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All Journal JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen & Keuangan Asia-Pacific Management and Business Application Jurnal Kesehatan Vokasional Indonesian Journal of Learning and Instruction JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis Aptisi Transactions on Technopreneurship (ATT) Edum Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen International Journal Of Science, Technology & Management (IJSTM) Jurnal Abdi Masyarakat Indonesia Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Society: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Akademisi PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Enrichment: Journal of Multidisciplinary Research and Development In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism)
Adhi Prasetio
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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PEMBERDAYAAN MASYARAKAT DESA MELALUI WORKSHOP DAN PENDAMPINGAN UNTUK PENGELOLAAN WEBSITE DESA WISATA Prasetio, Adhi; Rikumahu, Brady; Octrina, Fajra
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 5 (2024): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i5.26252

Abstract

Abstrak: Keberadaan website merupakan salah satu faktor penting dalam menyampaikan informasi bagi sebuah desa wisata. Untuk dapat menjalankan fungsinya sebagai media promosi, website memerlukan peran aktif masyarakat untuk mengelola konten yang ditampilkan secara teratur. Pengelolaan konten website ini memerlukan keterampilan dan komitmen khusus dari masyarakat sasar. Melalui kegiatan workshop dan pendampingan ini, diharapkan masyarakat dapat meningkatkan soft skill dan hard skill nya untuk dapat mengelola konten website desa secara mandiri. Untuk mencapai hal tersebut diperlukan tiga tahap, yaitu metode ceramah dilakukan untuk meningkatkan kesadaran pentingnya website dalam promosi, workshop pengelolaan konten website, dan proses pendampingan yang berkelanjutan. Mitra pada kegiatan ini adalah masyarakat desa wisata sebanyak 40 orang pada saat workshop, dan untuk pendampingan pengelola website sebanyk 15 orang. Evaluasi yanga dilakukan adalah dengan tanya jawab dan pengisian kuesioner. Hasil dari penyelenggaraan kegiatan pengabdian masyarakat ini menunjukkan bahwa lebih dari 90% peserta merasakan manfaat dari pelatihan yang diberikan dan lebih dari tujuh orang kandidat pengelola website aktif melakukan kegiatan penulisan artikel untuk konten website. Abstract: The existence of a website is one of the important factors in conveying information for a tourist village. In order to function as a promotional media, the website requires the active role of the community to manage the content that is displayed regularly. Managing the content of this website requires special skills and commitment from the target community. Through this workshop and mentoring activity, it is hoped that the community can improve their soft skills and hard skills to be able to manage the content of the village website independently. To achieve this, three stages are needed, namely the lecture method is carried out to increase awareness of the importance of websites in promotion, website content management workshops, and ongoing mentoring processes. The partners in this activity are 40 people from the tourist village community during the workshop, and 15 people for mentoring website managers. The evaluation carried out was through questions and answers and filling out questionnaires. The results of this community service activity showed that more than 90% of participants felt the benefits of the training provided and more than seven candidate website managers actively wrote articles for website content.
Pelatihan Peningkatan Kapasitas SDM melalui Publikasi Ilmiah Terindeks Bereputasi Universitas Wiralodra Fetty Poerwita Sary; Adhi Prasetio; Nidya Dudija
Jurnal Pengabdian Masyarakat Akademisi Vol. 5 No. 3 (2026)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v5i3.1836

