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All Journal JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen & Keuangan Asia-Pacific Management and Business Application Jurnal Kesehatan Vokasional Indonesian Journal of Learning and Instruction JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Shirkah: Journal of Economics and Business Almana : Jurnal Manajemen dan Bisnis Edum Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen Jurnal Inovasi dan Teknologi Pembelajaran (JINOTEP) Kajian dan Riset Dalam Teknologi Pembelajaran International Journal Of Science, Technology & Management (IJSTM) Jurnal Abdi Masyarakat Indonesia Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Society: Jurnal Pengabdian Masyarakat Return : Study of Management, Economic and Bussines PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Community Service Seminar and Community Engagement (COSECANT) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism)
Adhi Prasetio
Universitas Telkom
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Book Writing Training for Young Educators of FKIP, University of Bengkulu Sary, Fetty Poerwita; Dudija, Nindya; Prasetio, Adhi
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.603

Abstract

Not all educators have sufficient skills and experience in writing books, especially for young educators who are still in the early stages of their academic careers.  To overcome these problems, a training program is needed that can provide an in-depth understanding of effective book writing techniques and strategies as well as assistance in the compilation process. Therefore, this Community Service activity is designed to provide book writing training to more than 60 young educators at the FKIP, University of Bengkulu with methods that include lectures, demonstrations, and Question and Answers sessions. To measure the effectiveness of this activity, we employ Mann-Whitney test procedure. The training proven to have significant improvement effect on the participants score results of their book writing knowledge.
The Role of Brand Ambassador and Electronic Word of Mouth towards Purchase Intention Prasetio, Adhi; Purnamawati, Eko Dinar
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.38435

Abstract

Beauty trends and Indonesian women are inseparable and make the cosmetic industry have the potential to continue to grow in the future. Recent media promotion trends show that Instagram is an essential medium for companies engaged in the cosmetic industry. The results of research conducted by the Zap Beauty Index in 2020 showed that as many as 77.2% of Indonesian women use social me- dia Instagram to find body care and beauty products. The purpose of this study is to analyze the role of brand ambassadors and three dimensions of eWOM: the eWOM quality, eWOM quantity, and the sender’s expertise in predicting purchase intention. This study is based on a survey of 400 online respondents. This research uses descriptive and SEM-PLS analysis techniques. Based on the study results, it can be concluded that brand ambassador, eWOM quality, eWOM quantity, and sender’s expertise have positive and significant influences in predicting purchase intention. As a managerial implication, our findings can help strategic marketing managers and marketers to focus on the identi- fied factors that drive purchase intention.
IMPROVING ASATIDZ'S TEACHING COMPETENCE THROUGH MAKING TEACHING MATERIALS USING MICROSOFT POWERPOINT AND CANVA Poerwita Sary, Fetty; Prasetio, Adhi
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 2 (2023): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i2.1568

Abstract

Today is an era of change in the use of information and communication technology in all aspects of human life. This adoption has also been accelerated by the emergence of the Covid-19 pandemic which has also had an impact on the education sector, including Islamic boarding schools that adopt technology on a more massive basis. Islamic boarding schools are becoming more involved in taking on digital and technological contests. Asatidz as a teacher are required to have skills in the field of learning technology. Creating and designing teaching materials that are interesting and in demand by students is a challenge for asatidz. The solution to this problem is to provide training for asatidz on how to make interesting teaching materials using Microsoft Powerpoint and Canva. This community service was carried out in November 2022 face-to-face with a total of 41 participants who were assistants at the Darussalam Kunir Islamic Boarding School, Subang Regency, West Java. The results of the training showed that there was a significant difference between the pre-test and post-test conducted by the participants. The conclusion is that this activity is perceived as useful by participants and can provide increased knowledge and skills in making presentations for asatidz.
Factors Influencing Consumer Purchase Intention Towards Beauty Products in Indonesia Ayu Dewi Komala Kartika, Ida; Prasetio, Adhi
Return : Study of Management, Economic and Bussines Vol. 4 No. 9 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i9.397

Abstract

This study employs a quantitative approach with purposive sampling of 100 Indonesian skincare users. Data were collected using questionnaires measuring variables including Celebrity Influencers’ Credibility and Attractiveness, Online Customer Reviews, Consumer Attitude, Brand Loyalty, Brand Awareness, e-WOM, Social Media Influencer, Perceived Quality, and Purchase Intention. Analysis was conducted using Structural Equation Modeling with the Partial Least Squares (PLS) method, suitable for smaller samples and complex variable relationships. Findings reveal that celebrity influencers’ credibility and attractiveness significantly enhance consumer attitudes toward promoted brands. Positive online customer reviews further strengthen these attitudes. Favorable consumer attitudes significantly boost brand loyalty, brand awareness, and e-WOM, which indirectly raise purchase intention. Consumer attitude also directly influences purchase intention, showing that positive perceptions encourage buying behavior. Additionally, the presence of social media influencers and perceived product quality significantly affect purchase intention, highlighting the role of external endorsements and quality perception in shaping purchasing decisions. These results underscore the strategic importance of leveraging credible influencers, fostering positive consumer attitudes, and maintaining product quality to drive purchase intentions in the competitive beauty industry.
PELATIHAN PERSIAPAN MEMASUKI DUNIA KERJA BAGI MAHASISWA TINGKAT AKHIR STAI DAKU Sary, Fetty Poerwita; Prasetio, Adhi; Dudija, Nidya
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 6 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i6.2335

