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PELATIHAN KOMUNIKASI PEMASARAN DALAM RANGKA PEMBERDAYAAN EKONOMI MASYARAKAT PETANI MENTE DESA SOKET LAOK, KABUPATEN BANGKALAN, MADURA Rani Sukma Ayu Suteja; Santi Isnaini; Liestianingsih Dwi Dayanti; Yayan Sakti Suryandaru; Yuyun Wahyu Izzati Surya; Andria Saptyasari; Titik Puji Rahayu; Dina Septiani; Nisa Kurnia Illahiati; Angga Prawadika Aji; Igak Satrya Wibawa
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.312-317

Abstract

Desa Soket Laok adalah desa yang berada di Kecamatan Tragah, Kabupaten Bangkalan Madura yang memiliki sekitar 4173 jiwa penduduk. Desa Soket Laok masih dapat dibilang daerah yang tertinggal dan belum dapat memaksimalkan potensi desa untuk kesejahteraan warganya. Potensi besar dari desa Soket Laok adalah mente. Akan tetapi, petani mentenya sendiri kurang paham bagaimana mengolah dan menjual mente tersebut ke luar wilayah Soket Laok. Selain itu, kurangnya pemahaman dalam penggunaan teknologi informasi dan komunikasi juga menjadi salah satu permasalahan. Oleh karena itu, Departemen Komunikasi FISIP UNAIR melaksanakan kegiatan pengadian masyarakat berjudul Pelatihan Komunikasi Pemasaran dalam Rangka Pemberdayaan Ekonomi Masyarakat Petani Mente Desa Soket Laok, Kabupaten Bangkalan, Madura. Pelatihan ini meningkatkan pemahaman para peserta kegiatan tentang pentingnya komunikasi pemasaran.
The 2019 Indonesian Presidential Election: Propaganda in Post-Truth Era Akhirul Aminulloh; Myrtati Dyah Artaria; Yuyun Wahyu Izzati Surya; Kamil Zajaczkowski
Nyimak: Journal of Communication Vol 5, No 1 (2021): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1818.428 KB) | DOI: 10.31000/nyimak.v5i1.3882

Abstract

Presidential elections often are colored by propaganda and post-truth politics in its campaign to influence public opinion. This study aimed to identify the way and forms of propaganda and post-truth communicate political messages from the 2019 presidential election in Indonesia through political communication on social media. This research employed a mixed-methods approach that combines quantitative and qualitative methods. The quantitative data were obtained from Twitter with social network analysis (SNA) from December 2018 to March 2019. Meanwhile, the qualitative data were obtained from literature searches and expert interviews. The results of this analysis indicated that presidential candidate Jokowi was widely rumored to be a liar, claimant of success, weak leader, communist, pro-China, and anti-Islam. There were also many rumors that referred to presidential candidate Prabowo as a pro caliphate, human rights violator, person with a questionable religion, bad-tempered person, inexperienced leader, and hoax spreader. These negative issues constitute propaganda in the form of stories, rumors, and myths that were manipulated to influence public opinion on social media. Some parts of society believed them based on emotional belief instead of on rationally observed facts. We conclude that even when it involves many people in a big nation, propaganda can be manipulated to influence public opinion.Keywords: Propaganda, post-truth, social media, political communication, presidential election ABSTRAKPemilihan presiden sering kali diwarnai oleh propaganda dan politik pasca-kebenaran dalam kampanyenya untuk memengaruhi opini publik. Kami mempelajari kasus pemilihan presiden di Indonesia tahun 2019. Penelitian ini bertujuan untuk mengidentifikasi bagaimana bentuk-bentuk propaganda dan post-truth mengkomunikasikan pesan politik melalui komunikasi politik di media sosial. Penelitian ini menggunakan pendekatan metode campuran, yaitu kombinasi metode kuantitatif dan kualitatif. Data kuantitatif diperoleh dari media sosial Twitter dengan analisis jejaring sosial (SNA) dari Desember 2018 hingga Maret 2019. Data kualitatif diperoleh dari penelusuran literatur dan wawancara ahli. Hasil analisis menunjukkan bahwa capres Jokowi banyak diisukan sebagai pembohong, klaim keberhasilan, pemimpin lemah, komunis, pro-China, dan anti-Islam. Banyak rumor yang menyebut calon presiden Prabowo sebagai pro khilafah, pelanggar HAM, orang yang agamanya dipertanyakan, pemarah, pemimpin yang tidak berpengalaman, dan penyebar hoax. Implikasi dari penelitian ini adalah bahwa isu-isu negatif tersebut merupakan propaganda berupa cerita, rumor, dan mitos yang dimanipulasi untuk memengaruhi opini publik di media sosial. Sebagian masyarakat percaya bahwa propaganda ini sebagai kebenaran karena didasarkan pada keyakinan emosional, bukan fakta yang diamati secara rasional. Kami menyimpulkan bahwa meskipun melibatkan banyak orang di negara besar, propaganda dapat dimanipulasi untuk memengaruhi opini publik.Kata Kunci: Propaganda, post-truth, media sosial, komunikasi politik, pemilihan presiden
The Role of Organizational Communication for the Optimization of BUMDes in Soket Laok Village, Bangkalan Regency, Madura Rachmah Ida; Angga Prawadika Aji; Titik Puji Rahayu; Ratih Puspa; Yuyun Wahyu Izzati Surya; Nisa Kurnia Ilahiati; Liestianingsih Dwi Dayanti
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 4 No. 2 (2022): DECEMBER 2022
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V4.I2.2022.60-66

