA DAN KEPEMIMPINAN TERHADAP KINERJA PERANGKAT DESA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi kasus di Desa Wringin Anom, Desa Sumberkolak, Desa Paowan Kecamatan Panarukan Kabupaten Situbondo) Moh. Arif Setiawan; Ediyanto Ediyanto; Minullah Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8059

Abstract

This study aims to analyze the influence of work environment and leadership on the performance of village officials with job satisfaction as an intervening variable. This study uses a quantitative approach with explanatory methods. The population in this study were all village officials in three villages in the Panarukan District, Situbondo Regency, totaling 45 people. The sampling technique used saturated samples, where all members of the population were sampled. Data analysis and hypothesis testing used Partial Least Square Structural Equation Modeling (PLS- SEM) with the SmartPLS 3.0 application. The results showed that the work environment had a positive and significant effect on job satisfaction, but leadership had no significant effect on job satisfaction. Work environment and leadership have no significant effect on performance. Job satisfaction also has no significant effect on performance. Furthermore, work environment and leadership have no significant effect on performance through job satisfaction. This study concludes that a good work environment can increase the job satisfaction of village officials, but effective leadership still needs to be improved. Job satisfaction has not been able to become a significant mediation in improving the performance of village officials. This study recommends that village governments pay more attention to factors that can increase job satisfaction and leadership effectiveness, as well as create a conducive work environment to improve the performance of village officials. Further research can expand research variables and research context to gain a more comprehensive understanding.
PENGARUH EARNING PER SHARE, PRICE EARNING RATIO DAN RETURN ON ASSET TERHADAP RETURN SAHAM DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN BANK UMUM YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2020 – 2023 Achmad Suyuti; Lita Permata Sari; Minullah Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7072

Abstract

This study aims to analyze the influence of Earnings Per Share, Price to Earnings Ratio, and Return on Assets on Stock Returns with Dividend Policy as an Intervening Variable in Commercial Bank Companies Listed on the Indonesia Stock Exchange in 2020-2023. The purpose of this study is to analyze the influence of Earnings Per Share (EPS), Price to Earnings Ratio (PER), and Return on Assets (ROA) on stock returns and dividend policy, as well as the mediating role of stock returns in this relationship. The analysis method used path analysis with hypothesis testing based on the path coefficient, T-statistic, and p-value. The results showed that EPS had a positive and significant effect on stock returns (coefficient = 0.572; p-value = 0.000), while PER and ROA had no significant effect. Furthermore, stock returns were shown to have a very strong effect on dividend policy (coefficient = 0.993; p-value = 0.000). Mediation analysis revealed that stock returns fully mediated the relationship between EPS and dividend policy (indirect effect = 0.568; p-value = 0.000), but did not mediate the relationship between PER and ROA and dividend policy. This finding implies that increasing EPS can drive higher stock returns, which ultimately influences a company's dividend policy. Meanwhile, PER and ROA did not have a significant impact either directly or indirectly.
PENGARUH KERAGAMAN PRODUK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA RENGGINANG IBU IMAM DI SITUBONDO Mohammad Imam Ali Ghufran; Lita Permata Sari; Minullah Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7203

Abstract

Marketing plays a crucial role in a company and is highly connected to the external environment, particularly the market environment. This research aims to analyze the effect of product variety, product quality, and price on purchasing decisions with consumer satisfaction as an intervening variable at Rengginang Ibu Imam in Situbondo. The population in this study consisted of consumers of Rengginang Ibu Imam. The sampling method was determined using Probability Sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.2.8 application showed that: Product variety has a positive but not significant effect on consumer satisfaction; Product quality has a significant positive effect on consumer satisfaction; Price has a significant positive effect on consumer satisfaction; Product variety has a significant positive effect on purchasing decisions; Product quality has a significant positive effect on purchasing decisions; Price has a significant positive effect on purchasing decisions; Consumer satisfaction has a positive but not significant effect on purchasing decisions; Product variety has a positive but not significant effect on purchasing decisions through consumer satisfaction; Product quality has a positive but not significant effect on purchasing decisions through consumer satisfaction; Price has a positive but not significant effect on purchasing decisions through consumer satisfaction.
PENGARUH BRAND EQUITY, PRICE DISCOUNT DAN CONTENT MARKETING TERHADAP LOYALITY MELALUI E-TRUST SEBAGAI VARIABEL INTERVENING PADA UMKM ANANTA BAKERY DI CERMEE KABUPATEN BONDOWOSO Alvin Ananta; Randika Fandiyanto; Minullah Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.6988

Abstract

The development of the bakery industry in the digital era requires MSME (Micro/Small/Medium Enterprises) such as Ananta Bakery to build strong relationships with consumers to enhance customer loyalty. This study analyses the influence of brand equity, price discounts, and content marketing on customer loyalty, with E-trust as an intervening variable. This research employs a quantitative method with a descriptive approach. A sample of 89 respondents was selected from a population of 760 consumers using Slovin’s formula and a random sampling technique. Data were collected through questionnaires and documentation and analyzed using validity and reliability tests and Structural Equation Modeling (SEM). The findings indicate that brand equity, price discounts, and content marketing significantly affect both e-trust and loyalty. Furthermore, E- Trust is a significant intervening variable that strengthens the influence of the three independent variables on customer loyalty. These findings emphasize the importance of digital marketing strategies and brand management in increasing consumer trust and loyalty for MSMEs in the modern era.
SOSIALISASI PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI PENGUATAN LITERASI DIGITAL BAGI PELAKU UMKM DI DESA PANJI LOR KABUPATEN SITUBONDO Ediyanto Ediyanto; Minullah Minullah
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 3 No 1 (2024): JANUARI 2024
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v3i1.4004

