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Pengaruh Kepuasan, Motivasi Kerja, Dan Komitmen Organisasional Terhadap Kinerja Karyawan Pada PT. Bank Mandiri (Persero), Tbk Area Imam Bonjol Medan Neni Triastuti; Agnita Yolanda; Eka Wulandari Surbakti; Fahmi Sulaiman
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 4 (2022): May 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i4.1590

Bank Mandiri (Persero), Tbk Area Imam Bonjol Medan, there has been a decline in employee performance for the last 3 (three) years. Based on the background of the problems described above and to obtain clarity on the issues to be discussed, the authors identify problems, namely (a) Employee Performance which has decreased from the last 3 years. (b) The company's lack of commitment to improve company performance. (c) Some employees do not have a strong motivation to get awards or achievements. (d) Some employees feel dissatisfied with their work and with the salary they receive. Job satisfaction is an emotional attitude that is pleasant and loves his job which is reflected by work morale, discipline and performance. Performance is the result of work that has a strong relationship with the company's strategic objectives, customer satisfaction, and contributes to the economy. Performance is also the result of work and how to get the results of the work. organizational commitment as a psychological state that characterizes the employee's relationship with the organization or its implications that affect whether employees will remain in the company or not, which is identified in three components, namely affective, continuous and normative commitment. Motivation is a behavioral activity that works in an effort to meet desired needs. The purpose of this study was to determine the effect of satisfaction, organizational commitment and work motivation on the performance of employees of PT. Bank Mandiri (Persero), Tbk Area Imam Bonjol Medan. From the results of data processing, obtained a significance value of 0.000 which is smaller than 0.05. From this analysis, Ho is rejected, meaning that there are simultaneously independent variables affecting the dependent variable. To improve employee performance of PT. Bank Mandiri (Persero) Tbk Area Imam Bonjol Medan, it must increase job satisfaction, work motivation and organizational commitment.

Upaya Peningkatan Kemampuan Penggunaan Microsoft Access Programming Bagi Pegawai Unit Usaha Bank Sumut Syariah Dian Noviandri; Indra Hermawan; Agnita Yolanda; Fahmi Sulaiman
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): Mei 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v2i1.822

This training aims to improve the ability to use microsoft access programming for employees of the Bank Sumut Syariah business unit. This training was attended by all employees because this training is considered very important to support the performance of the employees. Currently, the Bank Sumut Syariah business unit has implemented technology based on Microsoft Access Programming in the context of carrying out all office activities. This training is carried out by means of socialization to employees, discussions, training and also direct practice of its use. The service activities for the Microsoft Access Programming Training have been carried out well. The service activity for the Microsoft Access Programming Training received an enthusiastic response from the participants of the Bank Sumut Syariah unit employees. Microsoft Access Programming training is carried out in stages and distributed in 14 meetings with a student center learning system and project based learning model so that employees can solve work problems with the skills that have been taught. Microsoft Access is a relational computer database application program that is used to design, create and process various types of data with large capacities. Database is a collection of related tables. Between tables with one another are related to each other, so it is often called a relational database. The relations between tables are connected by a key, namely the primary key and foreign key

TRANSFORMASI IDENTITAS SOSIAL PEREMPUAN TIONGHOA INDONESIA DARI KOMUNIKASI SOSIAL KE KOMUNIKASI POLITIK Rudi Salam Sinaga; Puji Lestari; Khairunnisah Lubis; Agnita Yolanda
Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Vol 6, No 1 (2022)
Publisher : Fakultas Ilmu Sosial UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/komunikologi.v6i1.12612