Abstract

Background: BUMDES management is a crucial part of managing village development and independence. Therefore, the management system of village government organizations must begin to be addressed because of its crucial position in the preparation of plans for the establishment of the BUMDES program. The inability to develop organizational systems that understand managerial principles, data management, and communication strategies coupled with unpreparedness to adapt to the development of internet technology has the potential to cause the organization to lag behind in developing. Objective: The aim of this study is to increase the potential of Soket Laok Village, Bangkalan Madura Regency in the field of BUMDES management. Method: This community service was held at the Soket Laok Village Hall, Bangkalan Madura Regency. The material was delivered in a hybrid manner where there are speakers who directly invite participants to practice and online participants who provide material at the beginning. Results: The village officials and community leaders understand and are brave enough to formulate village development plans and have a better understanding of good communication patterns. Conclusion: The introduction and understanding of organizational communication for BUMDes (Village Owned Enterprises) which is the central organization of economic empowerment of rural communities is significant. With the FGD method directly with the BUMDes manager in Soket Laok village, Bangkalan Madura, and socialization of practical knowledge, understanding and management of the BUMDes organization, the optimization of the role of BUMDes in the Soket Laok village community will occur.
Language and Style of Communication of Samin Community in Kudus, Central Java Mahfudlah Fajrie; M. Zanuar Rohman Alwi; Yuyun Wahyu Izzati Surya
MOZAIK HUMANIORA Vol. 22 No. 1 (2022): MOZAIK HUMANIORA VOL. 22 NO. 1
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mozaik.v22i1.24278

Abstract

This study aims to find out the style of language and communication used by the Samin Karangrowo community with their fellows and others outside the community. The Samin community, located in Karangrowo Village, Undaan District, Kudus Regency, is assumed to have unique style of language and communication due to their different attitude, behavior, and social conditions compared to others in Kudus Regency. Qualitative method with ethnographic approach is used in this study. This study then reveals that Samin Javanese language is mostly used in the Samin Karangrowo community. This study also finds out that Jawa ngoko and krama inggil are mostly used by the Samin people to communicate with others outside their community. Besides, the results of this study indicate that equalitarian style is frequently used by the Samin Karangrowo community as their communication style with their fellows since it is considered to be very effective for them in making decisions wisely as well as in solving their problems. However, in communicating with others outside the community, they mostly use controlling style as their communication style to protect the customs and culture of the Samin community from outside cultures. Finally, it can be concluded that the Samin community is strongly upholding the teachings of Sedulur Sikep in their communication strategy.
Revitalizing Family Resilience as An Effort to Prepare The Golden Generation in Paudud and TK Citra Insani Betak Village, Kalidawir District, Tulungagung Regency, East Java Siti Mas'udah; Sri Endah Kinasih; Yuyun Wahyu Izzati Surya
Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung Vol 9 No 1 (2022): Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jpu.v9i1.3489

Abstract

Children are the next generation of the nation. In the future, the leadership of this nation is in their hands. Therefore, children must be well prepared. The role of parents is very large in socializing children. Therefore, parents' knowledge about childcare must be improved. In this case, the family plays an important role in producing a qualified next generation because at a macro level, the resilience of the nation depends on the resilience of the family. In the future, this nation will be led by the generation that is currently experiencing socialization in the family. Therefore, on a micro level, parents must be empowered because socialization starts from the family. Increasing parents' knowledge is done by making efforts to revitalize family functions in preparing the golden generation.
Firehose of Falsehood Propaganda Model in the 2019 Indonesian Presidential Election Akhirul Aminulloh; Myrtati Dyah Artaria; Yuyun Wahyu Izzati Surya; Fathul Qorib; Lukman Hakim
MediaTor (Jurnal Komunikasi) Vol 15, No 2 (2022): (Accredited Sinta 2)
Publisher : Unisba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v15i2.10573

Abstract

The general election is a democratic means to gain power constitutionally. Several groups, however, use all the possible means to achieve that power. Firehose of falsehood is an example of political propaganda models that use every means to influence public opinion. This model of political propaganda finds its momentum through propaganda on social media. The purpose of this research is to understand the model of the firehose of falsehood on social media in the 2019 Indonesian presidential election. This research method uses a discourse analysis approach to identify the phenomena and events regarding the use of political propaganda on social media. Meanwhile, data collection is carried out through Twitter social media documentation. The results of this analysis indicated that the Firehose of Falsehood propaganda model was used as a political propaganda in the 2019 Indonesian presidential election. Social media, especially Twitter, became a means of propaganda to influence public opinion. The message delivery models were carried out through several methods. First, they were disseminated massively through various channels; second, they were carried out continuously and repeatedly; third, they were not following objective facts; and fourth, the media were lack of consistency.
Digital resilience: Understanding the influence of social media and support networks on university students' isolation during COVID-19 Surya, Yuyun Wahyu Izzati; Mazahir, Ibtesam; Yaseen, Safeena; Wibowo, Nimas Safira Widhiasti
Masyarakat, Kebudayaan dan Politik Vol. 37 No. 2 (2024): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mkp.V37I22024.126-138

