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All Journal CERMIN: Jurnal Penelitian Community Engagement and Emergence Journal (CEEJ) ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Journal of General Education and Humanities Journal of Community Empowerment and Innovation Room of Civil Society Development Jurnal Mahasiswa Entrepreneur Room of Civil Social Development Proceeding International Conference on Digital Education and Social Science
Karnadi
Universitas PGRI Argopuro Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Social Media-Based Marketing Strategies and Their Impact on SME Sales Growth in Jember Balthasar Watunglawar; Karnadi Karnadi; Amin Silalah; Katarina Leba
Journal of General Education and Humanities Vol. 5 No. 4 (2026): August
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i4.1792

Abstract

This study aims to examine the influence of social media-based marketing strategies on the sales growth of small and medium-sized enterprises (SMEs) in Jember Regency. In the era of digital transformation, social media has emerged as a strategic platform for businesses to reach broader consumer segments, strengthen customer relationships, and improve market competitiveness. This research adopts a quantitative approach using a survey method. Data were collected through questionnaires distributed to 120 SME owners and managers in Jember Regency who actively utilize social media as a marketing channel. The collected data were analyzed using simple linear regression analysis to determine the relationship between social media marketing strategies and sales growth. The findings reveal that social media-based marketing strategies have a positive and statistically significant effect on SME sales growth. The results suggest that effective social media use contributes to increased customer engagement, broader market penetration, and enhanced business performance. SMEs that consistently implement digital marketing practices tend to experience higher sales growth than those with limited social media activity. These findings highlight the strategic importance of optimizing social media platforms as an integral component of business development in the digital economy. The practical implications of this study emphasize the need for SMEs to prioritize high-quality content creation, maintain active customer interaction, and maximize the use of paid advertising features to improve promotional effectiveness and market reach. The study contributes to the growing body of literature on digital marketing by providing empirical evidence regarding the role of social media in supporting sustainable sales growth among SMEs in developing regions.
Determinan Valuasi Obligasi Negara Ritel Syariah Di Indonesia: Perspektif Makroekonomi Dan Risiko Investasi Lailul Ilham; Bayu Wijayantini; Achmad Hasan Hafidzi; Karnadi
ISTIKHLAF: Jurnal Ekonomi, Perbankan dan Manajemen Syariah Vol. 8 No. 1 (2026): (Maret 2026)
Publisher : Institut Agama Islam Yasni Bungo Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51311/istikhlaf.v8i1.1475

Abstract

This study focuses on analyzing the determinants of Indonesian Retail Government Bond (ORI) valuation from the perspectives of macroeconomic conditions and investment risk during the 2014–2024 period. The study examines the effects of inflation, the USD/IDR exchange rate, coupon rates, and sovereign ratings on ORI prices in the secondary market. A quantitative approach with a causal research design was employed, using temporal data collected from Bank Indonesia, the Central Statistics Agency (BPS), and the Directorate General of Financing and Risk Management (DJPPR), the Indonesia Stock Exchange, and international rating agencies. Data processing was carried out using multiple linear regression analysis and Spearman’s rank correlation test, supported by statistical software SPSS.. The findings show that coupon rates significantly affect ORI prices, indicating that investors place greater emphasis on fixed-return characteristics in retail bond valuation. In contrast, inflation, the USD/IDR exchange rate, and sovereign ratings do not show significant effects on ORI prices during the observation period. Simultaneously, the independent variables explain 91.3% of the variation in ORI prices, suggesting a strong explanatory capacity of the proposed model. This study highlights that internal bond characteristics are more dominant in influencing ORI valuation than external macroeconomic factors. The findings contribute to the applied finance literature by providing empirical evidence on retail bond valuation dynamics in emerging markets, particularly within the context of Indonesia’s sovereign retail bond market.
PENGARUH PELATIHAN KERJA, MOTIVASI , DAN GAYA KEPEMIMPINAN TERHADAP KINERJA PEGAWAI PADA DINAS PEKERJAAN UMUM DAN PENATAAN RUANG KABUPATEN SITUBONDO Ainul Rizal Nadjid; Karnadi Karnadi; Lusiana Tulhusnah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8068

Abstract

The background of this research is that the Public Works and Spatial Planning Office of Situbondo Regency annually obtains the results of performance assessments on the implementation of work assignments, showing that not all have been able to achieve satisfactory work results. This research was conducted with the aim of knowing the partial, simultaneous, and dominant influence of Job Training, Motivation, and Leadership Style on Employee Performance at the Public Works and Spatial Planning Office of Situbondo Regency. The research method used is the method of observation, literature study, and documentation. The data analysis method used validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis test, dominant test, and coefficient of determination. Based on the results of multiple linear regression, it shows that the variables are Job Training (X1), Motivation (X2) and Leadership Style (X3). Y = -3.465E-16 + 0.328X1 + 0.318X2 + 0, 253X3 + e The t-value for this Job Training variable is 2.990. While the value in the 5% distribution ttable is 2.003, then tcount 2.990> ttable 2.003 means Ho is rejected or Ha is accepted. The t-value for this motivation variable is 2.960. While the value in the 5% distribution ttable is 2.003, then tcount 2.960> ttable 2.003 means Ho is rejected or Ha is accepted. Meanwhile, the tcount value for this organizational commitment variable is 2,323. While the value in the 5% distribution ttable is 2.003 then tcount 2,323> ttable 2,003 means Ho is rejected or Ha is accepted Comparing the Fcount (16,218)> Ftable (= 2.76) based on statistical testing using the f test method, where the significant level obtained is 0.000 < 0.05. Showing the value of the coefficient of determination R square shows a value of 0.465, from these results it means that all independent variables (Job Training, Motivation, and Leadership Style) have a contribution of 46.5% to the dependent variable (Employee Performance) with a sufficient level of determination, and the rest of 53.5% influenced by other factors not included in the study.
PENGARUH LINGKUNGAN KERJA, DISIPIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA ASN BAPPEDA KABUPATEN SITUBONDO Dian Bintari Supriyatini; Karnadi Karnadi; Yudha Praja
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8061

