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TANTANGAN DAN SOLUSI PR DALAM MENINGKATKAN KINERJA ORGANISASI: ANALISIS KRISIS KOMUNIKASI PADA PDAM TIRTANADI MEDAN, SUMATERA UTARA Agnita Yolanda; Neni Triastuti; Zubaidah Hanum
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6800

Abstract

Abstract: This article explores the communication crisis challenges faced by PDAM Tirtanadi and the role of Public Relations (PR) in managing these issues to improve organizational performance. This study employs a qualitative approach with in-depth interviews with the company staff, as the primary data collection method. The findings reveal that the main challenges include a lack of transparency and consistency in delivering information to the public. To address these issues, PDAM Tirtanadi has developed various strategies, such as strengthening internal communication, fostering good relationships with the media through the Forum Wartawan Tirtanadi (Forwadi), and utilizing digital technology for information dissemination. The study concludes by highlighting the importance of crisis communication training for PR teams, strengthening internal communication systems, and ensuring transparency in public interactions to maintain public trust and enhance the organization's reputation. Keywords: Public Relations, Crisis Communication, Organization Performance Abstrak: Penelitian ini bertujuan untuk mengetahui komunikasi krisis yang dihadapi oleh PDAM Tirtanadi dan menganalisis peran Public Relations (PR) dalam mengelola situasi tersebut untuk meningkatkan kinerja organisasi. Penelitian ini menggunakan pendekatan kualitatif dengan wawancara mendalam dengan pihak PT sebagai metode pengumpulan data utama. Hasil penelitian menunjukkan bahwa tantangan utama dalam menghadapi krisis komunikasi adalah kurangnya transparansi dan konsistensi dalam penyampaian informasi kepada masyarakat. Untuk mengatasi hal ini, PDAM Tirtanadi telah mengembangkan berbagai strategi, seperti memperkuat komunikasi internal, menjalin hubungan baik dengan media melalui Forum Wartawan Tirtanadi (Forwadi), dan memanfaatkan teknologi digital dalam menyampaikan informasi. Kesimpulan dari penelitian ini menunjukkan bahwa pentingnya pelatihan komunikasi krisis bagi tim PR, penguatan sistem komunikasi internal, serta transparansi dalam berinteraksi dengan masyarakat untuk menjaga kepercayaan publik dan meningkatkan reputasi organisasi. Kata kunci: Public Relations, Krisis Komunikasi, Kinerja Organisasi
Adaptasi Komunikasi Mahasiswa Digital Freelancer Dalam Lingkungan Kerja Internasional Muhammad Arief Rahman; Agnita Yolanda
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 9, No 1 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v9i1.3202

Abstract

This study aims to understand the communication adaptation experiences of student digital freelancers when interacting with international clients. The study focuses on adjustments in language, communication styles, work culture, information management, and the selection of digital communication media in cross-border work interactions. A qualitative method with a phenomenological approach was employed, using the perspective of Computer-Mediated Communication (CMC). Data were collected through in-depth interviews and documentation involving three student digital freelancers with experience working with international clients. The data were analyzed through data reduction, data display, and conclusion drawing, and were subsequently interpreted based on the CMC dimensions of accessibility, speed, amount, cognitive effectiveness, relevance, and motivating. The findings show that students adapt their communication by simplifying language and messages, clarifying information, adjusting to clients’ work cultures and communication rhythms, and selecting communication media according to the needs of particular interactions. These adaptations not only help reduce potential miscommunication but also serve as a continuous learning process through which students understand client characteristics, develop mutual understanding, and improve their digital communication competencies. The study demonstrates that communication adaptation is an essential competency for student digital freelancers in establishing and maintaining effective working relationships within international work environments.