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Archie, Ananda
Universitas Muhammadiyah Pontianak
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The Influence of Social Media Marketing on Customer Satisfaction and Repurchase Intention on the Tiktok Shop Platform Murdiana, Murdiana; Archie, Ananda
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12694

Abstract

The development of e-commerce and social media has brought significant changes in the way people shop, especially through platforms such as TikTok Shop. This study aims to analyze the influence of social media marketing on customer satisfaction and repurchase intention on TikTok Shop. Based on the survey, TikTok Shop has become a popular e-commerce platform in Indonesia. The type of research used in this study is associative, which aims to explore the relationship between social media marketing, customer satisfaction, and repurchase intention. The data in this study uses primary and secondary data. Primary data was collected through a questionnaire distributed to active TikTok Shop users in Pontianak, while secondary data includes respondents' use of social media for shopping. Data analysis techniques used Partial Least Squares (PLS) in Structural Equation Modeling (SEM). The results of the study indicate that social media marketing has a positive and significant effect on customer satisfaction. Additionally, customer satisfaction has a positive and significant effect on repurchase intention. Social media marketing also shows an indirect influence on repurchase intention through customer satisfaction. The coefficient of determination (R²) indicates that social media marketing and customer satisfaction together influence repurchase intention with a significant contribution. This study suggests that companies should focus more on social media-based digital marketing to improve customer satisfaction and encourage repurchase intention.
The Influence of Promotion, Price Discount, and Shopping Lifestyle on Impulse Buying in E-Commerce on Shopee (a Case Study Among Students at Muhammadiyah University Pontianak) Rahmawati, Nanda; Archie, Ananda
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12699

Abstract

This study aims to analyze the influence of promotion, price discount, and shopping lifestyles on impulse buying among Shopee e-commerce users, with a focus on students at Muhammadiyah University Pontianak. The method used in this study is a causal associative approach. The sample consisted of 100 respondents using purposive sampling. To test the research instruments, validity tests, reliability tests, and classical assumption tests were conducted, including normality tests, linearity tests, and multicollinearity tests. Hypothesis testing was performed using multiple linear regression analysis, correlation coefficients, determination coefficients, simultaneous tests, and partial tests. The results of the multiple linear regression showed the regression equation Y=1.314+0.142X1+0.361X2+0.190X3. The correlation coefficient analysis yielded a value of 0.604, indicating a strong relationship between promotion, price discount, and shopping lifestyle on impulse buying. The coefficient of determination shows a value of 0.365, meaning that 36.5% of the impulse buying variable can be explained by the three variables, while 63.5% is influenced by other factors not examined in this study. The simultaneous test results indicate that, simultaneously, promotions, price discounts, and shopping lifestyle significantly influence impulse buying among students at Muhammadiyah Pontianak University. The partial test results show that the variables of promotion, price discount, and shopping lifestyle have a positive and significant influence on impulse buying.
The Influence of Live Streaming and Twin Date Promotion on Consumer Purchase Decision for Skintific Products on TikTok Shop (a Study Among Students in Pontianak City) Rahmawati, Ananda Putri; Archie, Ananda
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12700

Abstract

This study aims to analyze the influence of live streaming and twin date promotion on the purchase decision of Skintific products on TikTok Shop among college students in Pontianak City. With the rapid development of e-commerce and the online shopping trend, TikTok Shop has become an attractive platform for many consumers, especially among the younger generation. The phenomenon of live streaming as an interactive promotional tool and twin date promotions offering attractive discounts have become unique attractions for consumers in making purchasing decisions. The method used in this study is a quantitative method with an associative approach. Data was collected using a questionnaire distributed to 100 respondents who met the research criteria. Instrument testing was conducted using validity and reliability tests using SPSS, with results indicating that all instruments used in this study were valid and reliable. The classical assumption tests included normality, linearity, and multicollinearity tests, which showed that the data met the requirements for multiple linear regression analysis. The results of the f-test (simultaneous) showed that live streaming and twin date promotions had a simultaneous effect on purchasing decisions. The partial test showed that both independent variables, namely live streaming and twin date promotions, had a significant effect on purchasing decisions. The coefficient of determination (R²) of 0.200 indicates that 20% of the variation in purchase decisions can be explained by these two variables, while the remaining 80% is influenced by other factors not examined in this study. These findings provide insights for TikTok Shop and brands like Skintific to optimize live streaming features and design more appealing promotions to enhance purchase decisions among consumers.
The Influence of Marketing Communication and Service Quality on Customer Loyalty Using Tabungan Simpeda Products at PT Bank Pembangunan Daerah Kalimantan Barat Main Branch Through Satisfaction as an Intervening Variable Wahyudi, Diki; Archie, Ananda
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.873

