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Analisis Pengaruh Persepsi Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Tokopedia Kadek Satria Yudha Pramana; Adhi Prasetio
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2395

Abstract

Abstrak Berbelanja secara daring dapat menawarkan pengalaman berbelanja online yang aman, lengkap dan nyaman. Salah satunya dapat dilakukan di Tokopedia. Dengan hal ini membuat seluruh e-commerce di Indonesia maupun internasional berlomba-lomba menjadi yang terbaik sehingga terciptanya kepuasan pelanggan. Penelitian ini dilakukan untuk mengetahui persepsi harga produk pada Tokopedia, kualitas pelayanan pada Tokopedia, kepuasan pelanggan Tokopedia, pengaruh persepsi harga dan kualitas pelayanan secara parsial dan simultan terhadap kepuasan pelanggan Tokopedia. Metode yang digunakan pada penelitian ini adalah analisis deskriptif dan analisis regresi linier berganda dengan variabel yang digunakan yaitu persepsi harga, kualitas layanan serta kepuasan pelanggan. Jenis penelitian ini adalah kuantitatif dan menggunakan sampel berjumlah 384 responden. Peneliti menggunakan software IBM SPSS 26 untuk membantu dalam pengolahan data. Dari hasil penelitian dapat disimpulkan bahwa persepsi harga produk, kualitas pelayanan, dan kepuasan pelanggan Tokopedia memiliki kategori setuju, persepsi harga memiliki pengaruh secara parsial terhadap kepuasan pelanggan, kualitas layanan memiliki pengaruh secara parsial terhadap kepuasan pelanggan, persepsi harga dan kualitas layanan berpengaruh secara simultan terhadap kepuasan pelanggan. Kata Kunci: Marketplace, E-Commerce, persepsi harga, kualitas pelayanan, kepuasan pelanggan. Abstract Shopping online can offer a safe, complete and convenient online shopping experience. One of them can be done at Tokopedia. With this, all e-commerce in Indonesia and internationally are competing to be the best so as to create customer satisfaction. This research was conducted to determine the perception of product prices at Tokopedia, service quality at Tokopedia, Tokopedia customer satisfaction, the effect of price perception and service quality partially and simultaneously on Tokopedia customer satisfaction. The method used in this research were descriptive analysis and multiple linear regression analysis with the variables used were price perception, service quality and customer satisfaction. This type of research was quantitative and used a sample of 384 respondents. Researchers used IBM SPSS 26 software to assist in data processing. From the results of the study it can be concluded that the perception of product prices, service quality, and Tokopedia customer satisfaction had the agree category, price perceptions had a partial influence on customer satisfaction, service quality had a partial influence on customer satisfaction, price perceptions and service quality had a simultaneous effect on customer satisfaction. Keywords: Marketplace, E-Commerce, price perception, service quality, customer satisfaction
E-LEARNING UTILIZATION TO IMPROVE THE STUDENTS’ LEARNING ACHIEVEMENT AT TELKOM UNIVERSITY BANDUNG Fetty Poerwita Sary; Adhi Prasetio; Milleniartha Moslem
Indonesian Journal of Learning and Instruction Vol 4 No 1 (2021)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijli.v4i1.4344

Abstract

The covid-19 pandemic has influenced many aspects in Indonesia, including education. Now, the method of teaching and learning in all levels of education is forced to implement the online learning. Telkom University has prepared previously by establishing The Center of e-Learning and Open Education (CeLOE) and developing the CeLOE Learning Management System (LMS) that would be used by all students and lecturers. Telkom foundation also provided E-Learning grants for the lectures to prepare their courses conducted online two years before the pandemic struck. Therefore, during the development process, not all courses were ready to be used online. There were also trials and errors that were needed to make it better and perfect. Therefore, this study aimed to analyze the utilization of E-Learning whether it affected the students’ learning achievement. For this research, the sample and population of this study are 88 international class students who take E-Commerce courses that has implemented LMS CELOE. The data were processed through computer assistance using the SPSS21 program and simple regression analysis techniques. The results of this study indicate that the variable X (E-learning utilization) has no effect on student achievement, E-Learning has not encouraged students to study independently and according to students, E-Learning has not saved overall education costs. The students still felt comfortable if they learnt directly with the lecturers, saw the figure of the lectures who taught them, asked, and discussed things they did not understand directly. Therefore, efforts are still needed to make students aware that learning is a necessity and must exist within themselves and should adapt to the new way of learning. Meanwhile, for the lecturers, they must still get the training in relation to design an interesting method in delivering the material to maximize the use of E-learning. Keywords: e-learning; motivation; learning achievement.
Analisis Perbandingan Brand Equity Jual Beli Online pada Aplikasi Tokopedia dan Shopee di Kota Bandung Favian Muhammad Gaus; Adhi Prasetio
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol 13 No 2 (2021): August
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v13i2.196