Abstrak Transformasi identitas sosial pada setiap ruang dan waktu memiliki penyebab tersendiri dalam perubahannya. Tulisan ini ingin mendapatkan pada keadaan seperti apa komunikasi sosial bergerak menjadi komunikasi politik dikalangan perempuan tionghoa Indonesia. Tulisan ini mencoba meringkas perjalanan sejarah pada empat era (pra-kemerdekaan, orde baru, reformasi dan pasca-reformasi) untuk merefleksikan keadaan tersebut. Penelitian kualitatif ditetapkan sebagai jenis penelitian dalam tulisan ini karena berkaitan dengan interaksi, perubahan dan proses pada kurun waktu tertentu. Studi pustaka dianggap jenis penelitian kualitatif yang relevan digunakan untuk mendapatkan informasi. Data berasal dari telaah buku, artikel dan laporan penelitian yang relevan terhadap fokus penelitian. Data yang diperoleh kemudian di verifikasi kemudian dilakukan interpretasi untuk mendapatkan makna. Hasil penelitian mendapatkan bahwa pergeseran komunikasi sosial ke komunikasi politik terjadi untuk merespon keadaan tertentu dalam rangka adaptasi dan mengakomodasi perubahan jaman.AbstractThe transformation of social identity in every space and time has its own causes in the changes. This paper wants to find out in what circumstances social communication moves into political communication among Indonesian Chinese women. This paper tries to summarize the history of the four eras (pre-independence, new order, reformation and post-reformation) to reflect this situation. Qualitative research is defined as a type of research in this paper because it deals with interactions, changes and processes over a certain period of time. Literature study is considered a relevant type of qualitative research used to obtain information. The data comes from a review of books, articles and research reports that are relevant to the research focus. The data obtained is then verified and then interpreted to get meaning. The results of the study found that the shift from social communication to political communication occurred to respond to certain circumstances in order to adapt and accommodate changing times.

The Effect of The Use of Communication Technology And The Role of Public Relation Officer on Employee Performance at PT. Technology successful Agnita Yolanda; Nurismilida; Fahmi Sulaiman
INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aimed to see the influence and magnitude of the relationship between the use of communication technology and public relations on employee performance at PT Berjaya Indonesia. This company is engaged in engineering technology that produces technological tools. So far, the company has experienced a decline in employee performance, which can be seen in the Human Capital Division report. It is suspected that there is an influence on the use of communication technology and the role of the public relations officer on the performance of company employees. 56 research questionnaires were distributed (based on sampling). The findings revealed that the use of communication technology has a significant (p 0.05) impact on employee performance. The role of the public relations officer also affects employee performance, with a significance value of 0.000–0.05. Simultaneously, both also affect the performance of employees of PT. Berjaya Teknologi with a magnitude of 56.5%.

Persepsi Pengguna Tiktok Shop Terhadap Regulasi Pemerintah Menutup Aktivitas Jual Beli Elvira Ayu Lestari; Agnita Yolanda
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 4 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i4.2609

This study aims to analyze TikTok Shop users' perception of government regulations that close direct buying and selling activities on the application on October 4, 2023. Using a descriptive quantitative approach, data was collected through an online questionnaire distributed to 89 active students of FISIP University of Medan Area, who are TikTok Shop users. Data analysis was carried out using validity, reliability, and simple linear regression tests to measure the relationship between user perception and government regulations. The results of the study show that the majority of respondents (66%) do not agree with this regulation, considering it as a restriction on access to affordable goods, especially for Generation Z who are used to shopping at TikTok Shop. This negative perception is influenced by convenient shopping experiences and economic factors, although a small percentage of respondents see these regulations as a positive step to protect consumers and create healthy competition. These findings underscore the importance of transparent communication between the government and the public to improve perceptions of the policy, as well as reduce uncertainty and socio-economic impacts.

LEVERAGING ARTIFICIAL INTELLIGENCE (AI) FOR ORGANIZATIONAL COMMUNICATION AND OPERATIONAL PERFORMANCE: THE CASE OF BANK BRI Yolanda, Agnita; Triastuti, Neni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 9, No 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5812

