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Agus Solikhin
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STRATEGI ADAPTASI TENTANG EFISIENSI ANGGARAN PEMERINTAH PADA DIVISI SALES & MARKETING THE SUNAN HOTEL SOLO Saptanti Widjaningrum; Agus Solikhin; Titik Akiriningsih
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 7 No 1 (2026): SABBHATA YATRA: Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v7i1.2865

Abstract

Kebijakan efisiensi anggaran yang ditetapkan dalam Instruksi Presiden Nomor 1 Tahun 2025 memberikan pengaruh besar kepada sektor perhotelan di Indonesia. Tujuan penelitian ini diantaranya: 1) untuk mengetahui dampak nyata dan spesifik dari implementasi Inpres No. 1 Tahun 2025 tentang kebijakan efesiensi anggaran Pemerintah terhadap kinerja bisnis divisi Sales & Marketing The Sunan Hotel Solo, 2) untuk mengetahui strategi adaptasi yang dilakukan dari sisi pasar, operasional, maupun sumber daya manusia oleh divisi The Sunan Hotel Solo, dan 3) untuk mengetahui evaluasi strategi yang efektif yang telah dilakukan divisi Sales & Marketing The Sunan Hotel Solo untuk memitigasi terjadinya penurunan permintaan dari segmen pemerintah akibat Inpres No. 1 Tahun 2025. Metodologi yang digunakan adalah pendekatan kualitatif deskriptif, dengan analisis fenomenologi. Hasil penelitian ini antara lain: 1) adanya penurunan tingkat hunian hotel dan kegiatan MICE dari segmen pemerintahan sebagai dampak dari implementasi Inpres No. 1 Tahun 2025; 2) Divisi Sales & Marketing The Sunan Hotel Solo telah melakukan strategi adaptasi: diversifikasi pasar, pemetaan ulang segmen pasar dengan mengubah fokus dari ketergantungan sektor pemerintah ke pasar korporasi dan individu; 3) evaluasi strategi yang efektif yang telah dilakukan divisi Sales & Marketing The Sunan Hotel Solo untuk memitigasi terjadinya penurunan permintaan dari segmen pemerintah antara lain: mitigasi finansial melalui efisiensi internal yang signifikan dan penilaian ketat terhadap pengeluaran aset (CAPEX) dan operasional (OPEX), respons cepat pada operasional melalui pelatihan lintas fungsi bagi staf (cross-training) dan penyesuaian pola kerja untuk melayani karakter tamu baru yang lebih aktif.
Perceived Impacts of Solo International Performing Arts 2025 on Hotel Occupancy: A Stakeholder Perspective Dicky Tinton Hermanto; Agus Solikhin; Darmaesti; Sugiman
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 2 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i2.16140

Abstract

Purpose: This study aims to develop a stakeholder collaboration framework for optimizing the contribution of cultural events to hotel occupancy, using the 2025 edition of Solo International Performing Arts (SIPA) — a cultural event consistently held in Surakarta City and part of the Karisma Event Nusantara programme — as the case. Method: A qualitative case study approach was applied through in-depth interviews with five stakeholder groups, namely the SIPA Foundation, Kusuma Sahid Prince Hotel, Hotel FIM by Zigna Yosodipuro, a travel agent, and the Surakarta City Culture and Tourism Office; data were analyzed using thematic analysis. Result: All stakeholders regard SIPA as a strategically important cultural event, yet its contribution to hotel occupancy could not be directly substantiated because of the absence of integrated daily occupancy-monitoring data and the lack of formal regional budget regulation for independently funded events. Contribution: This study extends Stakeholder Theory by proposing a stakeholder collaboration framework that integrates tourism package development, event-experience innovation, and real-time hotel occupancy monitoring. The framework offers a practical governance model for reducing data asymmetry, strengthening cross-sector collaboration, and translating the potential of cultural events into measurable improvements in hotel occupancy and destination competitiveness.
Optimalisasi Official Website Hotel sebagai Strategi untuk Meningkatkan Direct Booking dan Pendapatan Kamar Julianto Julianto; Agus Solikhin; Suparwi Suparwi; Sugiman Sugiman
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i2.6885

Abstract

The development of digital marketing has transformed the way consumers search for information and make hotel room reservations. However, reliance on Online Travel Agents (OTAs) continues to generate distribution costs in the form of commissions ranging from 13% to 25%, which may reduce hotels’ net revenue. This study aims to analyze the effectiveness of the official hotel website, direct booking optimization strategies, and their impact on room revenue at Hotel Tentrem Yogyakarta. The study employed a descriptive qualitative methodology complemented by quantitative data through a comparative analysis of revenue percentages for 2024 and 2025. Data were collected through website audits, observations, hotel report documentation, and in-depth interviews with the Revenue Supervisor, Corporate Director of Sales & Marketing, Director of Rooms, and guests who used the website. Data analysis adopted the interactive framework proposed by Miles, Huberman, and Saldaña, consisting of data condensation, data display, and conclusion drawing and verification. The findings indicate that technical and visual website quality, loading speed of less than three seconds, an efficient booking engine, price transparency, value-added offers, and loyalty programs contribute to strengthening direct bookings. The website conversion rate reached 13.2% in 2025, with a user satisfaction score of 9 out of 10. The contribution of post-commission revenue generated through the official website reached 32.28% in 2024 and increased to 34.03% in 2025, exceeding Agoda’s contribution of 21.06%. These findings demonstrate that optimizing the official hotel website can strengthen distribution independence, reduce reliance on OTAs, and improve room revenue efficiency while sustainably increasing the hotel’s net revenue margin.
The Role of Accounts Receivable in Collecting Receivables and Ensuring Smooth Operations at Grand Hap Hotel Solo I Gusti Ayu Agung; Agus Solikhin; Arianto
International Journal of Economics and Management Vol. 4 No. 02 (2026): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v4i02.353

Abstract

The purpose of writing this article is to find out the role of account receivable in collecting receivables for smooth operations at Grand HAP Hotel Solo, and to find out the smooth operations at Grand HAP Hotel Solo. In this study, the authors used a qualitative case study method with data collection techniques in the form of observation, interviews, documentation, and literature study. The first research result is about the role of account receivable in collecting accounts receivable on the smooth operation of the accounting department at Grand HAP Hotel Solo, where researchers take data from interviews with an account receiveable staff taken from the implementation of job destription account receiveable in collecting accounts receivable has looked good at all points. Second, the role of account receivable in collecting receivables on smooth operations at Grand HAP Hotel Solo, which is seen from the assessment of a chief accounting officer and a sales manager to an account receivable staff in implementing the job description of account receivable, has been seen well, although at one point, namely making a remider letter to a guest ledger that has exceeded the credit limit in accordance with applicable regulations, it cannot be implemented properly.
Co-Authors Alip Suroto Anidya Ayu Safitri Arianto Darmaesti Darmaesti Darmaesti Denny Asmara Dicky Tinton Hermanto Erlina Setianingrum F.X.A Siswanto Feri Prasetyo I Gusti Ayu Agung I Sudjarwo Julianto Julianto Kris Cahyani Ermawati MSU Adjie Nur Widya Asiska Pratiwi Saptanti Widjaningrum Sugiman Sugiman Sugiman Suparwi Suparwi T Wurdiyana Titik Akiriningsih Willy Hizkia Mambat