Abstract

This study aims to find out the equity comparison of Shopee and Tokopedia e-commerce brands, brand equity itself has four dimensions including Brand Asosciation, Perceived Quality, Brand Loyalty and Brand Awareness. This study uses a quantitative method, data collection in this study using questionnaire Sampling Purposive Method by taking samples intercepted by 100 respondents. Data Analysis Techniques using descriptive analysis and Whitney Man Test data using IBM 26 SPSS Statistics. Based on the results of the research that has been carried out, it can be concluded that there are differences in the brand equity of Tokopedia and Shopee based on the dimensions where the store is superior to the Brand Loyalty dimension, while the Shopee itself is higher in terms of the dimensions of Brand Awareness, Brand Association and Perceived Quality from the Tokopedia. Tokopedia can increase these three dimensions by doing promotions using their social media, providing education about their applicationand also using influencers to facilitate promotion about the Tokopedia application while for shopees themselves, they can give gifts to memberships who have long transacted in their application. Keywords: Brand Equity, Brand Awareness, Brand Association, Brand Loyalty, Perceived Quality.
The Influence of Brand Image and Product Price towards Purchase Decision at E-commerce Tokopedia Adhi Prasetio; Adevia Puji Angelina
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i1.15185

Abstract

Internet growth in Indonesia has rapidly affected economic stability. Buying and selling transaction becoming more efficient and could be done without face to face through online platform such as e-commerce as the effect of internet development. Tokopedia is one of the successful e-commerce which was ranked in the first position of the highest transaction in Indonesia, therefore this research for a benchmark is needed. The purpose of this study was to determine partially the influence of brand image and product price towards purchase decision and the influence of simultaneous brand image and product price towards purchase decision. This research was conducted on e-commerce Tokopedia users with sample around 400 taken using purposive sampling. Data was collected using online questionnaire with multiple linear regression technique analysis. Data was proceed using SPSS 25 for Mac. The result show brand image and product price have a partially significant effect towards on Tokopedia e-commerce purchase decision. Also brand image and product price have a simultaneous significant effect towards on Tokopedia e-commerce purchase decision.
Pelatihan Pemasaran Digital dan Branding sebagai Upaya untuk Meningkatkan Penjualan Produk Usaha di Desa Pulosari Ratih Hendayani; Adhi Prasetio; Maya Ariyanti; Dwi Fitrizal Salim
Jurnal Abdi Masyarakat Indonesia Vol 4 No 2 (2024): JAMSI - Maret 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.1098

Abstract

Perkembangan pesat dalam dunia usaha dan pasar global memicu tuntutan akan pemahaman yang mendalam terhadap strategi pemasaran dan branding. Kehadiran potensi sumber daya lokal dan produk unggulan di Desa Pulosari, Kecamatan Pangalengan, membuka peluang besar bagi pertumbuhan ekonomi dan kesejahteraan masyarakatnya. Namun, terbatasnya pengetahuan dan keterampilan dalam pemasaran serta kurangnya upaya branding menjadi kendala utama dalam mengoptimalkan potensi tersebut. Pelatihan strategi pemasaran dan branding yang diselenggarakan untuk Karang Taruna atau pemuda di Desa Pulosari guna memperluas wawasan mereka tentang kebutuhan pasar, mengembangkan rencana pemasaran yang efektif, dan meningkatkan daya saing produk. Diharapkan bahwa melalui pemahaman yang lebih baik mengenai strategi ini, produk-produk lokal mampu menjangkau pasar yang lebih luas, baik di tingkat lokal, regional, maupun global, serta mendorong pertumbuhan ekonomi secara signifikan. Setelah pelatihan, terjadi perkembangan signifikan dalam pemahaman peserta terkait pemasaran digital dan branding. Evaluasi menunjukkan peningkatan yang kuat pada pengetahuan tentang strategi pemasaran digital dan kampanye pemasaran. Ada juga peningkatan dalam memahami fungsi platform digital untuk usaha dan strategi branding. Pelatihan ini pun akan memberikan dampak sosial positif dengan membangun keterampilan komunikasi, kolaborasi, dan inovasi pada pemuda desa, yang diharapkan menjadi agen perubahan dalam pengembangan ekonomi lokal serta memperkuat rasa kebersamaan dan solidaritas di antara anggota Karang Taruna.
ANALISIS BUDAYA KEAMANAN INFORMASI DI RUMAH SAKIT DI KOTA BANDUNG Farisha Pratami Tallei; Puspita Kencana Sari; Candiwan .; Adhi Prasetio
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 18 No 1 (2019): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v18i1.150