Abstract

Meskipun peningkatan kapasitas sumber daya manusia (SDM) di lingkungan perguruan tinggi merupakan salah satu prasyarat penting dalam penguatan kualitas akademik dan daya saing institusi. namun pada praktiknya, banyak mahasiswa pascasarjana masih menghadapi berbagai kendala dalam penulisan artikel ilmiah, mulai dari pemahaman struktur artikel, ketepatan metodologi, pemanfaatan referensi ilmiah, hingga strategi memilih dan mengirimkan artikel ke jurnal yang sesuai. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas SDM mahasiswa pascasarjana Universitas Wiralodra Indramayu melalui pelatihan penulisan artikel ilmiah terindeks. Sasaran kegiatan adalah sekitar 25 mahasiswa pascasarjana Universitas Wiralodra Indramayu yang sedang atau telah menyelesaikan penelitian tesis. Metode pelaksanaan Abdimas menggunakan pendekatan pelatihan. Evaluasi kegiatan dilakukan melalui feedback, pre-test dan post-test dengan teknik analisis deskriptif dan pengujian Paired t-test. Hasil evaluasi menunjukkan adanya peningkatan pada aspek pengetahuan peserta dalam pemahaman tentang publikasi ilmiah, yang diukur melalui pre-test dan post-test serta persepsi kebermanfaatan program bagi mereka.
PELATIHAN PENULISASN ARTIKEL DI JURNAL BEREPUTASI NASIONAL UNTUK GURU DI PROVINSI BENGKULU Nidya dudija Dudija; Fetty Poerwita Sary; Adhi Prasetio; Ahmad Darajat Basallama
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 6 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i6.2784

Abstract

This community engagement initiative was prompted by the low rate of scientific publications by teachers in Bengkulu Province, particularly in accredited national journals, despite the fact that such publications are a key indicator of professionalism and career progression. The initiative aims to enhance teachers’ understanding and skills in writing scientific articles in accordance with academic standards. The training was conducted in-person through workshops and intensive mentoring, covering the following topics: understanding the structure of scientific articles; techniques for writing effective titles and abstracts; developing arguments based on literature; paraphrasing and avoiding plagiarism; using references and citations in APA style with the aid of the Mendeley application; strategies for selecting reputable journals; and practising article submission via an online system (OJS). Participants were primary, lower secondary, and upper secondary school teachers in Bengkulu Province, selected based on their readiness to undertake the programme. Evaluation results indicated a significant improvement in understanding of scientific writing, proficiency in using reference tools, as well as motivation and confidence in drafting and submitting articles to journals. This initiative contributed to fostering an academic culture among teachers and promoting the continuous improvement of publication quality. Recommendations for the future include strengthening the community of teacher-authors and providing consistent institutional support.  ABSTRAKKegiatan pengabdian masyarakat ini dilatarbelakangi oleh rendahnya tingkat publikasi ilmiah guru di Provinsi Bengkulu, khususnya pada jurnal nasional terakreditasi, padahal publikasi menjadi indikator penting profesionalisme dan kenaikan pangkat. Kegiatan ini bertujuan meningkatkan pemahaman dan keterampilan guru dalam menulis artikel ilmiah sesuai standar akademik. Pelatihan dilaksanakan secara luring melalui workshop dan pendampingan intensif dengan materi meliputi: pemahaman struktur artikel ilmiah, teknik penulisan judul dan abstrak yang efektif, pengembangan argumen berbasis literatur, parafrase dan penghindaran plagiarisme, penggunaan referensi dan sitasi berbasis APA Style dengan bantuan aplikasi Mendeley, strategi pemilihan jurnal bereputasi, serta praktik submit artikel melalui sistem daring (OJS). Peserta merupakan guru SD, SMP, dan SMA di Provinsi Bengkulu yang diseleksi berdasarkan kesiapan mengikuti program. Hasil evaluasi menunjukkan peningkatan signifikan pada pemahaman penulisan ilmiah, keterampilan penggunaan tools referensi, serta motivasi dan kepercayaan diri dalam menyusun dan mengirimkan artikel ke jurnal. Kegiatan ini berkontribusi dalam membangun budaya akademik guru dan mendorong peningkatan kualitas publikasi secara berkelanjutan. Rekomendasi ke depan mencakup penguatan komunitas penulis guru dan dukungan institusional yang konsisten.
PELATIHAN PENINGKATAN KAPABILITAS DIGITAL UMKM DI MALANG Candiwan Candiwan; Nurvita Trianasari; Puspita Kencana Sari; Adhi Prasetio; Aulia Ferina Sendhitasari; Eris Dianawati; Intan Ayu Lestari; Rafly Mochamad Arief; Fina Nailatul Izzah
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 4 No. 1 (2026): Februari
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v4i1.3370

