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All Journal Riset Manajemen dan Akuntansi Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Value : Journal of Management and Business Jurnal Ilmiah Wahana Pendidikan Jurnal USAHA Jurnal Manajemen DIVERSIFIKASI Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Kartika: Jurnal Studi Keislaman
Salim Siregar
Universitas Singaperbangsa Karawang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Promosi dan Brand image terhadap Minat beli di agoda (Studi pada Follower instagram Agoda) Armando, Riko; Siregar, Salim
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 21 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14504257

Abstract

Penelitian ini memiliki tujuan untuk menguji dan menganalisis mengenai Pengaruh Promosi dan Brand Image terhadap Minat beli di Agoda Pada Follower Instagram AgodaIndoneisa. Penelitian ini menggunakan metode kuantitatif deskriptif verivikatif dengan pendekatan analisa korelasi dan Analisa jalur ,Populasi dalam penelitian ini adalah para pengikut Instagram Agoda Indonesia dengan menggunakan Tabel Issac dan Michael untuk menentukan jumlah sampelnya dan didapati hasil sebanyak 342 responden, Penelitian ini menggunakan teknik analisis data analisa korelasi dan analisis Jalur dengan alat bantu analis software SPSS 16 for windows. Hasil penelitian ini menunjukkan bahwa koefisien korelasi antara variabel Promosi (X1) dan Brand Image (X2) sebesar 0,645. Oleh karena itu, Promosi (X1) dan Brand Image (X2) memiliki hubungan yang kuat, dan juga Promosi (X1) dan Brand Image (X2) memiliki pengaruh positif terhadap Minat beli di Agoda
Pengaruh Social Media Marketing Dan Brand Image Terhadap Minat Beli Produk Mari Oppa (Studi Kasus Pada Followers Akun Instagram @Marioppa.Id) Rahmadhani, Sahrul Fizky; Siregar, Salim
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 20 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14462812

Abstract

This research aims to analyze the influence of social media marketing and brand image on purchase intention Mari Oppa products using quantitative methods and descriptive verification analysis. Sampling used a non-probability sampling method with purposive sampling, which resulted in a total sample of 391 respondents. The analysis technique used is multiple linear regression analysis and hypothesis testing using the t test and f test using SPSS 25 tools. The research results show that there is a partial and simultaneous influence between social media marketing and brand image on purchase intention.
PENGARUH PERFORMANCE EXPECTANCY DAN PERCEIVED EASE OF USE TERHADAP CONTINUANCE PURCHASE DIGITAL MUSIC STREAMING SERVICES YANG DIMEDIASI OLEH SERVICE EXPERIENCE Ramadhan, Fajar; Helfi, Yudi; Maulana, Asep; Batu, Reminta Lumban; Siregar, Salim
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.11906

Abstract

Penelitian ini dilakukan berdasarkan fenomena peningkatan penggunaan digital music streaming services, namun sebaran pengguna digital music streaming services masih belum seimbang dan optimal, dimana pengguna terbesar ada pada kelompok generasi millennial. Model penelitian dibentuk dari sintesa literatur-literatur penelitian terdahulu Tujuan yang ingin dicapai adalah bagaimana hubungan saling keterkaitan antara performance expectancy dan perceived ease of use dan terhadap continuance intention digital music streaming services di Indonesia yang dimediasi service experience. Penelitian ini menggunakan digital music streaming services sebagai unit analisis dengan teknik systematic random sampling dari 235 responden pelanggan premium. Penelitian ini merupakan penelitian verifikatif dengan eksplanasi survei dan teknik analisis deskriptif dan inferensial. Analisa data menggunakan Structural Equation Model (SEM) melalui Software SmartPLS 3. Penelitian ini menemukan bahwa integrasi model TAM, DOI dan UTAUT sangat baik dan kuat dan menjelaskan continuance purchase sebesar 63,9 %. Hasil analisis deskriptif menunjukkan semua variabel terukur dalam kategori sangat tinggi. Hasil penelitian ini menunjukkan bahwa tidak semua variabel berpengaruh positif dan signifikan terhadap continuance purchase digital music streaming services. Novelty dari penelitian ini menghasilkan model baru adopsi teknologi digital music streaming services dengan melihat faktor pendorong dan faktor penghambat dengan service experience sebagai variabel mediasi. Berdasarkan output uji pengaruh tidak langsung model ini memiliki part mediation, dengan kata lain, variabel bebas secara langsung dapat mempengaruhi variabel terikat tanpa adanya intervensi dari variabel mediator.
Pengaruh User Generated Content Terhadap Keputusan Pembelian Produk The Originote (Survei Pada Pelanggan Followers TikTok @theoriginote) Mellyani, Astrid Puspita; Siregar, Salim
Jurnal USAHA Vol 6, No 1 (2025): Juni
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v6i1.3972

Abstract

This study was conducted looking at the current phenomenon, namely User Generated Content which influences purchasing decisions. This study was conducted with the aim of determining the influence of User Generated Content on purchasing decisions for The Origiinote products. Using a quantitative descriptive method by distributing questionnaires online to 100 respondents who are followers of the TikTok social media account @theoriginnote, then the data was processed using SPSS by conducting Validity and Reliability Tests, Classical Assumption Tests, and Simple Linear Regression Tests. So that the sig value of 0.000 was obtained, which means that there is a significant influence of User Generated Content on purchasing decisions. Based on the results of the determination coefficient of 87.6%, aspects of User Generated Content influence Purchasing Decisions and with 12.4% as other aspects outside the User Generated Content variable
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA LIPAT UNITED Mulyajati, Rahmanto; Siregar, Salim
Riset Manajemen dan Akuntansi Vol 14, No 1 (2023): Volume 14 Nomor 1 Mei 2023
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v14i1.312

