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Pelatihan Rebranding Desa Tombo sebagai Coffee Tourism Prathama, Nikolaus Ageng; Irianto, Retno Dwi; Hasani, MJ Rizqon; Pratiwi, Ika; Sulestiyono, Deddy
Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Vol 14, No 1 (2025): Jurnal Sibermas (Sinergi Bersama Masyarakat)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/sibermas.v14i1.31455

Abstract

Pengabdian mengenai pelatihan rebranding Desa Tombo sebagai Coffee Tourism ini dilaksanakan di Desa Tombo yang dikenal sebagai penghasil kopi Robusta. Tujuan dari pengabdian ini yaitu merumuskan Branding Desa Tombo sebagai Coffee Tourism untuk merestorasi popularitas Desa Tombo. Metode yang digunakan antara lain observasi dan wawancara, focus group discussion dan pelatihan teknis, serta produksi video village branding yang memasukkan Tombo Coffee dalam materi branding sebagai coffee shop legendaris. Simpulan dari kegiatan ini bahwa mitra pengabdian memiliki antusiasme yang tinggi dan berharap adanya pelatihan dan pendampingan yang berkelanjutan, sehingga popularitas Desa Tombo meningkat.
Hierarchy Needs of Investigation Journalist in Spotlight Movie: The Semiotics Study Juniarti, Gita; Prathama, Nikolaus Ageng
Jurnal Ilmu Komunikasi Vol 22 No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.7410

Abstract

Spotlight movie explains about investigation journalist activities on The Boston Globe office. Editor in chief of The Boston Globe interests in the case of childhood sexual abuse in the US. While the team investigates it, they encounter many obstacles on the field. They get the threat and intimidate from any parts. The key sources do not want to talk about the incident. They do not provide important data about this case. In the end, Spotlight team managed to uncover the truth. Their investigation was successful and also get a Pulitzer award. This research use hierarchy of needs theory to analyze the motivations of investigative journalist. The hierarchy of needs illustrates the level of a person’s needs, start from psychological needs; safety needs; love and belonging needs; self-esteem; and self-actualization. This research also uses Ferdinand de Saussure theory to analyze signs, signifiers and signified that indicate about fulfillment needed of humans. The findings of this study show that Spotlight journalist has reached the highest human needs, namely self-actualization. Investigation journalists have big motivation to occur the optimal work as a social warrior to reveal facts and uphold justice.