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The Influence of Corporate Social Responsibility and Corporate Image against a Loyalty customers (Case study on fast-food restaurant McDonald's Indonesia Semarang) Lutfi Inayah Astuti; Rodhiyah Rodhiyah
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (157.128 KB) | DOI: 10.14710/jiab.2017.17829

Abstract

the activities of Corporate Social Responsibility has become a liability for the company. In addition to these activities can enhance citra peruahaan and customer loyalty. The last time the development in some of the fast-food restaurant in Indonesia is growing increasingly rapidly, such as in Semarang city McDonalds already held a variety of Corporate Social Responsibility activities. However, there are still customers do not know the activities of Corporate Social Responsibility and corporate image that exists so that the causes of low customer loyalty. This research type is explanatory research with engineering data collection questionnaire with accidental sampling method. Because the number of populations unknown then according to Emory and Cooper (1997) sampled in this study amounts to 100 respondents who is a customer of McDonalds in the city of Semarang. With a test with test validity, reliability, cross-tabulations, coefficient of correlation, simple regression analysis, the determination coefficient, test of significance (t-test), and test results of f. this research concluded that Corporate Social Responsibility a positive and significant effect against the corporate image, Corporate Social Responsibility and positive effect significantly to customer loyalty. Influential positive corporate image against customer loyalty, as well as Corporate Social Responsibility and corporate image effect positive customer loyalty
PENGARUH TINGKAT KESEHATAN KEUANGAN PERBANKAN TERHADAP KREDIT YANG DISALURKAN Yusian Tabita Aprilia; Rodhiyah Rodhiyah
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.972 KB) | DOI: 10.14710/jiab.2018.20937

Abstract

One of the main function is to be mediator in credit distrubution. Bank credit distribution has credit risk indicated by NPL that tends to be higher. That is why elements which influence the bank credit distribution,well-condition of the bank itself, needs to be tested. This research objetive is to find the influence of risk profile (NPL), profit (ROA), and capital (CAR) to credit distribution ofBUSND . Research method using explanatory research with 56 samples through purposive sampling technique. Analysis techniques used are determination coefficient test, simple and double regression analysis, along with significance test of t and F. most of the LDR has been  filled the regulation of BI but a small propotion less than optimal. Almost NPL is good though there are some higher than the regulation of Bank Indonesia. Most of the ROA are in a well condition All CAR have met the regulation of Bank Indonesia. NPL has no influence to LDR  (0,862>0,05) and the coefficient of regressing is(0,153) while ROA influences LDR in (0,000<0,05)  coefficient of regressing (-3,556). CAR influences LDR  (0,020<0,05) and coefficient of regressing (0,595).Risk profile (NPL), profit (ROA) and capital (CAR) all together have impact to credit distribution (LDR) for (15,759 > 2,78, and 0,000<0,05. Bank must, strictly implement 5C  to prefent high bad credit (NPL), increase the volume of  credit distribution.
PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN JASA TERHADAP KEPUASAN KONSUMEN PATRA JASA SEMARANG CONVENTION HOTEL Oki Zulfiandri Daniar; Rodhiyah Rodhiyah
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.29 KB) | DOI: 10.14710/jiab.2017.17678