Abstract

This study aims (1) to find out the influence of the work environment, work disipin, and work motivation partially affect the performance variables of asn of the Situbondo District Development Planning Agency (2) to find out the influence of the work environment, work leadership, and work motivation to simultaneously affect the performance variables of the Asn of the Situbondo District Regional Development Planning Agency. (3) to know between the work environment, work leadership, and work motivation that most dominantly affect the performance of the ASN of the Situbondo District Development Planning Agency. The method used is qualitative. The result of the study is a multiple linear regression equation Y = 0.025 + 0.359X1 + 0.296X2 + 0.323X3 + e. Partially the work environment, work disipin, and work motivation have a significant effect with the performance of the Asn Regional Development Planning Agency of Situbondo Regency. The value obtained for the work environment variable is greater than the ttabel (2,408) > (2,026) and the sig value α 0.021 < 0.05, the value of the work discipline variable obtained is a thitung value greater than the ttabel (2,500) > (2,026) or sig α 0.017 < 0.05 and the value of the work motivation variable obtained is a thitung value greater than ttabel (2,258) > (2,026) or sig α 0.030 < 0.05. Simultaneously the work environment, work disipin, and work motivation have no significant effect on the performance of the ASN of the Situbondo District Development Planning Agency with a value of F calculates greater than F table or F calculates 57,560 > F table 2.86. Predominantly, the work discipline variables have the most dominant effect on ASN performance, with the value obtained at 2,500.
The Influence of Cognitive, Affective, and Psychomotor Assessment Based on SPSS and SmartPLS Software on the Effectiveness of Learning Outcomes Evaluation Management at Senior High Schools in Jember Regency Amin Silalahi; Basuki Hadiprayogo; Karnadi; Balthasar Watunglawar; Nugroho Edi Santoso
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.172

Abstract

This study investigates the effects of cognitive, affective, and psychomotor domains on the effectiveness of learning outcome assessment management at senior high schools in Jember Regency, Indonesia. Utilizing a quantitative survey approach, data were collected from 100 teachers through validated questionnaires. Analysis employed SPSS and SmartPLS software, revealing a model with an R² of 0.999, indicating excellent explanatory power. Results demonstrated that affective (beta = 0.573) and psychomotor (beta = 0.424) domains significantly positively influence assessment management effectiveness, while cognitive (β = 0.003) shows no significant effect. These findings highlight the prominent roles of emotional and practical skills in assessment management. The integration of SPSS and SmartPLS enhances analytical precision, supporting data-driven decision-making. This research contributes to the development of technology-based assessment models, emphasizing the importance of managing affective and psychomotor domains to improve educational quality.
OPTIMALISASI PUPUK ORGANIK LOKAL LUMAJANG: ANALISIS STRATEGIS UNTUK MENINGKATKAN KEBERLANJUTAN DAN PREFERENSI PETANI Amin Silalahi; Karnadi Karnadi; Balthasar Watunglawar; Jhoni Susanto
Jurnal Pemberdayaan Masyarakat dan Inovasi Vol 5 No 1 (2026)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/join.v5i1.2198

Abstract

Pupuk organik merupakan solusi berkelanjutan untuk meningkatkan kesuburan tanah dan ketahanan pangan di Lumajang, Jawa Timur. P$S Asri Farm Kedungrejo menghadapi tantangan kompetisi dari produsen pupuk dari Banyuwangi, seperti Pupuk Gondruwo, yang menawarkan produk dengan tingkat kepuasan pelanggan mencapai 80%. Data kuantitatif menunjukkan bahwa 65% petani beralih ke pupuk dari Banyuwangi, sementara hanya 35% tetap memilih produk lokal. Peningkatan hasil panen mencapai 15% setelah penggunaan pupuk Banyuwangi. Pengabdian ini mengkaji pengaruh adopsi pupuk luar terhadap keberlanjutan bisnis lokal dan faktor yang mpengaruhi preferensi petani, termasuk kepercayaan dan kualitas produk. Berdasarkan analisis SWOT dan survei terhadap petani, strategi yang disarankan meliputi diversifikasi produk, penguatan branding, serta edukasi petani tentang keunggulan pupuk lokal. Selain itu, kolaborasi strategis dengan produsen dari Banyuwangi dapat meningkatkan daya saing produk lokal. Hasil analisis menunjukkan bahwa, meskipun kompetisi cukup ketat, inovasi dan pemasaran yang tepat dapat memastikan keberlanjutan dan pengembangan usaha. Kesimpulan menunjukkan perlunya inovasi produk dan peningkatan kualitas serta pemasaran berbasis komunitas untuk mempertahankan pasar lokal dan mendukung keberlanjutan usaha.
Co-Authors Achmad Hasan Hafidzi Ainul Rizal Nadjid Amin Silalah Amin Silalahi Amin Silalahi Amin Silalahi Azimatul Umami Balthasar Watunglawar Balthasar Watunglawar Balthasar Watunglawar Basuki Hadiprayogo Bayu Wijayantini, Bayu Dian Bintari Supriyatini Dwi Perwitasari Wiryaningtiyas Ediyanto Ediyanto Fajar Wahyu Prianto Harmawan Teguh Saputra Jauharo Jauharo Jhoni Susanto Katarina Leba Lailul Ilham Lusiana Tulhusnah Maulany Ayu Safitri minullah minullah Nugroho Edi Santoso Randika Fandiyanto Riska Ayu Pramesthi Yudha Praja