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All Journal Century: Journal of Chinese Language, Literature and Culture Primanomics : Jurnal Ekonomi & Bisnis Jurnal Ilmiah Edunomika (JIE) JPP (Jurnal Pendidikan dan Pembelajaran) Cakrawala Repositori Imwi jurnal syntax admiration Journal Competency of Business AHKAM : Jurnal Hukum Islam dan Humaniora Jurnal Multidisiplin Sahombu IIJSE Journal of Economics, Business, Accounting and Management Demagogi: Journal of Social Sciences, Economics and Education INTERDISIPLIN: Journal of Qualitative and Quantitative Research KINERJA : Jurnal Ekonomi dan Bisnis
Rinaldi Rinaldi
Universitas Cokroaminoto Yogyakarta
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Peran Sistem Informasi Sumber Daya Manusia Saat Menghadapi Krisis Pandemi Covid 19 Di Perusahaan Startup Yogyakarta Dodi Setiawan Riatmaja
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i3.348

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui peran penggunaan sistem informasi sumber daya manusiadalam menghadapai krisi pandemic covid 19 yang dihadapi perusahaan startup yang ada di Yogyakarta. Penelitian ini dilakukan dengan mengambil 100 sample dari berbagai perusahaan startup yangada di Yogyakarta dengan random. Teknik perhitungan yang digunakan dalam penelitian ini adalah model Analisis Regresi Linier Berganda. Berdasarkan hasil analisis menunjukkan bahwa terdapat pengaruh yang signifikan antara penggunaan siste informasi sumber daya manusia dari sistem penggunaan teleworking, sistem rekruitmen, sistem benefit, sistem penunjang dan sistem kinerja dalam peran nya menghadapi krisis pandemic covid 19, dimana hamper semua perusahaan startup yanga da di Yogyakarta menerapkan work from home. Hasil analisis regresi linier berganda menunjukkan bahwa terdapat pengaruh positif dan signifikan dalam penggunaan sitem teleworking, sistem perekrutan, sistem benefit, sistem penunjang dan sistem kinerja dan mampu memberikan kontribusi yang signifikan dalam meningkatkan produktifitas kerja bagian SDM dalammenghadapi krisi pandemic covid 19.
Perspektif Kebahasaan Pada Strategi Sensory Marketing Perusahaan Mixue : Kajian Tindak Tutur Pragmatik Rinaldi, Rinaldi; Fahmi, Muhammad Khairul; Susilo, Arkam; Nurkhalisa, Andi Naswa; Junaeny, Arini
Century: Journal of Chinese Language, Literature and Culture Vol. 12 No. 1 (2024)
Publisher : Universitas Kristen Petra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/century.12.1.27-38

Abstract

Salah satu faktor yang mempengaruhi kesuksesan suatu brand adalah strategi marketing yang tepat, adapun teknik marketing yang dapat digunakan yakni melalui penggunaan sensory marketing. Penelitian menggunakan metode kualitatif deskriptif yang berfokus pada peran konteks pragmatik dalam menentukan maksud tuturan di kehidupan sehari-hari. Sehingga tujuan penulisan ini yaitu menganalisis kebahasaan pada strategi sensory marketing perusahaan Mixue dalam kajian tindak tutur pragmatik indikator sensory Penglihatan (sight), Rasa (taste), Sentuhan (touch), Pendengaran (hear), Penciuman (smell). Sumber data penelitian ini didapatkan langsung dari wawancara informan serta sumber lain baik lisan maupun tulisan. Hasil penelitian ini membuktikan penggunaan sensory marketing yang dilakukan Mixue mampu mempengaruhi perilaku konsumen melalui logo, aksara mandarin, pelafalan unik, dan gimik.
PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI PADA KLINIK KECANTIKAN LARISSA AESTHETIC CENTER DI YOGYAKARTA Sari, Eva Normalita; Rinaldi, Rinaldi
Journal Competency of Business Vol. 7 No. 1 (2023): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v7i01.1939

