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Pemanfaatan Media Sosial untuk Pemasaran Produk Lokal Pada Desa Kuta Mbelin Pandi Barita Nauli Simangunsong; Pristiwanto; Syahrial Sitorus; Apriwati Barus; Muhammad Amin; furqan
Jurnal Masyarakat Indonesia (Jumas) Vol. 3 No. 02 (2024): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v3i02.138

Abstract

Desa Kuta Mbelin memiliki potensi sumber daya lokal yang melimpah, terutama dalam bidang pertanian dan kerajinan tangan. Namun, keterbatasan akses pasar sering menjadi hambatan dalam mengoptimalkan potensi tersebut. Seiring dengan perkembangan teknologi, media sosial telah menjadi platform yang efektif dalam memasarkan produk secara luas dengan biaya yang relatif rendah. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan masyarakat Desa Kuta Mbelin dalam memanfaatkan media sosial sebagai alat pemasaran produk lokal. Program ini meliputi pelatihan intensif mengenai strategi pemasaran digital, pengelolaan akun media sosial, pembuatan konten yang menarik, serta teknik optimasi penggunaan platform seperti Instagram, Facebook, dan WhatsApp. Diharapkan dengan adanya pelatihan ini, masyarakat desa dapat meningkatkan penjualan produk lokal, memperluas jaringan pasar, dan pada akhirnya meningkatkan kesejahteraan ekonomi desa. Evaluasi keberhasilan program akan dilakukan melalui pemantauan perkembangan penjualan dan interaksi di media sosial sebelum dan sesudah pelatihan.
Sistem Pendukung Keputusan Pemilihan Lokasi Sampel Dalam Blok Sensus Pada Survei Angkatan Kerja Nasional Dengan Menggunakan Metode Fuzzy Logic Khoiruddin Siregar; Pristiwanto Pristiwanto; A.M Hatuaon Sihite
Bulletin of Information System Research Vol 1 No 2 (2023): April 2023
Publisher : Graha Mitra Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62866/bios.v1i2.73

Abstract

The national labor force survey is a survey designed to get a general picture of employment and also to understand whether there have been changes in the structure of the workforce between enumeration periods. In this survey, not all census block areas were included in the enumeration and also not all families in the survey area were selected as the enumeration sites. So, for each selected region and household, it is hoped that it will be able to provide employment data based on education, working hours, industry classification and employment status as well as unemployment rates based on different characteristics and efforts to find work as well as the working age population that is not in the labor force. For this reason, to make efficient and effective decisions, here the author will use the fuzzy logic method because this method is very flexible where this method is able to adapt to changes and uncertainties, also has tolerance for imprecise data and can cooperate with control techniques. conventionally. The purpose of this study is to be able to make decisions about areas that are able to provide the information data needed in the labor force survey at BPS Padang Lawas Utara.