Abstract: This research aims to determine and analyze the role of AI in the BRI Medan North Sumatra working place. Advances in artificial intelligence (AI) technology have had a significant impact on banking sector operations, including at Bank Rakyat Indonesia (BRI). The implementation of AI at BRI plays a role in improving operational process efficiency, customer service quality, and supporting data-driven decision-making. AI technology is applied in various areas, including customer service through chatbots, creditworthiness analysis and risk management, fraud prevention and detection, and personalized banking products and services. The result indicated that AI's ability to process data quickly and accurately enables BRI to minimize operational errors, optimize costs, and increase customer satisfaction. However, the implementation of AI also faces several challenges, such as data security protection, human resource readiness, and regulatory compliance. Therefore, the use of AI at BRI needs to be accompanied by strengthened governance and improved human resource competency to maximize the benefits of this technology in a sustainable manner. Keywords: Artificial Intelligence, Organizational Communication, Operational Performance, Digital Transformation, Banking Sector . Abstrak: Penelitian ini bertujuan untuk mengetahui dan menganalisis peran AI di lingkungan kerja bank BRI Medan Sumatra Utara. Kemajuan teknologi kecerdasan buatan (Artificial Intelligence/AI) telah memberikan dampak yang signifikan terhadap operasional sektor perbankan, termasuk di Bank Rakyat Indonesia (BRI). Implementasi AI di BRI berperan dalam meningkatkan efisiensi proses operasional, mutu layanan kepada nasabah, serta mendukung pengambilan keputusan yang berbasis analisis data. Teknologi AI diterapkan pada berbagai bidang, antara lain layanan nasabah melalui chatbot, analisis kelayakan kredit dan pengelolaan risiko, pencegahan dan pendeteksian penipuan, serta personalisasi produk dan layanan perbankan. Hasil penelitian menunjukkan bahwa kemampuan AI dalam memproses data secara cepat dan akurat memungkinkan BRI untuk meminimalkan kesalahan operasional, mengoptimalkan biaya, dan meningkatkan tingkat kepuasan nasabah. Namun demikian, penerapan AI juga dihadapkan pada sejumlah tantangan, seperti perlindungan keamanan data, kesiapan sumber daya manusia, serta kepatuhan terhadap regulasi. Oleh karena itu, pemanfaatan AI di BRI perlu disertai dengan penguatan tata kelola dan peningkatan kompetensi sumber daya manusia agar manfaat teknologi ini dapat dimaksimalkan secara berkelanjutan. Kata Kunci: Kecerdasan Buatan, Komunikasi Organisasi, Kinerja Operasional, Transformasi Digital, Sektor Perbankan

The Role of Social Media in the Formation of Global Cultural Identity Agnita Yolanda; Ria Wuri Andary; Ilma Saakinah Tamsil; Khalil Zaman; Sun Wei
Journal of Social Science Utilizing Technology Vol. 3 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v3i1.2102

Background. In the contemporary digital era, social media platforms have become a dominant force in shaping cultural identities across the globe. The rapid dissemination of information and interactive communication fostered by platforms such as Instagram, TikTok, Twitter, and Facebook has significantly contributed to the formation of a shared global cultural identity. Purpose. This research explores the role of social media in influencing cultural perceptions, values, and behaviors among diverse communities. The primary objective of this study is to analyze how social media facilitates cultural exchange and contributes to the convergence of cultural norms, while also highlighting the tensions between global and local identities. Method. This study adopts a qualitative approach using content analysis and semi-structured interviews involving 30 active social media users from different cultural backgrounds. Data were analyzed thematically to identify recurring patterns and narratives regarding cultural identity construction. Results. The findings reveal that social media functions both as a platform for cultural homogenization and as a space for cultural hybridity. While global trends and popular content promote a sense of shared identity, users also reinterpret and adapt these influences to fit their local cultures, resulting in the emergence of hybrid cultural expressions. Moreover, the study indicates that social media plays a crucial role in youth identity formation and in promoting cross-cultural understanding. Conclusion. In conclusion, social media acts as a double-edged sword—supporting the development of a global cultural identity while preserving unique cultural elements. Future studies are recommended to further explore this dynamic in different regional contexts.

PENGUATAN STRATEGI KOMUNIKASI DAN INTEGRITAS DALAM MENINGKATKAN EFEKTIVITAS PEMBANGUNAN DAERAH (STUDI KASUS: DPRD DELI SERDANG) Agnita Yolanda; Adinda Annisa Harlyanti; Melisa Fitri
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 1 (2025): February 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i1.2741

