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All Journal Coopetition : Jurnal Ilmiah Manajemen Journal of Sustainable Tourism and Entrepreneurship Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) JAMI: Jurnal Ahli Muda Indonesia Joong-Ki Journal of Bussines Management Basic SINTESA Branding: Jurnal Manajemen & Bisnis Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki
Sukmayadi
Universitas Sebelas April
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Journal of Bussines Management Basic

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The Effect of Promotion on The Interest of Buying Women's Products in Women's Saves and Loans in Returning Fund Management Units Tomo District, Sumedang Regency Heni Anggraeni; Sukmayadi; Cahyono
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Promotion is an important aspect of the marketing mix that supports sales success. Promotion is used to introduce products to the wider community so that there will be buying interest in a company product so that its use increases. Based on this, this study aims to determine the effect of promotion on the interest in buying savings and loan products for women's groups in the Revolving Fund Management Unit, Tomo District, Sumedang Regency. This study uses a quantitative research method approach. Sampling was done by simple random sampling with the research sample of the female group. The research data collection was carried out by means of a questionnaire, documentation and observation. The research data were analyzed using statistical analysis through simple regression test, correlation coefficient test, determination coefficient test and t test. The results of the study explain that promotion has a strong relationship with purchase intention as indicated by the correlation coefficient of 0.715 then promotion has a positive and significant effect on purchase intention. This is indicated by the regression equation model Y = 21.912 + 0.429X, the significance value is smaller than the 0.05 level and the t count (9.016) is greater than the t table (0.678). Furthermore, based on the coefficient of determination test, promotion has an effect of 51.1% on purchase intention, while 48.9% is influenced by other factors not examined.
AMDK Customer Satisfaction Analysis At Perumda Tirta Medal Sumedang Sukmayadi Sukmayadi; Deno Hermawan
Journal of Bussines Management Basic Vol 4 No 2 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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The occurrence of increasingly fierce competition in the Bottled Drinking Water (AMDK) industry, especially local products, makes customers prefer to choose products that suit their wants and needs. Perumda Tirta Medal Sumedang is a regional company engaged in the management, production and delivery of drinking water to the community that makes customer satisfaction its main priority. This research was conducted to determine customer satisfaction and efforts to increase customer satisfaction at Perumda Tirta Medal Sumedang using qualitative methods. The sampling technique used accidental sampling technique. Data obtained by the Miles and Huberman method through the process of data collection, data reduction, data presentation and drawing conclusions. The results of the research show that customer satisfaction at Perumda Tirta Medal Sumedang is already satisfied. This can be seen from the indicators of customer expectations which show that the products and services provided are as expected. Then the satisfaction seen from the indicator of interest in revisiting shows by providing services between products and providing the best service to customers, as well as the use of quality raw materials is considered quite satisfactory. Furthermore, satisfaction seen from visitors from the indicators recommend recommend also shows customers to recommend the AMDK Tirta Medal product to their relatives and friends because the service is considered good and the perceived benefits are very good for the health of the body because of the quality bottled drinking water.
Co-Authors Abdul Gofur Ade Suhara Ading Rahman Sukmara Ahmad Sopyan Cahyono Deno Hermawan Destiany Ramadhyanti Heni Anggraeni Juniawan Mandala Putra Kadar Nurjaman Karundeng, Deby Rita M. Al Muhtadin Masnilam Hasibuan Paroli Paroli Reynaldi Tresnadjaja Rima Hernawati Sudjono Sudjono Syaifuddin Syaifuddin