Abstract

Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh Social Media Marketing Dan Elektronic Word Of Mouth Terhadap Minat Beli Pada Klinik Kecantikan Larissa Aesthetic Center Di Yogyakarta. Objek penelitian ini adalah Larissa Aesthetic Center Yogyakarta. Sedangkan subjeknya adalah konsumen pelanggan Larissa Aesthetic Center. Jumlah sampel dalam penelitian ini sebanyak 100 responden. Pengambilan sampel dilakukan dengan teknik purposive sampling. Teknik analisis data menggunakan regresi linier berganda dengan SPSS. Bersadarkan hasil penelitian menunjukkan bahwa : Social Media Marketing berpengaruh signifikan terhadap minat beli di Larissa Aesthetic Center. Electronic Word Of Mouth berpengaruh signifikan terhadap minat beli di Larissa Aesthetic Center Yogyakarta.
PENGARUH KUALITAS PELAYANAN, BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN ( Studi Kasus Gerai Alfamidi Cabang Timoho, Kota Yogyakarta ) Destiana, Eka; Rinaldi, Rinaldi
Journal Competency of Business Vol. 7 No. 1 (2023): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v7i01.2009

Abstract

This study aims to determine the influence of Service Quality, Brand Image, and Promotion on the Purchasing Decision of the Alfamidi Timoho Yogyakarta branch. The research instrument used is collecting data in the form of questionnaires with a total of 134 respondents and using validity tests and reliability tests to test data quality, multiple linear regression analysis, and coefficient of determination testing (R2) which is used to experiment using classical assessment tests and influence tests of variables, there are also tests in the form of t-tests and f tests, namely to test hypotheses using help software in the form of SPSSversion 25. The results of the study show that : (1) There is a positive influence of service quality on purchasing decisions at Alfamidi Timoho, Yogyakarta city, as evidenced by the value of 2,702; significance value 0,008<0,05; and a regression coefficient 0f 1.978; (2) There is a positive influence of Brand Image on purchasing decisions at Alfamidi Timoho, Yogyakarta city, as evidenced by the t value 0f 4,299; a significance value of 0,000<0,05; and a regression coefficient of 1,978; (3) Promotion has a positive influence on purchasing decisions at Alfamidi Timoho, Yogyakarta city, as evidenced by the t value of 2,370; a significance value of 0,019<0,05; and a regression coefficient of 1.978; (4) There is an influence of service quality, brand image and promotion together on purchasing decisions at Alfamidi Timoho, Yogyakarta City, as evidenced by the calculated F value of 18,735 with a significance of 0,000<0,05.
Dampak Kualitas Layanan dan Persepsi Harga Terhadap Kepuasan dan Loyalitas serta Peran Moderasi Gender (Studi Kasus Pada Nasabah Bank BRI di Yogyakarta) Rinaldi, Rinaldi
Journal Competency of Business Vol. 5 No. 2 (2021): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.753 KB) | DOI: 10.47200/jcob.v5i02.1099

Abstract

The purpose of this study is to determine and explain the effect of service quality on customer satisfaction (customer satisfaction); to determine and explain the effect of price perception on customer satisfaction (customer satisfaction); to determine and explain the effect of customer satisfaction (customer satisfaction) on customer loyalty (customer loyalty) and to determine and explain the effect of customer satisfaction (customer satisfaction) on customer loyalty (customer loyalty) moderated by gender. The sampling method that will be used is the non-probability sampling method. In this study, samples were obtained that were not planned, but by chance, which were available to researchers at the time of data collection (convenience sampling). The number of samples specified in the study was 300 people, this has fulfilled the assumption of using SEM and the limitations of time and cost. The sample in this study is BRI Bank customers in Yogyakarta. Analysis tool using SEM analysis with AMOS program. The results showed that service quality had an effect on customer satisfaction (customer satisfaction); price perception has an effect on customer satisfaction (customer satisfaction); customer satisfaction affects customer loyalty and gender affects the relationship between customer satisfaction and customer loyalty
Pengaruh Marketing Mix 4P terhadap Keputusan Pembelian pada Makaroni Ngehe di Daerah Istimewa Yogyakarta Adawiyah, Hanifah; Rinaldi
Journal of Economics, Business, Accounting and Management Vol. 3 No. 1 (2025): Journal of Economics, Business, Accounting and Management
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/a1mb0n54

