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All Journal Riset Manajemen dan Akuntansi Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Value : Journal of Management and Business Jurnal Ilmiah Wahana Pendidikan Jurnal USAHA Jurnal Manajemen DIVERSIFIKASI Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies

Salim Siregar

Universitas Singaperbangsa Karawang

Author-ID : 3482886

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 36 Documents Claim Missing Document

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Pengaruh store atmosphere dan kualitas pelayanan terhadap keputusan pembelian pada cafe limasan Apriyadi, Agung; Muslihat, Asep; Siregar, Salim
FORUM EKONOMI Vol 23, No 3 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jfor.v23i3.9470

Banyaknya perusahaan baru yang bergerak di berbagai sektor bisnis, membuat perusahaan lebih cermat dalam menentukan bisnis yang akan dikembangkan. Melihat kebutuhan dan gaya hidup masyarakat Indonesia sekarang, fenomena yang terjadi dengan gaya hidup masyarakat Indonesia adalah makan diluar rumah yang mengakibatkan menjamurnya restoran dan cafe. Tujuan dalam penelitian ini yaitu untuk mengetahui, menganalisis dan menjelaskan Store Atmosphere pada Cafe Limasan, Kualitas pelayanan pada Cafe Limasan, dan Keputusan Pembelian pada Cafe Limasan, seberapa besar hubungan antara Store Atmosphere dan kualitas pelayanan pada Cafe Limasan, seberapa besar pengaruh parsial antara Store Atmosphere dan kualitas pelayanan terhadap Keputusan Pembelian pada Cafe Limasan dan seberapa besar pengaruh simultan antara Store Atmospher dan kualitas pelayanan terhadap Keputusan pembelian pada Cafe Limasan. Metode dalam penelitian ini menggunakan pendekatan kuantitatif dengan pendekatan deskriptif. Jenis data menggunakan data kualitatif dan data kuantitatif. dan sumber data yang digunakan dalam penelitian ini menggunakan data primer. Populasi dalam penelitian ini adalah pengunjung cafÃ© limasan pada tahun 2018 sebanyak Â 2464 orang dan sampel yang digunakan dalam penelitian ini diambil sebanyak 345 orang. Teknik sampling yang digunakan yaitu teknik sampling incidental. Analisis data menggunakan analisis deskriptif dan analisis verifikatif.

The Influence of Store Atmosphere Mediated by Positive Emotion on Impulse Buying Putri Dwi Fazrin; Salim Siregar
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 3 (2021): December
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Based on the SPR (Stimulus-Process-Response) model, the store atmosphere can act as a stimulus that someone will process. One of them is a positive emotion that can produce a response in the form of impulse buying. Based on Karawang Central Statistics Agency, there is a change in people’s behavior, seen by the increase in average consumption per year. Merche Karawang Central Plaza makes good use of the phenomenon by creating a stimulus through the store atmosphere that can affect the positive emotion of consumers to impulse buying. This research aims to know, analyze, and explain the influence of store atmosphere on positive emotion, the influence of positive emotion on impulse buying, and the influence of store atmosphere on impulse buying at Merche Karawang Central Plaza Store. The method is quantitative, with the transaction in Merche Karawang Central Plaza store over the past year as the population and 116 respondents through the sloven’s formula, the research uses a technical path analysis. This result is store atmosphere influences positive emotions. Also, positive emotion influences impulse buying, and the store atmosphere influences impulse buying. Positive emotion does not mediate the relationship between store atmosphere and impulse buying.

The Influence of Brand Image and Lifestyle on Purchase Decisions Putri Jamila; Salim Siregar
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 1 (2022): April
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

In recent years, a growing sector in the food and beverage industry is coffee shops. Of the many culinary businesses, coffee shops are currently the prima donna. At this time, coffee shops have become a phenomenon that affects the lifestyle of the Indonesian people. So this research was conducted to obtain empirical evidence and find clarity on the phenomenon and conclusions about the influence of Brand Image and Lifestyle variables on the Purchase Decision of Starbucks Coffee Jababeka Cikarang. This research was conducted using descriptive and verification methods, namely knowing, explaining, and analyzing. The sample in this study was 100 respondents, where respondents were selected using the accidental sampling method. There is a correlation between Brand Image and Lifestyle of 0.634, meaning that Brand Image and Lifestyle have a relationship with solid criteria. There is a partial influence between Brand Image on the Purchase Decision of Starbucks Coffee Jababeka Cikarang. There is a simultaneous influence between Brand Image and Lifestyle on the Purchase Decision of Starbucks Coffee Jababeka Cikarang of 0.562 or 56.2%, while the remaining 43.8% is influenced by variables not examined.

