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All Journal Jurnal Kebijakan Publik KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Bisnis Administrasi (BIS-A) Indonesian Journal Economic Review (IJER) Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Altifani Journal: International Journal of Community Engagement Jurnal manajemen dan bisnis (Performa)
Zahriatul Aini
Politeknik Kutaraja
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Pendampingan Pengembangan Kemasan Produk bagi Pelaku IKM Kabupaten Aceh Besar melalui Pendekatan Product Development Zahriatul Aini; Daudy Sukma; Desy Puspita; Khairita H; Rahmat Arfan
Altifani Journal: International Journal of Community Engagement Vol. 6 No. 1 (2026): Altifani Journal: International Journal of Community Engagement
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/altifani.v6i1.1146

Abstract

This community service program aims to enhance the capacity and competitiveness of Small and Medium Enterprises (SMEs) in Aceh Besar Regency through product packaging innovation assistance. The background of this activity is the significant potential of SMEs in Aceh which still faces serious challenges, especially in the aspects of packaging design, branding, and product legality such as halal and PIRT labels. The method used is a Product Development approach, which includes the stages of ideation, prototyping, and market validation. The program was implemented in August 2025 and involved 25 SME actors in the processed food and creative products sectors. The assistance was provided through theoretical and practical training sessions, including the use of simple graphic design applications like Canva. The results indicate improvement in participants' understanding, evidenced by an increase in the mean score from 62.4 in the pre-test to 84.1 in the post-test, representing a 35% growth. Furthermore, the program successfully produced new packaging prototypes that were validated by consumers, with results showing an increase in visual appeal (78%), clarity of information (82%), and consumer purchase intention (76%). Overall, this program not only improved the participants' knowledge and skills but also resulted in tangible innovations that can enhance the competitiveness of SME products in the broader market.
Co-Authors Abdul Rahman Agustina Agustina Aidil Akbar Arwina Sufika Azlina Azlina Cut Intan Amalia Daudy Sukma Desi Sinaga Desy Puspita Desy Puspita Desy Puspita Evi Satispi Ghuzzyian Al Sidqi Indra Akbar Khairita H Khairita Hasbi M. Eriq Akbar Mirnawati Mirnawati Rahmat Arfan Raihul Miski Ricky Ariansyah Sifa Nuzula Suprihatin Ningsih Tiara Nurul Hidayah Vicky Rahmat Winda Dwi Astuti Zebua Zakiyul Fata