Abstract: This study aims to analyze the role of the Regional People's Representative Council (DPRD) of Deli Serdang Regency in increasing public participation through effective political communication, as well as to explore the utilization of digital technology in strengthening the relationship between DPRD and the public. This research uses a descriptive qualitative approach, with data collection techniques including in-depth interviews with DPRD members, observation of DPRD activities, and analysis of related documents. The results show that the DPRD of Deli Serdang has significant efforts to improve performance and integrity through programs that address basic needs such as healthcare and employment. Open communication between representatives and constituents has proven to be crucial in strengthening public participation, increasing transparency, and improving the image of the DPRD. Furthermore, the use of digital technology, such as social media and e-catalogs for budgeting, has become an effective strategy to enhance interaction between the DPRD and the public. This study also identifies the importance of internal supervision to maintain the integrity of council members, as well as the need for closer collaboration with the local government to achieve sustainable development.Â Keywords: DPRD, Integritas, Communication Strategy. Abstrak: Penelitian ini bertujuan untuk menganalisis peran Dewan Perwakilan Rakyat Daerah (DPRD) Kabupaten Deli Serdang dalam meningkatkan partisipasi masyarakat melalui komunikasi politik yang efektif, serta mengeksplorasi pemanfaatan teknologi digital dalam memperkuat hubungan antara DPRD dan masyarakat. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam dengan anggota DPRD, observasi terhadap kegiatan DPRD, dan analisis dokumen terkait. Hasil penelitian menunjukkan bahwa DPRD Deli Serdang memiliki upaya yang signifikan dalam meningkatkan kinerja dan integritas melalui program-program yang mencakup kebutuhan dasar masyarakat seperti kesehatan dan pekerjaan. Komunikasi terbuka antara wakil rakyat dan konstituen juga terbukti penting dalam memperkuat partisipasi publik, meningkatkan transparansi, dan memperbaiki citra DPRD. Selain itu, pemanfaatan teknologi digital seperti media sosial dan e-katalog untuk belanja anggaran menjadi strategi efektif dalam meningkatkan interaksi antara DPRD dan masyarakat. Penelitian ini juga mengidentifikasi pentingnya pengawasan internal untuk menjaga integritas anggota dewan, serta perlunya kolaborasi yang lebih erat dengan pemerintah daerah dalam mewujudkan pembangunan yang berkelanjutan.Â Kata kunci: DPRD, Integritas, Strategi Komunikasi.

MENINGKATKAN KESADARAN PAJAK DISUMATERA UTARA MELALUI PERAN DAN STRATEGI PUBLIC RELATIONS BADAN PENDAPATAN DAERAH (BAPENDA) Agnita Yolanda; Zubaidah Hanum; Siska Hasibuan; Muthia Muthia; Bebi Bebi; Dhea Dhea; Nayla Nayla
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.3219

Abstract: This study aims to explore the role and strategy of Public Relations (PR) of the North Sumatra Regional Revenue Agency (BAPENDA) in increasing public awareness of motor vehicle tax obligations. Departing from the challenge of low levels of tax compliance, this study uses a qualitative approach to explore in depth the strategic role of PR in building effective communication between Bapenda and the public. Data were collected through in-depth interviews with Bapenda officials responsible for the PR function, focus groups from various circles of society, and analysis of related documents, such as activity reports, socialization materials, and promotional media. The results showed that PR plays an important role in building a positive image of Bapenda through various communication strategies, such as the use of social media, collaboration with influencers, and direct socialization with schools. In addition, Bapenda cooperates closely with stakeholders, including local governments, prosecutors' offices, and neighborhoods, to expand communication outreach and enforce tax rules. Education programs are also a key component, with interactive approaches and incentives such as souvenirs and vouchers to increase public participation. On the other hand, Bapenda has an effective crisis communication plan to deal with negative publicity issues. Through these diverse communication strategies, the research found that a personal approach and the utilization of digital technology are factors in the crisis communication plan.Â Keywords: Role of PR, Strategy, Regional Revenue Agency, Tax Awareness. Abstrak: Penelitian ini bertujuan untuk mengeksplorasi peran dan strategi Public Relations (PR) Badan Pendapatan Daerah (Bapenda) Sumatera Utara dalam meningkatkan kesadaran masyarakat terhadap kewajiban pajak kendaraan bermotor. Berangkat dari tantangan rendahnya tingkat kepatuhan pajak, penelitian ini menggunakan pendekatan kualitatif untuk menggali secara mendalam peran strategis PR dalam membangun komunikasi yang efektif antara Bapenda danmasyarakat. Data dikumpulkan melalui wawancara mendalam dengan pejabat Bapenda yang bertanggung jawab atas fungsi PR, kelompok fokus dari berbagai kalangan masyarakat, serta analisis dokumen terkait, seperti laporan kegiatan, materi sosialisasi, dan media promosi. Hasil penelitian menunjukkan bahwa PR berperan penting dalam membangun citra positif Bapenda melalui berbagai strategi komunikasi, seperti pemanfaatan media sosial, kolaborasi dengan influencer, dan sosialisasi langsung ke sekolah-sekolah. Selain itu, Bapenda menjalin kerja sama erat dengan stakeholder, termasuk pemerintah daerah, kejaksaan, dan kelurahan, untuk memperluas jangkauan komunikasi dan menegakkan aturan perpajakan. Program edukasi juga menjadi komponen kunci, dengan pendekatan interaktif dan pemberian insentif berupa souvenir dan voucher untuk meningkatkan partisipasi masyarakat. Di sisi lain, Bapenda memiliki rencana komunikasi krisis yang efektif dalam menangani isu-isu publikasi negatif. Melalui strategi komunikasi yang beragam ini, penelitian menemukan bahwa pendekatan personal dan pemanfaatan teknologi digital menjadi faktor penting dalam meningkatkan kesadaran pajak masyarakat. Hasil penelitian ini memberikan kontribusi bagi pengembangan strategi komunikasi di bidang perpajakan dan menawarkan rekomendasi kebijakan bagi Bapenda untuk meningkatkan efektivitas program-program sosialisasi pajak di masa depan.Â Kata kunci: Peran PR, Strategi, Badan Pendapatan Daerah, Kesadaran Pajak.

