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All Journal Jurnal Ilmu Kebidanan (Journal of Midwivery Science) JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Jurnal Ilmu Kebidanan (Journal of Midwivery Science) Journal of Social And Economics Research Master Manajemen Muara: Jurnal Manajemen Pelayaran Nasional journal of social and economic research
Noviana Puspitasari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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MARKETING STRATEGY AND MARKETING PLAN IN DAKSA LABORATORY MEDIK BUSINESS DEVELOPMENT PROJECT Noviana Puspitasari; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Ketut Sunaryanto
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.379

Abstract

The Medical Laboratory as a medical support unit can provide information about laboratory aspects of specimens or samples whose testing is carried out in the laboratory. Medical laboratories are a necessity that can diagnose diseases and check body health. Medical Laboratory business opportunities are increasing and also competing with competitors of similar companies. For this reason, Daksa Medical Laboratory needs a marketing strategy to attract the interest of its customers so that customers choose to have an examination at Daksa Medical Laboratory. The aim of this research is to analyze marketing plans and develop marketing strategies in the Medical Laboratory Business. This study used qualitative research methods. Data collection techniques use literature studies, interviews and observations. The data that has been collected is analyzed thematically. The research results show that the marketing strategy planning for Daksa Medical Laboratory has been implemented very well. Strategic planning is carried out up to the long-term stage, according to business strategy and the lean business canvas model. Marketing planning is carried out in stages of goals and objectives, marketing strategy, marketing mix, sales activities, scenarios and assumptions and sales projections.
Co-Authors Christina Pernatun Kismoyo Erin Wahyuni Hidup Marsudi Hotmanahan Sihombing Ida Rumawat Astuti Indradewa, Rhian Ketut Sunaryanto Shinta Mardiana Dewi Tantri Yanuar Rahmat Syah