Abstract

At this time folding bicycles are still favored by many Indonesian people. Not only as a means of transportation, bicycles have now become a lifestyle for the people of Indonesia. This folding bike is back in trend, several factors are the cause, including maintaining a healthy body, environmental awareness to create clean air in urban areas or just following the prevailing trend, especially due to the Corona Virus (COVID-19) outbreak. The purpose of this study is to determine and analyze the effect of brand image and product quality on the purchasing decision of Folding United bicycles. This research method uses descriptive quantitative method using multiple regression analysis techniques. The results of this study are the results of research on brand image (X1) and product quality (X2) have a simultaneous effect on the variable purchasing decision (Y) United folding bicycle. Purchasing (Y) United Folding Bike. The results of Brand Image (X1) and Product Quality (X2) research have a joint influence of 25.6% on Purchase Decision (Y) United Folding Bike and the remaining 74.4% is influenced by other variables .
Pengaruh Influencer dan Inovasi Produk terhadap Keputusan Pembelian Produk Virtual dalam Mobile Legend Febrianto, Dani; Siregar, Salim
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 9.A (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of influencers and product innovation on purchasing decisions for virtual products in the Mobile Legends game, with a case study of the Mobile Legend Universe Discord community. The study used quantitative methods with a multiple regression analysis approach to test the relationship between the independent variables (influencers and product innovation) and the dependent variable (purchase decision). The results showed that influencers have a positive influence of 35.6% on purchasing decisions, with the main indicators being reputation and information updates submitted by influencers. Meanwhile, product innovation exerts a greater influence, at 50.4%, mainly through affordable product prices and product revisions that improve user experience. Simultaneously, these two variables influence purchase decisions by 54.4%, while the other 46.2% is influenced by other factors not explained in this study. These findings underscore the importance of influencer-based marketing strategies and product innovation in increasing player interest in and loyalty to in-game virtual products.
Kecerdasan Emosional dan Kemampuan Adaptasi sebagai Determinan Kinerja Karyawan Generasi Z pada Industri Manufaktur Zenit Tursina; Danny Ramdani; Salim Siregar
Kartika: Jurnal Studi Keislaman Vol. 6 No. 3 (2026): Kartika: Jurnal Studi Keislaman (August)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v6i3.1118

Abstract

This study aims to analyze the influence of emotional intelligence and adaptability on the performance of Generation Z employees in the manufacturing industry in Karawang Regency. The study employs a quantitative approach utilizing descriptive methods and multiple linear regression analysis processed via SPSS. The study population consists of 76,363 Generation Z employees working in the manufacturing industry in Karawang Regency. The sample was determined using a non-probability sampling technique with a purposive sampling approach. Based on Slovin's formula, a sample of 400 respondents was obtained. The analysis results indicate that emotional intelligence and adaptability simultaneously have a positive and significant effect on employee performance, evidenced by an F-calculated value of 144.254 exceeding the F-table value of 3.02 at a significance level of 0.000 (<0.05). Furthermore, the coefficient of determination test yielded an R² value of 0.421, meaning that emotional intelligence and adaptability collectively explain 42.1% of the variation in employee performance, while the remaining 57.9% is influenced by factors outside the research model. These findings demonstrate that enhancing emotional intelligence and adaptability is a crucial factor in boosting the performance of Generation Z employees in the manufacturing industry.
PENGARUH BRAND IMAGE DAN EWOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK ROUGHNECK 1991 Putra Gemilang Rachman; Salim Siregar
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 4 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i4.2025.1650-1658

Abstract

Industri fesyen lokal semakin berkembang dengan persaingan yang ketat, terutama di platform e-commerce, di mana keputusan pembelian konsumen sangat dipengaruhi oleh citra merek (Brand Image) dan ulasan online atau Electronic Word of Mouth (EWOM). Namun, Roughneck 1991 masih tertinggal dibandingkan merek apparel lokal lainnya, sehingga diperlukan analisis mengenai faktor-faktor yang memengaruhi keputusan pembelian produk ini. Penelitian ini bertujuan untuk menguji pengaruh Brand Image dan EWOM terhadap keputusan pembelian produk Roughneck 1991. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan regresi linear berganda, di mana data dikumpulkan melalui kuesioner dari 400 responden yang merupakan konsumen Roughneck 1991. Hasil penelitian menunjukkan bahwa Brand Image dan EWOM berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan kontribusi simultan sebesar 52%. Temuan ini mengindikasikan bahwa semakin baik citra merek dan ulasan yang diterima, semakin tinggi kemungkinan konsumen melakukan pembelian
Co-Authors Agung Apriyadi Ahmad Zaelani Ananda Nabilaturrahmah Anjani, Regina Febiola Apriyadi, Agung Armando, Riko Batu, Reminta Lumban Bram Indra Danny Ramdani Dian Hakip Nurdiansyah dillah, Tasya sasa Efrian Fardani Fajar Ramadhan, Fajar Fardani, Efrian Febrianto, Dani Helfi, Yudi Hernina Melinda Irfan Aji Wiranata Kevin Refauzi Mellyani, Astrid Puspita Muhammad Rizqi Shihab Mulyajati, Rahmanto Munjir, Fhaisal Haris Muslihat, Asep Putra Gemilang Rachman Putri Dwi Fazrin Putri Jamila Raden Aditya Kristamtomo Putra Rahmadhani, Sahrul Fizky Regie Ardiansa Regina Febiola Anjani Ricky Adrianto Satria Wibowo Rizki Amelia Savrila Sekar Alifia Wibowo Wiwik Handayani Zenit Tursina