PENGARUH IKLAN MEDIA CETAK DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA FITNESS CENTER ARGON DI KOTA BEKASI salim siregar
Value : Journal of Management and Business Vol. 2 No. 2 (2018): Value Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk memperoleh bukti empiris dan menemukan fenomena serta kesimpulan tentang pengaruh iklan media cetak dan word of mouth terhadap keputusan berkunjung fitness center Argon di Kota Bekasi. Teknis sampling yang digunakan pada penelitian ini adalah probability sampling dengan proporsional Insidental Sampling dengan jumlah responden 120 responden. Analisis data yang digunakan adalah analisis jalur. Berdasarkan hasil penelitian ditemukan pengaruh langsung yang menunjukan bahwa iklan media cetak dapat meningkatkan keputusan berkunjung. Kemudian ditemukan pula bahwa Word of Mouth yang positif dapat meningkatkan keputusan berkunjung. Demikian juga pengaruh tidak langsung menunjukan bahwa iklan media cetak yang semakin sering dan mengajak dapat meningkatkan keputusan berkunjung melalui word of mouth. Begitu pula pengaruh tidak langsung antara word of mouth yang semakin positif akan meningkatkan keputusan berkunjung melalui iklan media cetak. Selain itu terdapat pengaruh simultan antara variabel iklan media cetak dan word of mouth terhadap keputusan berkunjung fitness center Argon di Kota Bekasi. Hal ini menunjukkan semakin baik iklan media cetak dibuat dan word of mouth yang positif dapat meningkatkan keputusan berkunjung. Implikasi penelitian ini adalah perlu melakukan perbaikan-perbaikan utamanya pada pembuatan iklan media cetak dan word of mouth yang positif untuk meningkatkan keputusan berkunjung. Informasi yang jelas, tepat dan lengkap diperlukan agar dapat menimbulkan perkataan yang positif yang dapat mempengaruhi seseorang untuk melakukan keputusan berkunjung pada pusat kebugaran (fitness center).

PERAN WORK FROM HOME DAN WORK LIFE BALANCE TERHADAP PRODUKTIVITAS KERJA. Ricky Adrianto Satria Wibowo; Salim Siregar
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

During the COVID-19 pandemic, most activities are not done face-to-face, so many aspects of life have changed. One of the most noticeable changes is the place of work. The place of work is one of the factors that contribute to work productivity. In addition, the COVID-19 pandemic has also changed the work system from working in the office to working from home with the aim of breaking the chain of COVID-19 spread. Changes that occur require employees to be able to realize a work-life balance so that work life and personal life are not disturbed. The purpose of this research is to know the role of work from home and work-life balance on work productivity. The methodology used by researchers in this study is a qualitative method with analysis techniques of literature studies from various sources (journals, books, internet) through traditional reviews. This means researchers used previous studies with the same variables as sources and basic references for improvisation. The results of this study can be concluded that the role of work from home on work productivity is not significant, while the work-life balance has a positive and significant role on work productivity.

Pengaruh Viral Marketing, Brand Image, dan e-WOM terhadap Minat Beli Produk Somethinc pada Followers Instagram @somethincofficial Ananda Nabilaturrahmah; Salim Siregar
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 7 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

This research was conducted to analyze to provide knowledge and explanations about consumer buying interest in SomeThinc products through viral marketing, brand image, and e-wom. Quantitative methods with verification and descriptive approaches are the methods used in this research. Data were collected using questionnaires and library studies with the object of research being Instagram followers @somethincofiicial with a total of 400 respondents. Path analysis using a range of scales is an analytical tool contained in this study. The results showed that viral marketing on buying interest was in very good criteria, while brand image and e-wom on buying interest were in good criteria. In the results of the t-test, it can be explained that the significant value of viral marketing is (0.000) < (0.05), brand image (0.000) < (0.05), and e-wom (0.013) < (0.05) which can mean that viral marketing, brand image, and e-wom have a positive and significant influence on buying interest. Then there is a simultaneous influence between viral marketing, brand image, and e-wom on buying interest by 69.4% and the remaining 30.6% from other factors not examined in this study.

Pengaruh Electronic Word of Mouth Twitter dan Brand Image Terhadap Minat Beli Produk Avoskin (Survei Pada Followers Akun Twitter @avoskinbeauty) Rizki Amelia; Salim Siregar
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 9 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

This study aims to determine, explain, and analyze the effect of Electronic Word of Mouth and Brand Image on buying interest of Avoskin products on followers of the Twitter account @avoskinbeauty. This research uses descriptive and verification methods. The sample in ths study was 400 respondents using accidental sampling. The data analysis with the help of Microsoft Excel 2016 and SPSS version 21. The result of this study indicate that there is a significant partial effect of electronic word of mouth by 15,4% and bran image by 56,1% on interest buying Avoskin products. There is a significant simultaneous effect of electronic word of mouth and brand image on interest buying Avoskin product by 71,5% and 28,5% influenced by other variables not examined.