Abstract

Penelitian menganalisis faktor-faktor yang memengaruhi budaya keamanan informasi di RumahSakit di Kota Bandung. Penelitian ini menggunakan kuesioner yang disebarkan ke rumah sakit yangterdaftar di Badan Penyelenggara Jaminan Sosial Kesehatan (BPJS) sebanyak 169 kuesioner.Penelitian menggunakan sampel sejumlah rumah sakit di Kota Bandung. Metode penelitian adalahmetode kuantitatif dengan teknik analisis data Partially Least Square Structural Equation Modelling(PLS-SEM). Data penelitian adalah data primer melalui kuisioner kepada pegawai rumah sakit.Berdasarkan penelitian terdahulu, budaya keamanan informasi dipengaruhi oleh berbagai faktor danbudaya organisasi secara keseluruhan. Penelitian diharapkan memberikan wawasan tentang budayadan perilaku keamanan informasi di rumah sakit Kota Bandung dan mendukung strategi e-kesehatannasional oleh Kementerian Kesehatan Republik Indonesia. Penelitian ini dimulai dengan jumlahvariabel sebanyak 14, yaitu management, workplace capabilities, risk and response factors,operational management, change management, organisational culture, knowledge, securitycompliance, security behavior, soft issues – workplace independent, training and awareness,information security policies, perceived security threat dan attitude. Namun, yang berpengaruhterhadap Information Security Culture (ISC) adalah organisational culture, knowledge, informationsecurity policies, perceived security threat dan attitude.
Analisis Faktor-Faktor Kesuksesan E-Learning dalam Meningkatkan Proses Belajar Mengajar Di Universitas Telkom Sary, Fetty Poerwita; Prasetio, Adhi; Moslem, Milleniartha
Jurnal Inovasi dan Teknologi Pembelajaran Vol 8, No 2 (2021)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um031v8i22021p194