Abstract

Consumer satisfaction is the level of feeling in which a person declares the comparative results of the service performance received and expected. The convenience and service provided are different depending on the room class used, because of the difference of room class one with other rooms, this is what influences the customer's perception (value expected) with brand image of Patra Jasa Semarang Convention Hotel. All of that, will affect the level of satisfaction of each consumer. The purpose of the study to determine the effect of brand image and service quality to customer satisfaction hotel. This type of research is explanatory research, with data collection techniques through questionnaires and interviews. The population in this study is the customer Patra Jasa Semarang Convention Hotel, by using the theory of Cooper and Emory then taken 100 respondents to be sampled and the sampling technique used a combination of incidental sampling and purposive sampling. This research uses quantitative analysis technique Analytical methods used validity test, reliability test, simple linear regression analysis and multiple linear regression analysis, coefficient of determination, significance test (t test) and (f test), with SPSS tool version 16.0. The results of this study indicate that the variable brand image, service quality and customer satisfaction included in the category good, but there are still items of questions that have scores below the average. Variable brand image (X1) has an effect on consumer satisfaction (Y) equal to 37%. Service quality variable (X2) has an effect on consumer satisfaction (Y) equal to 46,9%. The conclusion of this research indicate that variable of brand image (X1) and service quality (X2) have positive effect to customer satisfaction of hotel (Y). Suggestions that can be given to Patra Jasa Semarang Convention Hotel must improve and improve service to the consumer either from improvement of hotel physical facility and also service from employee. So that consumers will feel the deeper influence of the brand image and quality of hotel services in measuring customer satisfaction.
PELATIHAN DIGITAL MARKETING PLATFORM MARKETPLACE SHOPEE DAN PEMBUKUAN SEDERHANA MELALUI APLIKASI “BukuWarung” DESY ISMAH ANGGRAINI; Pramandyah Fitah Kusuma; Rodhiyah Rodhiyah
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v5i0.1578

Abstract

UMKM di Indonesia terus mengalami pertumbuhan sejalan dengan perkembangan teknologi yang semakin pesat, maka UMKM harus bisa bertahan dan lebih inovatif dalam memanfaatkan peluang yang ada. Semenjak adanya Pandemi COVID-19 menyebabkan perekonomian mengalami penurunan, begitu pula penjualan dari UMKM Kalin yang merasakan penurunan penjualan hal ini disebabkan keterbatasan pengetahuan dalam memanfaatkan digital marketing serta minimnya pengetahuan dalam proses pencatatan sehingga keuntungan dan kerugian tidak bisa dideteksi secara jelas. Teknologi yang bisa dimanfaatkan oleh UMKM adalah dengan memanfaatkan digital marketing dengan platform shopee serta pencatatan sederhana dengan memanfaatkan aplikasi BukuWarung. Sehingga pengabdian ini bertujuan untuk memberikan pelatihan kepada UMKM Karlin dalam memasarkan produk dan proses pencatatan sederhana. Pelaksanaan pengabdian ini dilakukan dengan melakukan observasi dan wawancara secara langsung, dilanjutkan dengan pelatihan pada aplikasi Shopee dan BukuWarung. Selanjutnya Mitra pengabdian dimonitoring dan dievaluasi untuk mengetahui perkembangan dari penjualan dan pencatatan operasional mereka. Hasil pengabdian menunjukkan bahwa Mitra pengabdian dapat memperluas pemasaran dan mencatat aktivitas kas masuk dan keluar secara tepat.
Dampak Beban Pajak, Exchange Rate dan Kepemilikan Asing Dalam Pengambilan Keputusan Transfer Pricing Fiqhy Farizh Ferdiansah; Rodhiyah Rodhiyah
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 2 (2025): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i2.1248

Abstract

The impact of globalization has brought significant changes in economic development in the world, rapid progress in several sectors such as transportation, technology, information and communication makes it easy for companies to develop their business by not only becoming local companies, but transforming into multinational companies. This study aims to test and analyze the effect of tax burden, exchange rate, and foreign ownership on transfer pricing in food and beverage sub-sector companies listed on the IDX for the period 2020-2022. This type of research is correlational research with a quantitative approach. The sample in this amounted to 51 financial reports obtained from 17 food and beverage sub-sector companies listed on the IDX during the 3-year period. The analysis method used is statistical method with the help of IBM SPSS 26 application. The results show that the tax burden and exchange rate partially have a negative effect on transfer pricing, while the foreign ownership variable has a positive effect on transfer pricing, and the tax burden, exchange rate, and foreign ownership variables simultaneously have no effect on transfer pricing.
Determinants of Tax Compliance in Surabaya : A Study of Cognition, Volition, and Tax Avoidance Rodhiyah Rodhiyah
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.570

