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HUBUNGAN KUALITAS PELAYANAN KELUHAN DENGAN KEPUASAN PELANGGAN Oktha Fanny; Muslim Muslim; Mariana R.A. Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

This study aims to identify the relationship between service quality complaints with customer satisfaction in the Bogor branch Transvision, to identify customer characteristics, and identify the relationship between variable customer characteristics with customer satisfaction in the Bogor branch Transvision.This research was conducted at Transvision Bogor branch in March 2017. Samples taken were 76 customers. The sampling technique is using probability sampling. Data sources used include primary data such as questionnaires, interviews, and observations, and secondary data, such as books, official sites related to research. Data analysis techniques used descriptive statistical analysis and non-parametric statistical analysis. Correlation test using the Chi-Square formula and Spearman Rank with validity test using the Pearson product moment formula. Analysis X1 regarding customer characteristics, variable X2 regarding the quality of Customer Relationship Management services, and the last variable Y1 is customer satisfaction in Bogor branch Transvision. The results of the correlation between customer characteristics X1 and customer satisfaction Y1 at Transvision Bogor branch get a low correlation value, which means that there is no relationship between the two variables X1 and Y1. While the value of the correlation between the quality of service X2 with the number of customers in Transvision Bogor branch Y1 get a high correlation value means that there is a relationship between the two variables X2 with Y1. Keywords: Service Quality, Service Satisfaction, Transvision

PENGARUH TERPAAN TAYANGAN YOUTUBE DEHAKIMS TERHADAP SIKAP ORANGTUA MENGENAI ANAK MENONTON SATWA Randy Prayoga Priansyah; Imani Satriani; Muslim Muslim
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 1 (2022): Volume 6 Nomor 1 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i1.5309

This study discusses the effect of exposure to Dehakims Youtube shows on parents' attitudes about children watching animals at Pamoyanan, South Bogor. The purpose of this study was to determine how much influence exposure to Dehkims Youtube shows had on parents' attitudes about their children watching animals. The theory used in this research is cultivation theory. This study uses quantitative methods, the data obtained by the sample survey method. The author makes a questionnaire that is in accordance with the indicators of the variables to be studied and asks respondents to fill out the questionnaire. Furthermore, the authors perform data calculations using the SPSS version 25 application. The conclusion of this research, which is based on the results of the determination test, shows that Dehakims Youtube shows have an influence on parents' attitudes about children watching animals in Pamoyanan, South Bogor, by 53.4%.. This means that Dehakims Youtube shows only have an influence of 53.4% on parents' attitudes about children watching animals at Pamoyanan, South Bogor, while the remaining 46.6% is caused by other factors not examined in this research.

The Meaning Of Communication Ritual “Already Sea” As The Sustainability Of Maritim Culture Values Of The Community Village Coconut Islands muslim muslim
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 1 (2021): January 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

This study aims to map the activities, competencies, language, and communication components of the “sea alms” ritual which produces communication patterns as a form of preservation of maritime cultural values in the island community. The concept of ritual communication on which this research is based is ritual. Ritual is a habitual action (hereditary action) and also contains transcendental values. So, it can be understood that rituals are related to voluntary performances carried out by the community from generation to generation (based on habits) regarding patterned behavior. Communication is at the core of interactions between humans who use language in certain cultures. This study uses a qualitative approach with phenomenological methods, an interpretive or qualitative perspective. Ritual as a 'tradition' in the context of communication events and interaction processes. The results of the study reveal that the ritual communication of "alms sea" is an activity of gratitude to God Almighty or the creator, who has provided a fortune from the potential that comes from the sea, this tradition is a form of cultural values that are maintained by fishermen, who live on Pulau Kelapa, dominant is the Bugis community. The ritual "Alms Ocean" is used as a tourist attraction for marine culture, by displaying dance, culinary arts, and typical Bugis cultural symbols which are ornaments of marine tourism attractions.

