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Journal : Target : Jurnal Manajemen Bisnis

Peran Sistem Informasi dalam Pengelolaan Supply Chain Management dan Aplikasinya di PD. Agro Selaparang Lombok Timur Widia Febriana; Ika Nurul Qamari; Nuryakin Nuryakin
Target : Jurnal Manajemen Bisnis Vol 3 No 2 (2021)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v3i2.1633

Abstract

Agro Selaparang Lombok Timur is a company engaged in supply chain management : drinking water during the period (AMDK), animal feed, iodized salt, and block ice products, as for the objectives of this study, among others: 1) Knowing the supply chain management structure in PD. Agro Selaparang, 2) Analyze information systems (information communication technology, expert support, electronic business processes), used in dealing with suppliers, 3) Identifying how exposure is information systems in supply chain management, problems that occur currently in PD. Agro Selaparang, East Lombok, is a government obstacle such as lack of sanitarian personnel, allocation of funds, inspection of ice block product samples, feed, iodized salt and drinking water in a low AGRO period (AMDK), a burden double work. There are no strict sanctions and a lack of cooperation between sectors, too affects the quality of products that do not meet the requirements, so it affects on the product management process, besides the lack of feed stock due to the company as a distributor. Based on the problems that occur, the role of the system is needed information with supply chain management. The purpose of information systems can be help supply chain management in the company. The research was carried out with a qualitative approach through direct observation, in-depth interviews and documentation. The results showed that in the supply chain management process PD. Agro Selaparang East Lombok uses an integrated information system and one doors, through financial information systems.
Meningkatkan Kemudahan Pembelajaran Digital Marketing Menggunakan Mobile Learning di SMAN 2 Aikmel Widia Febriana; Rini Anggriani; I Nyoman Yoga Sumadewa; Melati Rosanensi
Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i1.2759

Abstract

Technological developments are currently growing rapidly. The rapid development of technology affects the progress of a business marketing process. One of the technological developments in the marketing process is digital marketing. Digital marketing is an attempt to promote a product using internet media with the aim of winning the competition to attract consumers and potential customers efficiently. There are many ways that must be learned to carry out digital marketing so that digital marketing can be carried out efficiently and does not harm a business owner who will carry out digital marketing. Little knowledge of digital marketing in general and little material and android applications that discuss digital marketing that can be accessed online or offline is one of the reasons for the lack of understanding of someone who will develop a learning process at SMAN 2 Aikmel. Researchers made an article with the title "improving the ease of learning digital marketing using mobile learning at SMAN 2 Aikmel with the aim that it can be used to study digital marketing materials and increase understanding of digital marketing learning in schools using mobile learning. The method used to make this article is the Gamma Feedback Learning Model (GFLM) method with the Computer Assisted Instruction (CAI) model stored in the Learning Management System (LMS). Based on the test results, it can be concluded that this research can help improve students' understanding according to the aspects that have been measured in this study.