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All Journal JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen & Keuangan Asia-Pacific Management and Business Application Jurnal Kesehatan Vokasional Indonesian Journal of Learning and Instruction JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Shirkah: Journal of Economics and Business Almana : Jurnal Manajemen dan Bisnis Edum Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen Jurnal Inovasi dan Teknologi Pembelajaran (JINOTEP) Kajian dan Riset Dalam Teknologi Pembelajaran International Journal Of Science, Technology & Management (IJSTM) Jurnal Abdi Masyarakat Indonesia Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Society: Jurnal Pengabdian Masyarakat Return : Study of Management, Economic and Bussines PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Community Service Seminar and Community Engagement (COSECANT) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism)
Adhi Prasetio
Universitas Telkom
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PENGARUH PROMOSI PENJUALAN DI INSTAGRAM, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA KANZ COFFEE & EATERY) Azizah, Sheila; Prasetio, Adhi
Almana : Jurnal Manajemen dan Bisnis Vol 3 No 2 (2019): Vol. 3 No.2/ Agustus 2019
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.906 KB) | DOI: 10.36555/almana.v3i2.506

Abstract

Jenis penelitian ini merupakan metode kuantitatif. Populasi tidak diketahui dan merupakan pelanggan dari Kanz Coffee. Sampel yang diambil sebanyak 101 responden dengan teknik sampel purposive sampling. Teknik analisis data yang digunakan pada penelitian ini adalah regresi linier berganda. Hasil penelitian menunjukan bahwa variabel yang berpengaruh positif dan signifikan adalah price pcak, rebate dan kualitas pelayanan terhadap keputusan pembelian. Sedangkan variabel lainnya yaitu, premium, contest dan lokasi tidak berpengaruh positif terhadap Keputusan Pembelian pada Kanz Coffee.
Book Writing Training for Young Educators of FKIP, University of Bengkulu Sary, Fetty Poerwita; Dudija, Nindya; Prasetio, Adhi
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.603

Abstract

Not all educators have sufficient skills and experience in writing books, especially for young educators who are still in the early stages of their academic careers.  To overcome these problems, a training program is needed that can provide an in-depth understanding of effective book writing techniques and strategies as well as assistance in the compilation process. Therefore, this Community Service activity is designed to provide book writing training to more than 60 young educators at the FKIP, University of Bengkulu with methods that include lectures, demonstrations, and Question and Answers sessions. To measure the effectiveness of this activity, we employ Mann-Whitney test procedure. The training proven to have significant improvement effect on the participants score results of their book writing knowledge.
The Role of Brand Ambassador and Electronic Word of Mouth towards Purchase Intention Prasetio, Adhi; Purnamawati, Eko Dinar
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.38435

Abstract

Beauty trends and Indonesian women are inseparable and make the cosmetic industry have the potential to continue to grow in the future. Recent media promotion trends show that Instagram is an essential medium for companies engaged in the cosmetic industry. The results of research conducted by the Zap Beauty Index in 2020 showed that as many as 77.2% of Indonesian women use social me- dia Instagram to find body care and beauty products. The purpose of this study is to analyze the role of brand ambassadors and three dimensions of eWOM: the eWOM quality, eWOM quantity, and the sender’s expertise in predicting purchase intention. This study is based on a survey of 400 online respondents. This research uses descriptive and SEM-PLS analysis techniques. Based on the study results, it can be concluded that brand ambassador, eWOM quality, eWOM quantity, and sender’s expertise have positive and significant influences in predicting purchase intention. As a managerial implication, our findings can help strategic marketing managers and marketers to focus on the identi- fied factors that drive purchase intention.
IMPROVING ASATIDZ'S TEACHING COMPETENCE THROUGH MAKING TEACHING MATERIALS USING MICROSOFT POWERPOINT AND CANVA Poerwita Sary, Fetty; Prasetio, Adhi
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 2 (2023): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i2.1568

Abstract

Today is an era of change in the use of information and communication technology in all aspects of human life. This adoption has also been accelerated by the emergence of the Covid-19 pandemic which has also had an impact on the education sector, including Islamic boarding schools that adopt technology on a more massive basis. Islamic boarding schools are becoming more involved in taking on digital and technological contests. Asatidz as a teacher are required to have skills in the field of learning technology. Creating and designing teaching materials that are interesting and in demand by students is a challenge for asatidz. The solution to this problem is to provide training for asatidz on how to make interesting teaching materials using Microsoft Powerpoint and Canva. This community service was carried out in November 2022 face-to-face with a total of 41 participants who were assistants at the Darussalam Kunir Islamic Boarding School, Subang Regency, West Java. The results of the training showed that there was a significant difference between the pre-test and post-test conducted by the participants. The conclusion is that this activity is perceived as useful by participants and can provide increased knowledge and skills in making presentations for asatidz.
Factors Influencing Consumer Purchase Intention Towards Beauty Products in Indonesia Ayu Dewi Komala Kartika, Ida; Prasetio, Adhi
Return : Study of Management, Economic and Bussines Vol. 4 No. 9 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i9.397

Abstract

This study employs a quantitative approach with purposive sampling of 100 Indonesian skincare users. Data were collected using questionnaires measuring variables including Celebrity Influencers’ Credibility and Attractiveness, Online Customer Reviews, Consumer Attitude, Brand Loyalty, Brand Awareness, e-WOM, Social Media Influencer, Perceived Quality, and Purchase Intention. Analysis was conducted using Structural Equation Modeling with the Partial Least Squares (PLS) method, suitable for smaller samples and complex variable relationships. Findings reveal that celebrity influencers’ credibility and attractiveness significantly enhance consumer attitudes toward promoted brands. Positive online customer reviews further strengthen these attitudes. Favorable consumer attitudes significantly boost brand loyalty, brand awareness, and e-WOM, which indirectly raise purchase intention. Consumer attitude also directly influences purchase intention, showing that positive perceptions encourage buying behavior. Additionally, the presence of social media influencers and perceived product quality significantly affect purchase intention, highlighting the role of external endorsements and quality perception in shaping purchasing decisions. These results underscore the strategic importance of leveraging credible influencers, fostering positive consumer attitudes, and maintaining product quality to drive purchase intentions in the competitive beauty industry.
Co-Authors Adevia Puji Angelina Adevia Puji Angelina Aisy, Fadhilah Rahadatul Aliffia Muchnita Ayu Dewi Komala Kartika, Ida Azizah, Sheila Brady Rikumahu Candiwan Dudija, Nindya Dwi Fitrizal Salim Fajra Octrina Farisha Pratami Tallei Favian Muhammad Gaus Fetty Poerwita Sary Ida Ayu Putu Dewi Komala Kartika Indira Rachmawati Jurry Hatammimi Kadek Satria Yudha Pramana Maya Ariyanti Milleniartha Moslem Moslem, Milleniartha Nidya Dudija novita, endah Nur Alif, Noval Nurvita Trianasari Purnamawati, Eko Dinar Puspita Kencana Sari Ratih Hendayani Rolyana Ferinia Rudy Hermanto, Muchamad Stimson Hutagalung Syarfina Estiana Zahira Syaza Syauqina Wita Nursandi