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Strategy of Competitiveness Improvement of West Java Industry Ina Primiana
Business and Entrepreneurial Review Vol. 6 No. 2 (2007): Volume 6, No. 2 April 2007
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.117 KB) | DOI: 10.25105/ber.v6i2.1041

Abstract

The issue of competitiveness in local, national or international markets is a key issue and tough challenge for industry in West Java. Without sufficient ability and high competitive advantage,it is impossible for the products of West Java industry to penetrate the market. Furhermore, imported products can put domestic market in danger. Therefore, some efforts to improve competitiveness and create competitive advantage of the products of West Java industry can no longer be postponed. Moreover, it should be the focus of attention of not only business society, but also bureaucracy officials, various organizations and community, which is an industry working environtment. Study purpose (a) Obtaining clear picture of the problem from internal and external points of view which inhibits competitiveness improvement of West Java industry, (b) creating planning of competitiveness improvement of West Java industry as the basis of provincial government policy in advancing local industry. The result of study shows that there are 4 main determinants and I supporting determinant which have to be the focus of attention of industry competitiveness improvement.
Aplikasi Supply Chain Operation Reference (SCOR) pada Produk Chocodot PT Tama Cokelat Garut Indonesia Nur Hasanah; Vita Sarasi; Ina Primiana
Operations Excellence: Journal of Applied Industrial Engineering Vol. 14, No. 2, (2022): OE JULY 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/oe.2022.v14.i2.052

Abstract

This study applies the SCOR (Supply Chain Operations Reference) method at one of the companies engaged in the Food and Beverage (F&B) sector, namely PT. Chocolate Tama. The goal is to determine the level of importance of the company's five main activities, namely Plan, Source, Make, Deliver and Return so as to measure and improve the company's total supply chain performance. The research begins with determining KPIs and Supply Chain Management Metrics and weighting supply chain management metrics Level I, II and III using AHP. The results of the validation process there are 44 metrics that represent the performance of supply chain activities, namely 11 plan metrics, 10 source metrics, 7 make metrics, 10 deliver metrics and 6 return metrics. The plan activity has the highest weight value of 0.3188, after that successively source is 0.2254, deliver is 0.1560, make is 0.1511 and return is 0.1487. There are 21 sequences of supply chain performance metrics that must be improved so that there are no more delays in the supply of raw materials as well as recommendations for improvement for increasing the company's revenue in the future. The first three sequences that have the highest values that need to be improved are plan source (planning the source of raw materials), forecast accuracy (forecasting accuracy) and purchase order cycle time (determination of purchase order cycle time).
Airport Passenger Experience Model For Terminal Low-Cost Carrier (Study Case at Terminal 1 Soekarno–Hatta International Airport) Yolanda Sagala, Mora; Primiana Sagir, Ina; Chaerudin, Iman
Journal of Economics and Business UBS Vol. 10 No. 1 (2021): Journal of Economics & Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v10i1.60

Abstract

Introduction : The high traffic of flight movements and the number of airport passengers around the world are placed in very high demands on the airport industry business. For example the airport operator PT. Angkasa Pura II (Persero) or AP II is trusted to manage 19 airports and airport-related services to concentrate their service business on customers (Customer Centric Organization). Objective : This study aims to obtain the Airport Passenger Experience Model in Terminal 1 of Soekarno-Hatta International Airport as a Low-Cost Carrier Terminal. Development of a passenger activity service model to address the gap between the level of importance and service perceived by business and leisure passenger types at all travel touch points in service processing activities and non-processing activities. Method : This study uses 50 service attributes and 100 samples of respondents. The questionnaires were distributed twice. The first questionnaire uses the Quality Function Deployment (QFD) method to determine the performance of each service attribute through identification of passenger needs and desires (Needs). The second questionnaire uses the Analytic Hierarchy Process (AHP) to obtain a ranking or priority order based on the level of importance of airport passengers (Importance). Results : The results of the formulation of the House of Quality (HoQ) from a combination of QFD and AHP analysis methods get 5 priority programs (Panca Programs) from 17 Needs & Importance technical responses, including Customer Centric, Strategic Approach to Customer Service, Innovative, Sense of Place and Positive Ambiance. These have been adapted to the types of business passengers and leisure passengers at Terminal 1 Soekarno-Hatta Airport as a template for the Airport Passenger Experience Model for Low-Cost Carrier Terminals. If the manager of Terminal 1-BSH can carry out the five priority technical responses, then it can meet the needs of airport passengers by contributing 53.73% and if the sixth to tenth priority technical response is also carried out, it will increase the airport passenger experience by contributing as much as 84.80% as optimization of airport service performance at Terminal 1 Soekarno-Hatta Airport. Conclusion : Based on the identification of the needs and expectations of Terminal 1 - BSH passengers through the Quality Function Deployment (QFD) method, there are 20 service attributes that have a negative gap value or exceed the average satisfaction threshold. Out of the 50 indicators of passenger activity service processing, it shows that airport passengers are still dissatisfied with the services provided or there is a decrease in the quality-of-service performance. The proportion of passengers’ dissatisfaction in the departure service area is higher than in the arrival area.