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All Journal Century: Journal of Chinese Language, Literature and Culture Primanomics : Jurnal Ekonomi & Bisnis Jurnal Ilmiah Edunomika (JIE) JPP (Jurnal Pendidikan dan Pembelajaran) Cakrawala Repositori Imwi jurnal syntax admiration Journal Competency of Business AHKAM : Jurnal Hukum Islam dan Humaniora Jurnal Multidisiplin Sahombu IIJSE Journal of Economics, Business, Accounting and Management Demagogi: Journal of Social Sciences, Economics and Education INTERDISIPLIN: Journal of Qualitative and Quantitative Research KINERJA : Jurnal Ekonomi dan Bisnis
Rinaldi Rinaldi
Universitas Cokroaminoto Yogyakarta
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : IIJSE

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The Influence of Social Media Utilization, Digital Campaigns, and Advertising Expenditures on Increasing Company Revenue Rinaldi Rinaldi; Raja Bayu Ikhsan Riansyah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6595

Abstract

Technology and social media development have enabled companies to promote products more effectively, enhance interactions with customers, and increase revenue. This study analyzes the impact of Social Media Utilization, Digital Campaigns, and Advertising Expenditure on the increase in company revenue. This research employs purposive sampling techniques with 74 respondents consisting of marketing managers and marketing staff from companies who are directly involved in digital marketing strategies and advertising expenditure. Data were collected through a Likert scale-based questionnaire and analyzed using multiple linear regression with SPSS 22 to test the influence of Social Media Utilization, Digital Campaigns, and Advertising Expenditure on the Increase in Company Revenue. The study shows that Social Media Utilization, Digital Campaigns, and Advertising Expenditure significantly affect the Increase in Company Revenue. Social media usage has the greatest influence, followed by digital campaigns and optimal advertising expenditure. These three variables can explain 56.7% of the variation in revenue increase, while other factors outside the scope of the research influence the remaining 43.3%.
The Influence of Training, Human Resource Development, and Competence on the Performance of Sleman District MSMEs Viky Ridwantoro; Rinaldi Rinaldi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7497

Abstract

Micro, Small, and Medium Enterprises (MSMEs), as a pillar of the economy, contribute to the state budget. Training, human resource development, and competence are important strategies for shaping good and optimal business performance. This study aims to analyze the effect of training, human resource development (HR), and competence on the performance of micro, small, and medium enterprises (MSMEs) in the Sleman Regency. The study used a descriptive quantitative approach with data collection through questionnaires distributed online to 200 culinary MSME players in Sleman using Google Forms. The sampling technique used was non-probability, as was the quota sampling method. All data obtained has gone through validity and reliability tests to ensure the quality of the instrument. Data were analyzed using descriptive analysis and multiple linear regression at a significance level of 5% (α = 0.05). The analysis prerequisite tests include normality, multicollinearity, and heteroscedasticity tests. Hypothesis testing used t-test and F-test. The main findings of this study show that (1) training has a positive and significant effect on the performance of MSME actors; (2) HR development has a positive and significant effect on the performance of MSMEs; (3) competence has a positive and significant effect on the performance of MSME actors; and (4) simultaneously, the three variables of training, HR development, and competence have a significant effect on improving the performance of MSMEs in Sleman Regency. This shows that 77.7% of the performance of MSME actors is influenced by the variables of training, HR development and competence, the remaining 22.3% of the performance of MSME actors is influenced by other factors that have not been examined in this study.
Analysis of Financial Performance and Its Impact on the Growth of MSMEs in the Manufacturing Sector in Yogyakarta Ivandi Maulana Laba; Rinaldi Rinaldi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

This study aims to analyze the influence of financial performance on the growth of Micro, Small, and Medium Enterprises (MSMEs) in the manufacturing sector in Yogyakarta. Financial performance in this study was measured using Liquidity Ratio (Current Ratio), Solvency (Debt to Equity Ratio), Activity (Total Asset Turnover), and Profitability (Return on Assets). This study uses a quantitative approach with multiple linear regression analysis methods. The research sample consists of 50 active manufacturing MSMEs selected purposively during the period 2022 to 2024. Data is collected through questionnaires and financial statement documentation. The results of the study show that the ratio of activity and profitability has a significant effect on business growth, while the ratio of liquidity and solvency has no significant effect. These findings show that operational efficiency and profit-generating ability are key factors in driving MSME growth. This research contributes to MSME actors in improving financial management, as well as being the basis for local governments in designing sustainable financial training programs.
Public Satisfaction Level Towards Services at the Fire and Rescue Department of Yogyakarta Bambang Wahono; Rinaldi Rinaldi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

This research aims to determine the level of public satisfaction with the services provided by the Yogyakarta City Fire and Rescue Department. This study employs a quantitative approach and utilizes surveys as the method for data collection. The population for this research consists of institutions, communities, or individuals who receive services from the Yogyakarta City Fire and Rescue Department, while the sampling technique used is purposive sampling, which involves selecting subjects based on specific criteria or objectives. The validity and reliability of the instruments were tested using SPSS software, and the data analysis technique employed was the analysis of the Public Satisfaction Index (PSI) based on the Regulation of the Minister for Administrative Reform and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017. The results of this research indicate that the level of public satisfaction with the services at the Yogyakarta City Fire and Rescue Department is reflected in a Public Satisfaction Index (PSI) score of 89.30, indicating a very high quality of service.
Co-Authors Adawiyah, Hanifah Ainun, Asri Arini Junaeny Azwar Azwar Bambang Wahono Destiana, Eka Diana Leli Indratno Engko, Tiburtius Evanrianus Fahmi, Muhammad Khairul Haris Adilla Oktabrian Intan Kusumawati Isnanda Yusuf Widagdo Ivandi Maulana Laba Kurnia, Heri Lalu Supardin Lalu Supardin Mifta Fitriyana Mony, Gadhan Nugraha Dwi Permana Nunuk D. G. Endang Palupi Nurfila, Nurfila Nurkhalisa, Andi Naswa Raja Bayu Ikhsan Riansyah Reza Widhar Pahlevi, Reza Widhar Safitri, Adinda Fobi Sari, Eva Normalita Slamet Riyadi Sri Rejeki Ekasasi, Sri Rejeki Sujana, Deden Susilo, Arkam Viky Ridwantoro