Abstract

Abstrak: Dalam rangka mengantisipasi fenomena belajar daring yang terus berkembang,  Universitas Telkom melakukan uji coba kuliah secara blended learning. Hal tersebut penting dilakukan untuk meningkatkan kesuksesan implementasi e-learning. Penelitian ini bertujuan untuk mengetahui Faktor-faktor apa sajakah yang mempengaruhi kesuksesan implementasi e-learning. Sampel pada penelitian ini adalah 88 orang mahasiswa yang mengambil mata kuliah E-Commerce dan Data Management yang merupakan mata kuliah uji coba blended learning berbasis platform e-learning CELOE di Fakultas Ekonomi dan Bisnis Universitas Telkom. Alat pengumpulan data berupa kuesioner disebarkan secara online dan kemudian diolah menggunakan teknik analisis PLS-SEM. Hasil penelitian ini menunjukkan bahwa kualitas sistem berpengaruh terhadap penggunaan sistem e-learning, namun tidak berpengaruh terhadap kepuasan pemakai, kualitas informasi berpengaruh terhadap penggunaan sistem dan kepuasan pemakai, efikasi diri berpengaruh terhadap penggunaan sistem, namun tidak berpengaruh terhadap kepuasan pemakai, efikasi diri berpengaruh terhadap budaya belajar, namun tidak berpengaruh terhadap kesuksesan e-learning, penggunaan sistem berpengaruh terhadap kepuasan pemakai, dan kesuksesan e-learning, kepuasan pemakai berpengaruh terhadap kesuksesan e-learning, budaya belajar berpengaruh terhadap kepuasan pemakai dan budaya belajar berpengaruh sedang terhadap kesuksesan e-learning. Hasil-hasil penelitian tersebut menunjukkan bahwa faktor-faktor kualitas sistem, kualitas  informasi dan efikasi diri dapat digunakan untuk meningkatkan kesuksesan implementasi e-learning. Abstract: To anticipate the phenomenon of online learning that continues to grow, Telkom University conducts lecture trials using blended learning. This process is important to increase the successfulness of e-learning implementation. This study aims to investigate what factors influence the successful implementation of e-learning. The sample in this study were 88 students who took the E-Commerce and Data Management courses which are the trial courses for blended learning based on the CELOE e-learning platform at the Faculty of Economics and Business, Telkom University. Data collection tools are questionnaires distributed online and then processed using the PLS-SEM analysis technique. The results of this study indicate that the quality of the system affects the use of the E-Learning system, but has no effect on user satisfaction, the quality of information affects the use of the system and user satisfaction, self-efficacy affects the use of the system, but does not affect user satisfaction, self-efficacy affects the learning culture, but does not affect the success of e-learning, the use of the system affects user satisfaction, and the success of e-learning, user satisfaction affects the success of e-learning, learning culture affects user satisfaction and learning culture has a moderate effect on the success of e-learning . The results of this study indicate that the system quality, information quality and self-efficacy factors can be used to increase the success of e-learning implementation.
The Effect Of User Readiness Acceptance Of Sijagger V2 Using Technology Readiness Acceptance Model (Tram) (CASE Research: KPPBC TMP A Tangerang) Rudy Hermanto, Muchamad; Prasetio, Adhi; Ariyanti, Maya
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i5.925

Abstract

The digitization of the government system began with the declaration of the Electronic-Based Government System (SPBE) by President Jokowi in August 2018. The Directorate General of Customs and Excise (DGCE) implemented SPBE by building a Customs Excise Information System and Automation (CEISA) as its main service application, followed by the establishment of other applications other independent applications in the respective regional DGCE Work Units. The breakdown of the CEISA system in July 2021 caused a sizable national loss. To implement the SPBE and anticipate the occurrence of the same damage, KPPBC TMP A Tangerang built several independent applications to support customs and excise services, including Applications in the Tangerang network (SiJagger), Tangerang Customs Email (BeTa), Customs and Excise Service Email (PKC), Treasury Email, and Tangerang Certificate of Origin (SKA) Counter Email. To simplify the number of existing standalone applications, the SiJagger V2 application was created at KPPBC TMP A Tangerang as a replacement so that only one application is sufficient. This research aims to determine the Technology Readiness Index (TRI) of SiJagger V2 users, analyze the Technology Readiness Acceptance Model (TRAM) factors of these users for the SiJagger V2 application itself and to find out what needs to be improved to increase the readiness of the SiJagger V2 users. The data in this research were extracted using a quantitative method with data collection methods in the form of online questionnaires to 134 company respondents using SiJagger V2 in the supervision area of KPPBC TMP A Tangerang. Structural Equation Model (SEM) use as data analysis technique with SmartPLS program. The results from statistical test showed that the TRI index of SiJagger V2 users is included in the Low Technology Readiness category. The results showed that the TRI variables that affected the acceptance of the SiJagger V2 application at KPPBC TMP A Tangerang included the Optimism (OPT) and Innovativeness (INN) variables which had a significant positive effect, while the Discomfort (DIS) and Insecurity (INS) variables had a significant negative effect. Variables of TRAM that affect acceptance of SiJagger V2 application at KPPBC TMP A Tangerang include the variables Perceived ease of use (PEU), Perceived usefulness (PU), and Behavioral intention (BI) which have a significant positive effect, which is explained as follows: (1) OPT has positive significant effect on PEU, (2) OPT has positive significant effect on PU, (3) INN has positive significant effect on PEU, (4) INN has positive significant effect on PU, (5) DIS has negative significant effect on PEU , (6) DIS has negative significant effect on PU, (7) INS has negative significant effect on PEU, (8) INS has negative significant effect on PU, (9) PEU has positive significant effect on PU, (10) PEU has positive significant to BI, (11) PU has positive significant effect on BI. Results of this research are expected to be used as an evaluation of SiJagger V2 KPPBC TMP A Tangerang to be better so that SiJagger V2 users get customs and excise services faster and respond better, have a better experience in accessing information so that they are satisfied with the services provided by KPPBC TMP A Tangerang and increasing state revenue in the field of customs and excise.
Exploring The Factors Affecting Consumer Preparedness For Smart Home Technology In Indonesia Novita, Endah; Prasetio, Adhi
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1063