Abstract

The global COVID-19 pandemic has led to widespread social isolation measures, potentially exacerbating mental health issues, especially among young adults. This demographic, known for its high social media usage, faces increased risk of negative mental health outcomes such as isolation and depression. This study explores how social media engagement and social support seeking mediate the relationship between age and social isolation symptoms during the pandemic. Using a qualitative research methodology, data was collected from twenty university students in Pakistan through semi-structured interviews. The interviews delved into various aspects including depressive symptoms, loneliness, coping mechanisms, and changes in daily routines due to the pandemic. The analysis reveals that university students experienced greater levels of loneliness compared to older age groups. Additionally, they exhibited increased use of social media platforms while seeking less social support. These findings highlight the mental health implications of fear and isolation during a global pandemic, both in Pakistan and in other countries. The study underscores the importance of targeted interventions to address the mental well-being of young adults during and after the COVID-19 crisis.
Subculture of female Korean culture fans: pleasure, creativity, and sisterhood Novaria Maulina; Yuyun Wahyu Izzati Surya; I.G.A.K. Satrya Wibawa
Jurnal Studi Komunikasi Vol. 8 No. 1 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i1.6427

Abstract

The entry of the Korean wave in the early 2000s in Indonesia, which was facilitated by internet technology, has become part of communication activities. This has led to the formation of subcultures of fans of Korean wave products, namely K-Drama and K-Pop, including women's subcultures who like K-drama and K-Pop. This subculture was built and developed through social media such as Facebook and WhatsApp. This article reviews how the digital era has changed how female fans interact to empower themselves through subcultures in the online space, mainly focusing on female fans of K-pop bands and K-dramas. Using the ethnographic research method, the research results show that along with the digital era that continues to develop, the subculture of female fans, initially formed through a physical collective group, has now evolved into a subculture of female fans formed through internet-based interactions. The subculture of female fans in the online space has become a forum for exploring pleasure, creativity, and self-empowerment through text production and reproduction of media texts supported by digital technology. Exploration of fun, creativity, and self-empowerment merged in a sense of sisterhood, participatory and collaborative culture.
Women, Ecology And Children: A Study Of Ecofeminism In Indonesian Children's Literature Setiyawan, Radius; Yuyun Wahyu Izzati Surya; Aribowo; Setiyowati, Arin
Musãwa Jurnal Studi Gender dan Islam Vol. 23 No. 2 (2024)
Publisher : Sunan Kalijaga State Islamic University & The Asia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/musawa.2024.232.145-157

Abstract

Abstrak Sastra diyakini memiliki peran dalam membentuk persepsi anak-anak tentang dunia, namun sayangnya cerita-cerita yang terkandung di dalamnya memiliki banyak bias gender. Penelitian ini menggunakan analisis wacana Theo van Leeuwen untuk mendeteksi dan meneliti bagaimana perempuan dan alam mengalami eksklusi dari hubungan mereka dengan subjek lain. Beberapa praktik eksklusi yang disajikan antara lain: misogini/seksis, stereotip dan hubungan tidak setara lainnya yang dalam konteks ini digunakan untuk melihat hubungan antara gender dan alam. Hasil penelitian ini menunjukkan bahwa perempuan dan alam memiliki hubungan penting yang ditunjukkan melalui penggunaan metafora, latar alam, keberadaan tumbuhan dan hewan yang muncul langsung dalam cerita. Di bagian lain, alam dan perempuan tampaknya terpinggirkan karena keduanya digambarkan secara minor dan terus menerus diangkat sebagai objek. Di sisi lain, ada juga cerita yang dianalisis menunjukkan adanya simbolisme mutualisme antara alam dan perempuan dalam melawan dominasi patriarki. Kata Kunci: Ekofeminisme, Sastra Anak, Perempuan, Ekologi [Literature is believed to play a role in shaping children's perceptions of the world. Unfortunately, many stories contain significant gender bias. This study uses Theo van Leeuwen's discourse analysis to examine how women and nature experience exclusion from their relationships with other subjects. Several exclusion practices  include misogyny/sexism, stereotypes, and unequal relationships, which in this context are used to explore the connection between gender and nature. The findings of this research indicate that women and nature share a significant relationship, as demonstrated through the use of metaphors, natural settings, and the presence of plants and animals that appear directly in the stories. In other  part, nature and women seem marginalized as both are portrayed in minor roles and continuously presented as objects. On the other hand, stories are analyzed that reveal a mutual symbolism between nature and women in resisting patriarchal domination.] Keywords: Ecofeminism, Children's Literature, Women, Ecology