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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL PRODUKTIVITAS MABIS: Manajemen dan Bisnis JES (Jurnal Ekonomi STIEP) JEM : Jurnal Equilibrium Manajemen
Dina Octaviani
Universitas Panca Bhakti
Economics, Econometrics & Finance Social Sciences Other

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THE STRATEGIES OF TARGETING CONSUMER BUYING DECISION IN PALMART MINIMARKET, PONTIANAK fahmi, Zul; Octaviani, Dina
Journal of Management and Business Vol 17, No 1 (2018): MARCH 2018
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.206 KB) | DOI: 10.24123/jmb.v17i1.373

Abstract

Retail business that is now very popular is a business that supports many people and gives many benefits to some people. Minimarket, which has long been known to the people of Pontianak, is a form of retail business that is very rapidly growing and its existence is very beneficial to the community. For that, producers need strategies with the objective of achieving competitive advantage and need information about factors that influence consumer behavior in making decisions regarding the purchase of products. The purpose of this study is to find out how the strategy of targeting consumer buying decisions in Palmart Minimarket, Pontianak. This type of research is survey research and data collection techniques used was questionnaire, while the respondents were consumers who had shopped in Palmart Minimarket Pontianak, the data analysis technique used was the Factor Analysis method with Accurate Use correlation/correlation matrix between variables using Bartlett Test of Sphericity or Measure of Sampling Adequacy (MSA). The value of KMO/MSA ranges from 0 - 1 with the criteria used for interpretation. The expected target in this study was to inform how the right strategy of Targeting Consumer Buying Decisions in the Palmart Minimarket, Pontianak. The output of this research is teaching material, paper for national scientific seminars, and publications in national-accredited scientific journals.
Persepsi Tamu Yang Menginap Terhadap Kebijakan Pemasaran Pada Hotel Merpati Pontianak Maulana Filani Rizal; Dina Octaviani; Sigit Sugiardi
Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak Vol 8, No 1 (2021): Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jpr.v8i1.2798

Abstract

Penelitian ini dilakukan untuk mengetahui seberapa besar tanggapan responden mengenai bauran pemasaran 7P yaitu Place, Price, Promotion, Product, People, Process, Physical Evidence. Metode penelitian yang digunakan adalah metode survey dengan objek penelitian masyarakat yang menjadi konsumen dan target dari hotel Merpati Pontianak. Teknik pengumpulan data yang digunakan berupa obesrvasi, wawancara dan kuisioner yang disebarkan terhadap seluruh tamu yang menginap di hotel Merpati Pontianak sebanyak 30 orang responden yang kemudian data dikelompokkan menurut kriteria yang ada dan hasil masing-masing jawaban pertanyaan dijumlahkan, dari hasil penjumlahan tersebut ditentukan persentasenya dan diambil suatu kesimpulan. Berdasarkan hasil penelitian dapat disimpulkan bahwa persepsi pelanggan hotel terhadap kebijaksanaan pemasaran hotel merpati Pontianak seperti place, price, promotion, product, people, process, physical evidence dilihat dari secara keseluruhan baik. Berdasarkan proses perhitungan diperoleh total rata-rata skor sebesar 26,06 dengan nilai rata-rata secara keseluruhan 3,72. Jadi berdasarkan perhitungan tersebut dapat dikatakan bahwa penerapan bauran promosi yakni place, price, promotion, product, people, process, physical evidence yang dilakukan oleh hotel Merpati Pontianak dalam kategori baik, sebesar 3,72 berada pada rentang 3,40 – 4,19.
MEDIASI KEPUASAN PELANGGAN DALAM HUBUNGAN CUSTOMER EXPERIENCE DAN MINAT BELI ULANG DI AMING COFFEE PONTIANAK Octaviani, Dina; Ekawati, Ekawati
Jurnal Ekonomi STIEP Vol. 8 No. 2 (2023): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) IBE Indonesia

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Abstract

This study aims to determine the effect of customer experience, sales promotion, customer satisfaction and repurchase interest in Aming Coffee. The research was conducted in Pontianak City, using a sample size of 100 people. The sampling technique used was Non-Probability Sampling, with the sampling method being Purposive. Data was obtained by distributing online questionnaires and data analysis methods with SEM-PLS using WarpPLS 6.0 software. The results of this study indicate that customer experience has a positive and significant effect on customer satisfaction. Customer experience, sales promotion, and customer satisfaction positively and significantly affect repurchase intention with a coefficient value. Customer satisfaction can dramatically mediate the effect of customer experience on repurchase intention. Aming Coffee is expected to provide and improve better service to its customers to create the customer experience expected by customers and deliver sales promotions that align with consumer expectations so that they impact consumer repurchase interest in Aming Coffee in Pontianak.
PENGARUH HARGA, CITRA MEREK, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK IMPLORA DIMEDIASI MINAT BELI Fransiska; Dina Octaviani
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 9 No 2 (2023): Vol 9 No 2 (2023): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

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Abstract

This research aims to analyze the influence of price, brand image and product quality on purchasing decisions for Implora products, by considering the role of purchasing interest as a mediator in this relationship. This research was conducted using a sample of Implora lipstick customers in Pontianak City. This research is quantitative descriptive. The total sample was 145 people, data was collected using a Likert scale questionnaire. The analysis technique uses Structural Equation Modeling and data processing in this research uses WarpPLS 8.0. The research results concluded that price had a positive and significant effect on purchasing decisions, brand image did not have a positive and significant effect on purchasing decisions. Product quality had a positive and significant effect on purchasing decisions for Implora products. In addition, purchase interest is proven not to mediate the relationship between price, brand image and product quality on purchasing decisions.
Antesenden Keputusan Pembelian Produk UMKM Kota Pontianak Melalui Aplikasi Shopee Dina Octaviani; Rianti Ardana Reswari; Cesy Iola Kariza
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10367

Abstract

The utilization of e-commerce as a marketplace provides opportunities for Micro, Small and Medium Enterprises (MSMEs) because it facilitates transactions and develops businesses through technological innovation. This research offers a perspective on MSME products to use e-commerce as a sales medium by paying attention to programs on discounts and promotions in shaping consumer confidence to lead to purchasing decisions on MSME products. All hypotheses are significantly accepted by showing the results that promotion through the Shopee application can dominantly influence purchasing decisions for products offered by MSME players in Pontianak City. Marketing content management is recommended to market MSME products on the Shopee application.
Co-Authors Cesy Iola Kariza Ekawati Fransiska Maulana Filani Rizal Rianti Ardana Reswari Sigit Sugiardi Zul Fahmi