PUBLIC RELATIONS STRATEGY OF PT. QUALITAS FLAGSHIP 'Q-GOLF' IN INCREASING CUSTOMERS Muslim Muslim
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.5379

One way that companies can do to convey the value of their products is by using public relations or public relations. PT Qualitas Andalan Bersama (Q-golf) is a company that provides online golf course booking services through applications on smartphones. The number of Q-golf customers has decreased on 2018-2019. From these data, it can be concluded that the trend of existing customers has decreased which resulted in a decrease in the number of customers. Existing customers do not show loyalty to Q-golf. Q-golf has implemented a public relations strategy to be able to publicize their products with the aim of increasing customer loyalty. However, the results of the PR strategy carried out by Q-golf showed unsatisfactory results. Therefore, the public relations strategy carried out by Q-golf becomes interesting to analyze. The purpose of this study was to determine the PR strategy of PT Qualitas Andalan Bersama in increasing customer loyalty. This study uses a descriptive qualitative approach. The research was conducted by conducting interviews with five informants. The results of this study are the main roles of Q-golf's public relations are press relations, product publicity, and public affairs. Q-golf's public relations role as lobbying and development does not become the main role but is still carried out by Q-golf's public relations. There are seven public relations tools used by the public relations department of Q-golf, namely news, special events, written materials, audio-visual materials, corporate identity materials, public service activities, and websites and social media. The strategies that have been implemented by Q-golf's PR are strategy of publicity, strategy of persuasion, and strategy of image. Public Relations Q-golf does not implement a strategy of augmentation.

COMMUNICATION STRATEGY FOR THE DEVELOPMENT OF ALMOUS ECOTURISM IN THE ISLAND OF THE KELAPA ISLAND Muslim Muslim
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 2 (2021): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i2.5422

This study aims to explore the perceptions of the community and tourists on the development plan for the marine alms ecotourism in the island of kelapa, and to formulate a communication strategy policy for the development of ecotourism in the Kelapa Island village. The approach used is a combination of communicative and qualitative approaches. Data analysis was compiled using tabulation, then interpreted descriptively qualitatively in accordance with the research objectives. The communication strategy implementation plan is carried out through a SWOT analysis. The perception of the village community to participate in its management so as to increase business opportunities and income. In addition, it can preserve rituals as a habitual action (hereditary action) and also contain transcendental values while maintaining natural preservation. The perception of visitors to the existence of sea alms strongly supports the ritual of "Sea Alms" which is used as a tourist attraction for marine culture, by displaying dance, culinary arts and typical Bugis cultural symbols which are ornaments of marine tourism attractions. Recommendations for ecotourism development communication strategies are: (1). Creating seaside village branding (2) conducting intensive promotions (3) Synergizing ecotourism with local culture and wisdom (4) Empowering local communities in ecotourism activities.

GROUP COMMUNICATION INCREASES STUDENTS' LEARNING MOTIVATION ONLINE Muslim Muslim
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 1 (2021): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i1.5381

This study attempts to determine the impact of group communication generated at IPB Bogor on IPB students' learning motivation. Group communication was the independent variable in this study, whereas learning motivation was the dependent variable. Indicators of social connection function, educational function, persuasive function, problem solving and decision-making function, and therapeutic function are used to measure group communication variables. Intrinsic elements, such as interests, ambitions, and individual circumstances, are measured, as are extrinsic influences, such as worry about punishment, rewards, and praise, the involvement of parents, teacher wars, and environmental conditions. From April to May 2021, the research was conducted at Bogor Agricultural Institute for Bachelor and Vocational Programs. As it studies influences, the research method employed in this study is a quantitative approach utilizing explanatory questionnaires. The study's sample consisted of 100 persons chosen at random from a total of 22,744 people who met the sample criteria. Non Probability Sampling, often known as Accidental Sampling, is the sampling approach employed. Data analysis in the form of simple regression analysis is used in this study. The results of the questionnaires for each indication of group communication and enthusiasm to learn are summarized in 30 statements. According to the findings of this study, group communication has a significant impact on student learning motivation.

Kerangka Kerja Social Behavior and Change Communication (SBCC) Pada Komunikasi Kesehatan Olih Solihin; Muslim Muslim; Ismia Unasian Sari
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 2 No. 4 (2022): Desember : Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Masalah kesehatan yang kompleks tidak cukup ditangani oleh pemerintah sendiri selaku pemegang otoritas, melainkan harus diwujudkan deangan kerja kolaboratif, melibatkan berbagai unsur yang berkepentingan (pemerintah, komuitas sosial, perusahaan bidang kesehatan, media massa, dan masyarakat). Sebagaimana kompleksnya masalah-masalah kesehatan, maka upaya komunikasi kesehatan pun begitu kompleks. Salah satu pendekatan yang ditawarkan komunikasi kesehatan adalah komunukasi perubahan perilaku yang mencakup semua unsur dari mulai pemerintah hingga masyarakat. Maksud dari tulisan ini adalah untuk menguraikan kerangka kerja teori komunikasi perubahan perilaku (Social Behavior and Change Communication (SBCC). Teori SBCC membahas perilaku manusia pada salah satu dari tiga kemungkinan tingkat perubahan: perubahan individu, perubahan interpersonal, dan komunitas. Adapun strategi yang dibangun SBCC dalam mengubah perilaku terdiri atas tiga strategi yaitu, advokasi, mobiliasi sosial dan edukasi. Penulis menyusun artikel ini didasarkan kepada kajian literatur dari berbagai jurnal dengan topik komunikasi kesehatan, buku komunikasi, komunikasi kesehatan, dan laporan lembaga kesehatan.

