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All Journal Jurnal Ilmu Komunikasi Masyarakat, Kebudayaan dan Politik Journal of Urban Sociology Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Layanan Masyarakat (Journal of Public Service) Jejaring Administrasi Publik (JAP) Jurnal Spektrum Komunikasi
Irfan Wahyudi
Communication Department, Airlangga University, Surabaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Print media as a migrant advocacy tool: A case of Indonesian language print media in Hong Kong Irfan Wahyudi; Panizza Allmark
Masyarakat, Kebudayaan dan Politik Vol. 31 No. 3 (2018): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.45 KB) | DOI: 10.20473/mkp.V31I32018.241-255

Abstract

Hong Kong is listed as one of the most popular countries for Indonesian migrant workers. In 2012, more than 160,000 Indonesian migrant domestic workers (IMDWs) live in Hong Kong, and more than 90% of them are women. Hong Kong is the premium destination for IMDWs because of its moderately higher salaries, good laws and regulations, and its ambience of independence. The IMDWs can also access multiple media platforms, ranging from print media to the Internet. This writing specifically discuss about Indonesian newspaper published in Hong Kong and its relation with migrant activism. The research found that there are four existing Indonesian language newspapers in Hong Kong: Suara, Apa Kabar Plus, Koran Indonesia (KINDO), and Berita Indonesia. Conflicts between newspaper journalists and migrant organizations have affected the newspapers’ credibility. The methodology used is ethnography. Fieldwork conducted in Hong Kong Special Administrative Region (SAR) in 2013, 2014 and 2018. Participant observations, in depth interviews, and focus group discussions were conducted in this research.
Indonesian migrant workers in Hong Kong: Smartphone culture and activism Irfan Wahyudi; Panizza Allmark
Masyarakat, Kebudayaan dan Politik Vol. 33 No. 2 (2020): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.884 KB) | DOI: 10.20473/mkp.V33I22020.122-133

Abstract

This article focuses on contemporary smartphone culture and activism performed by female Indonesian migrant domestic workers in Hong Kong. There are around 330.000 migrant workers in Hong Kong, and wherein 150.000 originated from Indonesia. Most of the Indonesian migrant workers in Hong Kong work in the domestic sectors: housemaid, babysitter, and career. They are obliged to live with their employer and start working from five mornings until late at night for six days a week. The smartphone is their primary medium in keeping a connection with friends and families back home and reduces social isolation. Interestingly, Indonesian migrant workers also use smartphones for activism to support migrant workers’ rights issues. Despite the isolation issues and the social limitations experienced by the Indonesian migrant workers’, this article aims to explore the following questions: how is smartphone culture developed in Indonesian migrant workers’ communication activities in Hong Kong? How is the smartphone, in particular, used as the medium for activism? Using the netnography method, this research explores the smartphone culture and activism performed by Indonesian migrant workers’ in their online routine. Smartphone usage has become an interesting phenomenon where this device has changed the cultural habits and further forms a new cultural pattern. Social media platforms and chat applications on smartphones have facilitated Indonesian migrant workers’ more comprehensive access to information. It is found that social media access is essential for Indonesian migrant workers to ease loneliness and further used as their medium of existence in the virtual world. Furthermore, they also create virtual identities through social media, share experiences and views through online platforms, and organize protests or other forms of activism. Sulistyaningsih’s case is a clear example of how communication access was crucial for Indonesian migrant workers at a time of danger. The diverse forms of communication technology have allowed them to create compelling messages. This activity provides evidence that Indonesian migrant workers still can be creative despite their long working hours.
INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES Rani Sukma Ayu Suteja; Liestianingsih Dwi Dayanti; Angga Prawadika Aji; Santi Isnaini; Yayan Sakti Suryandaru; Titik Puji Rahayu; Andria Saptyasari; Irfan Wahyudi; Ratih Puspa; Nurul Ratna Sari; Dina Septiani; Nisa Kurnia Illahiati
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 3 No. 2 (2021): DECEMBER 2021
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1803.426 KB) | DOI: 10.20473/dc.V3.I2.2021.49-54

Abstract

Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.
Pemberdayaan Dikalangan Calon Pekerja Migran Dalam Rangka Pencegahan Penyakit Menular di Desa Benculuk, Kecamatan Celuring, Kabupaten Banyuwangi Jawa Timur Toetik Koesbardiati; Sri Endah Kinasih; Delta Bayu Murti; Rachmah Ida; Irfan Wahyudi
Jejaring Administrasi Publik Vol. 13 No. 1 (2021): Jejaring Administrasi Publik
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (700.096 KB) | DOI: 10.20473/jap.v13i1.29359

