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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Manajerial JURNAL MANAJEMEN DAN BISNIS INDONESIA Dinasti International Journal of Management Science Jurnal Riset Bisnis dan Manajemen Kontribusia : Research Dissemination for Community Development Enrichment : Journal of Management Jurnal Manajemen Bisnis DedikasiMU: Journal of Community Service Interdisciplinary Social Studies Action Research Literate (ARL) Master: Jurnal Manajemen dan Bisnis Terapan Abdimas Indonesian Journal Journal of Economics and Social Sciences Jurnal Adijaya Multidisiplin VISA: Journal of Vision and Ideas El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Journal of Ekonomics, Finance, and Management Studies KAMBOTI : Jurnal Sosial dan Humaniora
Wenti Krisnawati
Universitas Muhammadiyah Gresik
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Manajerial

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Analisis Demografi Pemegang Kartu Kredit Melalui Marketing Communication Pada BNI Card Center Surabaya Wenti Krisnawati
Jurnal Manajerial Vol 7 No 01 (2020): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v7i01.1481

Abstract

Background - During a period that was very vulnerable to competition in the banking industry, it encouraged the banking industry to quickly adjust to the development of the needs and desires and demands of the surrounding community regarding banking products. Current developments in the use of credit cards occur quickly because there are many conveniences obtained from the use of credit cards. Research Objectives - To find out and determine the demographics of credit card holders in BNI based on marketing communication strategies. Design / methodology / approach- Research is focused on a qualitative approach with a case study methodology, the population in this study is BNI credit card holders, a sample of 21 BNI Credit card holders and using triangulation for data validity. Results and Discussion - The results of the interview data for choosing a credit card holder to use a BNI credit card are to shop and meet the needs of self-actualization rather than basic needs, the results of the interview also show that the concept of integrated marketing communication is that the customer knows and and ultimately has a BNI credit card due to advertising in electronic and digital media. Conclusion - Demographically the job as an entrepreneur / entrepreneur is a customer who has a lot of BNI credit cards and reasons to facilitate customer shopping activities. Implication research - Based on the results of the research that has been made, this research contributes to the marketing communication strategy in the banking business environment and other industries by paying attention to each element of demographic segmentation. Limitations research - For further research try to analyze more specifically about complaints on credit card payments because this research is very broad regarding marketing and demographic communication.
PENGARUH REWARD ATTRACTIVENESS, KNOWLEDGE BENEFIT, REQUIRED EFFORT, GROUP BELONGINGNESS DAN DISCLOSURE COMFORT TERHADAP EXPERIENTIAL BENEFIT CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY Wenti Krisnawati
Jurnal Manajerial Vol 6 No 01 (2019): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7.778 KB) | DOI: 10.30587/jurnalmanajerial.v6i01.865

Abstract

Purpose from this study was to determine the effect of attractiveness reward on experiential benefit, knowledge benefit on experiential benefit, required effort on experiential benefits, group belongingness to customer satisfaction, disclosure closure to customer satisfaction, group belongingness to customer loyalty, disclosure comfort to customer loyalty, experiential benefits to customer satisfaction and customer satisfaction to customer loyalty. The population used in this study is all Excelso customers who have amember card coffee shop Excelso. The number of samples in this study were 178 respondents. The analysis technique used is Structural Equation Modeling (SEM) using the AMOS 16.0 program. The results showed a significant influence between variable reward attractiveness on experiential benefit, knowledge benefit on experiential benefit, required effort on experiential benefits, group belongingness to customer satisfaction, disclosure closure on customer satisfaction, experiential benefits for customer satisfaction, and customer satisfaction for customer loyalty. Whereas variables that have no effect between variables group belongingness to customer loyalty and disclosure comfort to customer loyalty due to loyalty are influenced by satisfaction. Customers will be loyal when they are satisfied with the products or services offered by the company.
Co-Authors Abdurrahman Faris Indriya Himawan Ade Seldianto S.P Andriani, Puput Herlinda Andriawan, Della Firnanda Aprilia, Putri Windy Arni A.T Asep Saepuloh Awwaliyah, Nurul Aini Al Azimaturrafiah Azimaturrafiah Barri, Ziko Malifon Ahmad Al Briliyan Putri Cintiya Wati Dzin Nada Arzaqiyah Dzuhriawan Farrikh Dzulquarnain, Abi Hanif Eka Wahyu NFS Eka Wahyu Nur Farrikh Dzuhriawan Firnanda, Alifiya Ayu Gia Mutiarasari, N Azizia Isnainiah Rachmawati Kholid Albar Mardani, Wilda Ayu Putri Moh. Agung Surianto Moh. Jufriyanto Mohammad Akmal Hakam Harbiansyah Nadila Puspitasari Riyadini, Nikita Gabby Rohdlotul Aisy Rofidah Rosyihuddin, Muhammad Roziana Ainul Hidayati Suaibatul Aslamiyah Sukaris Suwandi S. Sangadji Wasti Reviandani Widya Indah Maghfiroh