Analisis Konten Pesan Komunikasi Akun Instagram BKKBN Olih Solihin; Fajar Adi; Zikri Fachrul Nurhadi; Muslim Muslim
Alhadharah: Jurnal Ilmu Dakwah Vol 21, No 2 (2022)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v21i2.7747

Communication messages on the BKKBN Instagram account are important to meet the information needed by the community regarding the Family Planning Program (FP). This study aims to describe the message target, intended target, message content and message reference on the BKKBN Instagram account. Stimulus, Organism and Response (SOR) Theory as the grand theory used in this study, provides an overview of the effect (response) of the message (stimulus) which is the subject of this research. This research is a quantitative descriptive research with content analysis method. Based on the results of descriptive analysis, it is known that most of the target messages on the BKKBN Instagram account aim to provide information, with the intended target mostly being addressed to the general public, and the message content is more about knowledge for the intended target, while message references tend to be without references or come from media team creative. Taking into account the element of the message (stimulus) that is conveyed through the BKKBN Instagram account, it is recommended that the BKKBN Instagram account more direct its targets to the millennials generation or even to the zillennials generation, most of whom are currently entering the age of marriage and also paying more attention to the source of the uploaded message reference.

Analisis Konten Pesan Komunikasi Akun Instagram BKKBN Olih Solihin; Fajar Adi; Zikri Fachrul Nurhadi; Muslim Muslim
Alhadharah: Jurnal Ilmu Dakwah Vol 21, No 2 (2022)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v21i2.7747

Communication messages on the BKKBN Instagram account are important to meet the information needed by the community regarding the Family Planning Program (FP). This study aims to describe the message target, intended target, message content and message reference on the BKKBN Instagram account. Stimulus, Organism and Response (SOR) Theory as the grand theory used in this study, provides an overview of the effect (response) of the message (stimulus) which is the subject of this research. This research is a quantitative descriptive research with content analysis method. Based on the results of descriptive analysis, it is known that most of the target messages on the BKKBN Instagram account aim to provide information, with the intended target mostly being addressed to the general public, and the message content is more about knowledge for the intended target, while message references tend to be without references or come from media team creative. Taking into account the element of the message (stimulus) that is conveyed through the BKKBN Instagram account, it is recommended that the BKKBN Instagram account more direct its targets to the millennials generation or even to the zillennials generation, most of whom are currently entering the age of marriage and also paying more attention to the source of the uploaded message reference.

PUBLIC RELATIONS STRATEGY OF PT. QUALITAS FLAGSHIP 'Q-GOLF' IN INCREASING CUSTOMERS Muslim Muslim
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.5379

One way that companies can do to convey the value of their products is by using public relations or public relations. PT Qualitas Andalan Bersama (Q-golf) is a company that provides online golf course booking services through applications on smartphones. The number of Q-golf customers has decreased on 2018-2019. From these data, it can be concluded that the trend of existing customers has decreased which resulted in a decrease in the number of customers. Existing customers do not show loyalty to Q-golf. Q-golf has implemented a public relations strategy to be able to publicize their products with the aim of increasing customer loyalty. However, the results of the PR strategy carried out by Q-golf showed unsatisfactory results. Therefore, the public relations strategy carried out by Q-golf becomes interesting to analyze. The purpose of this study was to determine the PR strategy of PT Qualitas Andalan Bersama in increasing customer loyalty. This study uses a descriptive qualitative approach. The research was conducted by conducting interviews with five informants. The results of this study are the main roles of Q-golf's public relations are press relations, product publicity, and public affairs. Q-golf's public relations role as lobbying and development does not become the main role but is still carried out by Q-golf's public relations. There are seven public relations tools used by the public relations department of Q-golf, namely news, special events, written materials, audio-visual materials, corporate identity materials, public service activities, and websites and social media. The strategies that have been implemented by Q-golf's PR are strategy of publicity, strategy of persuasion, and strategy of image. Public Relations Q-golf does not implement a strategy of augmentation.

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