Abstract

PT. Dinova Kanaya Pratama (DKP) Malang memiliki UMKM binaan yang berasal dari berbagai wilayah di Area Malang. UMKM binaan tersebut memerlukan pelatihan pembuatan konten dan peningkatan kesadaran keamanan informasi untuk mendukung aktivitas pemasaran digital mereka. Untuk mengatasi masalah tersebut, Fakultas Ekonomi dan Bisnis (FEB) Universitas Telkom dan DKP melakukan kegiatan pengabdian masyarakat berupa pelatihan pembuatan konten dan peningkatan kesadaran keamanan informasi. Dengan dilakukannya kegiatan tersebut, diharapkan kegiatan pemasaran digital UMKM binaan PT. Dinova Kanaya Pratama (DKP) terutama promosi online UMKM di Malang dapat berjalan dengan lebih efektif dan aman serta mematuhi kaidah-kaidah privasi pelanggan. Pelatihan tersebut dilaksanakan pada 26 November 2025 dan diikuti 25 UMKM. Pembuatan konten dilakukan dengan pemberian pelatihan Canva dengan hasil pelatihan PreTest dan PostTest beberapa item pernyataan secara umum terdapat peningkatan, meskipun tidak terdapat perbedaan rerata yang signifikan secara statistik antara hasil PreTest dan PostTest pada pelatihan canva ini. Hasil pelatihan kesadaran keamanan informasi menuntukkan bahwa semua item pernyaatan PreTest dan PostTest meningkat dan terdapat perbedaan rerata yang signifikan secara statistik antara hasil PreTest dan PostTest pada pelatihan kesadarn keamanan informasi ini. Program Pengabdian Masyarakat Universitas Telkom ini dapat membantu UMKM menerima pelatihan Canva dan keamanan siber agar mereka dapat berfungsi secara efektif dalam promosi online khususnya di e-commerce atau media sosial dan aman di dunia digital serta memenuhi kaidah privasi yang berlaku.
The Influence of Entrepreneurial Marketing and Digital Marketing on the Marketing Performance of Property Assets through a Competitive Environment at PT PLN (Persero) Pusdiklat Fandy Nuary; Adhi Prasetio
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.739

Abstract

Marketing performance of property asset utilization is influenced by various strategic factors, including entrepreneurial marketing and digital marketing, as well as the competitive environment conditions faced by organizations. This research aims to analyze the influence of Entrepreneurial Marketing and Digital Marketing on the Marketing Performance of property assets through the Competitive Environment at PT PLN (Persero) Pusdiklat, examining both direct and indirect effects via competitive environment conditions. This research used a quantitative approach with a survey method. Data were collected through structured questionnaires distributed to the Implementation Unit, employees, and PIC Beyond kWh within PT PLN (Persero) Pusdiklat. The sample determination technique used the census method with a total of 312 respondents. Data analysis was carried out using PLS-SEM. The results Entrepreneurial Marketing and Digital Marketing have a positive and significant effect on Marketing Performance. Digital Marketing also has a positive and significant effect on the Competitive Environment, while Entrepreneurial Marketing does not significantly affect the Competitive Environment. The Competitive Environment does not have a significant effect on Marketing Performance. Mediation testing shows that the Competitive Environment fails to mediate the relationship between Entrepreneurial Marketing and Marketing Performance, as well as between Digital Marketing and Marketing Performance. The improvement in marketing performance of property asset utilization at PT PLN (Persero) Pusdiklat is more directly influenced by the implementation of Entrepreneurial Marketing and Digital Marketing than through competitive environmental conditions.
The Effect of Instagram Social Media Marketing (@Baliairport) on Consumer Purchase Intention, with Brand Awareness and Online Brand Engagement as Mediating Variables Celine Dyah Ayuning; Adhi Prasetio
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.702