Abstract

This study aims to analyze the influence of marketing communication and service quality on customer loyalty for Tabungan Simpeda customers at PT Bank Pembangunan Daerah Kalimantan Barat Main Branch, with satisfaction as an intervening variable. This research uses an associative quantitative approach with a sample of 100 active customers selected through purposive sampling. Data were collected through observation, questionnaires, and secondary documents, then analyzed using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method with SmartPLS. The direct effect test shows that marketing communication and service quality have a direct and significant effect on satisfaction and loyalty. In addition, satisfaction has a direct effect on loyalty. The F-Square test shows that the contribution of marketing communication to loyalty is 0.354 (strong category), service quality to loyalty is 0.329 (moderate), and satisfaction to loyalty is 0.211 (moderate). The indirect effect test shows that satisfaction successfully mediates the influence of marketing communication and service quality on loyalty. In conclusion, marketing communication and service quality are proven to be key factors in increasing satisfaction, which ultimately strengthens customer loyalty. The practical implication of this study highlights the importance of consistent communication strategies and excellent service quality to maintain customer loyalty and support the competitiveness of Bank Kalbar as a regional bank. Future research is recommended to add other variables such as trust or brand image and to expand the sample to make the results more generalizable.
The Influence of Brand Image and Brand Reputation on Purchase Decision at Lazada: A Study of the Community in Pontianak City Artika, Rindi; Archie, Ananda
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.760

Abstract

The rapid development of the e-commerce industry in Indonesia, particularly Lazada, has changed consumer shopping patterns. In the world of e-commerce, brand image and brand reputation are key factors influencing consumer purchase decision. Increasing competition among e-commerce platforms requires companies to strengthen their brand image and reputation in order to attract consumers and increase loyalty. This study aims to analyze the influence of brand image and brand reputation on purchase decision on the Lazada platform in Pontianak City. This study uses a quantitative approach with an association method, where data was collected through the distribution of questionnaires to 100 respondents who had made purchases on Lazada. The analysis techniques used are multiple linear regression, validity and reliability tests, as well as classical assumption tests such as normality, linearity, and multicollinearity tests. The results of the F-test in this study indicate that brand image and brand reputation simultaneously have a significant influence on purchase decision on Lazada. The results of the t-test show that brand image and brand reputation have a positive and significant partial influence on purchase decision. This highlights the importance for companies to pay attention to and improve their brand image and reputation in creating a positive shopping experience for consumers. This study provides new insights into how brand image and brand reputation simultaneously influence purchase decision in the context of e-commerce in Indonesia, particularly on the Lazada platform, and can serve as a foundation for companies to formulate more effective marketing strategies in facing increasingly intense competition.
Analysis of the Influence of Brand Image, Promotion Effectiveness, and Price on Customer Loyalty at Cassandra Skincare Singkawang Mahanani, Anike Cariati; Archie, Ananda
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.839

Abstract

This study aims to analyze the influence of brand image, promotion, and price on customer loyalty at Cassandra Skincare Singkawang. The background of this research is driven by the intense competition in the beauty industry and the income fluctuations experienced by Cassandra Skincare over the past three years. This research uses a quantitative method with an associative approach. The research sample consisted of 100 respondents determined through purposive sampling with the criterion of consumers who have undergone treatment at least twice. Data were collected through questionnaires and processed using SPSS version 22. The results of the study show that brand image, promotion, and price have a positive and significant influence simultaneously on customer loyalty. The t-test results show that brand image, promotion, and price have a positive and significant influence partially on customer loyalty. The coefficient of determination (R²) of 59.2% indicates that these three variables can explain customer loyalty well, while the remaining percentage is influenced by other factors outside this research model. This research is expected to provide practical benefits for Cassandra Skincare in formulating marketing strategies to maintain customer loyalty. As a suggestion, the company should continue to maintain service quality, strengthen brand image, and offer attractive promotional programs and competitive pricing. Recommendations for future research are to add other variables such as service quality, consumer trust, or customer satisfaction so that the analysis results are more comprehensive. In addition, the research coverage area can also be expanded to obtain more representative findings.
Co-Authors Agung Madepo, Mahardika Arninda, Arninda Artika, Rindi Darusman Darusman Dicky Amanta Evan Maulana Lia Rika Eriyanti Liana Liana Lina Budiarti Lina Budiarti Lina Budiarti, Lina Madepo, Mahardika Agung Mahanani, Anike Cariati Mahardika Agung Madepo Mahardika Agung Madepo Muhammad Agus Muljanto Muhammad Yalqa Almuhtadi Murdiana, Murdiana Nur Ramadaniar Rahmawati, Ananda Putri Rahmawati, Nanda Ramadaniar, Nur Samsuddin Samsuddin Sembiring, Rinawati WAHYUDI, DIKI