Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal Proceeding SENDI_U Garina Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Ndaru Prasastono
Unknown Affiliation
Arts Computer Science & IT Education Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Proceeding SENDI_U

 1 
PENGARUH PELAYANAN FRONT OFFICE STAFF TERHADAP KELUHAN TAMU DI PANDANARAN HOTEL SEMARANG Rosyid, Azis Nur; Fajar Pradapa, Sri Yulianto; Prasastono, Ndaru
Proceeding SENDI_U 2017: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.564 KB)

Abstract

Penelitian ini berjudul Pengaruh Pelayanan Front Office Staff Terhadap Keluhan Tamu Pandanaran Hotel Semarang. Saat ini kondisi persaingan hotel semakin ketat, dengan permintaan dan harapan tamu yang semakin variatif, muncul banyak keluhan dari tamu. Front office dituntut untuk dapat bersikap cekatan dalam menjadi problem solver. Objek penelitian dari peneliti adalah Pandanaran Hotel Semarang. Metode penelitian yang digunakan yaitu deskriptif, dengan jenis penelitian kualitatif. Data diperoleh dari hasil wawancara secara langsung dengan salah satu Front Office Department Staff Pandanaran Hotel Semarang, selain itu juga didukung dengan beberapa data dari studi pustaka dan dokumentasi. Data yang diperoleh dijelaskan secara kualitatif dan dijelaskan dalam bentuk uraian yang disusun secara detail dan sistematis. Hasil penelitian menunjukan bahwa penanganan keluhan tamu di Front Office Department Pandanaran Hotel sudah baik karena sesuai dengan teori penulis, solusi yang diberikan sudah sesuai dengan keluhan tamu. Kata Kunci : Front Office Staf dan Keluhan Tamu
EFFECT OF PRICE, QUALITY PRODUCTS AND BRAND IMAGE PURCHASE DECISIONS GETUK PISANG "SARI MADU" KEDIRI Prasastono, Ndaru; Rahmawati, Ema; Fajar Pradapa, Sri Yulianto
Proceeding SENDI_U 2017: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (649.716 KB)

Abstract

This study was conducted to examine and analyze the effect of price, product quality and brand image on purchasing decisions getuk pisang "Sari Madu" Kediri, either partially or simultaneously. The method used in this research is explanatory method, by taking a sample of 100 consumers, data collection techniques such as observation, questionnaires, and literature.The results of data analysis showed that the price of partial influence on purchase decisions with standardized beta coefficient of 0.781, or 78.1%, product quality influence on purchase decisions with standardized beta coefficient of 0.892 or 89.2%, while the brand image influence on purchase decisions with standardized beta coefficient of 0.950 or 95.0%. While simultaneously indicated by the coefficient of determination adjusted R Square of 0.978, which means that the variable price, product quality and brand image are able to explain 97.8% change in purchasing decisions getuk pisang "Sari Madu" Kediri, the remaining 2.2% is influenced by other factors out of the study.While the most dominant influence on purchase decisions getuk pisang "Sari Madu" Kediri is the price variable is the standardized beta coefficient of 0.766 or 76.6%. Keywords: Price, Quality Product, Brand Image, Purchase Decision
Co-Authors Agnes Bili Damayanti, Elok Ema Rahmawati Esteria Priyanti Handayani, Ira Ira Handayani Karinta Ulayya Bulan Az Zahra Rosyid, Azis Nur Siva Ma’rifatul Fadhilah Sri Yulianto Fajar Pradapa Tri Rettagung Diana U Yuyun Triastuti