Abstract

Rendahnya Pekerja Migran Indonesia (PMI) sebenarnya berkorelasi lurus dengan rendahnya tingkat pendidikan formal mereka. Rata-rata pendidikan formal sebanyak 68%  lulusan SD dan SMP. Pengetahuan PMI terkait dengan penularan penyakit yang disebabkan adanya pola-pola interaksi sangatlah rendah. Penyakit menular pada PMI terkait dengan pola-pola interkasi banyak dilakukan di negara tujuan. Hal ini tentunya  berdampak pada penyebaran penyakit menular pada PMI purna penempatan yang semakin meningkat bahkan menyebarluas bukan hanya di daerah pengiriman saja tetapi ke wilayah-wilayah yang bukan pengiriman PMI.WHO dari Komisi Migrasi dan Kesehatan menyampaikan adanya kerentanan para migran terkait dengan hak, perawatan kesehatan sebagai hak asasi manusia. Komisi ini memberikan rekomendasi menuju Global Health dengan misi migrasi sehat. Untuk merespon situasi ini maka studi ini membahas tentang pemberdayaan dikalangan  calon pekerja migran dalam rangka pencegahan penyakit menular  desa Benculuk, kecamatan Celuring, kabupaten Banyuwangi Jawa Timur ini diharapkan memberikan kontribusi untuk calon PMI terkait dengan pola-pola interaksi dan berperilaku sesuai standard kesehatan  dengan sesama migran, majikan maupun warga negara tujuan. Apabila ketika dalam pola-pola interaksi dan berperilaku tidak sesuai standard kesehatan maka akan berdampak penularan penyakit.  Pemberdayaan ini dilakukan di Serikat Buruh Migran Indonesia (SBMI) Desa Benculuk Kecamatan Cluring Banyuwangi  Provinsi Jawa Timur. Penentuan lokasi penelitian  ditentukan secara purposive di kabupaten Banyuwangi merupakan salah satu kabupaten dari tujuh kabupaten di Jawa Timur pengirim pekerja migran ke luar negeri. Pengumpulan data meliputi  observation  dan indepth interview. Informan yang dipilih adalah individu-individu yang memiliki pengetahuan dan pengalaman tentang permasalahan yang diteliti. Terakhir adalah analisa data  yaitu data yang terkumpul kemudian diklasifikasikan dan diindentifikasikan berdasarkan tema kemudian dianalisa.Hasil studi ini menunjukkan bahwa calon PMI belum memiliki pengetahuan tentang penyakit menular yang disebabkan oleh interaksi yang tidak tepat. Interkasi yang tepat akan mencegah terjadinya penularan penyakit. Apalagi informasi penularan penyakit tidak disampaikan pada pelaksanaan Pembekalan Akhir Pemberangkatan (PAP) dan tidak didukung dengan menggunakan media pengajaran seperti video, simulasi dan hanya menggunakan metode ceramah. Demikian materi yang disampaikan tidak sesuai dengan modul pegangan instruktur. Dengan adanya pemberdayaan dikalangan calon PMI terkait dengan bahaya penyakit menular perlu adanya kiat-kiat untuk menghindarinya dengan membatasi interaksi di negara tujuan.
PELATIHAN BRANDING DALAM RANGKA PEMBERDAYAAN EKONOMI MASYARAKAT PETANI MENTE DESA SOKET LAOK, KABUPATEN BANGKALAN, MADURA Santi Isnaini; Dina Septiani; IGAK Satrya Wibawa; Rani Sukma Ayu Suteja; Irfan Wahyudi; Andria Saptyasari; Suko Widodo; Kristian Jaya Hamonangan Pasaribu
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 5 No. 2 (2021): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v5i2.2021.418-425