Abstract

Digital promotion through social networking platforms has reshaped the way airport tenants reach and communicate with prospective buyers. At I Gusti Ngurah Rai International Airport, @baliairport, the airport's official Instagram account, is used to circulate tenant-related information and promotional content. However, strong audience reactions to promotional uploads are not always followed by an increase in tenant turnover. This gap implies that digital interaction and purchase intention occupy distinct points in the consumer decision journey, especially in airport settings where purchasing decisions are frequently made under time constraints. This research evaluates how Instagram-based Social Media Marketing relates to consumers' Purchase Intention toward airport tenants, with Brand Awareness and Online Brand Engagement examined as mediating processes. The study adopted a quantitative explanatory survey and estimated the proposed relationships with Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS. Responses were obtained from 155 qualified Instagram users through online questionnaires and direct QR-code distribution; all respondents had previously encountered tenant promotional material on @baliairport. The results confirm positive and statistically significant effects of Social Media Marketing on Brand Awareness, Online Brand Engagement, and Purchase Intention. Brand Awareness and Online Brand Engagement are likewise positively associated with Purchase Intention. Both mediators operate through complementary partial mediation. The indirect effect via Brand Awareness equals 0.191 (VAF = 33.69%), whereas the indirect path via Online Brand Engagement equals 0.118 (VAF = 23.89%). Among all structural relationships, Social Media Marketing to Brand Awareness is the strongest (B = 0.676). Overall, Instagram promotion appears particularly effective in strengthening tenant recognizability, while engagement-oriented content is more likely to support purchase consideration when tenant information remains clear, distinctive, and easy to remember.
The Impact of Mindset and Self-Efficacy on Entrepreneurial Intentions in Indonesia Dian Indiyati; Adhi Prasetio; Fetty Poerwita Sary; Nidya Dudija; Untung Rahardja
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 3 (2026): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i3.752

Abstract

Entrepreneurship contributes to the country's economy, but the low number of entrepreneurs in Indonesia indicates the need for research on the entrepreneurial intentions of business actors. The purpose of this study examines the interaction of entrepreneurial mindset and self-efficacy with entrepreneurial intention in the context of business actors in Indonesia. Data collection was conducted by distributing questionnaires to 129 respondents, which were then further processed. carry on using SEM-Second Order. Research results show that Entrepreneurial mindset plays a significant role in shaping the self-efficacy and entrepreneurial intention of MSMEs in Indonesia. Another interesting finding in this study is that self-efficacy does not play a significant role in influencing entrepreneurial intention. This expected can contribute to knowledge that explains that in the context of MSMEs in Indonesia, the entrepreneurial intentions of MSME actors can improved with change the entrepreneurial mindset.
Co-Authors Adevia Puji Angelina Adevia Puji Angelina Ahmad Darajat Basallama Aliffia Muchnita Aulia Ferina Sendhitasari Azizah, Sheila Brady Rikumahu Candiwan Celine Dyah Ayuning Dian Indiyati Dudija, Nindya Dwi Fitrizal Salim Eris Dianawati Fajra Octrina Fandy Nuary Farisha Pratami Tallei Favian Muhammad Gaus Fetty Poerwita Sary Fina Nailatul Izzah Ida Ayu Putu Dewi Komala Kartika Indira Rachmawati Intan Ayu Lestari Jurry Hatammimi Kadek Satria Yudha Pramana Maya Ariyanti Milleniartha Moslem Moslem, Milleniartha Nidya Dudija Nidya dudija Dudija novita, endah Nur Alif, Noval Nurvita Trianasari Purnamawati, Eko Dinar Puspita Kencana Sari Rafly Mochamad Arief Ratih Hendayani Rolyana Ferinia Pintauli Rudy Hermanto, Muchamad Stimson Hutagalung Syarfina Estiana Zahira Syaza Syauqina Untung Rahardja Wita Nursandi