Abstract

SSmart home technology is becoming more popular globally, including in Indonesia. However, its adoption is still early, mainly due to the public's limited awareness of this technology. This study uses the Technology Readiness and Acceptance Model (TRAM) to assess individuals' readiness to embrace smart home technology. This research was conducted using SEM PLS with 271 respondents selected through purposive sampling, using 34 questions with a 5-point Likert scale. Positive outlook and user-friendliness have a role in how people value smart home technology, according to the study's findings. Optimism, inventiveness, and discomfort all affecthow easy something is to use. Anxiety and unease can play a role in how we interpret danger. Smart home technology adoption is influenced by factors such as its perceived value, simplicity of use, and cost significantly and positively.
Pelatihan Kelas Interaktif Berbasis TIK Bagi Guru di SMPN 12 Yogyakarta Prasetio, Adhi; Sary, Fetty Poerwita; Dudija, Nidya
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 1 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i1.1123

Abstract

Along with the development of information and communication technology (ICT), the challenges in the world of education are increasingly complex, where teachers are not only required to master teaching materials, but also must be able to utilize technology effectively in interactive learning processes. The purpose of this activity is to improve teacher competence in organizing interactive classes by utilizing technology. The existing problem is that teachers who are the target of community service still have difficulty in integrating ICT into their learning process due to lack of knowledge about educational software, interactive learning applications, inability to design interactive classes, and limited access to relevant digital resources. As a solution, a training workshop was conducted which included theoretical sessions on the concept of ICT in education as well as practical sessions involving exercises in the use of software and learning applications. The results obtained showed a significant increase in the assessment results before and after the training. From these results, it can be generally concluded that the implementation of the training has provided results as expected where there is an increase in the participants' understanding of the interactive learning process. These results are important because they show that the interactive learning process based on ICT can improve the participants' understanding by experiencing the interactive learning experience directly.ABSTRAKSeiring dengan perkembangan teknologi informasi dan komunikasi (TIK), tantangan dalam dunia menjadi pendidikan semakin kompleks, di mana guru tidak hanya dituntut untuk menguasai materi ajar, tetapi juga harus mampu memanfaatkan teknologi secara efektif dalam proses pembelajaran yang interaktif. Tujuan dari kegiatan ini adalah untuk meningkatkan kompetensi guru dalam menyelenggarakan kelas yang interaktif dengan memanfaatkan teknologi. Permasalahan yang ada adalah guru yang menjadi target pengabdian masyarakat masih mengalami kesulitan dalam mengintegrasikan TIK ke dalam proses pembelajaran mereka akibat kurangnya pengetahuan tentang perangkat lunak pendidikan, aplikasi pembelajaran interaktif, ketidakmampuan dalam merancang kelas interaktif, dan keterbatasan akses terhadap sumber daya digital yang relevan. Sebagai solusinya, dilakukan lokakarya pelatihan yang mencakup sesi teoritis tentang konsep TIK dalam pendidikan serta sesi praktis yang melibatkan latihan penggunaan perangkat lunak dan aplikasi pembelajaran. Hasil yang diperoleh menunjukkan adanya peningkatan yang signifikan pada hasil penilaian sebelum dan sesudah pelatihan. Dari hasil tersebut, maka secara umum dapat disimpulkan bahwa pelaksanaan pelatihan sudah memberikan hasil yang sesuai harapan di mana  terdapat peningkatan pemahaman para peserta mengenai proses pembelajaran interaktif. Hasil ini penting karena menunjukkan bahwa proses belajar interaktif berbasis TIK dapat meningkatkan pemahaman para peserta dengan merasakan langsung pengalaman belajar interaktif.