Abstract

AbstractSoket Laok is a village located in Tragah District, Bangkalan Regency, Madura. This village has the greatest economic potential in agriculture because the majority of its residents, which are around 4000 people, work as farmers. However, the village, which is not far from the city of Surabaya, is still lagging behind and has not been able to properly utilize the village's potential for community empowerment. Cashew product is the greatest potential by the residents of Soket Laok Village, but the community does not understand how to create and design proper packaging for their cashew products. In addition, Soket laok community also has no experience and knowledge utilising information and communication technology to optimalise the marketing of the cashew products. Therefore, the Communications Department of FISIP Unair conducts a community service program entitled Branding Workshop for Economic Empowerment of the Cashew Farmer in Soket Laok Village, Bangkalan Regency, Madura. This program is an extended program that has been carried out in 2020. This community service focuses on creating and training to manage the community website, training on packaging and brands, as well as registration of brands and business license for their business.Keywords: Economic Potential, Marketing Communications, BrandingAbstrakSoket Laok merupakan salah satu desa yang terletak di Kecamatan Tragah, Kabpupaten Bangkalan, Madura. Desa ini  memiliki potensi ekonomi terbesar di bidang pertanian karena mayoritas warganya yang berjumlah sekitar 4000 jiwa berprofesi sebagai petani. Meskipun demikian, desa yang berada tidak jauh dari Kota Surabaya tersebut masih tertinggal dan belum mampu memanfaatkan dengan baik potensi desa untuk pemberdayaan masyarakat. Produksi mente merupakan potensi terbesar yang dimiliki oleh warga Desa Soket Laok namun para petaninya sendiri belum mengerti cara mengemas produk mente untuk dipasarkan di luar daerah Soket Laok sesuai dengan standar yang berlaku. Ditambah lagi dengan kurangnya pemahaman terkait penggunaan teknologi informasi dan komunikasi juga menjadi faktor kurang optimalnya pemasaran produk mente. Dengan berbagai alasan tersebut, Departemen Komunikasi FISIP Unair kembali mengadakan pengabdian masyarakat bertajuk Pelatihan Branding dalam Rangka Pemberdayaan Ekonomi Masyarakat Petani Mente Desa Soket Laok, Kabupaten Bangkalan, Madura. Kegiatan tersebut merupakan lanjutan dari pengabdian masyarakat yang telah dilaksanakan pada tahun 2020. Pengabdian masyarakat kali ini berfokus pada pembuatan dan pelatihan mengelola website Desa Soket Laok, pelatihan membuat kemasan dan merek, serta pendaftaran merek dan perizinan usaha pada produk yang telah dihasilkan.Kata kunci: potensi ekonomi desa, komunikasi pemasaran, branding,
Literasi Tentang Penyakit Menular Bagi Calon Pekerja Migran Indonesia di Luar Negeri Melalui Mekanisme OPP Irfan Wahyudi; Rachmah Ida; Toetik Koesbandiarti; Sri Endah Kinasih; Delta Bayu Murti; Mochamad Kevin Romadhona
Journal of Urban Sociology Volume 6 No 1 Tahun 2023
Publisher : Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jus.v1i1.2750

Abstract

Infectious diseases always go hand in hand with migration. Patterns of interaction and behavior in the process and during migration have consequences for disease transmission. Therefore, this research was conducted to determine literacy in infectious diseases for prospective Indonesian Migrant Workers. This research method uses descriptive with a qualitative approach. The research location was determined purposively, namely at the Technical Implementation Unit of the Indonesian Migrant Worker Protection Agency (UPT BP2MI) in the East Java Region. Data collection began with in-depth interviews of six people. Apart from in-depth interviews, they also conducted Focus Group Discussions (FGD) for PMI candidates who took part in the OPP. After the data is collected, and data analysis. The findings of this study resulted in prospective Indonesian Migrant Workers who go abroad do not understand the forms of disease transmission. The development of knowledge literacy on infectious diseases for PMI candidates is very weak due to Law Number 39 of 2004 and Law Number 18 of 2017, which have not fully provided protection in the health aspect on placement and post-placement, provision of materials on healthy lifestyles in order to prevention of disease transmission is still considered not very important for UPT BP2MI and UPT BP2MI lacks coordination with the East Java Provincial Health Office regarding OPP material. As a result, the literacy of prospective Indonesian Migrant Workers regarding disease transmission is very weak.Keywords: Indonesian Migrant Workers; Disease Transmission Literacy; Migration and Disease
PUBLIC SPEAKING TRAINING IN THE FRAMEWORK OF INCREASING JOURNALIST COMPETENCE IN SURABAYA Rani Sukma Ayu Suteja; Santi Isnaini; Suko Widodo; Irfan Wahyudi; Dina Septiani; Andria Saptyasari; Nimas Safira Widhiasti Wibowo; Raniah
Jurnal Layanan Masyarakat Vol. 7 No. 2 (2023): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v7i2.2023.264-274

Abstract

Today's journalists are required to have good competence and broad insight.  Not only be able to write factual information, but also have a good public speaking skills.  However, there are still many journalists who do not master public speaking so they often face some obstacles.  They are proficient at finding information in the field, but are nervous or insecure when dealing with other people or sources, so the interviews become unstructured and directed.  A journalist is also often asked to be a speaker in a seminar, training, or workshop, but since they are not used to speak in public, the presentation of the material becomes less interesting.  In fact, journalism is a profession that is expected to be at the forefront of society who must be able to speak loudly, truthfully, honestly, and courageously.  Having good public speaking skills can increase the confidence of journalists in conveying information and ideas, as well as providing education and motivation.  Because public speaking is an important competency, the Communication Department held a community service activity entitled "Public Speaking Training in Increasing Journalist Competence in Surabaya" on 13th and 20th October 2022, at Urban Office Surabaya.  The training was attended by journalists who are members of the Friends of Education Journalists (JSP) community.
STRATEGI CITRA BRANDING RUMAH SAKIT INTERNASIONAL NHS MELALUI KOMUNIKASI PEMASARAN TERPADU Niken Sasadhara Sasmita; Santi Isnaini; Irfan Wahyudi
Jurnal Spektrum Komunikasi Vol 9 No 2 (2021): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v9i2.194