Abstract

The program was initiated based on preliminary observations indicating that most students lacked adequate understanding of recruitment strategies, professional curriculum vitae (CV) writing, and communication skills during job interviews. The activities were conducted through interactive training sessions and practical workshops covering CV writing and interview simulations. The implementation methods included lectures, discussions, simulations, and individual mentoring. A total of 38 final-year students from various study programs at STAI DAKU participated in the program. The evaluation results showed an improvement in participants’ knowledge regarding the job selection process, as measured through pre- and post-tests, as well as their perceived benefits of the program. Overall, this activity had a positive impact on students’ readiness to enter the professional world.ABSTRAKLatar belakang kegiatan ini berangkat dari hasil observasi awal yang menunjukkan bahwa sebagian besar mahasiswa belum memiliki pemahaman yang memadai mengenai strategi menghadapi proses rekrutmen, pembuatan curriculum vitae (CV) yang profesional, serta keterampilan komunikasi saat wawancara kerja. Kegiatan dilaksanakan dalam bentuk pelatihan interaktif dan workshop praktik yang mencakup penyusunan CV, dan simulasi wawancara. Metode pelaksanaan meliputi ceramah, diskusi, simulasi, dan pendampingan individual. Kegiatan ini diikuti oleh 38 mahasiswa tingkat akhir dari berbagai program studi di STAI DAKU. Hasil evaluasi menunjukkan adanya peningkatan pada aspek pengetahuan peserta dalam menghadapi proses seleksi kerja, yang diukur melalui pre-test dan post-test serta persepsi kebermanfaatan program bagi mereka. Secara keseluruhan, kegiatan ini memberikan dampak positif terhadap kesiapan mahasiswa memasuki dunia kerja.
PEMBERDAYAAN MASYARAKAT DESA MELALUI WORKSHOP DAN PENDAMPINGAN UNTUK PENGELOLAAN WEBSITE DESA WISATA Prasetio, Adhi; Rikumahu, Brady; Octrina, Fajra
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 5 (2024): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i5.26252

Abstract

Abstrak: Keberadaan website merupakan salah satu faktor penting dalam menyampaikan informasi bagi sebuah desa wisata. Untuk dapat menjalankan fungsinya sebagai media promosi, website memerlukan peran aktif masyarakat untuk mengelola konten yang ditampilkan secara teratur. Pengelolaan konten website ini memerlukan keterampilan dan komitmen khusus dari masyarakat sasar. Melalui kegiatan workshop dan pendampingan ini, diharapkan masyarakat dapat meningkatkan soft skill dan hard skill nya untuk dapat mengelola konten website desa secara mandiri. Untuk mencapai hal tersebut diperlukan tiga tahap, yaitu metode ceramah dilakukan untuk meningkatkan kesadaran pentingnya website dalam promosi, workshop pengelolaan konten website, dan proses pendampingan yang berkelanjutan. Mitra pada kegiatan ini adalah masyarakat desa wisata sebanyak 40 orang pada saat workshop, dan untuk pendampingan pengelola website sebanyk 15 orang. Evaluasi yanga dilakukan adalah dengan tanya jawab dan pengisian kuesioner. Hasil dari penyelenggaraan kegiatan pengabdian masyarakat ini menunjukkan bahwa lebih dari 90% peserta merasakan manfaat dari pelatihan yang diberikan dan lebih dari tujuh orang kandidat pengelola website aktif melakukan kegiatan penulisan artikel untuk konten website. Abstract: The existence of a website is one of the important factors in conveying information for a tourist village. In order to function as a promotional media, the website requires the active role of the community to manage the content that is displayed regularly. Managing the content of this website requires special skills and commitment from the target community. Through this workshop and mentoring activity, it is hoped that the community can improve their soft skills and hard skills to be able to manage the content of the village website independently. To achieve this, three stages are needed, namely the lecture method is carried out to increase awareness of the importance of websites in promotion, website content management workshops, and ongoing mentoring processes. The partners in this activity are 40 people from the tourist village community during the workshop, and 15 people for mentoring website managers. The evaluation carried out was through questions and answers and filling out questionnaires. The results of this community service activity showed that more than 90% of participants felt the benefits of the training provided and more than seven candidate website managers actively wrote articles for website content.
Co-Authors Adevia Puji Angelina Adevia Puji Angelina Aisy, Fadhilah Rahadatul Aliffia Muchnita Ayu Dewi Komala Kartika, Ida Azizah, Sheila Brady Rikumahu Candiwan Dudija, Nindya Dwi Fitrizal Salim Fajra Octrina Farisha Pratami Tallei Favian Muhammad Gaus Fetty Poerwita Sary Ida Ayu Putu Dewi Komala Kartika Indira Rachmawati Jurry Hatammimi Kadek Satria Yudha Pramana Maya Ariyanti Milleniartha Moslem Moslem, Milleniartha Nidya Dudija novita, endah Nur Alif, Noval Nurvita Trianasari Purnamawati, Eko Dinar Puspita Kencana Sari Ratih Hendayani Rolyana Ferinia Rudy Hermanto, Muchamad Stimson Hutagalung Syarfina Estiana Zahira Syaza Syauqina Wita Nursandi