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Taariwuan, Silvany Annatje
Universitas Kristen Tentena, Jl. Trorulemba No 21. Tentena
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Journal : Interdisciplinary Journal (IDe)

 1 
Strategi Pemasaran Layanan Jasa Tabungan Pada Masa Pandemi: Studi Kasus PT Bank Negara Indonesia KCP. Poso Vera Roncalangi; Abdi Sakti Walenta; Silvany Annatje Taariwuan
Interdisciplinary Journal (IDe) Vol 1 No 2 (2023): Vol. 1, No. 2, Tahun 2023
Publisher : Fakultas Ekonomi Universitas Kristen Tentena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61254/idejournal.v1i2.8

Abstract

This study aims to find out about the marketing strategy of savings services during the pandemic at PT. Bank Negara Indonesia (BNI) KCP Poso. This research uses a qualitative approach that focuses research data on key information related to marketing strategies for savings services during the pandemic. Marketing Strategy Concept at PT. Bank Negara Indonesia (BNI) KCP Poso is centered on products, prices, promotions and company locations. Based on the results of the analysis, there have been several problems or obstacles that occurred during the pandemic. However, PT Bank Negara Indonesia (BNI) Kcp Poso has its own strategy to maintain and increase the service and number of savings customers at BNI Poso. To improve the marketing strategy of savings services during the pandemic, PT Bank Negara Indonesia (BNI) KCP Poso uses several components in implementing marketing strategies, namely 4P or usually consisting of products, prices, places and promotions. Of all the efforts that have been made, the most influential strategy during the pandemic is to utilize banking digitalization and social media, improving features that can make it easier for customers to make transactions without having to go to BNI Poso. Thus, the strategy has run as desired and the number of customers has no effect on the pandemic so that every year customers continue to increase.
Analisis Budidaya, Pendapatan dan Kelayakan Usaha Lebah Madu Trigona di Desa Kele’i Kecamatan Pamona Timur Betrin Petuda; Silvany Annatje Taariwuan; Marthen Sangkide
Interdisciplinary Journal (IDe) Vol 1 No 2 (2023): Vol. 1, No. 2, Tahun 2023
Publisher : Fakultas Ekonomi Universitas Kristen Tentena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61254/idejournal.v1i2.9

Abstract

The purpose of this study was to determine and study the cultivation, income and feasibility of trigona honey bee business in Kele'i village, East Pamona District, Poso Regency. The study used a descriptive method. The population in this study is people who cultivate Trigona honey bees with a total of 20 people. Because the trigona honey bee's business is homogeneous, the sample is determined using purposive sampling, namely by deliberately selecting two trigona honey bee cultivators. The data collection method uses interview, observation and documentation techniques. Data analysis in this study was carried out by calculating income and business feasibility. The results showed that the income of trigona honey bee cultivation in Kele'i Village, East Pamona District, from the 2 respondents studied, AL respondents earned income of Rp 3,679,125 and YD respondents earned income of Rp 2,695,667. The results of the feasibility level analysis showed that respondents AL B/C ratio 4.48 obtained a number greater than 1, and respondents YD B/C ratio 2.23. The acquisition of this number is greater than 1 so that the management of trigona honey bee cultivation in Kele'i Village, East Pamona District, is very feasible and very profitable to continue to run and develop.
Strategi Pemasaran Layanan Jasa Tabungan Pada Masa Pandemi: Studi Kasus PT Bank Negara Indonesia KCP. Poso Roncalangi, Vera; Walenta, Abdi Sakti; Taariwuan, Silvany Annajde
Interdisciplinary Journal (IDe) Vol. 1 No. 2 (2023): Interdisciplinary Journal (IDe)
Publisher : Fakultas Ekonomi Universitas KristenTentena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61254/idejournal.v1i2.24

Abstract

Penelitian ini bertujuan untuk mengetahui tentang strategi pemasaran layanan jasa tabungan pada masa pandemi pada PT. Bank Negara Indonesia (BNI) KCP Poso. Penelitian ini menggunakan pendekatan kualitatif yang menitik beratkan data penelitian pada informasi kunci yang berkaitan dengan strategi pemasaran layanan jasa tabungan pada masa pandemi. Konsep Strategi pemasaranpada PT. Bank Negara Indonesia (BNI) KCP Poso terpusat pada produk, harga, promosi dan lokasi perusahaan. Berdasarkan hasil analisis yang telah terdapat beberapa masalah atau kendala yang terjadi di saat masa pandemic. Namun PT Bank Negara Indonesia (BNI) Kcp Poso memiliki strategi tersendiri untuk tetap mempertahankan dan meningkatkan layanan dan jumlah nasabah tabungan diBNI Poso. Untuk meningkatkan strategi pemasaran layanan jasa tabungan pada masa pandemic PT. Bank Negara Indonesia (BNI) KCP Poso menggunakan beberapa komponen dalam melaksanakan strategi pemasaran yaitu 4P atau biasa terdiri dari produk, harga, tempat dan promosi. Dari semua usaha yang telah dilakukan, strategi paling berpengaruh pada masa pandemic yaitu memanfaatkandigitalisasi perbankan dan media sosial, mmeningkatkan fitur-fitur yang dapat mempermudah nasabah melakukan transaksi tanpa harus ke BNI Poso. Dengan demikian maka strategi telah berjalan seperti yang di inginkan dan jumlah nasabah tidak berpengaruh dengan adanya pandemic sehingga setiap tahun tetap mengalami peningkatan nasabah.
Analisis Budidaya, Pendapatan dan Kelayakan Usaha Lebah Madu Trigona di Desa Kele’i Kecamatan Pamona Timur Petuda, Betrin; Taariwuan, Silvany Annajde; Sangkide, Marthen
Interdisciplinary Journal (IDe) Vol. 1 No. 2 (2023): Interdisciplinary Journal (IDe)
Publisher : Fakultas Ekonomi Universitas KristenTentena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61254/idejournal.v1i2.25

