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All Journal Jurnal Ilmiah Edunomika (JIE) JPP (Jurnal Pendidikan dan Pembelajaran) Cakrawala Repositori Imwi jurnal syntax admiration Journal Competency of Business Jurnal Multidisiplin Sahombu IIJSE Demagogi: Journal of Social Sciences, Economics and Education INTERDISIPLIN: Journal of Qualitative and Quantitative Research
Rinaldi Rinaldi
Universitas Cokroaminoto Yogyakarta
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI PADA KLINIK KECANTIKAN LARISSA AESTHETIC CENTER DI YOGYAKARTA Sari, Eva Normalita; Rinaldi, Rinaldi
Journal Competency of Business Vol. 7 No. 1 (2023): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v7i01.1939

Abstract

Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh Social Media Marketing Dan Elektronic Word Of Mouth Terhadap Minat Beli Pada Klinik Kecantikan Larissa Aesthetic Center Di Yogyakarta. Objek penelitian ini adalah Larissa Aesthetic Center Yogyakarta. Sedangkan subjeknya adalah konsumen pelanggan Larissa Aesthetic Center. Jumlah sampel dalam penelitian ini sebanyak 100 responden. Pengambilan sampel dilakukan dengan teknik purposive sampling. Teknik analisis data menggunakan regresi linier berganda dengan SPSS. Bersadarkan hasil penelitian menunjukkan bahwa : Social Media Marketing berpengaruh signifikan terhadap minat beli di Larissa Aesthetic Center. Electronic Word Of Mouth berpengaruh signifikan terhadap minat beli di Larissa Aesthetic Center Yogyakarta.
The Influence of Social Media Utilization, Digital Campaigns, and Advertising Expenditures on Increasing Company Revenue Rinaldi, Rinaldi; Riansyah, Raja Bayu Ikhsan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6595

Abstract

Technology and social media development have enabled companies to promote products more effectively, enhance interactions with customers, and increase revenue. This study analyzes the impact of Social Media Utilization, Digital Campaigns, and Advertising Expenditure on the increase in company revenue. This research employs purposive sampling techniques with 74 respondents consisting of marketing managers and marketing staff from companies who are directly involved in digital marketing strategies and advertising expenditure. Data were collected through a Likert scale-based questionnaire and analyzed using multiple linear regression with SPSS 22 to test the influence of Social Media Utilization, Digital Campaigns, and Advertising Expenditure on the Increase in Company Revenue. The study shows that Social Media Utilization, Digital Campaigns, and Advertising Expenditure significantly affect the Increase in Company Revenue. Social media usage has the greatest influence, followed by digital campaigns and optimal advertising expenditure. These three variables can explain 56.7% of the variation in revenue increase, while other factors outside the scope of the research influence the remaining 43.3%.
Co-Authors Ainun, Asri Azwar Azwar Diana Leli Indratno Haris Adilla Oktabrian Intan Kusumawati Isnanda Yusuf Widagdo Kurnia, Heri Lalu Supardin Lalu Supardin Mifta Fitriyana Nugraha Dwi Permana Nunuk D. G. Endang Palupi Nurfila, Nurfila Reza Widhar Pahlevi, Reza Widhar Riansyah, Raja Bayu Ikhsan Sari, Eva Normalita Slamet Riyadi Sri Rejeki Ekasasi, Sri Rejeki