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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Jurnal SOLMA Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdi Insani Media Jurnal Informatika Exact Paper In Compilation (EPIC) Asian Journal of Community Services (AJCS) Jurnal Borneo Informatika dan Teknik Komputer (JBIT) Jurnal Kependudukan dan Pembangunan Lingkungan (JKPL) Journal of Business Inflation Management and Accounting
Agung Prayitno
University of Surabaya
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Asian Journal of Community Services (AJCS)

 1 
Development of Promotion and Customer Management Programs at Jempol Food Prayitno, Agung; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10061

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) in the Special Region of Yogyakarta Province has experienced rapid growth in recent years, where in 2022 there were 342,924 business units and in 2023 it increased to 344,757 business units.CV Prasodjo is one of the MSMEs engaged in the processing of basic food ingredients or snacks with a trademark called Jempol Food. These MSMEs have experienced quite rapid development but are still experiencing a number of problems in their business operations, especially in the field of marketing. The programs implemented are the development of online promotional content, personal selling optimization, the preparation of customer databases, the development of customer loyalty programs and helping production process activities. The purpose of this program is to improve Jempol Food's business performance through training activities and marketing program development.
Co-Authors . Heryanto Adhani, Karenina Dwi Agustin, Dania Safira Aisa Tri Agustini Al Gani, Yasir Anwar Anwar ARIEF YUDHISTIRA Audita Nuvriasari Awan Santosa Bambang Irawan Budiyanto Darmadi Dasmo Dasmo Emma Savitri Endang Suhendar Fitrian, Andry Hidayatullah, Aldi Indah Purnamawati Indang Dewata Istanto, Teddy Muhammad Yusup Nemuel Daniel Pah Nur Faizah, Putri Alya Ririn Irmadariyani Steven Tanto, Steven Sujono Sujono, Sujono Syaiful Nugraha Syamsul Hadi Umar, Iswandi William Hans Arifin Yosefa Sayekti