Abstract

This research addresses the growing concerns of declining tax realization and widespread tax avoidance, which have resulted in significant revenue losses for the government. The study emphasizes the necessity of improving tax policy implementation and enhancing societal awareness to address these challenges and optimize taxpayer compliance. The primary objective of this research was to analyze the impact of socialization, information technology, attitudes, knowledge, and tax-paying abilities on taxpayer compliance, with awareness and volition acting as intervening variables and tax avoidance as a moderating factor. The focus of this study is on individual taxpayers in Surabaya. The study employed an explanatory design, with a population consisting of individual taxpayers registered with the KPP East Java Region I, totaling 3,042,548 people as of 2020. A sample of 400 respondents was selected using the Slovin formula to represent this population. Data analysis was carried out using Smart PLS. The findings revealed that socialization had a positive effect on taxpayer awareness but a negative impact on volition and taxpayer compliance. Information technology had mixed effects, showing an insignificant influence on certain factors. Attitudes had a significant impact on awareness and volition, although its influence on compliance was not significant. Knowledge strongly influenced awareness, volition, and taxpayer compliance, while the ability to pay taxes positively affected awareness, volition, and compliance. Additionally, the study found mixed influences of awareness and volition on taxpayer compliance when moderated by tax avoidance. These findings provide valuable insights into the factors affecting taxpayer behavior and compliance, confirming or contradicting previous research on this topic. The study underscores the importance of targeted tax education and awareness programs to foster greater taxpayer compliance, thereby contributing to enhanced regional and state revenues.
Pengaruh Free Cash Flow dan Operating Cash Flow terhadap Kebijakan Deviden dengan Profitabilitas Sebagai Variabel Intervening : Pada Perusahaan Manufaktur Food And Beverage yang Terdaftar di BEI Periode 2021 – 2023 Herlina Suistiyaningsih; Rodhiyah Rodhiyah
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 1 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i1.5152

Abstract

This study aims to examine and analyze the influence of free cash flow and operating cash flow on dividend policy through profitability as an intervening variable. This study used a sample of 22 food and beverage manufacturing companies listed on the Indonesia Stock Exchange (IDX), which consistently published annual reports and distributed dividends from 2021 to 2023. The study used a quantitative approach, using multiple linear regression and path analysis to test the proposed hypotheses. The analysis results indicate that, partially, operating cash flow and profitability exhibit a positive and significant influence on dividend policy, while free cash flow has no significant influence on dividend policy. Furthermore, free cash flow and operating cash flow individually have no effect on profitability. Based on the path analysis, profitability is found to act as a mediating variable in the relationship between free cash flow and operating cash flow on dividend policy
ANALYSIS OF THE INFLUENCE OF HUMAN DEVELOPMENT INDEX, ECONOMIC GROWTH, AND UNEMPLOYMENT ON POVERTY IN EAST JAVA Yulianus Wawan; Erwan Aristyanto; Rodhiyah Rodhiyah; Pramandyah Fitah Kusuma
WORLDVIEW ( Development economic and sharia studies journal ) Vol 4 No 2 (2025): WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains ) 
Publisher : Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/worldview.v4i2.607

Abstract

The research aims to analyze how the Human Development Index, Gross Domestic Product Growth, and Unemployment Rate affect the Poverty Rate in East Java Province during the period 2017 - 2024. The research sample uses data from all districts and cities in East Java. It employs a quantitative method based on panel regression analysis with fixed effects panel data technique, which combines time series data with cross-sectional data, allowing for more efficient estimation and control for unobserved individual heterogeneity. The findings of the study indicate that all three independent variables significantly influence the poverty rate together. However, poverty is only significantly negatively impacted by economic expansion, at least to some extent. There is no statistically significant relationship between the Human Development Index and the unemployment rate, although the direction of the relationship aligns with economic theory. This result highlights the importance of developing inclusive economies as a strategy to reduce poverty in the region.