LEVERAGING ARTIFICIAL INTELLIGENCE (AI) FOR ORGANIZATIONAL COMMUNICATION AND OPERATIONAL PERFORMANCE: THE CASE OF BANK BRI Agnita Yolanda; Neni Triastuti
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5812

Abstract: This research aims to determine and analyze the role of AI in the BRI Medan North Sumatra working place. Advances in artificial intelligence (AI) technology have had a significant impact on banking sector operations, including at Bank Rakyat Indonesia (BRI). The implementation of AI at BRI plays a role in improving operational process efficiency, customer service quality, and supporting data-driven decision-making. AI technology is applied in various areas, including customer service through chatbots, creditworthiness analysis and risk management, fraud prevention and detection, and personalized banking products and services. The result indicated that AI's ability to process data quickly and accurately enables BRI to minimize operational errors, optimize costs, and increase customer satisfaction. However, the implementation of AI also faces several challenges, such as data security protection, human resource readiness, and regulatory compliance. Therefore, the use of AI at BRI needs to be accompanied by strengthened governance and improved human resource competency to maximize the benefits of this technology in a sustainable manner. Keywords: Artificial Intelligence, Organizational Communication, Operational Performance, Digital Transformation, Banking Sector . Abstrak: Penelitian ini bertujuan untuk mengetahui dan menganalisis peran AI di lingkungan kerja bank BRI Medan Sumatra Utara. Kemajuan teknologi kecerdasan buatan (Artificial Intelligence/AI) telah memberikan dampak yang signifikan terhadap operasional sektor perbankan, termasuk di Bank Rakyat Indonesia (BRI). Implementasi AI di BRI berperan dalam meningkatkan efisiensi proses operasional, mutu layanan kepada nasabah, serta mendukung pengambilan keputusan yang berbasis analisis data. Teknologi AI diterapkan pada berbagai bidang, antara lain layanan nasabah melalui chatbot, analisis kelayakan kredit dan pengelolaan risiko, pencegahan dan pendeteksian penipuan, serta personalisasi produk dan layanan perbankan. Hasil penelitian menunjukkan bahwa kemampuan AI dalam memproses data secara cepat dan akurat memungkinkan BRI untuk meminimalkan kesalahan operasional, mengoptimalkan biaya, dan meningkatkan tingkat kepuasan nasabah. Namun demikian, penerapan AI juga dihadapkan pada sejumlah tantangan, seperti perlindungan keamanan data, kesiapan sumber daya manusia, serta kepatuhan terhadap regulasi. Oleh karena itu, pemanfaatan AI di BRI perlu disertai dengan penguatan tata kelola dan peningkatan kompetensi sumber daya manusia agar manfaat teknologi ini dapat dimaksimalkan secara berkelanjutan. Kata Kunci: Kecerdasan Buatan, Komunikasi Organisasi, Kinerja Operasional, Transformasi Digital, Sektor Perbankan

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