Abstract

This article results from research on the brand image strategy carried out by the National Hospital Surabaya (NHS) through integrated marketing communications. This study is on health services bases in the community currently entering the industrial and business era. The main problem arises in-hospital services, which have developed into an industry and are profit-oriented. This problem puts pressure on hospital managers and owners, especially on the cost dimension in private hospitals. Private hospitals must continue to improve management capabilities in carrying out hospital operations with good quality standards to the best compared to other hospitals. The research uses a case study research method with a qualitative approach. Data collection and analysis techniques use observation and in-depth interviews so that they can be analyzed exploratively. The results of this study are the first are there are many reasons why the marketing department of NHS adopts Integrated Marketing Communication (IMC) in their sales strategy. It also happens in the healthcare industry, namely hospitals. One of the reasons that become the basis is that marketers understand and recognize strategies integrating into various communication functions rather than running these communication functions alone. Second, marketing communication theory becomes the rationale for processing data and analyzing the phenomenon of problems regarding strategic concepts in policy determination to the direction of marketing communication strategies carried out by NHS hospitals. This research concludes that the main problem arises in hospital services, which have developed into an industry and are profit-oriented. Strategic management skills will become more critical as pressure increases to find future revenue and growth opportunities. These opportunities will come through various combinations of new healthcare products and services, increasing penetration into high-priority market segments, or accessing new markets that are not serving currently.
Digital Activism of Health Professional during Pandemic: a Lesson Learned from @Pandemictalks Gustaf Wijaya; Irfan Wahyudi; Rachmah Ida
Jurnal Ilmu Komunikasi Vol 21, No 3 (2023): Desember 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i3.9067

Abstract

Ketika pandemi COVID-19 menyebar, aktivisme digital muncul sebagai respons terhadap infodemik di Indonesia. Studi ini berfokus pada aktivisme digital Pandemictalks dan bertujuan untuk mengeksplorasi tujuan, strategi, dan dampaknya. Penelitian ini menggunakan pendekatan kualitatif dengan paradigma kritis. Penelitian ini menggunakan model Analisis Wacana Kritis Norman Fairclough untuk mengkaji praktik linguistik dan sosiokultural yang digunakan oleh Pandemictalks selama periode penelitian. Temuan mengungkapkan bahwa Pandemictalks dilatarbelakangi oleh kegelisahan awal akibat pandemi di Indonesia, didorong oleh kurangnya kewaspadaan dan transparansi data pemerintah. Studi ini mengidentifikasi lima bidang fokus utama Pembicaraan Pandemi: protokol kesehatan, kebijakan pemerintah, pendidikan, vaksinasi, dan perubahan iklim. Melalui aktivisme digitalnya, Pandemictalks menyediakan saluran informasi alternatif dan jalur pengaduan, sekaligus melakukan kampanye positif bagi masyarakat. Tujuan utama dari Pandemictalks adalah untuk meningkatkan kesadaran akan COVID-19 di masyarakat, berkontribusi pada penyebaran informasi penting. Selain itu, aktivitas mereka memungkinkan mereka mengakumulasi modal sosial, terbukti dengan bertambahnya jumlah pengikut mereka. Dalam hal konstruksi bahasa, Pandemictalks menggunakan gaya bahasa diksi populer dan sindiran untuk menyelaraskan dengan suasana Instagram, sehingga secara efektif melibatkan audiens mereka. Penelitian ini menyoroti pentingnya aktivisme digital selama pandemi dan perannya sebagai sumber informasi alternatif dan platform bagi keprihatinan masyarakat di Indonesia. Studi ini merekomendasikan riset berikutnya untuk menggali lebih dalam upaya komunikasi sains dan komunikasi kesehatan yang dilakukan oleh para aktivis, pendidik, dan petugas kesehatan selama dan pascapandemi di Indonesia.
Co-Authors Angga Prawadika Aji Delta Bayu Murti Dina Septiani Gustaf Wijaya Illahiati, Nisa Kurnia Isnaini, Santi Kristian Jaya Hamonangan Pasaribu Liestianingsih Dwi Dayanti Niken Sasadhara Sasmita Nimas Safira Widhiasti Wibowo Nurul Ratna Sari Panizza Allmark Rachmah Ida Rachmah Ida Rahayu, Titik Puji Rani Sukma Ayu Suteja Raniah Ratih Puspa Romadhona, Mochamad Kevin Saptyasari, Andria Satrya Wibawa Sri Endah Kinasih Suryandaru, Yayan Sakti Toetik Koesbandiarti Toetik Koesbardiati Widodo, Suko