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Archie, Ananda
Universitas Muhammadiyah Pontianak
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The Influence of Social Media Marketing on Customer Satisfaction and Repurchase Intention on the Tiktok Shop Platform Murdiana, Murdiana; Archie, Ananda
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12694

Abstract

The development of e-commerce and social media has brought significant changes in the way people shop, especially through platforms such as TikTok Shop. This study aims to analyze the influence of social media marketing on customer satisfaction and repurchase intention on TikTok Shop. Based on the survey, TikTok Shop has become a popular e-commerce platform in Indonesia. The type of research used in this study is associative, which aims to explore the relationship between social media marketing, customer satisfaction, and repurchase intention. The data in this study uses primary and secondary data. Primary data was collected through a questionnaire distributed to active TikTok Shop users in Pontianak, while secondary data includes respondents' use of social media for shopping. Data analysis techniques used Partial Least Squares (PLS) in Structural Equation Modeling (SEM). The results of the study indicate that social media marketing has a positive and significant effect on customer satisfaction. Additionally, customer satisfaction has a positive and significant effect on repurchase intention. Social media marketing also shows an indirect influence on repurchase intention through customer satisfaction. The coefficient of determination (R²) indicates that social media marketing and customer satisfaction together influence repurchase intention with a significant contribution. This study suggests that companies should focus more on social media-based digital marketing to improve customer satisfaction and encourage repurchase intention.
The Influence of Promotion, Price Discount, and Shopping Lifestyle on Impulse Buying in E-Commerce on Shopee (a Case Study Among Students at Muhammadiyah University Pontianak) Rahmawati, Nanda; Archie, Ananda
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12699

Abstract

This study aims to analyze the influence of promotion, price discount, and shopping lifestyles on impulse buying among Shopee e-commerce users, with a focus on students at Muhammadiyah University Pontianak. The method used in this study is a causal associative approach. The sample consisted of 100 respondents using purposive sampling. To test the research instruments, validity tests, reliability tests, and classical assumption tests were conducted, including normality tests, linearity tests, and multicollinearity tests. Hypothesis testing was performed using multiple linear regression analysis, correlation coefficients, determination coefficients, simultaneous tests, and partial tests. The results of the multiple linear regression showed the regression equation Y=1.314+0.142X1+0.361X2+0.190X3. The correlation coefficient analysis yielded a value of 0.604, indicating a strong relationship between promotion, price discount, and shopping lifestyle on impulse buying. The coefficient of determination shows a value of 0.365, meaning that 36.5% of the impulse buying variable can be explained by the three variables, while 63.5% is influenced by other factors not examined in this study. The simultaneous test results indicate that, simultaneously, promotions, price discounts, and shopping lifestyle significantly influence impulse buying among students at Muhammadiyah Pontianak University. The partial test results show that the variables of promotion, price discount, and shopping lifestyle have a positive and significant influence on impulse buying.
The Influence of Live Streaming and Twin Date Promotion on Consumer Purchase Decision for Skintific Products on TikTok Shop (a Study Among Students in Pontianak City) Rahmawati, Ananda Putri; Archie, Ananda
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12700

Abstract

This study aims to analyze the influence of live streaming and twin date promotion on the purchase decision of Skintific products on TikTok Shop among college students in Pontianak City. With the rapid development of e-commerce and the online shopping trend, TikTok Shop has become an attractive platform for many consumers, especially among the younger generation. The phenomenon of live streaming as an interactive promotional tool and twin date promotions offering attractive discounts have become unique attractions for consumers in making purchasing decisions. The method used in this study is a quantitative method with an associative approach. Data was collected using a questionnaire distributed to 100 respondents who met the research criteria. Instrument testing was conducted using validity and reliability tests using SPSS, with results indicating that all instruments used in this study were valid and reliable. The classical assumption tests included normality, linearity, and multicollinearity tests, which showed that the data met the requirements for multiple linear regression analysis. The results of the f-test (simultaneous) showed that live streaming and twin date promotions had a simultaneous effect on purchasing decisions. The partial test showed that both independent variables, namely live streaming and twin date promotions, had a significant effect on purchasing decisions. The coefficient of determination (R²) of 0.200 indicates that 20% of the variation in purchase decisions can be explained by these two variables, while the remaining 80% is influenced by other factors not examined in this study. These findings provide insights for TikTok Shop and brands like Skintific to optimize live streaming features and design more appealing promotions to enhance purchase decisions among consumers.
The Impact of Store Atmosphere and Product on Purchase Decisions at Coffee Aliong Sungai Duri Muhammad Irfani; Ananda Archie
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1306

Abstract

This study aims to analyze the effect of store atmosphere and product on purchase decisions at Coffee Aliong in Sungai Duri. The study employs a quantitative approach with an associative design. The sampling technique used is purposive sampling. The number of respondents consists of 150 consumers who met the criteria of purposive sampling. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS version 25 software, supported by validity tests, reliability tests, and classical assumption tests. The results show that partially, store atmosphere has a positive and significant effect on purchase decisions (β = 0.409; p 0.001), and product also has a positive and significant effect on purchase decisions (β = 0.312; p 0.001). Simultaneously, store atmosphere and product have a significant effect on purchase decisions (p 0.001), with a coefficient of determination (R²) of 0.427. These findings indicate that store atmosphere and product are able to explain 42.7% of the variation in consumer purchase decisions, while the remaining portion is influenced by other factors outside the research model. Practically, the results of this study emphasize the importance of managing a comfortable and consistent store atmosphere, as well as providing high quality and varied products, as the main strategies to enhance consumer purchase decisions in local coffee shops.
Co-Authors Agung Madepo, Mahardika Arninda, Arninda Darusman Darusman Dicky Amanta Evan Maulana Lia Rika Eriyanti Liana Liana Lina Budiarti Lina Budiarti Lina Budiarti, Lina Madepo, Mahardika Agung Mahardika Agung Madepo Mahardika Agung Madepo Muhammad Agus Muljanto Muhammad Irfani Muhammad Yalqa Almuhtadi Murdiana, Murdiana Nur Ramadaniar Rahmawati, Ananda Putri Rahmawati, Nanda Ramadaniar, Nur Samsuddin Samsuddin Sembiring, Rinawati