Pengaruh Fasilitas Live Music Dan Harga Terhadap Keputusan Pembelian Di Warunk Nonstop Irfan Aji Wiranata; Salim Siregar
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 17 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

This study aims to examine and analyze the effect of Live Music Facility and Price on the Purchase Decision of a case study on Instagram followers @warunknonstop. This study uses quantitative methods with descriptive and verification approaches. The sample in this study was taken from the number of Instagram followers which amounted to 1,708 using the Slovin formula with a total sample of 273 followers. The sampling technique used is purposive sampling. This research uses path analysis technique. The results of this study indicate that there is a correlation between Live Music Facilities and Prices. Partially Live Music Facility has a significant effect on Purchase Decisions as well as Price has a significant effect on Purchase Decisions. Simultaneously Live Music Facility and Price have a significant effect on Purchase Decision by 49.7% while the remaining 50.4% is influenced by other variables not examined. Keyword : Live Music Facility, Price and Purchase Decision.

PENGARUH HARGA, KUALITAS PRODUK DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE SAMSUNG GALAXY S SERIES Kevin Refauzi; Salim Siregar
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 9, No 8 (2022): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v9i8.2022.3010-3022

Penelitian ini didasari pada perkembangan teknologi yang semakin maju, terutama dalam industri smartphone. Berkembangnya teknologi yang menyebabkan terjadinya persaingan antara produsen smartphone di seluruh dunia. Penelitian ini juga membahas bagaimana perusahaan Samsung berusaha untuk mempertahankan dan menarik kembali minat konsumen agar menggunakan smartphone Samsung. Persaingan antara produsen smartphone membuat perusahaan smartphone Samsung mengalami penjualan yang naik dan turun secara tidak stabil. Harga yang masih dianggap terlalu tinggi dengan kualitas produk yang belum maksimal disinyalir sebagai salah satu penyebab penurunan penjualan yang terjadi. Untuk itu Samsung menggunakan brand ambassador BTS dalam upaya meningkatkan kembali angka penjualan smartphone Samsung Galaxy S Series. Dalam penelitian ini bermaksud untuk melihat bagaimana pengaruh harga, kualitas produk, dan brand ambassador terhadap keputusan pembelian smartphone Samsung Galaxy S Series di Erafone Megastore ITC Roxy Mas Jakarta. Pada penelitian ini akan menggunakan metode pendekatan kuantitatif dengan analisis korelasi serta yang akan menjadi subjek penelitian adalah konsumen pengguna smartphone Samsung Galaxy S Series yang pernah melakukan pembelian smartphone Samsung Galaxy S Series di Erafone Megastore ITC Roxy Mas Jakarta. Teknik analisis data yang digunakan dalam penelitian ini yaitu uji validitas, uji reliabilitas, uji normalitas, analisis deskriptif, analisis verifikatif, analisis korelasi, analisis jalur, uji parsial (T), uji simultan (F), analisis koefisien determinasi (R2). Hasil penelitian ini mengungkapkan bahwa variabel harga, kualitas produk, dan brand ambassador berpengaruh secara positif dan siginifikan terhadap keputusan pembelian.

Pengaruh Brand Image dan Harga terhadap Keputusan Pembelian Smartphone Realme: Studi Kasus pada Wilayah Kabupaten Subang Regie Ardiansa; Salim Siregar
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.934

The advancement of information and communication technology is increasing rapidly causing the public's need for smartphone products to increase. The purpose of this study was to analyze the correlation between brand image and price on purchasing decisions for Realme smartphones in Subang Regency, West Java. This research uses a descriptive and quantitative verification approach. The sample used in this study amounted to 303 consumers as respondents which were determined by using the accidental sampling technique. The data analysis method used in this research is collecting data using a questionnaire instrument with a Likert scale. The results of this study are brand image and price have a strong and positive relationship. Furthermore, this study also found that brand image and price have significantly and positively affected purchasing decisions for Realme smartphone products in Subang Regency.

Co-Authors Agung Apriyadi Ahmad Zaelani Ananda Nabilaturrahmah Anjani, Regina Febiola Apriyadi, Agung Armando, Riko Batu, Reminta Lumban Bram Indra Dian Hakip Nurdiansyah dillah, Tasya sasa Efrian Fardani Efrian Fardani Fajar Ramadhan, Fajar Fardani, Efrian Febrianto, Dani Helfi, Yudi Hernina Melinda Irfan Aji Wiranata Karina Karina Kevin Refauzi Mellyani, Astrid Puspita Muflih Nabawi Muhammad Rizky Andriyanto Muhammad Rizqi Shihab Mulyajati, Rahmanto Munjir, Fhaisal Haris Muslihat, Asep Putri Dwi Fazrin Putri Jamila Raden Aditya Kristamtomo Putra Rahmadhani, Sahrul Fizky Ramgendi Regie Ardiansa Regina Febiola Anjani Ricky Adrianto Satria Wibowo Rindy Silawati Rizka Maulida Rizki Amelia Savrila Sekar Alifia Wibowo Tasya Salsabila Kadis Wiwik Handayani

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