Abstract

Along with the fluctuations in the development of the food and beverage industry in Indonesia from 2011, there is one business that still exists from 2013-2024, namely the Makaroni Ngehe snack food. This research aims to analyze the influence of the Marketing Mix (4P) consisting of: Product, Price, Place, and Promotion on Purchasing Decisions for Makaroni Ngehe in the Special Region of Yogyakarta. The type of research used is quantitative research. Random sampling technique (incidental sampling). The research sample consisted of 100 respondents who were Makaroni Ngehe customers in the Special Region of Yogyakarta. Data collection was carried out through distributing questionnaires and data processing was carried out using SPSS 25. Data analysis included data quality testing, classical assumption testing, multiple linear regression testing, and hypothesis testing. The research results show that product, price and promotion have a positive and significant influence on purchasing decisions, while the place variable does not have a significant influence.
STRATEGI PENGEMBANGAN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KUALITAS KERJA KARYAWAN DI UNIVERSITAS COKROAMINOTO YOGYAKARTA Sujana, Deden; Rinaldi, Rinaldi
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.4963

Abstract

Penelitian ini bertujuan mengkaji strategi pengembangan sumber daya manusia (SDM) dalam meningkatkan kualitas kinerja pegawai di Universitas Cokroaminoto Yogyakarta. Pendekatan yang digunakan adalah kualitatif dengan desain studi kasus. Teknik pengumpulan data mencakup wawancara mendalam dengan pimpinan dan staf,e observasi langsung terhadap aktivitas institusional, serta analisis dokumentasi internal terkait program SDM. Data yang diperoleh dianalisis menggunakan model analisis interaktif Miles dan Huberman, melalui proses reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi pengembangan SDM meliputi pelatihan rutin yang dirancang untuk meningkatkan keterampilan teknis dan soft skills, penyusunan jalur karier berkelanjutan melalui promosi berbasis kinerja dan dukungan pendidikan lanjut, serta sistem evaluasi kinerja yang meskipun diterapkan, masih belum sepenuhnya mengacu pada indikator objektif. Tantangan utama yang dihadapi mencakup rendahnya partisipasi pegawai dalam program pelatihan, ketidakjelasan struktur pengembangan karier, dan keterbatasan alat evaluasi kinerja. Untuk merespons tantangan tersebut, institusi menerapkan pendekatan analisis SOAR (Strengths, Opportunities, Aspirations, Results), yang berfokus pada eksplorasi kekuatan internal seperti loyalitas pegawai dan budaya kerja, serta pemanfaatan peluang eksternal seperti kemitraan dan teknologi pendidikan. Aspirasi pegawai terhadap pengembangan profesional dan hasil peningkatan efisiensi kerja dijadikan dasar perumusan strategi. Penelitian ini menyimpulkan bahwa strategi pengembangan SDM yang dibangun berdasarkan kekuatan dan peluang institusi mampu meningkatkan efektivitas kerja dan daya saing organisasi secara berkelanjutan.
Analysis of the Use of the Budget at the Regional Disaster Management Agency (BPBD) in the Distribution of Goods to Communities Affected by Natural Disasters in Yogyakarta City Engko, Tiburtius Evanrianus; Rinaldi, Rinaldi
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 3 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i3.3957