Abstract

Desa Panji Lor Kabupaten Situbondo merupakan salah satu desa yang masyarakatnya memiliki potensi usaha dilevel UMKM yang masih dapat dikembangkan, hanya saja perlu diberikan pemahaman literasi digital agar mampu lebih kreatif dalam mengembangkan pemasaran dan peningkatkan penjualan, kondisi tersebut muncul karena sistem penjualan langsung ditempat memiliki keterbatasan, maka dari itu dengan berkembangnya dunia digital, menjadi penting bagi pelaku UMKM untuk adaptif terhadap perkembangan teknologi digital dalam hal ini adalah media sosial, sebagai upaya untuk meningkatkan dan memperluas jangkauan pemasaran secara global. sosialisasi ini dilakukan dengan pendekatan ceramah, diskusi dan pemecahan kasus-kasus yang dialami oleh pelaku usaha di Desa Panji Lor, serta memberikan arahan strategi yang benar dan tepat dalam menggunakan media sosial, penjualan di platform, memilih market place, dan konsep e-Commerce, dengan adanya sosialisasi penguatan literasi digital ini diharapkan dapat mengembangkan kreatifitas pemasaran dan meningkatkan pendapatan ekonomi masyarakat.
PELATIHAN MENINGKATKAN MOTIVASI BERWIRAUSAHA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNARS DENGAN PENDEKATAN NEURO LINGUISTIC PROGRAMMING (NLP) Minullah Minullah; Ediyanto Ediyanto; Vina Syahadatina Rhamadani
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 4 No 1 (2025): JANUARI 2025
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v4i1.5817

Abstract

Visi Universitas Abdurachman Saleh Situbondo (UNARS) sebagai kampus penggerak kewirausahaan berbasis pendidikan, Penelitian dan pengabdian kepada masyarakat. Visi tersebut menjadi peluang bagi mahasiswa dalam meningkatkan kemampuan berwirausaha sejak masih kuliah. Faktanya sebagian mahasiswa Fakultas Ekonomi dan Bisnis UNARS sudah memiliki usaha sejak bangku kuliah baik usaha yang dirintis secara mandiri maupun melanjutkan usaha keluarga. Sebagian besar mahasiswa lainnya masih belum memulai usaha. Kelompok mahasiswa ini yang perlu mendapatkan pendampingan dan pelatihan motivasi kewirausahaan. Permasalahan yang dihadapi mahasiswa yang belum berwirausaha bervariasi mulai menilai dirinya tidak berbakat berwirausaha, merasa tidak mampu mengambil resiko dan memanfaatkan peluang usaha yang ada serta tidak adanya modal yang memadai untuk memulai usaha, selain itu mereka belum berwirausaha karena disebabkan kurangnya motivasi dan pengetahuan tentang berwirausaha. Motivasi bisa berasal dari dalam diri dan dari luar diri atau orang lain sebagai pemicu dalam berwirausaha. Maka perlu adanya pelatihan motivasi berwirausaha bagi mahasiswa untuk meningkatkan pengetahuan dan jiwa berwirausaha. Tujuan pelatihan motivasi berwirausaha yaitu untuk membekali mahasiswa dengan keterampilan, pengetahuan, dan dorongan mental yang diperlukan untuk memulai dan menjalankan usaha secara mandiri. Pelatihan ini dirancang untuk membangun pola pikir wirausaha yang optimis, kreatif, dan tangguh, sehingga mahasiswa mampu menghadapi tantangan dalam dunia bisnis. Pendekatan yang diterapkan dalam pelatihan yaitu pendekatan Neuro Linguistic Programming (NLP). NLP adalah pengetahun praktis bagaimana menggunakan otak dan mengoptimalkan bahasa untuk menghasilkan perilaku tertentu, dalam pelatihan ini perilaku yang diharapkan yaitu perilaku berwirausaha secara mandiri. Setelah pelatihan mahasiswa memahami potensi diri, minat dan bakat serta mampu meningkatkan motivasi berwirausaha secara mandiri.
PENGARUH HARGA, KUALITAS PELAYANAN, DAN CAFÉ ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GEN Z DI FORTUNA CAFÉ SITUBONDO MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING Amirah Afifah Rakhman; Lita Permata Sari; Minullah Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 4 (2026): APRIL 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i4.9053

Abstract

The coffee industry has now become a part of modern society's lifestyle. Coffee shops aim for comfort, which influences the preferences of Generation Z consumers. The purpose of this study is to examine the effect of price, service quality, and café atmosphere on purchase decisions with buying interest as an intervening variable among consumers at Fortuna Café Situbondo. This type of research is quantitative with a causal approach. The research population includes Generation Z consumers of Fortuna Café Situbondo. The sampling technique was determined using the purposive sampling method. Data analysis and hypothesis testing used Structural Equation Modeling – Partial Least Square. The results of the direct effect hypothesis test using the Smart PLS application show that price, service quality, and café atmosphere are proven to have a significant effect on buying interest. Price is proven to have no significant effect on purchase decisions. Service quality, café atmosphere, and buying interest have a significant effect on purchase decisions. The indirect effect test results show that buying interest is able to mediate the effect of price on purchase decisions. Buying interest was found to be unable to mediate the effect of service quality on purchase decisions. Buying interest is also proven to be able to mediate the effect of café atmosphere on purchase decisions.