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan mempelajari budidaya, pendapatan dan kelayakan usaha lebah madu trigona di desa Kele’i Kecamatan Pamona Timur Kabupaten Poso. Penelitian menggunakan metode deskriptif. Populasi dalam penelitian ini yaitu masyarakat yang membudidayakan lebah madu Trigona dengan jumlah 20 orang. Dikarenakan usaha lebah madu trigona ini homogen maka sampel ditentukan menggunakan purposive sampling yaitu dengan memilih secara sengaja dua orang pembudidaya lebah madu trigona. Metode pengumpulan data menggunakan teknik wawancara, observasi dan dokumentasi. Analisis data pada penelitian ini dilakukan dengan perhitungan pendapatan dan kelayakan usaha. Hasil penelitian menunjukkan bahwa pendapatan budidaya lebah madu trigona di Desa Kele’i Kecamatan Pamona Timur dari 2 responden yang diteliti, responden AL memperoleh pendapatan sebesar Rp 3.679.125 dan responden YD memperoleh pendapatan sebesar Rp 2.695.667. Hasil analisis tingkat kelayakan menunjukkan bahwa responden AL B/C rasio 4,48 perolehan angka lebih besar dari 1, dan responden YD B/C rasio 2,23. Perolehan angka tersebut lebih besar dari 1 sehingga pengelolaan budidaya lebah madu trigona yang ada di Desa Kele’i Kecamatan Pamona Timur, sangat layak dan sangat menguntungkan untuk terus dijalankan dan dikembangkan.
Analisis Tingkat Risiko Kredit Pada PT. BPR Yaspis Dana Prima Tentena Mamase, Anjelina; Taariwuan, Silvany Annatje; Kawani, Fredrik Bastian
Interdisciplinary Journal (IDe) Vol. 2 No. 1 (2024): Interdisciplinary Journal (IDe)
Publisher : Fakultas Ekonomi Universitas KristenTentena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61254/idejournal.v2i1.31

Abstract

This research was conducted at PT. BPR Yaspis Dana Prima Tentena. This study aims to determine the level of ktedit risk at PT. BPR Yaspis Dana Prima Tentena. This research was conducted using data collection techniques including observation, documentation and interview techniques. The analysis method used by the author is a quantitative method using Credit Riks Ratio analysis. Primary data sources with interviews and questions and answers, as well as secondary data through references and collectibility report data for 2017-20121 PT. BPR Yaspis Dana PrimaTentena is the source of data used by the author. Based on the results of the analysis, it was concluded that Non-Performing Loan (NPL) loans at PT. BPR Yaspis Dana Prima Tentena decreased from 2017-2020 and in 2021 increased by 5.0%, so this shows that PT BPR Yaspis Dana Prima Tentena's Non-Performing Loan is classified as moderate according to Bank Indonesia regulations.
Faktor-Faktor yang Mempengaruhi Pendapatan Petani Durian Montong di Kecamatan Pamona Tenggara Bimba, Ruth; Taariwuan, Silvany Annatje; Sangkide, Marthen
Interdisciplinary Journal (IDe) Vol. 2 No. 2 (2024): Interdisciplinary Journal (IDe)
Publisher : Fakultas Ekonomi Universitas KristenTentena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61254/idejournal.v2i2.58

Abstract

This study aims to identify the factors influencing the income of Montong durian farmers in Pamona Tenggara District. The research was conducted in several villages within the district using a quantitative approach. Data collection was carried out through a survey using questionnaires distributed to 34 Montong durian farmers. The sample was selected using purposive sampling. The data analysis technique employed was multiple linear regression to examine the influence of independent variables—namely farmer’s age, farming experience, land area, amount of fertilizer, and production volume—on farmer income. The results indicate that, partially, production volume has a significant impact on farmers' income, while other variables such as age, farming experience, land area, and fertilizer amount do not have a significant effect. However, simultaneously, all independent variables collectively have a significant influence on farmers' income. This study provides insights that increasing production volume is the key factor in improving the income of Montong durian farmers
Co-Authors Betrin Petuda Bimba, Ruth Biulu, Meylani Limbantowe Charis Elfis Fajar Sangkide Feliks Arfid Guampe Mamase, Anjelina Mamondol, Marianne Reynelda Marthen Sangkide Melani Prisccilia Mokonio Olvit Olniwati Kayupa Olviyana Mainti Petuda, Betrin Roncalangi, Vera Vera Roncalangi Walenta, Abdi Sakti