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All Journal Journal of Accounting and Management Innovation Journal of Accounting and Management Innovation NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Mahkota Bisnis
Yenni Martok
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

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Exploratory Analysis of Financial literacy for College Students Yenni Martok
Journal of Accounting and Management Innovation Vol 5, No 1 (2021)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

The purpose of this research is to know the importance of financial literacy education for college students. The research method is using library research. From the discussion, it can be concluded that financial literacy is important for students to manage their personal finance.  College is a unique time in a young person’s life. After they have graduated from college, they are going to have their own life for the first time. Personal finance resources will affect major decisions shortly after graduation. Student’s experience in handling money will bring them to the positive influence of financial literacy. Knowledge of financial management helps to solve money problems, such as saving, budgeting, investment, managing debt,   and consumptions decision. The level of financial literacy will lead to money decision-making. It also includes the decision-making in the management of the emergency funds and financial goals. Effective money management will affect personal life.Keyword: Financial Literacy, Personal Finance, Money Management
Exploratory Analysis of Financial literacy for College Students Yenni Martok
Journal of Accounting and Management Innovation Vol 5, No 1 (2021)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

The purpose of this research is to know the importance of financial literacy education for college students. The research method is using library research. From the discussion, it can be concluded that financial literacy is important for students to manage their personal finance.  College is a unique time in a young person’s life. After they have graduated from college, they are going to have their own life for the first time. Personal finance resources will affect major decisions shortly after graduation. Student’s experience in handling money will bring them to the positive influence of financial literacy. Knowledge of financial management helps to solve money problems, such as saving, budgeting, investment, managing debt,   and consumptions decision. The level of financial literacy will lead to money decision-making. It also includes the decision-making in the management of the emergency funds and financial goals. Effective money management will affect personal life.Keyword: Financial Literacy, Personal Finance, Money Management
PENGARUH KUALITAS PELAYANAN, SUASANA CAFÉ, DAN E-WOM TERHADAP LOYALITAS PELANGGAN DI MEDAN TANDA TANGAN PILASTRO Ivy Joana; Yenni Martok
Jurnal Mahkota Bisnis (Makbis) Vol 2 No 2 (2023): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v2i2.29

Abstract

F&B industry, especially café is growing rapidly all around the world, including Medan Indonesia. It has been a trend lately to open a café, as people are seeking places to dine, socialize, relax, etc. As the competition in this industry is increasing day by day, companies need to maintain their business to be able to retain loyal customers for the business by improving the factors that influence their business. One of the cafés that is striving in this industry is Pilastro Signature Medan. The purpose of this research is to reveal whether the factors of Service Quality, Café Atmosphere, and E-WOM has an influence toward Customer Loyalty at Pilastro Signature Medan or not. This research is done by using the quantitative method and a descriptive research design. Sampling is done by using a non-probability sampling with the method of snowball sampling, which involves 96 respondents, and data are analysed using a multiple linear regression method. The result of this research reveals that Service Quality has a significant influence on Customer Loyalty, Café Atmosphere has a significant influence toward Customer Loyalty, E-WOM has a significant influence toward Customer Loyalty, and Service Quality, Café Atmosphere, and E-WOM simultaneously influence Customer Loyalty.
CORPORATE SOCIAL RESPONSIBILITY DALAM DUNIA OTOMOTIF DAN STRATEGI BRAND Yenni Martok
Jurnal Mahkota Bisnis (Makbis) Vol 3 No 1 (2024): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v3i1.43

Abstract

Understanding how corporate social responsibility (CSR) is implemented in business growth and societal development is the goal of this study. In order to maximize economic gains, it is required to advance social welfare, which includes stakeholders in the companies. Certain businesses now require more corporate social responsibility (CSR) while developing their brand strategies and when it comes to corporate governance and their obligation to protect the environment. Additionally, the company's needs for sustainable expansion have increased. A complex and diverse supply chain system and a multitude of production processes are characteristics of the automotive industry. Automotive firms fully leverage their cross-industry and internal strengths. At this point, CSR will turn into a means of giving back to the community, establishing the framework for long-term brand growth and paying greater attention to social resources. It will result in brand strategies and how the automotive industry's CSR relates to them
Green Stream Movement : Revitalisasi Sungai Deli Melalui Kolaborasi Mahasiswa dan Dosen Hendra Jonathan Sibarani; Hana Salsabila Lubis; Debora Tambunan; Victor Maruli Pakpahan; Sungguh Ponten Pranata; Yenni Martok; Dewi Rafiah Pakpahan
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.5077

Abstract

River cleanliness is a very important environmental issue, especially in densely populated areas that are vulnerable to water pollution. The “Green Stream Movement” program is a community service initiative carried out by a team of students and lecturers to revitalize the condition of the Deli River around the Medan-Marelan area. This activity includes community education, river cleaning, and innovation of waste sorting systems around the river flow. The purpose of this program is to increase environmental awareness of residents and build a sustainable system to maintain river cleanliness. The results of the program show an increase in community participation and a decrease in the amount of waste in the river area by. Collaboration between students, lecturers, and the community has proven effective in creating real changes in the environment
Co-Authors Debora Tambunan Dewi Rafiah Pakpahan Hana Salsabila Lubis Hendra Jonathan Sibarani Ivy Joana Pakpahan, Victor Maruli Sungguh Ponten Pranata