Abstract

Disasters are a series of events that threaten people's lives, caused by environmental damage, high rainfall, and irresponsible community behavior that worsens disaster conditions, especially floods, which often occur in Indonesia. Natural, non-natural, and human factors. Natural factors include: Earthquakes, Tusunami, Losor Land. Non-natural factors include: Forest Fires. This study aims to analyze the use of the budget by the Regional Disaster Management Agency (BPBD) in distributing goods to people affected by natural disasters in Yogyakarta. The approach used is descriptive qualitative with data collection techniques through interviews, observations, and documentation. The results of the study show that budget management in BPBD has been carried out in accordance with applicable regulations, but faces several obstacles such as limited funds, complex bureaucracy, and time mismatches between budget planning and disaster events. The distribution strategy of goods is carried out through the identification of needs in the field, procurement based on applications, as well as documentation and evaluation in a transparent and accountable manner. SWOT analysis is also used to identify strengths, weaknesses, opportunities, and threats in the use of the BPBD budget. This study concludes that the effectiveness and efficiency of budget use are greatly influenced by an adaptive planning system and good inter-agency coordination. These findings are expected to be strategic inputs for improving financial governance in disaster management at the regional level.
Pengaruh Kepemimpinan Transformasional dan Motivasi terhadap Kinerja Sumber Daya Manusia di Universitas Cokroaminoto Yogyakarta Mony, Gadhan; Rinaldi
Journal of Economics, Business, Accounting and Management Vol. 2 No. 2 (2024): Journal of Economics, Business, Accounting and Management
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/0d3c6a95

Abstract

The research aims to analyze the Influence of Transformational Leadership, on the Motivation and Performance of Human Resources with the research object of all students of Cokroaminoto University Yogyakarta. This research is a quantitative research. The sample used in the study was 100 respondents. The research uses the Statistical Product and service solutions program with SPSS software version 25. The results of this study are as follows. Partially, Transfoemional Leadership has a significant effect on Human Resources Performance by marking a t-count value of 3.839 greater than the t-table of 1.985. Motivation partially had a significant effect on Human Resource Performance by marking the t-count value of 4.429 smaller than the t-table 1.985. Simultaneously, Transformational Leadership, and Motivation have a significant effect on Human Resources Performance. This study aims to determine the partial and simultaneous influence of Transformational Leadership and Motivation on Human Resource Performance at Cokroaminoto University Yogyakarta. In addition, in order to continue to supervise the level of student discipline, especially during study hours and to further increase the motivation of students.
The Influence of Social Media Utilization, Digital Campaigns, and Advertising Expenditures on Increasing Company Revenue Rinaldi Rinaldi; Raja Bayu Ikhsan Riansyah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6595

Abstract

Technology and social media development have enabled companies to promote products more effectively, enhance interactions with customers, and increase revenue. This study analyzes the impact of Social Media Utilization, Digital Campaigns, and Advertising Expenditure on the increase in company revenue. This research employs purposive sampling techniques with 74 respondents consisting of marketing managers and marketing staff from companies who are directly involved in digital marketing strategies and advertising expenditure. Data were collected through a Likert scale-based questionnaire and analyzed using multiple linear regression with SPSS 22 to test the influence of Social Media Utilization, Digital Campaigns, and Advertising Expenditure on the Increase in Company Revenue. The study shows that Social Media Utilization, Digital Campaigns, and Advertising Expenditure significantly affect the Increase in Company Revenue. Social media usage has the greatest influence, followed by digital campaigns and optimal advertising expenditure. These three variables can explain 56.7% of the variation in revenue increase, while other factors outside the scope of the research influence the remaining 43.3%.
Co-Authors Adawiyah, Hanifah Ainun, Asri Arini Junaeny Azwar Azwar Bambang Wahono Destiana, Eka Diana Leli Indratno Engko, Tiburtius Evanrianus Fahmi, Muhammad Khairul Haris Adilla Oktabrian Intan Kusumawati Isnanda Yusuf Widagdo Ivandi Maulana Laba Kurnia, Heri Lalu Supardin Lalu Supardin Mifta Fitriyana Mony, Gadhan Nugraha Dwi Permana Nunuk D. G. Endang Palupi Nurfila, Nurfila Nurkhalisa, Andi Naswa Raja Bayu Ikhsan Riansyah Reza Widhar Pahlevi, Reza Widhar Safitri, Adinda Fobi Sari, Eva Normalita Slamet Riyadi Sri Rejeki Ekasasi, Sri Rejeki Sujana, Deden Susilo, Arkam Viky Ridwantoro